Contact

Technologies

March 12, 2025

SHARE:

Many people know that improving the website loading speed by 0.5 sec is invisible to the users. But it’s still one of the essential search engine factors they use in their ranking algorithms. Also, many web users may use a slow Internet connection, even in the USA and Europe. That is why improving website loading speed is a high-priority task for web development teams. How to improve the website speed?

What is website speed?

Technically the term website loading speed is incorrect because it is about page loading speed. 

In short, website loading speed refers to how quickly the content and UI elements of the specific page load when a user visits it. 

Several factors can influence specific page speed: 

  • The amount and size of the images and videos are contained on the page
  • UI animations
  • Themes and plugins are installed on the site
  • Front-end and server-side technologies are used
  • The code quality
  • Hosting or server

But you must know that the user’s Internet connection also affects the web page speed.

Start with website speed testing

You may start the website speed test with your smartphone and mobile Internet connection. Does your site load quickly enough? Does your site look mobile-friendly? This test helps you to identify critical speed issues and how responsive the design of your website is.

But using a smartphone test can’t tell about a website’s score in terms of the website loading speed. Also, it can’t help to identify the causes of slow website loading. That is why you should use tools to test and measure your website’s loading speed.

The most used tool is Google Pagespeed Insights. It is easy to use and provides you with the most critical information. Look at the snapshot for our website.

AHN’s team developed this site. You can see good scores and no critical issues that could affect the website loading speed.

If Google Pagespeed Insights identifies issues, it will provide recommendations for increasing the website’s performance.

This free tool allows testing the site’s mobile and desktop versions. You can use the Lighthouse tool that is built-in Chrome browser—Press F12 to run web developer tools and choose the Lighthouse tool to test the page.

Also, web developers may use other tools like GTmetrix, Pingdom, or Performance Budget Calculator. 

Some tools are free, but other tools can be payable. Many web professionals use Lighthouse and Core Web Vitals reports because it is usually enough.

Guidelines to improve the website loading speed

The Lighthouse tool (Google Pagespeed Insights) assessed your site as poor (score is less than 50) or as a website that needs improvements (score from 50 to 89). A web developer must look at the tool’s recommendations and fix issues. 

This guide will help you to understand which factors influence website speed and how to increase it.

Optimize the images

Surprisingly, images are one of the most common issues affecting website loading speed. The main reason is that content managers do not pay attention to the size and format of the images when uploading them to the website.

There is a typical image optimization process.

Reduce the image size.

Photos, images, or graphics on the web pages improve engagement. But if you use large files, the images slow down a website.

Compressing images using tools is one way to reduce image size without affecting quality. Another way to reduce the image size is to adjust the image size based on user display properties.

Choose the right image format.

Look at this image. It shows the difference between a zoomed-in vector image L and a raster image R.

As you can see, vector images are preferable options as they are resolution-independent and always deliver excellent results.

If you use raster images, a web developer should serve different image sizes to other devices. But bear in mind that serving desktop-sized images to mobile phones can use 2–4x more data than needed.

Use WebP images

When Facebook switched to WebP, they noticed a 25-35% filesize savings for JPEGs and an 80% for PNGs.

How to convert images to WebP? Usually, web developers use the cwebp command-line tool (for simple projects) or the Imagemin WebP plugin(for complex projects).

Replace animated GIFs with video.

GIFs aren’t a good choice when you need a fast website because their size can be 10-15 MB.

It takes a lot of time to upload a GIF file. That is why web professionals convert GIFs into video files (MPEG or WebM).

Use image CDNs to optimize images.

Image content delivery networks (CDNs) specialize in transforming, optimizing, and delivering images. They are excellent at optimizing images and can yield a 40–80% savings in image file size. Image CDNs work like API, making it easy to create variations of an image for different use cases by indicating parameters like size, format, and quality.

Use lazy loading

Lazy loading is a technique that defers the loading of non-critical resources while the web page loads. In practice, the image lazy loading loads lightweight placeholder images at page load and replaces them with lazily-loaded images when they’re scrolled into the viewport.

Using lazy loading makes sense if you use many media files on your site.
Web developers can use a variety of ways to implement lazy loadings, such as browser-level lazy loading, Intersection Observer (JavaScript), or CSS. If your website is built on WordPress, you can use plugins.

Use a Content Delivery Network (CDN)

Content delivery networks (CDNs) improve site performance using web servers distributed across various locations. These servers retrieve content from the website server and provide website content to users with regard to their location. CDNs reduce server load and handle traffic spikes. 

Also, CDNs allow caching resources on their servers. As a result, the resources are delivered more quickly. Cashing also reduces the load on the website server.

To choose a good CDN, you should focus on its performance, security, analytics features, support, and pricing. 

You need to know that CDN performance can vary significantly depending on geography, time of day, and different events. That is why predicting the exact performance you’ll get from a CDN is difficult.

Choosing a good CDN depends on the type of your site (e-commerce, corporate website, blog), user locations, and your budget.

Prioritize loading resources

Not every website resource has the same degree of importance, which is why browsers attempt to make a guess at the most important resources to load first. The problem is browsers could use the wrong priority for website resources. For example, loading scripts before CSS.

Web developers can use different ways to influence browsers’ priority-making process.

If a web developer adds the <script> tag in the page’s <head>, Chrome will load at a high priority. But using the async attribute changes it to low priority.

Also, a web developer can use <link rel=”preload”> (informs the browser that a resource should start getting fetched as soon as possible), <link rel=”preconnect”> (informs the browser that you’d like the process to start as soon as possible), and <link rel=”prefetch”> (it tries to make something non-critical happen earlier if there’s a chance) for other resources.

To make everything right, a web developer should know the browser’s priority for each resource. For example, to know Chrome’s priority, you need to press F12 to run DevTools and find the Network panel.

These priorities help to understand how much relative importance the browser attributes to resources. A web developer can influence the browser to assign a different priority. For example, if an image is a part of the initial render, a web developer prioritizes it higher than an image that starts offscreen.

Optimize CSS code

CSS code must be loaded before the browser renders the website page because it is a render-blocking resource. If these web pages contain unnecessarily large CSS code, it takes longer to render them.

There are two main techniques that web developers use.

The first is deferring non-critical CSS. Many non-critical styles apply to content that’s not immediately visible, for example, paragraphs inside the accordions. A web developer can defer this non-critical code.

The second is minifying CSS. Minification CSS files is a technique that reduces unnecessary code, comments, whitespaces, and indentation in CSS files. A professional web developer can safely remove unnecessary characters and reduce CSS file size without affecting website rendering. 

If web developers minify CSS files, you will see that recommendation “Minify CSS” moved to the “Passed Audits” section of the Lighthouse report.

Optimize JavaScript code

JavaScript code is a critical part of modern website design. On the other hand, using JavaScript code may slow down a website’s loading speed.

A web developer should analyze the Lighthouse report to fix JavaScript issues and speed up a website. There are most common issues and solutions.

First, the JavaScript code used on the website is a significant source of tasks. What is a task? A task is any discrete piece of work that the browser does and impacts the website’s performance. It can be rendering, parsing HTML and CSS, and running JavaScript code.

Some tasks can be too long (that take more than 50 milliseconds), and a web developer should break up such tasks. In other words, a web developer needs to divide a long task into smaller tasks that take less time using one of the task management strategies like the async attribute, manually defer code execution, yield only when necessary, and others. Choosing a strategy depends on the main website features you’d want to consider when managing tasks because it is about usability and how users interact with a website.

Minification JS code is another way to improve a website’s speed. To minify JS code a web developer should remove whitespace and any code that is not necessary to create a perfectly valid code file.

JS code compression is the process of modifying data using a specific algorithm. Most web developers use Gzip for server and client interactions, but Brotli is a newer compression algorithm that helps to achieve even better compression results than Gzip.

Also, we recommend using modern JavaScript to avoid reducing the website’s loading speed.

Modern JavaScript means syntax supported by all modern browsers such as Chrome, Edge, Firefox, and Safari. But using modern Java Script requires high-skilled web developers who have experience in advanced front-end and web app technologies.

Move a website to better hosting.

In some cases, the leading cause of slow website speed is hosting. A website owner must choose fast hosting to optimize the website’s performance.

Several solutions can be used to host a website.

Shared hosting is the most popular solution because it is cheap. But shared hosting means that you share the server’s CPU and RAM with many other sites that are also hosted on this server. If you need more RAM and CPU because your site attracts many visitors or use one of the modern frameworks, you need Virtual Private Servers (VPS) hosting or a dedicated server.

Virtual Private Servers (VPS) and dedicated servers are faster than shared hosting. VPS  is fit needs of many business and e-commerce sites because it uses multiple servers for content distribution and provides your own part of the virtual server.

Using a dedicated server is the most expensive solution because you need to rent or buy a server and pay for the system administrator’s services.

Now alternative solutions are also available for website owners. You can use cloud solutions like Microsoft Azure, Google, or AWS. Cloud providers provide quality services that can scale on demand for your needs.

Another alternative option is the serverless approach.

Choosing a hosting provider is not easy but worth the effort.

Conclusions

Currently, a website’s loading speed is a vital factor that search engines assess, affecting website traffic and, as a result, business revenue.

You can test your website speed using one of the tools to know if improvements are needed. 89 score and below means your site’s performance needs to be improved. Image optimization and minification of CSS and JS can speed up a website. But as you can see, it is not an easy task. 

Also, hiring skilled web developers who can write quality, optimized code is important. Because it is an almost impossible job to optimize a website that was created by low-skilled web specialists. Re-developing the website from scratch becomes easier, faster, and cheaper in this case.

Related Articles

an_tran_banc

Stories

An Tran Turned a Receptionist Job Into a 25-Year Journey to Executive Leadership in Banking

When you first meet her, you feel her warmth—grounded, welcoming, and full of passion. With over 25 years in the banking industry, An Tran, Market Executive at Banc of California, has become known not only for her distinctive leadership but also for the deep care she gives to her family—and for her dedication as a passionate skincare and self-care advocate.

Yet behind these roles lies a journey marked by resilience—a story not only of her own, but of many Vietnamese immigrants who navigated life in a new country with hope for a brighter future and the American dream.

An Tran | SVP Market Executive at Banc of California
An Tran | SVP Market Executive at Banc of California

A Humble Beginning, A Lifelong Commitment

Banking wasn’t part of her plan at the start of her career. In fact, her first job was as a receptionist at a bank in San Francisco. But she didn’t let that humble beginning define her. Fueled by passion, relentless effort, and the sense of responsibility that came from being the eldest of eight children, she turned what she lacked in experience into unstoppable drive.

“My professional life has always revolved around service and sales, with a natural inclination to care for others, perhaps stemming from my role as the eldest of eight,” she says. 

Over the years, she took every opportunity whenever she could to learn, grow, and serve her clients better. Her work ethic and trust-building skills propelled her forward, step by step, until she eventually became the Market Executive for Banc of California—a role she holds today with pride and purpose.

A Journey Rooted in Sacrifice and Survival

By her own admission, she doesn’t have any news-breaking stories. She is simply a daughter born to Vietnamese immigrants who came to America during the 1970s and ’80s. Yet it was her generation that first began to rise out of poverty, despite arriving in the U.S. with nothing in hand. “Through relentless hard work, we’ve not only achieved the American dream but also built the lives our parents envisioned for us when they first arrived,” she reflects.

Her family’s story, like so many others, is one of hope and sacrifice. And through years of determination and resilience, she has proven the grit and strength of her community—successfully building the life her parents once dreamed of when they left Vietnam.

An Tran has successfully built what her parents imagined for their children in the US. 
An Tran has successfully built what her parents imagined for their children in the US. 

Facing Challenges with Grace and Grit 

Climbing the banking ladder over the past 25 years was no easy feat for a young woman like An. She faced unique hurdles—from skepticism to subtle sexism in the workplace.

But instead of letting those experiences hold her back, she used them as fuel to move forward.

“Every challenge throughout my life and career has been a positive force, shaping me into the person I am today,” she shares. “These experiences pushed me to find new ways to grow and overcome adversity. I believe challenges are essential for growth—without them, we can’t truly learn. Remaining a lifelong student, absorbing both small and significant lessons daily, is key. The moment you stop learning is the moment you stop achieving.”

An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.
An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.

Empowering the Asian Community, One Role Model at a Time

From receptionist to executive, her journey is a remarkable one. But for her, the real achievements aren’t just titles—they’re the impact she’s had on others and the example she’s set for her children, her colleagues, and her community.

“I’m incredibly grateful to be where I am today, creating the life I envisioned and providing for my family in a way my parents dreamed of when we left Vietnam. My pride extends to every step of this remarkable path,” she says. 

She’s living proof. A former refugee who arrived in America with nothing is now leading in one of the most competitive industries in the country—and doing so with compassion, integrity, and purpose.

Connect With An Na Tran 

“My goal is to be a resource for the Asian community, showing that we are strong, career-driven, and incredibly successful.”

LinkedIn: An Na T.

  • 4 min read
AHS EMAIL ANGLE (1)-png

Blogs, Development

Unlock Your Growth Potential: Harness the Power of AIDA

Your audience is busy — if you want their attention, you need to earn it with a message that cuts through the noise.

AIDA is a time-tested framework that guides your messaging from first glance to final action, helping you craft marketing that actually converts.

  • Attention – Grab your audience with a bold headline, eye-catching image, or intriguing question.
  • Interest – Share a benefit or story that keeps them reading.
  • Desire – Build an emotional connection by showing how your product solves their problem or improves their life.
  • Action – End with a clear call-to-action so they know exactly what to do next.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

Book a FREE call with us

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

  • 1 min read
KyLanActivewear-png

Stories

From Code to Culture: How Hải Bùi Left Tech to Build a Brand for Second Generation Asians

Embracing Heritage Through Style

Kỳ Lân is the first activewear brand deeply rooted in Asian aesthetics, created with a powerful mission: to empower second-generation Asians worldwide to embrace their heritage with pride. Born from Hải’s personal journey growing up Vietnamese in Hungary and struggling to find a sense of belonging, Kỳ Lân reflects what it truly means to live between cultures, and finally feel proud of that identity.

For Hải, Kỳ Lân isn’t just about clothing. It’s about rewriting the narrative for second-generation Asians and bringing Asian representation to the forefront of mainstream sports- and streetwear. 

Kỳ Lân’s mission is to help second-gens embrace their Asian heritage through clothing

The Meaning Behind Kỳ Lân: A Symbol of Heritage and Unity

Kỳ Lân is a mythical creature from Asian folklore, often described as having the head of a dragon, the body of a horse, and the tail of a lion. It symbolizes peace, prosperity, and good fortune. Versions of the Kỳ Lân appear in Vietnamese, Chinese (Qilin), Japanese (Kirin), Korean (Girin), and Thai (Kilen) cultures, highlighting the deep cultural connections shared across Asia.

Hải chose this name to honor that shared heritage. As part of his efforts to reconnect with his roots, he began volunteering in the Vietnamese community and eventually became the organizer of a 6,000-member Asian Meetup and Discord group. This community centered around 1.5-generation and second-generation Asians, those who either immigrated as kids or were born abroad to immigrant parents. Together, they explored questions of identity, belonging, and the desire to reconnect. These conversations sparked the idea for Kỳ Lân: a brand that celebrates Asian aesthetics but, more importantly, gives voice to the in-between experience many second-generation live daily.

Kỳ Lân is more than just a clothing brand, it’s a tribute to these stories and a movement towards proudly reclaiming culture.

Hải volunteering in his local Vietnamese community

The Origin Story: From Hungary to the U.S. and Back to His Roots

Growing up in Hungary in the 1990s, often as the only Asian kid in school, Hải vividly remembers the bullying, the stares, and the relentless pressure to fit in. Like many second generation Asians, he spent much of his youth trying to blend in, often distancing himself from his Vietnamese roots just to feel accepted.

It wasn’t until years later, after moving to the U.S., that everything shifted. For the first time, Hải saw second-generation Asians unapologetically taking up space, celebrating their identities through art, food, fashion, and film. Vietnamese cafés were opening everywhere, Asian artists topped the charts, and streetwear inspired by Asian heritage became more mainstream. Gradually, pride replaced shame.

He became proud to be Asian, and curiosity toward his culture blossomed.

Hải, his little brother and his mom in Budapest

His parents’ story deeply influenced him, too. They immigrated to Soviet-era Hungary on scholarships and chose entrepreneurship over low-paying engineering jobs after graduation. Their hard work and resourcefulness deeply shaped Hải’s values, even though they initially encouraged him to take a safer path.

That growing sense of cultural pride deepened during a visit to Vietnam, where Hải saw relatives and locals running small storefronts straight from their homes. Every corner was buzzing with hustle. “That’s when it clicked,” he says. “Entrepreneurship is ingrained in our DNA. No wonder I felt this constant pull to build something of my own.” 

From Software Engineer to Fashionpreneur: Finding Purpose

For Hải, the realization that entrepreneurship was in his blood didn’t make the decision to quit his job any easier. Like many children of Asian immigrants, he grew up with a very clear definition of success which included stability, a good education and a respectable job. And he achieved exactly this: a successful career in software engineering, after decades of hard work and sacrifice from his parents, who had moved to Hungary in search of a better future.

For a while, he was unsure whether to commit to building a business or return to the comfort of a tech job. However, the dread he felt preparing for software interviews made it clear that he had to make some kind of business idea work, no matter what.

Like so many second-generation Asians, Hải carried an unspoken responsibility to make his parents’ struggles worth it, to succeed and stay on the path they paved.

Eventually, the pull toward his purpose was stronger than the fear of failure.

In a twist of fate, Hải is following in his parents’ footsteps. After immigrating to a foreign country and getting a degree in Engineering, he decided to leave it all behind and pursue Entrepreneurship.

Hải’s parents threw away their Engineering degree to open their heavy metal t-shirt business back in the ‘90s.

The Birth of Kỳ Lân: A Perfect Fit 

Inspired by his parents’ own clothing business selling heavy metal t-shirts at marketplaces, Hải worried initially that they might disapprove of him following a similar path. Instead, they became his biggest supporters once they saw his dedication.

While it might seem like a waste to throw away his engineering career, Hải’s background turned out to be a great asset in building Kỳ Lân. His time at Amazon Ads taught him how to run effective digital campaigns, his logistics experience at Convoy helped him navigate supply chains, and his coding skills meant he could build his own websites without outsourcing. Even his parents’ experience running a clothing business became unexpectedly useful. 

Looking at it all together, it started to make sense. This wasn’t him starting from scratch, it was him finally using all of his skills in one place.

A Movement Rooted in Identity, Representation, and Pride

Kỳ Lân is more than just activewear, it’s a cultural movement. It celebrates the rich fusion of Asian cultures and modern sportsmanship while giving second-generation Asians a platform to proudly reclaim their identities.

Through Kỳ Lân, Hải is not only creating clothing but also rewriting the story for second-generation Asians around the world – one that embraces heritage, community, and pride.

Kỳ Lân’s mission is to help second generation Asians embrace their heritage through clothing

Connect With Hải Bùi & Kỳ Lân Activewear

To celebrate Kỳ Lân’s pre-sale, Kỳ Lân is offering the Asian Hustle Network community an exclusive 20% off with the code AHN20 – valid for one week only.

Website: Kỳ Lân Activewear

IG: @kylan.athletics

  • 6 min read
AHS EMAIL ANGLE

Blogs

Build a Brand That Connects: Start with the Identity Prism

Every brand has a story worth telling—and how you tell it matters just as much as what you’re building.

One of the effective tools is the Brand Identity Prism—a simple but powerful framework that helps define what your brand stands for and how it connects with your audience.

  • Physique – What people see (logos, colors, visuals)
  • Personality – The voice and tone your brand speaks in
  • Culture – The values and beliefs driving your mission
  • Relationship – How your brand interacts with your community
  • Reflection – How your customers see themselves through your brand
  • Self-image – How they feel when they’re part of your world

Why Asian Hustle Solutions?

At AHS, we’ve seen firsthand how powerful a clear brand identity can be — not just in standing out, but in building real, lasting connections. 

Book a FREE call with us

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

  • 1 min read