News

February 14, 2025

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The Immigrant Struggle

“We dream of going to America, to change our lives, we believed. But my life changed so much. I felt sad about life, didn’t know the language, and didn’t know the roads. I had no friends, so I felt very sad.” – Phong, a Vietnamese American expat interviewed by the Pew Research Center.

“I sometimes, just a little, wish that I would disappear so that my parents and my sister could be better off.” – Nolan, an Asian American interviewed by the Pew Research Center.

Dreams vs. Reality

The American Dream is often celebrated as a path to success, yet its reality is far more nuanced. Tales of rags to riches from Asian peers suggest its promise, but the Pew Research Center reports that one in ten Asian Americans still live in poverty as of 2024. The issue lies not solely in the Dream itself but in how it is constructed and understood.

For many Asians, the American Dream is synonymous with upward mobility achieved through hard work and resilience—a belief that effort alone can overcome systemic barriers. But resilience, by its nature, demands enduring hardship and accepting foreignness, perpetuating a narrative that reinforces isolation and discrepancy.

The American Dream is synonymous with upward mobility achieved through hard work and resilience (Image Source: Roberto Parada)

The American Dream is synonymous with upward mobility achieved through hard work and resilience (Image Source: Roberto Parada)

The Illusion of Gold

The idolization of a Western nation paved in gold is an illusion that perpetuates xenophobia and the model minority myth. This ideological flaw is alluring and dangerous. We have all heard heartbreaking stories of illegal labor exports and stowaway immigrants. Yet we tend to remember the rags-to-riches stories because it is comforting to view ourselves as the ones who might make it. All while labeling these immigrants as illegal, the other, the individual Asian Americans who will live in poverty. But by doing so, we have fallen trapped in the American Dream, clawing our way to the top for the sake of others. 

After the pandemic, anti-Asian and hate crimes have increased. The encounter paints a reflection of our society, there is no line between the one and the other nine, we are Asians and that is our identity. Then is the American Dream a lie? Not necessarily—but it is far from universal.

Community as the Key

Like all dreams, it is what we make of it.  Whether in America, Asia, or any part of the world, opportunities coexist with difficulties. Moving to another country means tackling obstacles such as language and cultural barriers alongside the burden you once had at home. Statistics show that 61% of Asian adults seek family and friends when facing financial burdens. This can become challenging when migrating to a new country. 

The key lies in recognizing that success is not achieved alone. Building networks and fostering solidarity within communities can challenge the isolating demands of resilience and redefine the Dream as a collective effort toward meaningful progress.

The American Dream is both a beacon of hope and a paradox. For many Asian Americans, the pursuit of upward mobility comes with sacrifices that are often overlooked. Yet, success doesn’t need to be a solitary journey. By embracing shared struggles and fostering a supportive community, one can find hope by redefining what the American Dream truly means.

Sources: Pew Research Center – 1 in 10: Redefining the Asian American Dream (Short Film), Pew Research Center – The Hardships and Dreams of Asian Americans Living in Poverty, Edelman, C&EN, Reappropriate.

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Image Source: InvisaWear

Stories

Capitalizing On Her Advocacy For Women’s Protection, Young CEO Now Leading Safety Device Company Invisawear

Taking it from her unforgettable and scary experience involving safety and security, Rajia Abdelaziz realized the importance of women’s self-protection which made her put up Invisawear, now a leading safety device manufacturer.

Together with her best friend and now business partner Ray Hamilton, they designed a piece of wearable tech that allows the user to call for help and alert emergency contacts at a double-press.

InvisaWear is jewelry that can save lives. Although their components resemble ordinary accessories, they are actually safety devices supported by America’s top security supplier (ADT).

The devices have a secret panic button that can be set to dial 911, send a pre-programmed text message to five emergency contacts, and send a GPS location to the emergency services. They are worn on the body so they are nearly always available.

The co-owner was quoted saying “InvisaWear also partnered with ADT to provide access to video streaming, voice activation, and self-defense classes as a way of “equipping people to protect themselves,” 

Compared to a cellular phone, it is a more accessible safety device which comes in the form of a charm necklace.

Considering women’s safety as a very important issue, Abdelaziz rejected high-paying job offerings related to her electrical engineering training just to prioritize her advocacy even if she struggled with many challenges in starting it up.

Though laborious, Invisawear was able to raise millions of funds for the safety device.

Five years after its founding, the business has grown to produce more than just gold and rhodium-plated jewelry. It now makes fitness bands, hair accessories, and keychains, all of which have timeless appeal and fashionable, practical designs.

According to Abdelaziz in Forbes, several of their items are now also available in unisex versions since they discovered that safety wasn’t just important for women but also for some guys.

The business intends to grow in Europe and the Middle East and just announced a new cooperation with a Canadian security company.

Invisawear is a technical advancement that has significantly improved people’s lives.

Abdelaziz emphasized “One of the best moments of my life was the first time one of our devices saved someone’s life,” she says, “a young woman had been badly injured in a car accident and her keychain saved her life. Her dad was able to get to her and be with her while they waited for an ambulance, who knows how long it would have taken to find her otherwise.”

Image Source: Ben Marcum Photography

News

Christmas is Merrier at Mall of America With 6 Diverse St. Nicholas Including the First Asian Santa

After three long years of not celebrating Christmas the ‘usual’ way, children at the Mall of America (MOA) were finally sitting again in amusement and happiness on Santa’s lap. 

What makes the experience even happier and better is to have six different Santas whom children and parents can choose from in making The Santa Experience happen.

In 2016, Larry Jefferson became the first African American Santa Claus in MOA. 

Now, Jefferson will not be alone in completing the Christmas vibe as a diverse group of Santas will be working together to do the task. Among them are two African Americans and the first-ever Asian Santa Allan Siu, named “Santa Allan” in MOA’s record.

All of them are ready to listen to the Christmas wishes from young and young-at-heart people.

With two of the Santas able to speak both Spanish and Cantonese, it adds color in telling the children if they were naughty or nice.

“To run across someone who speaks your language, there’s kind of a bond there. Not only is the language a bond but there is also some sort of psychological bond,” Allan told Fox.

Image Source: ESQA

News

First Indonesian Vegan Cosmetic Startup Obtains $6 Million Funding From Unilever Ventures

The first and top vegan cosmetics company in Indonesia, ESQA Cosmetics, raised $6 million in a series A round led by Unilever Ventures marking the latter’s first investment in the Southeast Asian beauty market.

In the said round, East Ventures also participated, the venture arm of the global consumer goods giant.

After spending over ten years living and working in Los Angeles, Cindy Angelina and Kezia Trihatmanto created ESQA in 2016, shortly after their return to Indonesia.

The two intended to redefine luxury cosmetic products and make them more widely available and reasonably priced.

With the acquired funds, the company plans to use the money to reach more cities and markets while also extending its omni-channel distribution.

Additionally, they want to expand their product offerings, foster talent development, and amplify their marketing initiatives.

Prior to this, the company reportedly increased its sales to Vietnam, Singapore, and Malaysia. 

TECHINASIA mentioned that one of the company’s expansion initiatives was to sell its goods through Sociolla’s physical storefronts, another East Ventures-backed startup.

Accordingly, the business stated that despite the pandemic, it had managed to turn a profit with its 120 vegan and Halal-certified products.

Avina Sugiarto, a partner at East Ventures, stated in Deal Street Asia that by having consistent profitability, they weren’t looking for high-quality, hyperlocal, and affordable beauty products.

She continued saying “We were certain that ESQA’s innovative, natural ingredients and wide-product offerings will propel ESQA to be a leader in the beauty market in Southeast Asia.”

Image Source: Luis Sinco / Los Angeles Times

News, Stories

Enjoy Your Favorite Filipino Dishes Along With A Comedy Show at Eagle Rock’s Kusina Filipina

Big egg-shaped platters filled with famous egg noodle pancit, mouthwatering pork sisig, cold cans of beer, and blithe stand-up comic acts are offered as part of the restaurant’s unique dining experience.

The brain behind the comedy events is Filipino-American C.J. Toledano, who was born with the background necessary for such lighthearted entertainment.

The Eagle Rock neighborhood of Filipino Americans is the ideal fusion in creating the weekly program that is so exceptionally Los Angeles.

The restaurant’s co-owners, Jun Miranda and Vener Ramos, greased the wheels to serve the dishes and beverages that the predominantly Filipino audience was clamoring for when actress and stand-up comedian Felicia Folkes performed.

Toledano recalled how the Wednesday show got started and said in the Los Angeles Times that Jun Miranda was all about it.

“He just said, ‘The restaurant is yours on Wednesday nights,” Toledano stated which was backed by Miranda saying “I immediately said yes. Of course, I wanted to help the Filipino community.”

Toledano, who co-hosts the program with Orolfo and Rob Haze, stressed that the event is not just for mutual benefit but that “I have a specific vision for the show and the comedians who do it. [I want] people I’m fans of,” he continued.

He added that the intensely vibrant, funky, and fatty flavors of Filipino cuisine at “Motherland”— including the crispy sisig,a deep-fried chopped pork belly flavored with a little of lemon juice, diced onion, bell pepper, ginger and, a little of chicken liver spread;  dinakdakan, a combination of grilled and boiled pork belly mixed with onions, peppers — and mayonnaise; chicken adobo with quail egg and fried potatoes; and halo-halo, among others—are just as electrifying as the acts on stage.

“I’m a Filipino guy who grew up in Pennsylvania. I didn’t have many Asian friends. So the show is really killing several birds with one stone — I’m in touch with a culture I was never close to. I’m seeing old friends. New comics. It’s exciting for me,” Toledano admitted.