In Luffy Huang’s Vision for Pulse Events, Cultures Align Through EDM Music
Stories
September 22, 2024
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CEO of Pulse Events Luffy Huang made waves across New York City this past Labor Day weekend. Known as “the world’s wettest party,” the S2O event made a splash in the Brooklyn neighborhood, delivering euphoric EDM melodies with Thai-inspired traditions that stretch across borders to America.
But as the CEO of Pulse Events, his vision yearns for unity and togetherness through the power of music. Throughout the years, Luffy has been a driving force behind the diversification of the EDM festival scene, condensing the beats into a spectacular celebration of culture and community.
The Sounds of Luffy Huang’s Chinese Upbringing and American Dream
Growing up in China, his early passion for music led him to a career as a singer and TV host between 15 to 20 years ago. Encouraged by the eclectic soundscape in the U.S., his American dream for a successful music career was granted by one of the artists he was touring along with, paving the way for his move to the States.
“I grew up in China and following my passion for music, I became a singer and TV host 15 to 20 years ago. Since it was always my dream to break into the music industry in the U.S., I began touring with artists and finally came to America with one of them in 2020.”
When he arrived in the U.S., Luffy was bewildered yet determined. The hustle in a foreign land might have caught him off guard for a moment but it also helped him head towards a new direction. “I found the industry here to be very open-minded and felt inspired and encouraged to start my own entertainment company here,” he says.
Luffy left China for the U.S., driven by the fast-paced music scene.
This geographic shift is a tableau of music inspirations, cultural shock and a deepening sense of identity, all of which prompted him to create Pulse Events, an event agency focused on bridging the Eastern and Western cultures through music and community.
Cultural Harmony Through Music and Luffy Huang’s Pulse Events Journey
“What inspired me the most was seeing people of different cultures embrace shows produced in Asia and influenced by Eastern traditions,” he says.
Such ethos were themselves echoed throughout his work, by introducing a global audience to the purpose he wanted to share more of, from highlighting notable Asian creatives and talents, to celebrating the vibrant culture of the Asian community. “I realized that this experience was missing in the U.S. and it became my mission to produce shows here that expose fans to the traditions and dance community culture in Asia,” he says. “I am proud that my shows include elements like Asian night markets, lion dances and spraying water that is the Songkran Thai New Year custom.”
One of the drawbacks of starting Pulse Events in a new country, however, is the balance and harmony among different communities, especially in the U.S. where multiculturalism has long been its celebrated trademark. Yet, despite this animated diversity, Luffy needs to traverse the tricky waters of inclusivity, representation and U.S. culture:
“Turning my vision into a reality took a bit of time. But once we put on our first Pulse Events show, we learned from the process and got into a good rhythm where we put on multiple shows annually and continued to expand. One of thechallenges I face on a daily basis is figuring out how to represent Asian culture in the most authentic way possible, while having our shows appeal to a diverse audience. Striking that balance takes a lot of thought and hard work, finding the right partners to bring that to life. Another challenge I face is that English is my second language, so I sometimes have to take the extra step of using translation tools or making a greater effort to make sure my ideas are communicated correctly.”
Luffy Huang leads Pulse Events with determination, expanding the reach of Asian culture through unforgettable shows
While those challenges might have vexed him in the beginning, every show, event and festival was an emblem of the connectivity that he always has in mind for Pulse Events. The 2023 Spring Festival that Pulse Events had orchestrated last year was an EDM-heavy event to honor Lunar New Year and pull together traditional elements, joyful moments and different communities. It was the first event to infuse electronic music and Asian culture that introduced the beauty of this cultural festival to more American youths:
“I am proud of every show Pulse Events has put on and the legacy we are slowly building by making them annual. We are gearing up for our second Winter Festival in November and our third Spring Festival next year, and planning to bring back S2O after debuting it to the U.S. this past Labor Day weekend. I feel fortunate that we have established a good working relationship with one of the most famous venues in New York City and the world, The Brooklyn Mirage. I am also proud to be the founder of the Krazy Super Concert elevating K-pop in America.”
When East Meets West in Luffy Huang’s Vision for Pulse Events
As an organization that holds the same values as AHN to uplift and highlight the Asian community, AHN takes this interview as a special opportunity to explore how Asian talents are being showcased and represented in the industry. Luffy’s vision remains unchanged:
“Themission and vision of Pulse Events is to bridge the East and the West through music events that unite people of all backgrounds and educate them. Through bringing fans of all kinds together through the common love of music, we are able to open their minds and hearts to understanding Asian culture and embracing the immense talent within our community, from music producers and DJs to entrepreneurs like myself and my colleagues.”
This determination and commitment has led Luffy on a road of success, producing annual mega shows like the Lunar New Year Spring Festival, the Winter Festival and most recently S2O New York, all to celebrate cultures and unite communities through EDM. Even just at the start, Pulse Events has landed performance deals with many prominent artists in the electronic music scene, from the enigmatic Marshmello to platinum record-selling DJ Afrojack.
Luffy’s goal is clear: bridge the East and West through music, uniting fans from all backgrounds while showcasing Asian talents.
Connect With Luffy Huang
Much of Luffy’s current success comes less from pure luck and more from a consistent performance of hard work and innovation. Whether it be electric live festivals, or getting deep down into his heritage, Luffy knows better than ever that Pulse Events was a child of hustle and resilience, no matter where you came from and who you are:
“From my own journey,I believe that if you hustle hard enough and never give up on your dreams, you will succeed, even in a foreign country or place outside of your comfort zone.”
Even though times are tough and New York’s Chinatown is on the verge of dying, there is one place where things appear to be mostly the same as they have always been.
Since Mei Lum started volunteering as a child, Wing on Wo & Co has been run by her family. Brilliant and creative heritage enterprises have withstood generations of economic ups and downs. Mei represents her family’s legacy and New Yorkers and future generations of Chinatown residents.
The 32-year-old fifth-generation owner has bigger plans. Mei revived Wing on Wo’s late-19th-century ambiance. The store was a meeting place, credit union, and informal post office for low-income Chinese employees during the Chinese Exclusion Act.
She wants to run things because she has always wanted to expand the store’s conceptual boundaries. “A business doesn’t have to be so economically driven. There can still be genuine connections, which sustain a community,” she told The Guardian.
Wing on Wo is still primarily run by the original family for over a century. For 30 years, Mei’s father Gary has chatted with clients at the counter. Lorraine, her mother, handles the website and order processing. Her 105-year-old grandmother, Nancy, promotes the store’s hand-painted wine cups, fish-shaped glazed vases, and elegant dinner plates on Instagram.
In 2016, her grandmother intended to sell the family-owned porcelain specialty shop, which was worth close to $10 million. Mei took over the business to preserve it and create a community hub. She was planning to study international relations at Columbia University, but she now wants to run the family business. She wanted the store to be a hub for activists and artists to fight gentrification and displacement.
As a result of the pandemic, Mei decided to focus her efforts on online sales, digital advertising, and social media. To ensure that the business is preserving tradition and shaping the future of Chinatown, she has added several new initiatives, such as youth programs, an artist residency, and a ceramicist fair.
Priscilla Cornejo, better known as Nanay Bebe to the local people (“Nanay” means mother in Filipino), has been selling her magical water to the community since 1980 in the Philippines. She is convinced that her drink’s distinctive flavor is why so many customers seek out her business.
Magic Water, or known to be its local term “Samalamig” is also recognized as a leading refreshing drink in the Philippines. Despite coming from modest means, Nanay Bebe makes it her mission each day to quench the thirst of those hungry for success.
She explained that her drink is not just ordinary cold water. It has clear agar, sugar, mineral water, and tons of ice. When the agar hits the ice, it tends to melt, creating the ‘magic water,’ that will surely quench your thirst.
Her business may not look like much compared to big companies or restaurants, as she only sells on the street, but it has tremendous growth potential. Nanay Bebe sells her magic water for PHP5 or PHP10 ($0.08 or $0.17) in small plastic bags, cups or some customers even bring their own Aquaflask or tumblers. From what she described, weekly earnings for her business could reach PHP35,000 ($600).
An endless line of curious onlookers from the street awaits to sample Nanay Bebe’s magic water. Many online publications, including those dedicated to food and social news, have featured it. Even today, some people attempt to duplicate Nanay Bebe’s traditional drink formula.
Binance is one of the most valuable cryptocurrency exchanges in the world as of today, and its founder and current CEO is Changpeng Zhao, according to the Bloomberg Billionaires Index, had a net worth of approximately $30 billion, which placed him in 33rd spot on the list of the world’s richest people.
Early on in life, Zhao was born into a family of educators in a rural village in Jiangsu province, China. He claimed that as a child living in rural China, he had to endure food rationing. His family immigrated to Canada in the late 1980s and felt incredibly fortunate to have been able to leave China.
When Zhao and his family moved to Canada, he worked several part-time jobs, including one at McDonald’s. He attempted to earn money at 14 by working at a Chevron gas station and as a volleyball referee.
He studied computer science at McGill University in Montreal, where he developed an interest in technology similar to that of his father, a math prodigy and programmer in his teens.
Zhao began coding when he was only 16 years old and took programming classes in high school before enrolling at McGill University. After finishing college, Zhao worked at the Tokyo Exchange and then at Bloomberg in the Tradebook department from 2001 to 2005. Zhao left his job in 2005 to become a partner at the Shanghai firm Fusion Systems, which developed software for the financial markets.
After discovering Bitcoin in 2013 while playing poker, he went all-in on crypto and committed his life to it. He even gave up his home to fund his Bitcoin investment. He persisted, even as the value of bitcoin dropped from $600 to $200 after he bought it.
Being a tech leader at Blockchain, a cryptocurrency wallet provider, and OKCoin, a cryptocurrency marketplace, Zhao decided to create his exchange, combining the efficiency of high-frequency trading platforms he had previously developed with the potential of cryptocurrencies. Thus, he started Binance with a $15 million initial coin offering.
However, getting to the top is more complicated than it seems, especially for Binance. When Binance’s cryptocurrency, BNB, dropped in value below its ICO price, Zhao and his early colleagues were forced to adapt quickly to changing market conditions.
As a result, Zhao initiated the initiative to make Binance a distributed organization with a flexible international staff. He was also instrumental in growing Binance into a user-friendly platform with maximum bandwidth, low fees, and other benefits.
In a relatively short period, Binance’s offering became too attractive to the cryptocurrency community to be held back by persistent difficulties. Six months after its launch, Binance soared to the top of the cryptocurrency exchange rankings, which remains to this day.
He is now widely known by his alias CZ and is widely regarded as the cryptocurrency industry’s most influential and prosperous figure. His majority stake in the cryptocurrency platform is responsible for much of his wealth at around $30.6 billion. Since the exact value of Zhao’s cryptocurrency holdings is unknown, Bloomberg’s blog post reported that it did not factor them into his wealth.
As the nation’s most famous foodie Mark Wiens is coming back to HBO Go with his very own show. He is currently located in Thailand and is a co-owner of Phed Mark, a popular Thai eatery known for its “very spicy” pad krapao.
A small look into the culture of Singapore will be presented in the Food Affair with Mark Wiens episode that will be made available on HBO GO on November 18th. Food is a serious matter; for Mark, it is not simply about consuming food; instead, he will bring each dish’s cultural and traditional elements to life.
The six-part series will feature him shooting the breeze up with everyone from Michelin-starred chefs to legendary street food vendors in Singapore. He is impressed but used to being delighted by the city because it is home to more than fifty restaurants with Michelin stars and over sixty entries in the Bib Gourmand guide.
Mark found it inspiring to hear how the owners of different restaurants came to follow their dreams and create the unique cuisines they do today. ”It’s undeniable that food is at the center of all our lives, and that’s what brought us all together,” Mark shared.
The 36-year-old food enthusiast has persisted in pursuing his hobby of food vlogging, and he frequently takes the 9.3M audience of his YouTube channel around the world as he samples a variety of mouthwatering cuisines. The expressions on his face communicate to anyone who watches him exactly how delicious each dish is.
Follow Mark as he explores all aspects of Singapore’s food culture, from hawker centers and high-end restaurants.
