Technologies

March 12, 2025

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Many people know that improving the website loading speed by 0.5 sec is invisible to the users. But it’s still one of the essential search engine factors they use in their ranking algorithms. Also, many web users may use a slow Internet connection, even in the USA and Europe. That is why improving website loading speed is a high-priority task for web development teams. How to improve the website speed?

What is website speed?

Technically the term website loading speed is incorrect because it is about page loading speed. 

In short, website loading speed refers to how quickly the content and UI elements of the specific page load when a user visits it. 

Several factors can influence specific page speed: 

  • The amount and size of the images and videos are contained on the page
  • UI animations
  • Themes and plugins are installed on the site
  • Front-end and server-side technologies are used
  • The code quality
  • Hosting or server

But you must know that the user’s Internet connection also affects the web page speed.

Start with website speed testing

You may start the website speed test with your smartphone and mobile Internet connection. Does your site load quickly enough? Does your site look mobile-friendly? This test helps you to identify critical speed issues and how responsive the design of your website is.

But using a smartphone test can’t tell about a website’s score in terms of the website loading speed. Also, it can’t help to identify the causes of slow website loading. That is why you should use tools to test and measure your website’s loading speed.

The most used tool is Google Pagespeed Insights. It is easy to use and provides you with the most critical information. Look at the snapshot for our website.

AHN’s team developed this site. You can see good scores and no critical issues that could affect the website loading speed.

If Google Pagespeed Insights identifies issues, it will provide recommendations for increasing the website’s performance.

This free tool allows testing the site’s mobile and desktop versions. You can use the Lighthouse tool that is built-in Chrome browser—Press F12 to run web developer tools and choose the Lighthouse tool to test the page.

Also, web developers may use other tools like GTmetrix, Pingdom, or Performance Budget Calculator. 

Some tools are free, but other tools can be payable. Many web professionals use Lighthouse and Core Web Vitals reports because it is usually enough.

Guidelines to improve the website loading speed

The Lighthouse tool (Google Pagespeed Insights) assessed your site as poor (score is less than 50) or as a website that needs improvements (score from 50 to 89). A web developer must look at the tool’s recommendations and fix issues. 

This guide will help you to understand which factors influence website speed and how to increase it.

Optimize the images

Surprisingly, images are one of the most common issues affecting website loading speed. The main reason is that content managers do not pay attention to the size and format of the images when uploading them to the website.

There is a typical image optimization process.

Reduce the image size.

Photos, images, or graphics on the web pages improve engagement. But if you use large files, the images slow down a website.

Compressing images using tools is one way to reduce image size without affecting quality. Another way to reduce the image size is to adjust the image size based on user display properties.

Choose the right image format.

Look at this image. It shows the difference between a zoomed-in vector image L and a raster image R.

As you can see, vector images are preferable options as they are resolution-independent and always deliver excellent results.

If you use raster images, a web developer should serve different image sizes to other devices. But bear in mind that serving desktop-sized images to mobile phones can use 2–4x more data than needed.

Use WebP images

When Facebook switched to WebP, they noticed a 25-35% filesize savings for JPEGs and an 80% for PNGs.

How to convert images to WebP? Usually, web developers use the cwebp command-line tool (for simple projects) or the Imagemin WebP plugin(for complex projects).

Replace animated GIFs with video.

GIFs aren’t a good choice when you need a fast website because their size can be 10-15 MB.

It takes a lot of time to upload a GIF file. That is why web professionals convert GIFs into video files (MPEG or WebM).

Use image CDNs to optimize images.

Image content delivery networks (CDNs) specialize in transforming, optimizing, and delivering images. They are excellent at optimizing images and can yield a 40–80% savings in image file size. Image CDNs work like API, making it easy to create variations of an image for different use cases by indicating parameters like size, format, and quality.

Use lazy loading

Lazy loading is a technique that defers the loading of non-critical resources while the web page loads. In practice, the image lazy loading loads lightweight placeholder images at page load and replaces them with lazily-loaded images when they’re scrolled into the viewport.

Using lazy loading makes sense if you use many media files on your site.
Web developers can use a variety of ways to implement lazy loadings, such as browser-level lazy loading, Intersection Observer (JavaScript), or CSS. If your website is built on WordPress, you can use plugins.

Use a Content Delivery Network (CDN)

Content delivery networks (CDNs) improve site performance using web servers distributed across various locations. These servers retrieve content from the website server and provide website content to users with regard to their location. CDNs reduce server load and handle traffic spikes. 

Also, CDNs allow caching resources on their servers. As a result, the resources are delivered more quickly. Cashing also reduces the load on the website server.

To choose a good CDN, you should focus on its performance, security, analytics features, support, and pricing. 

You need to know that CDN performance can vary significantly depending on geography, time of day, and different events. That is why predicting the exact performance you’ll get from a CDN is difficult.

Choosing a good CDN depends on the type of your site (e-commerce, corporate website, blog), user locations, and your budget.

Prioritize loading resources

Not every website resource has the same degree of importance, which is why browsers attempt to make a guess at the most important resources to load first. The problem is browsers could use the wrong priority for website resources. For example, loading scripts before CSS.

Web developers can use different ways to influence browsers’ priority-making process.

If a web developer adds the <script> tag in the page’s <head>, Chrome will load at a high priority. But using the async attribute changes it to low priority.

Also, a web developer can use <link rel=”preload”> (informs the browser that a resource should start getting fetched as soon as possible), <link rel=”preconnect”> (informs the browser that you’d like the process to start as soon as possible), and <link rel=”prefetch”> (it tries to make something non-critical happen earlier if there’s a chance) for other resources.

To make everything right, a web developer should know the browser’s priority for each resource. For example, to know Chrome’s priority, you need to press F12 to run DevTools and find the Network panel.

These priorities help to understand how much relative importance the browser attributes to resources. A web developer can influence the browser to assign a different priority. For example, if an image is a part of the initial render, a web developer prioritizes it higher than an image that starts offscreen.

Optimize CSS code

CSS code must be loaded before the browser renders the website page because it is a render-blocking resource. If these web pages contain unnecessarily large CSS code, it takes longer to render them.

There are two main techniques that web developers use.

The first is deferring non-critical CSS. Many non-critical styles apply to content that’s not immediately visible, for example, paragraphs inside the accordions. A web developer can defer this non-critical code.

The second is minifying CSS. Minification CSS files is a technique that reduces unnecessary code, comments, whitespaces, and indentation in CSS files. A professional web developer can safely remove unnecessary characters and reduce CSS file size without affecting website rendering. 

If web developers minify CSS files, you will see that recommendation “Minify CSS” moved to the “Passed Audits” section of the Lighthouse report.

Optimize JavaScript code

JavaScript code is a critical part of modern website design. On the other hand, using JavaScript code may slow down a website’s loading speed.

A web developer should analyze the Lighthouse report to fix JavaScript issues and speed up a website. There are most common issues and solutions.

First, the JavaScript code used on the website is a significant source of tasks. What is a task? A task is any discrete piece of work that the browser does and impacts the website’s performance. It can be rendering, parsing HTML and CSS, and running JavaScript code.

Some tasks can be too long (that take more than 50 milliseconds), and a web developer should break up such tasks. In other words, a web developer needs to divide a long task into smaller tasks that take less time using one of the task management strategies like the async attribute, manually defer code execution, yield only when necessary, and others. Choosing a strategy depends on the main website features you’d want to consider when managing tasks because it is about usability and how users interact with a website.

Minification JS code is another way to improve a website’s speed. To minify JS code a web developer should remove whitespace and any code that is not necessary to create a perfectly valid code file.

JS code compression is the process of modifying data using a specific algorithm. Most web developers use Gzip for server and client interactions, but Brotli is a newer compression algorithm that helps to achieve even better compression results than Gzip.

Also, we recommend using modern JavaScript to avoid reducing the website’s loading speed.

Modern JavaScript means syntax supported by all modern browsers such as Chrome, Edge, Firefox, and Safari. But using modern Java Script requires high-skilled web developers who have experience in advanced front-end and web app technologies.

Move a website to better hosting.

In some cases, the leading cause of slow website speed is hosting. A website owner must choose fast hosting to optimize the website’s performance.

Several solutions can be used to host a website.

Shared hosting is the most popular solution because it is cheap. But shared hosting means that you share the server’s CPU and RAM with many other sites that are also hosted on this server. If you need more RAM and CPU because your site attracts many visitors or use one of the modern frameworks, you need Virtual Private Servers (VPS) hosting or a dedicated server.

Virtual Private Servers (VPS) and dedicated servers are faster than shared hosting. VPS  is fit needs of many business and e-commerce sites because it uses multiple servers for content distribution and provides your own part of the virtual server.

Using a dedicated server is the most expensive solution because you need to rent or buy a server and pay for the system administrator’s services.

Now alternative solutions are also available for website owners. You can use cloud solutions like Microsoft Azure, Google, or AWS. Cloud providers provide quality services that can scale on demand for your needs.

Another alternative option is the serverless approach.

Choosing a hosting provider is not easy but worth the effort.

Conclusions

Currently, a website’s loading speed is a vital factor that search engines assess, affecting website traffic and, as a result, business revenue.

You can test your website speed using one of the tools to know if improvements are needed. 89 score and below means your site’s performance needs to be improved. Image optimization and minification of CSS and JS can speed up a website. But as you can see, it is not an easy task. 

Also, hiring skilled web developers who can write quality, optimized code is important. Because it is an almost impossible job to optimize a website that was created by low-skilled web specialists. Re-developing the website from scratch becomes easier, faster, and cheaper in this case.

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Steve Liu Knows How to Draw a Crowd. With TRI3E, He Wants to Help Communities Grow.

From producing shows with major artists to leading product design at Amazon and Palo Alto Networks, Steve Liu knows a thing or two about bringing people together.

With TRI3E, he’s using what he’s learned to help people, creators, businesses, and organizations build stronger communities.

Understanding What Brings People Together

Filling a venue is one thing. Getting people excited enough to bring their friends is another. Steve Liu learned that firsthand in San Francisco’s nightlife scene.

As a nightclub promoter and event producer, he helped organize shows featuring The Chainsmokers, Far East Movement, MC Jin, and comedian Ali Wong.

What stood out to Steve wasn’t just how people discovered events, but what happened when they came together. Friends brought friends, new connections formed, and people found a sense of belonging through shared experiences.

He realized that the most meaningful part of bringing people together wasn’t filling a room. It was creating experiences people genuinely enjoyed, felt part of, and wanted to share with others.

A Different Way of Looking at Problems

Outside entertainment, Steve was building a career in technology. He eventually led product design teams at Amazon and Palo Alto Networks, working on products involving cloud computing, global supply chains, and cybersecurity.

The work was different from organizing events, but it taught Steve how to approach complex, multidimensional problems. Working across technology, business, and human needs, he learned to connect different perspectives, navigate competing priorities, and turn complicated challenges into practical solutions.

His experience as an entrepreneur also gave him a firsthand understanding of how difficult it can be to grow a business, reach the right people, and keep them engaged.

Over time, those experiences started to come together. He had seen how people brought others into events and communities, and he understood how technology could help make those connections easier.

That got him thinking about what better community-building tools could look like.

Helping Communities Do More Together

Think about a restaurant planning an event, a creator looking to bring supporters together, or a community organizer trying to reach more people.

They already have people interested in what they do. The challenge is finding ways to get those people involved, keep them connected, and encourage them to bring others along.

That’s the thinking behind TRI3E (Tribe), the platform Steve is building.

TRI3E aims to help individuals, creators, businesses, and organizations build and grow their communities. Through the platform, they can share events and opportunities, invite others to participate, and give members more ways to stay involved.

For a restaurant, that could mean inviting regular customers to an event and encouraging them to bring friends. For a creator, it could mean sharing a new project with supporters. For an organization, it could mean helping members discover opportunities and meet others with similar interests.

The goal is to make it easier for people to stay involved, bring others along, and create more opportunities within their communities.

Building What’s Next

For Steve, TRI3E is an opportunity to bring together years of experience in technology, entrepreneurship, and entertainment around an idea with much broader potential.

Whether it’s a neighborhood restaurant, an independent creator, or a network like Asian Hustle Network, communities already have people who want to see them succeed.

What if those people had better ways to make that happen?

That’s the vision behind TRI3E: helping people turn their existing connections into more opportunities for their communities.

Join TRI3E

Build your community. Activate your network. Grow together.

Explore TRI3E | Connect with Steve

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From Vancouver to the World: Thomas Vu’s Vision for Hanoi Drip Coffee

Vietnam is one of the world’s biggest coffee-producing countries, yet Thomas Vu rarely saw Vietnamese coffee given the same attention in North America’s specialty coffee scene.

That gap became the idea behind Hanoi Drip Coffee, a Vancouver-based Vietnamese specialty coffee brand that has grown into a multi-million-dollar cafe business in just over two years.

For Vu, the goal goes beyond opening more cafes. He wants people to see Vietnamese coffee differently and prove that a brand deeply rooted in culture can belong on a global stage.

Giving Vietnamese Coffee the Spotlight It Deserves

Vu grew up around the flavors and rituals that make Vietnamese coffee instantly recognizable, from strong Robusta to condensed milk and the slow drip of a phin. Yet despite Vietnam’s rich coffee history, he felt much of that story was still missing from mainstream specialty coffee culture.

That became the opportunity behind Hanoi Drip. Rather than recreate a traditional Vietnamese cafe, Vu and his team asked a bigger question: What could a global Vietnamese coffee brand look like today?

Their answer was to keep the parts of Vietnamese coffee they loved while presenting them for a new generation. Hanoi Drip serves coffee grown in Vietnam, including coffee from Đà Lạt, and puts Robusta, Vietnamese flavors, and phin brewing at the center of the experience.

Learning How to Grow Without Losing the Brand

Building the brand was one challenge. Learning how to grow it without losing what people connected with was another.

When Hanoi Drip was smaller, Vu and the other founders could be involved in nearly every part of the business. As more locations followed, they had to learn how to train teams, develop leaders, manage costs, maintain product consistency, and make sure customers still had a strong experience even when the founders were not there.

Mistakes have been part of that process, and Vu does not pretend otherwise. His approach is to treat them as useful information: fix the problem, build a better system, and move forward, a mindset that has helped Hanoi Drip expand into multiple locations alongside retail coffee, wholesale, and membership offerings.

Taking Vietnamese Coffee Beyond Vancouver

For Vu, some of Hanoi Drip’s most meaningful wins happen when someone tastes Vietnamese coffee for the first time and wants to know more. It also means hearing Vietnamese customers say the brand reminds them of home while still feeling like it belongs to their generation.

That connection has extended beyond coffee. During KOOLFEST 2025, customers purchased more than 1,600 Ube Coconut Coffee and Ube Milk drinks, helping Hanoi Drip raise over $5,500 for a local charity, while the company has also created jobs and collaborated with Asian-owned businesses and creators.

And Vu is still thinking much bigger. He hopes to bring Hanoi Drip beyond Vancouver to markets such as Toronto and Los Angeles, while showing other Asian founders that building something modern does not mean leaving their culture behind.

Learn more about Hanoi Drip and follow the brand as it works to take Vietnamese coffee from Vancouver to a wider global audience.

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From a $10 Craigslist Job to COO of a $300M Business Group: Richard Nguyen’s Road to E-XPIRE

Richard Nguyen grew up on the east side of San Jose, where he became caught up in street life at a young age. Looking back, he believed the path he was on could have ended with either prison or an early death.

Then came the moment that made him reconsider where his life was headed.

He overheard his mother speaking with friends about their children. She talked about relatives who had graduated from college, while Richard felt she had little she could proudly say about him.

“She couldn’t say anything good about me,” Richard recalled.

His mother was raising the family on her own, and hearing her disappointment became a wake-up call. Richard knew he couldn’t continue down the same path and decided he needed to find a different direction.

He took a job he found on Craigslist for $10 an hour, unsure of where it would lead. It became his entry point into an industry where he would spend the next 15 years learning and building experience.

What started as a decision to change his life would eventually become the foundation for something much bigger.

Years later, that experience would bring him together with Jack and David Nguyen and a growing group of IT hardware businesses.

Twin brothers Jack and David Nguyen

The Brothers Behind the Business

Years before Richard partnered with them, twin brothers Jack and David Nguyen were already building their footprint in the IT hardware industry.

Around two decades ago, they saw an opportunity in used computer equipment and began reselling components, primarily semiconductors and RAM. That business became RAM Exchange, which eventually grew into what Jack described as a $50 million-a-year company.

From there, the brothers expanded into servers, networking equipment, drives, and other data center hardware through IT Server Exchange.

By then, Richard had spent years building his own expertise in the same industry. Their paths were about to come together.

Bringing Richard Into the Business

Richard was working for a competitor at the time, but his experience and reputation had already caught Jack and David’s attention. They knew his understanding of the IT hardware business and respected the grit, loyalty, and work ethic he brought to his work.

Eventually, Richard took a risk of his own and started E-XPIRE, focusing on IT asset disposition, secure data destruction, and electronics recycling.

As E-XPIRE grew, Jack and David saw more than Richard’s industry experience. They saw someone who could build a business, lead a team, and execute.

But Richard had already taken the risk of becoming an entrepreneur himself. Bringing him into their business would require more than offering him a position.

The opportunity became a partnership. E-XPIRE and IT Server Exchange merged, bringing Richard’s ITAD expertise together with Jack and David’s established hardware business. Richard became an equal partner in IT Server Exchange and took on the role of COO.

“We gave him the keys,” Jack said.

The merger brought together two complementary sides of the industry and created an opportunity to build something larger. Richard came in ready to rethink how the operation worked, and Jack and David gave him the freedom to make the changes he believed the business needed.

Their roles complemented each other. Richard took the lead on operations, execution, and building the team, while Jack and David provided the business foundation, resources, and support behind him. Jack described himself and David as Richard’s “pillars.”

Together, they continued growing RAM Exchange, IT Server Exchange, and E-XPIRE. Today, the partners say the three companies are on track for around $300 million in combined annual revenue.

What began with Richard taking a chance on himself and building E-XPIRE ultimately became the start of a partnership that would help reshape IT Server Exchange and support the growth of the wider business group.

Leading Through Culture

For Richard, how the team works is just as important as how the business grows.

He describes a culture built around speed, loyalty, and getting things done. Internally, the team uses the phrase “GSD,” short for “get stuff done.”

Richard also sees his employees’ livelihoods as a personal responsibility.

“I work 18-hour days because it’s for my team and my family,” he said.

David credits Richard with creating a culture where employees feel that same sense of loyalty toward the company.

That philosophy is shared by all three partners. Jack said one of their biggest sources of pride is not simply revenue growth, but the impact their businesses have had on employees and their families.

Finding a Reason to Keep Going

For Richard, success still traces back to the conversation he overheard more than two decades ago.

Today, David says Richard’s mother lights up when she talks about him.

“Every time I see her, she smiles,” he said. “She’s so proud of Richard.”

Richard’s advice for people who feel the odds are against them is simple.

“Anyone can make it,” he said. “You just gotta find a reason to do it.”

More than two decades after that conversation, Richard has given his mother plenty to be proud of. That same drive now carries into the work Richard, Jack, and David are building at E-XPIRE.

While companies race to adapt to AI, Jack, David, and Richard focus on what powers it: infrastructure. Their businesses support its lifecycle, from hardware to responsible decommissioning.

Today, E-XPIRE helps businesses securely destroy sensitive data and responsibly manage retired IT equipment. As technology continues to evolve, so does the need to handle what gets left behind.

Learn more about E-XPIRE and its work in IT asset disposition, data destruction, and electronics recycling.

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ChargerGoGo’s Next Chapter: GoGoSpark Brings AI-Powered Entrepreneurship to the Future of Work

ChargerGoGo built its nationwide phone charging network by betting on everyday entrepreneurs.

That bet is paying off. In 2026, ChargerGoGo landed at No. 744 on the Inc. 5000 (top 15%), No.5 in Las Vegas, and No.41 in AI and Data industry, the annual ranking of the fastest-growing private companies in America, after reporting 467% revenue growth over three years.

Led by founder and CEO June Zhu, the company has spent years helping local operators build businesses through its charging network. With GoGoSpark, it’s bringing AI into the picture.

Launched at CES 2026, GoGoSpark is ChargerGoGo’s AI-powered business copilot and operations assistant, built to help operators handle the day-to-day work of running and growing their businesses.

What Does GoGoSpark Actually Do?

As AI reshapes the workforce, the next economic opportunity is not only about making employees more productive, it is about giving more people the tools to become business owners.

GoGoSpark was built around that mission.

ChargerGoGo believes the future of work will include a growing number of people, across both white-collar and blue-collar professions, who want to build independent income, own productive assets, and operate businesses of their own. But becoming an entrepreneur requires far more than capital or a good idea. New business owners need help with sales, operations, financial decisions, technology, strategy, and the hundreds of decisions that come with running a company.

GoGoSpark is designed to put that capability in their pocket.

Serving as an AI-powered COO and business mentor available 24/7, GoGoSpark can help entrepreneurs analyze performance, identify opportunities, improve sales, troubleshoot operational issues, understand financial decisions, and determine what actions to take next.

The vision extends beyond operating ChargerGoGo stations. ChargerGoGo is building GoGoSpark as an intelligent business platform that can lower the barriers to entrepreneurship and help everyday people transition from employees into capable, technology-enabled business owners.

In an economy increasingly shaped by AI and automation, ChargerGoGo believes AI should not simply replace work. It should help more people create, own, and participate in the businesses of the future.

GoGoSpark does not replace the entrepreneur. It gives the entrepreneur a COO, an advisor, and a mentor in their pocket—so they can make better decisions and build with greater confidence.

Five Years in the Making

GoGoSpark came out of five years of working directly with thousands of operators, partners, and small business owners.

Over that time, ChargerGoGo saw the same kinds of questions come up again and again: How do I sell this better? Why is one location outperforming another? What should I focus on next? How can I run this more efficiently?

Those real-world questions helped shape what GoGoSpark became.

Rather than building AI for the sake of having AI, ChargerGoGo built a tool around the work its operators were already doing.

As Zhu said when the platform launched, “GoGoSpark is built to be a business co-pilot, helping operators learn faster, operate smarter, and participate in the post-work economy.”

The Bigger Goal Behind GoGoSpark

The Inc. 5000 ranking is a milestone for ChargerGoGo, but Zhu has been clear that she wants the company’s growth to reach beyond ChargerGoGo itself.

When the ranking was announced, she pointed to a bigger goal: giving ChargerGoGo’s Distribution Partners the technology, infrastructure, business model, and support to grow companies of their own.

She even said she hopes to one day see those entrepreneurs make the Inc. 5000 themselves.

GoGoSpark is one way ChargerGoGo is trying to make that happen.

As AI becomes part of how companies sell, analyze data, plan, and operate, smaller business owners risk being left with fewer resources to compete. GoGoSpark brings some of those capabilities directly to the people running businesses on the ground.

ChargerGoGo’s acceptance into the NVIDIA Inception Program also marks another step in that direction as the company continues developing its AI technology.

“The future belongs to those who engage with their AI,” Zhu said at CES 2026. “Our mission is to make sure everyone has that chance.”

ChargerGoGo made the Inc. 5000 this year. If its operators eventually start appearing on that list too, GoGoSpark may have played a part in getting them there.

Discover how GoGoSpark is helping entrepreneurs grow smarter.

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