In Luffy Huang’s Vision for Pulse Events, Cultures Align Through EDM Music
Stories
September 22, 2024
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CEO of Pulse Events Luffy Huang made waves across New York City this past Labor Day weekend. Known as “the world’s wettest party,” the S2O event made a splash in the Brooklyn neighborhood, delivering euphoric EDM melodies with Thai-inspired traditions that stretch across borders to America.
But as the CEO of Pulse Events, his vision yearns for unity and togetherness through the power of music. Throughout the years, Luffy has been a driving force behind the diversification of the EDM festival scene, condensing the beats into a spectacular celebration of culture and community.
The Sounds of Luffy Huang’s Chinese Upbringing and American Dream
Growing up in China, his early passion for music led him to a career as a singer and TV host between 15 to 20 years ago. Encouraged by the eclectic soundscape in the U.S., his American dream for a successful music career was granted by one of the artists he was touring along with, paving the way for his move to the States.
“I grew up in China and following my passion for music, I became a singer and TV host 15 to 20 years ago. Since it was always my dream to break into the music industry in the U.S., I began touring with artists and finally came to America with one of them in 2020.”
When he arrived in the U.S., Luffy was bewildered yet determined. The hustle in a foreign land might have caught him off guard for a moment but it also helped him head towards a new direction. “I found the industry here to be very open-minded and felt inspired and encouraged to start my own entertainment company here,” he says.
Luffy left China for the U.S., driven by the fast-paced music scene.
This geographic shift is a tableau of music inspirations, cultural shock and a deepening sense of identity, all of which prompted him to create Pulse Events, an event agency focused on bridging the Eastern and Western cultures through music and community.
Cultural Harmony Through Music and Luffy Huang’s Pulse Events Journey
“What inspired me the most was seeing people of different cultures embrace shows produced in Asia and influenced by Eastern traditions,” he says.
Such ethos were themselves echoed throughout his work, by introducing a global audience to the purpose he wanted to share more of, from highlighting notable Asian creatives and talents, to celebrating the vibrant culture of the Asian community. “I realized that this experience was missing in the U.S. and it became my mission to produce shows here that expose fans to the traditions and dance community culture in Asia,” he says. “I am proud that my shows include elements like Asian night markets, lion dances and spraying water that is the Songkran Thai New Year custom.”
One of the drawbacks of starting Pulse Events in a new country, however, is the balance and harmony among different communities, especially in the U.S. where multiculturalism has long been its celebrated trademark. Yet, despite this animated diversity, Luffy needs to traverse the tricky waters of inclusivity, representation and U.S. culture:
“Turning my vision into a reality took a bit of time. But once we put on our first Pulse Events show, we learned from the process and got into a good rhythm where we put on multiple shows annually and continued to expand. One of thechallenges I face on a daily basis is figuring out how to represent Asian culture in the most authentic way possible, while having our shows appeal to a diverse audience. Striking that balance takes a lot of thought and hard work, finding the right partners to bring that to life. Another challenge I face is that English is my second language, so I sometimes have to take the extra step of using translation tools or making a greater effort to make sure my ideas are communicated correctly.”
Luffy Huang leads Pulse Events with determination, expanding the reach of Asian culture through unforgettable shows
While those challenges might have vexed him in the beginning, every show, event and festival was an emblem of the connectivity that he always has in mind for Pulse Events. The 2023 Spring Festival that Pulse Events had orchestrated last year was an EDM-heavy event to honor Lunar New Year and pull together traditional elements, joyful moments and different communities. It was the first event to infuse electronic music and Asian culture that introduced the beauty of this cultural festival to more American youths:
“I am proud of every show Pulse Events has put on and the legacy we are slowly building by making them annual. We are gearing up for our second Winter Festival in November and our third Spring Festival next year, and planning to bring back S2O after debuting it to the U.S. this past Labor Day weekend. I feel fortunate that we have established a good working relationship with one of the most famous venues in New York City and the world, The Brooklyn Mirage. I am also proud to be the founder of the Krazy Super Concert elevating K-pop in America.”
When East Meets West in Luffy Huang’s Vision for Pulse Events
As an organization that holds the same values as AHN to uplift and highlight the Asian community, AHN takes this interview as a special opportunity to explore how Asian talents are being showcased and represented in the industry. Luffy’s vision remains unchanged:
“Themission and vision of Pulse Events is to bridge the East and the West through music events that unite people of all backgrounds and educate them. Through bringing fans of all kinds together through the common love of music, we are able to open their minds and hearts to understanding Asian culture and embracing the immense talent within our community, from music producers and DJs to entrepreneurs like myself and my colleagues.”
This determination and commitment has led Luffy on a road of success, producing annual mega shows like the Lunar New Year Spring Festival, the Winter Festival and most recently S2O New York, all to celebrate cultures and unite communities through EDM. Even just at the start, Pulse Events has landed performance deals with many prominent artists in the electronic music scene, from the enigmatic Marshmello to platinum record-selling DJ Afrojack.
Luffy’s goal is clear: bridge the East and West through music, uniting fans from all backgrounds while showcasing Asian talents.
Connect With Luffy Huang
Much of Luffy’s current success comes less from pure luck and more from a consistent performance of hard work and innovation. Whether it be electric live festivals, or getting deep down into his heritage, Luffy knows better than ever that Pulse Events was a child of hustle and resilience, no matter where you came from and who you are:
“From my own journey,I believe that if you hustle hard enough and never give up on your dreams, you will succeed, even in a foreign country or place outside of your comfort zone.”
During the Critics Choice Association (CCA)’s Inaugural Celebration of Asian Pacific Cinema & Television, veteran actor James Hong received the prestigious Icon award along with a few other awardees.
The veteran actor reflects on his over 700 roles and how Asian representation has changed: “When I was a kid, ‘The Good Earth’ was played by Caucasian leads that taped their eyes up.”
In his speech, Hong commended Asian-American creatives for “carrying through” work to advance their careers in the entertainment world and emphasized that his ultimate goal was to stop hatred and boost the whole level of Asian-Americans.
“To see an organization collect all these people together and work together and stop this hatred for Asians is our main goal, I think, and just boost the whole level of Asian-Americans,” Hong mentioned to the PA News Agency.
Held at Fairmont Century Plaza, CCA’s celebrity-filled event highlighted both new and experienced talents and featured other notable figures from the Asian film industry.
At the age of 93, the veteran vigorously demonstrated a few martial arts movements for the photographers with a smile on his face during the occasion.
In his more than six decades-old career, Hong is a well-accomplished actor with hundreds of film and television credits who co-founded the East West Players in 1965, making him more than deserving to receive the Icon award.
The actor stated that CCA is perhaps one of the pioneering organizations that promote culture.
We spend most of our waking hours trying to care for ourselves, but there’s only so much time in the day. That’s what the makeup brand Youthforia is for — a line of high-quality beauty products that fit seamlessly into your routine.
Founder Fiona Co Chan accomplished this goal for Youthforia, making it the first East Asian makeup brand to be sold at Ulta Beauty.
While quarantined in Hong Kong, Fiona realized she should launch a cosmetics line. She also recalled a lesson her Vietnamese refugee mother had taught her early on about the importance of paying attention to what goes into one’s body. Although she didn’t have the best track record with makeup, she was able to consider her interest.
Before 2020, she worked in technology and visited several highly polluted Asian cities. She realized that her Western cosmetics reacted poorly to heavy pollution, resulting in skin damage.
This led Chan to work on a gentle formulation and test it out for two months before releasing it to the public on TikTok in 2021. She used the video hosting giant to see if people would be interested in trying out her new makeup creations, such as a liquid blush that adjusts to the skin’s pH. The BYO Blush was a huge success, and Chan’s Youthforia’s TikTok accumulated 40 or 50 million views in its first year.
While the launch of Youthforia on TikTok is undoubtedly cutting-edge, the brand’s core values are founded in the past. This comes directly from Chan’s identity and her upbringing in an Asian San Francisco household where her mother stressed the importance of viewing the body as a whole.
How does one balance their passions for creativity and artistic expression with maintaining an everyday life? This seems to be one of the hardest things to do when not everyone appreciates your creativity. Perhaps it may be possible, but very few people have been able to pull it off.
Meet the punk rock band Linda Lindas who are all still teenagers and are concentrating on their studies while on stage. They never go out to clubs after their concerts, instead, they do homework.
The Linda Lindas are comprised of the four members Lucia and Mila de la Garza, ages 15 and 12, respectively, their cousin Eloise Wong, age 14, and their friend Bela Salazar, age 17. They hail from Los Angeles and identify as both Asian American and Latinx.
Linda Lindas didn’t grow up thinking they would be a musician. The fact that Mila and Lucia de la Garza’s father is a Grammy-winning producer had no impact on their future goals. Wong always wanted to study paleontology, while Salazar dreamed of becoming a doctor. Youngest and most gregarious of the bunch, Mila de la Garza always looked up to the character of Olaf from “Frozen.”
In 2018, Kristin Kontrol invited local girls to perform with her at a concert titled Girlschool L.A., marking the debut of Linda Lindas with the Dum Dum Girls. The band’s reputation grew as they continued to perform in Chinatown. They have supported Bikini Kill, Alice Bag, Money Mark, the Dils, and the Alley Cats, among others. Amy Poehler reached out to them to have them perform a medley of “Rebel Girl” by Bikini Kill and “Big Mouth” by The Muffs for her film “Moxie.”
They say they do their homework in the backstage area, on the plane, or during another downtime. They are convinced they are not yet adults, but they would still like to give their full attention to schoolwork. The band’s debut album, titled “Growing Up,” is centered around progress and ongoing education.
The Philippines, like many countries around the world, is dealing with skyrocketing food inflation due to supply issues and high fuel costs.
26-year-old Mark Ezzer Ligan, from Bacolod, Philippines, has learned how to start and sustain his farm by producing vegetables such as okra, eggplant, soursop, and coconut in his family’s 3-hectare plot of land called MBL Integrated Farm. He also raises imported goats from Australia, cows, carabaos, and chickens.
Mark continues to cultivate the land and raise livestock to increase community production. He ensures sufficient supplies from eggs to vegetables and corn to fresh milk for the general public. As a farmer, he believes it is his responsibility to ensure that everyone has enough to eat.
More than 80% of Filipinos eat goat meat, but there are only two major commercial goat farms in the Philippines. The opportunity for growth for goat farmers is also substantial in light of this booming market.
Even more importantly, he benefits financially from their crop yields. Mark worked so hard that the provincial government of Negros Occidental recognized him as the 2019 Oustanding Young Animal Raiser. His success hasn’t hindered him from his commitment to his main goal of providing food, especially during the pandemic.
