In Luffy Huang’s Vision for Pulse Events, Cultures Align Through EDM Music
Stories
September 22, 2024
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CEO of Pulse Events Luffy Huang made waves across New York City this past Labor Day weekend. Known as “the world’s wettest party,” the S2O event made a splash in the Brooklyn neighborhood, delivering euphoric EDM melodies with Thai-inspired traditions that stretch across borders to America.
But as the CEO of Pulse Events, his vision yearns for unity and togetherness through the power of music. Throughout the years, Luffy has been a driving force behind the diversification of the EDM festival scene, condensing the beats into a spectacular celebration of culture and community.
The Sounds of Luffy Huang’s Chinese Upbringing and American Dream
Growing up in China, his early passion for music led him to a career as a singer and TV host between 15 to 20 years ago. Encouraged by the eclectic soundscape in the U.S., his American dream for a successful music career was granted by one of the artists he was touring along with, paving the way for his move to the States.
“I grew up in China and following my passion for music, I became a singer and TV host 15 to 20 years ago. Since it was always my dream to break into the music industry in the U.S., I began touring with artists and finally came to America with one of them in 2020.”
When he arrived in the U.S., Luffy was bewildered yet determined. The hustle in a foreign land might have caught him off guard for a moment but it also helped him head towards a new direction. “I found the industry here to be very open-minded and felt inspired and encouraged to start my own entertainment company here,” he says.
Luffy left China for the U.S., driven by the fast-paced music scene.
This geographic shift is a tableau of music inspirations, cultural shock and a deepening sense of identity, all of which prompted him to create Pulse Events, an event agency focused on bridging the Eastern and Western cultures through music and community.
Cultural Harmony Through Music and Luffy Huang’s Pulse Events Journey
“What inspired me the most was seeing people of different cultures embrace shows produced in Asia and influenced by Eastern traditions,” he says.
Such ethos were themselves echoed throughout his work, by introducing a global audience to the purpose he wanted to share more of, from highlighting notable Asian creatives and talents, to celebrating the vibrant culture of the Asian community. “I realized that this experience was missing in the U.S. and it became my mission to produce shows here that expose fans to the traditions and dance community culture in Asia,” he says. “I am proud that my shows include elements like Asian night markets, lion dances and spraying water that is the Songkran Thai New Year custom.”
One of the drawbacks of starting Pulse Events in a new country, however, is the balance and harmony among different communities, especially in the U.S. where multiculturalism has long been its celebrated trademark. Yet, despite this animated diversity, Luffy needs to traverse the tricky waters of inclusivity, representation and U.S. culture:
“Turning my vision into a reality took a bit of time. But once we put on our first Pulse Events show, we learned from the process and got into a good rhythm where we put on multiple shows annually and continued to expand. One of thechallenges I face on a daily basis is figuring out how to represent Asian culture in the most authentic way possible, while having our shows appeal to a diverse audience. Striking that balance takes a lot of thought and hard work, finding the right partners to bring that to life. Another challenge I face is that English is my second language, so I sometimes have to take the extra step of using translation tools or making a greater effort to make sure my ideas are communicated correctly.”
Luffy Huang leads Pulse Events with determination, expanding the reach of Asian culture through unforgettable shows
While those challenges might have vexed him in the beginning, every show, event and festival was an emblem of the connectivity that he always has in mind for Pulse Events. The 2023 Spring Festival that Pulse Events had orchestrated last year was an EDM-heavy event to honor Lunar New Year and pull together traditional elements, joyful moments and different communities. It was the first event to infuse electronic music and Asian culture that introduced the beauty of this cultural festival to more American youths:
“I am proud of every show Pulse Events has put on and the legacy we are slowly building by making them annual. We are gearing up for our second Winter Festival in November and our third Spring Festival next year, and planning to bring back S2O after debuting it to the U.S. this past Labor Day weekend. I feel fortunate that we have established a good working relationship with one of the most famous venues in New York City and the world, The Brooklyn Mirage. I am also proud to be the founder of the Krazy Super Concert elevating K-pop in America.”
When East Meets West in Luffy Huang’s Vision for Pulse Events
As an organization that holds the same values as AHN to uplift and highlight the Asian community, AHN takes this interview as a special opportunity to explore how Asian talents are being showcased and represented in the industry. Luffy’s vision remains unchanged:
“Themission and vision of Pulse Events is to bridge the East and the West through music events that unite people of all backgrounds and educate them. Through bringing fans of all kinds together through the common love of music, we are able to open their minds and hearts to understanding Asian culture and embracing the immense talent within our community, from music producers and DJs to entrepreneurs like myself and my colleagues.”
This determination and commitment has led Luffy on a road of success, producing annual mega shows like the Lunar New Year Spring Festival, the Winter Festival and most recently S2O New York, all to celebrate cultures and unite communities through EDM. Even just at the start, Pulse Events has landed performance deals with many prominent artists in the electronic music scene, from the enigmatic Marshmello to platinum record-selling DJ Afrojack.
Luffy’s goal is clear: bridge the East and West through music, uniting fans from all backgrounds while showcasing Asian talents.
Connect With Luffy Huang
Much of Luffy’s current success comes less from pure luck and more from a consistent performance of hard work and innovation. Whether it be electric live festivals, or getting deep down into his heritage, Luffy knows better than ever that Pulse Events was a child of hustle and resilience, no matter where you came from and who you are:
“From my own journey,I believe that if you hustle hard enough and never give up on your dreams, you will succeed, even in a foreign country or place outside of your comfort zone.”
If you’re worried about making the wrong career move because you’ve started to second-guess yourself, keep in mind that there is no bad decision regarding your professional development. Debby Soo, CEO of restaurant reservation service OpenTable, can understand.
Consider Soo’s words carefully if you’re struggling to make a major career choice or feel paralyzed by uncertainty.
She eventually settled on a mantra that brought her peace. She struggled with worry and stress over her future career path and doubted her choices at each turning point. Eventually, things worked out for her.
She realized that her work experience was valuable despite her dissatisfaction with her job. She knew that her decision which appeared disastrous at the time might ultimately result in professional success in ways she could never have imagined. Soo firmly believed there are no wrong turns in any career, “I didn’t have to spend so much time stressing about it,” she told CNBC Make It.
To maximize one’s employment as a learning opportunity, Soo suggested working diligently in any position. Soo advised, “Do the work, do the homework, and be prepared, even if it’s a boring and tedious task or position,” Soo explains to CNBC Make It, “If you put in the effort, something will come to fruition eventually.”
As a result of keeping an open mind and learning from her mistakes, she has come to appreciate the tasks she once found tedious. She has acquired knowledge in areas such as the types of work one never wants to do again and the best ways to handle problematic coworkers.
Soo was well aware that one choice regarding a job opportunity would not determine the course of the rest of her life. She may find that her definition of an ideal dream job shifts for the better due to the twists and turns she encounters along the way toward her goal of advancing her career.
At the moment, Soo has continued to manage OpenTable since 2020. After more than a decade at the travel search company Kayak and work experience at Google that left her with a great deal of doubt about her professional future, Soo is now actively working to better herself and is successfully advancing her career as a CEO woman.
Tess Nguyen who is a trained physiotherapist was searching Gumtree, Australia’s marketplace, for a physiotherapy clinic to buy. Instead, a sleepwear ad called Midnight Mischief captured her eye, “I’d never heard of personalised pyjamas, and I was pretty up-to-date with trends, so I sent an inquiry,” she told 7life.
She consulted her friends who have accounting and business experience and told Tess it was worth nothing and advised her not to buy it. However, she liked the pyjamas’ style and name, plus she was able to bargain the business down to $15,000. So, a month later she bought the business.
Tess kept the purchase secret from her family. The business was going slow during the first two years, and running the business while working as a full time physiotherapist, took its toll.
When 2020 hit, the business was ready for the huge demand prompted by COVID and people staying at home. The big moment was when TV presenter Jules Sebastian posted a photo of herself wearing Midnight Mischief pyjamas.
The brand grew 165% in the year to July 2021. And Tess has gone from pyjama girl to Pyjama Queen – selling a set every 10 minutes. The designs retail for about $99.95 – and her sleepwear empire is now turning over $2.3 million.
“I’m so glad I did it and I’d tell anyone else to do the same,” Tess told 7Life, “Just go for it. You can figure it out as you go along. It’s worked for me.”
Even though the Crazy Rich Asians actress’ wealth is likely in the millions, she believes that a mere $500 per month is sufficient to cover her expenses.
The 32-year-old actress recently told Harper’s Bazaar that her money philosophy goes back to when she was building her Awkwafina musical and comedy persona, which she used as an outlet for her creativity while she worked a day job in book publicity.
Her grandmother brought her up in a one-bedroom apartment in Queens, New York. Because her family’s restaurant went out of business and they were forced to sell their home, she has developed a greater appreciation for monetary gain than any other aspect of her life.
Awkwafina remembers that funds were tight at home and that she would stay up late with her grandma, who worried about paying the bills.
She also claims that despite being in a better financial position to support her family and herself, she still maintains a just-the-basics mentality. The actress has been known to buy clothes at Target and not spend much money on anything. She set out with the simple objective of covering her living expenses.
She explains to Harper’s Bazaar, “I went into this mode off, if I can make $500 a month, that’s all I need.”
Awkwafina’s motivation and success are attributed mainly to her refreshingly optimistic view of financial considerations. She has kept herself busy acting in the years since, including launching her comedy series on Comedy Central and becoming the first Asian-American actress to win the Golden Globe for best actress for her lead role in the 2019 drama “The Farewell.”
Restaurateur Tracy Chang started the nonprofit Off Their Plate and Project Restore Us through the COVID-19 pandemic in 2020.
The owner of the Japanese tapas restaurant, PAGU, started Off Their Plate as a way to feed healthcare workers, and Project Restore Ussends nutritious and culturally appropriate grocery boxes to families living in food deserts. Both groups work to support local kitchens run by women and BIPOC and volunteers.
As a chef, Tracy also finds herself more in tune with customers than ever before. As someone who grew up lactose intolerant, she sources ingredients responsibly and remains mindful of the way guests feel after they leave her restaurant. This is also part of her restaurant’s ethos.
Her grandmother has also influenced Tracy’s cooking. Although her grandmother didn’t speak English, she spoke the language of food really well, said Tracy, and that was something that always resonated with her.
For Tracy, her personal experience has definitely come into play — trained in Spain but worked at a Japanese restaurant, and she grew up with a lot of Japanese and Taiwanese food, “The menu at PAGU is autobiographical and about my experience learning very specific dishes and techniques from people like my grandmother, my mentor and some of the chefs I’ve worked with.” she told TimeOut.
