What is UX

Design

March 13, 2025

SHARE:

What does UX stand for? Learn more about what UX means, why it’s so important and what defines good UX.

“UX” stands for “user experience.” It describes the quality of the experience an end user has with a specific product, service, company or brand.

Although it’s often talked about in relation to digital products, like apps and websites, UX can relate to anything that an end user can interact with or encounter.

Take the example of going into your local bank to open a new account. If the process is quick and simple with clear instructions, easy-to-find information and friendly customer service, you’d come away feeling like you had a good user experience.

The same goes for ordering something online or using an app on your phone. If you’re able to accomplish your desired tasks with minimal effort, you’ll find the user experience to be a pleasant one.

UX doesn’t relate to one specific thing. It’s the sum of all the smaller parts that determines whether the overall encounter between the product/service and the user is a positive one. You can think of it as the impression the user leaves with and whether or not they’d be keen to repeat the experience. To learn more, keep reading.

What is user experience (UX) design?

If UX describes the quality of a user’s encounter with a particular product or service, UX design is the process of creating and shaping these experiences, with the goal of making them positive, pleasant and valuable for the end user.

UX design isn’t about how a product looks; that’s just one aspect of the overall user experience. It’s about ensuring that the product is logical, functional, easy to navigate and generally user-friendly.

There are 5 elements of UX design to consider:

  1. Strategy: Deciding which objectives the product should meet, including both end user goals and client/business stakeholder objectives.
  2. Scope: Fleshing out the details of the product, determining which features and functionality it should offer.
  3. Structure: Mapping out the structure of the product, considering how users will navigate from one point to the next and what information they’ll need to move around the product and accomplish their goals.
  4. Skeleton: Drilling down to the finer details of how each page should be structured and which elements (buttons, menus and other content) will go where.
  5. Surface: Considering the user’s sensory experience of the product, defining how the product will look in terms of colors, imagery, spacing, typography and so on. This is where UI design comes in.

Where does the term “UX” come from?

The term “UX” was invented by Donald Norman, a cognitive psychologist who started working at Apple in the early 1990s. He took on the role of User Experience Architect, making him the first (known) person in history to have UX in their job title.

Explaining the origins of UX, Donald Norman said:

“I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction and the manual.”

What is the difference between UX and UI?

If you’ve heard of UX, you’ve probably also heard of UI. The terms are often used together but it’s important to be clear on the difference between them.

UX is a much broader term, covering everything that influences how a user feels when they use a product or service. It’s a comprehensive discipline that involves research, analysis, and understanding user needs. 

UI stands for “user interface”, which is the point of interaction between an end user and a digital product. It’s a more narrow discipline that involves the visual design of the screens, buttons and other touchpoints you might use to navigate an app or a website. 

The way the user interface (UI) is designed has an impact on the overall user experience, so UI is an important part of UX.

UXUI
Stands for “user experience”Stands for “user interface”
A broad disciplineA narrow discipline
Involves the quality of the experience as a wholeInvolves the design of the user interface
Concerned with research, analysis, and understanding user needsConcerned with visual design

You can learn more about the difference between the two, as well as how they go hand-in-hand, in this guide to UX vs. UI.

Why is UX important?

UX is important for two reasons: business value and human value. Let’s look at both.

The business value of UX design

If you have a positive experience with a product or service, you’re more likely to use it again and become a loyal customer. You might even recommend it to friends and family. That’s great for the brand reputation, which ultimately determines whether or not the product or service is successful and profitable.

On the flip side, a negative user experience leaves a bad impression of the product, service or brand. If it’s less than satisfactory, you’ll be inclined to go elsewhere, like a competitor with better UX.

Wherever there are two similar products or services offering the same functionality, the one with the best UX will always win out. UX is therefore crucial for winning and keeping customers, developing a positive brand reputation and, ultimately, for driving profit and business growth.

In sum, the business value of UX design includes:

  • A competitive edge in the market
  • Increased sales and revenue
  • Higher conversion rates
  • Better word-of-mouth marketing
  • A strong brand reputation
  • Improved customer loyalty and retention

We compiled some interesting statistics about the business value of UX, like the fact that 66% of customers are willing to pay more for a great user experience. 

The human value of UX design

In addition to being valuable to businesses, end users also value good UX even if they don’t know it. UX influences whether we enjoy an experience or not and whether products and services are efficient and easy or frustrating and difficult. 

In addition, UX determines whether products are accessible and inclusive for as many users as possible. Whether they are disabled, come from a different place with different needs, or have different requirements, good UX make products and services accessible for all.

What defines good UX? The fundamental principles of UX design

Defining good UX can be tricky. It’s not down to one specific thing. There are seven principles of UX design that all designers should follow. They are:

  • User-centricity — Design products and services in a way that centres the user’s needs and helps to solve their problems.
  • Consistency — This can mean keeping your designs consistent across all pages, screens, and products within the same product family. It can also mean meeting the user’s expectations for the kind of product you’re designing.
  • Hierarchy — This includes putting more important elements in more prominent positions in both a site’s information architecture and in the visual hierarchy. 
  • Context — Consider the circumstances in which your products of services will be used and how that will effect the user experience.
  • User control — Give the user the right amount of control over their interactions with a product, such as being able to reverse or undo errors to a text message without throwing the whole user experience into disarray.
  • Accessibility — Ensure your product or service is accessible to as many users as possible, including people with disabilities or in other environments.
  • Usability — Usability relates to how easy a given product is to use and it’s influenced by things like:
    • Learnability – how easy it is for a user to learn how to use the product for the first time.
    • Efficiency – how quickly and seamlessly the user is able to complete their goals and tasks.
    • Memorability – how easy it is for the user to jump back into the product after not using it for a while.
    • Errors – how many errors does a user typically make when using the product.
    • Satisfaction – how pleasant or enjoyable is the product to use.

What is the UX design process?

The UX design process focuses on identifying and solving a problem for a specific target audience. It includes:

  • Conducting user research to understand who you’re designing the experience for and what problems they need solving.
  • Narrowing it down to one problem and coming up with potential solutions.
  • Designing the chosen solution.
  • Making prototypes to test and validate the design, i.e. to make sure it will actually solve the user’s problem.
  • Developing the prototypes into a fully-fledged product or service which people can use.
  • Continuously improving the product/service (and thus the user experience) based on continuous testing and feedback.

Related Articles

116018653_728607294654083_6041310441211220664_n

Stories

Her Father Ignored Her For 8 Months When She No Longer Wanted To Be A Doctor

This may have happened to you (maybe not the musical writing part), or you may know someone from an Asian background who is currently struggling as their parents had strongly expected or already had chosen a job for them.

But how many of you have bravely rejected your parents’ desires, and followed your true passion? Take it from this courageous girl, Joy Regullano. You might remember her from the viral YouTube sketch called White Fetish, or various random acting gigs like the TV Series Crazy Ex-Girlfriend (her line was “Yeah, bitch!”) or Modern Family (with her line was “You fools!”).

That’s right, Joy is quite too far from wearing a white coat. She’s an actress, comedian, and writer — every Asian parents’ nightmare. So when she told her parents that she didn’t want to be a doctor anymore, her father didn’t talk to her for 8 months. Years later, she wrote a comedy musical about it, called Supportive White Parents.

“Working on this musical has been a major part of my healing journey (my parents are imperfect people who were just passing down intergenerational trauma) and maybe it can be part of yours too,” Joy expresses.

Read through as Joy shares how she has discovered her passion for comedy, and her journey to healing and acceptance through her musical.

MY WHOLE LIFE, I THOUGHT I WAS GOING TO BE A DOCTOR JUST LIKE MY PARENTS

My parents were born and raised in the Philippines. My dad grew up very poor in one of the provinces, but after scoring in the top percentage of all students across the country on an exam, he got a scholarship to a prestigious science high school in Manila that was all expenses paid. My parents met in medical school, and soon after graduating, they came to the US by way of New York. Eventually, they made their way across the country to Eagle Rock in LA and then Orange County, where I grew up. 

My whole life, I thought I was going to be a doctor just like my parents. I tried my best to be the perfect daughter. I got straight A’s and took piano lessons since I was 3 and violin lessons starting at 8. (Well, actually, I got one B+ in AP/IB Physics, but we don’t talk about that B+) I studied math outside of school at Kumon and played educational computer games because it was a productive use of my time. I read medical books my parents had lying around the house and had subscriptions to science magazines in high school, for fun.

But as I grew older, there was a part of me that was starting to love writing and making people laugh. For 7th-grade vocabulary exercises, I cared more about making my sentences funny than using the word right. My favorite part about English and Spanish group projects was writing the scripts and acting in them. I wrote bad high school poetry. But I didn’t think that was an acceptable thing to want to do with my life, so I shoved that part down, deep inside me. I did write for the school newspaper and compete in speech contests and debate teams, but that was about the extent of my (public) creative life. 

But as I grew older, there was a part of me that was starting to love writing and making people laugh.

-Joy Regullano

I LOVED FEELING LIKE I COULD MAKE THE AUDIENCE LAUGH AND CRY JUST BY TELLING AN HONEST STORY

I went to UC Berkeley pre-med and was planning to take over my dad’s clinic when he retired. But in the first semester of my freshman year, I got a B on my first math test and a C on my first chem test, and I panicked. After some soul-searching, I realized I wasn’t actually passionate about any of that and ended up cycling through a bunch of different majors before landing on Theater and Southeast Asian Studies.

I wrote a play in college about a friend who had passed away in high school, and when I put it up in front of an audience, I was hooked. I loved feeling like I could make the audience laugh and cry just by telling an honest story. Just by being myself. I wanted to do that for the rest of my life. I loved Tina Fey and Amy Poehler’s work so much that I couldn’t even watch them for a long time because it hurt that I wasn’t doing what they were doing. 

WHITE PARENTS: A MUSICAL INSPIRED BY MY LIFE

I wrote the book and the lyrics to a comedy musical called “Supportive White Parents” about an Asian girl who tells her parents she doesn’t want to be a doctor anymore, and when they’re disappointed, she wishes on a shooting star for supportive white parents. Eventually, she learns to love her Filipino parents for who they are. My friends Sam Johnides and Tony Gonzalez wrote the music.

The musical was inspired by my life. When I told my parents I didn’t want to be a doctor like them and take over my dad’s clinic, my dad yelled at me, called me selfish, and didn’t talk to me for 8 months. I was absolutely devastated, even though I knew that making people laugh and cry was what I had been put on this earth to do. 

I felt so jealous of my white theater classmates with their seemingly endlessly supportive white parents. And funny enough, they were jealous of me because I had something called “discipline”, played multiple instruments, and knew other languages. And thus, the seed of a musical was born.

Eventually, she learns to love her Filipino parents for who they are.

-Joy Regullano

LAUGHING AT OURSELVES CAN BE ONE OF THE BEST WAYS TO HEAL

There aren’t many Asian American musicals, let alone comedy Asian American musicals. One of my teachers says that comedy is the back door to the truth. I think that laughing at ourselves can be one of the best ways to heal, as well as realizing that we are not alone. 

We as a generation are going through this together, and also, we, as well as our parents, are the products of society and intergenerational trauma. We are all imperfect people who are trying the best we can with the tools we have. 

ACCEPTANCE IS THE QUICKEST WAY TO SANITY AND PEACE

I love the serenity prayer. There are some things that we can change, and we should do what we can to change those things. There are some things we can’t change, and it’ll drive you crazy trying to. You can’t control other people. You can only control yourself. The sooner you can accept other people are how they are, the sooner you’ll stop giving your energy away. 

Also, one thing I learned that blew my mind is that it’s actually not love, to wish that your parents or family were different than who they are. If what I was asking from them was to love me for exactly who I am, with all my imperfections, isn’t that what I should be giving them too? Unconditional love and acceptance? (That’s not to say that you shouldn’t have boundaries – that could be a whole other article.) But accepting things you can’t change is the quickest way to sanity and peace. 

If what I was asking from them was to love me for exactly who I am, with all my imperfections, isn’t that what I should be giving them too?

-Joy Regullano

It’s a daily practice. But try it! After reading “The Subtle Art of Not Giving a F*ck”, I tried to imagine that I only had one f– to give a day. How much energy would I be saving by only getting bent out of shape over the most important things!? I’m not really good at giving only one f– a day. But I’ll keep trying.

One more thing – some people need to be angry before they move to acceptance. I know I did, and I still feel angry sometimes. Accepting yourself and your feelings is part of the process too. Wherever you are in your journey is okay.

CONNECT WITH JOY

Instagram: @supportivewhiteparents @joyregullano

Twitter: @swpmusical @joyregullano

Website: www.supportivewhiteparents.com

Be on the lookout for the upcoming Supportive White Parent concept album, to be released in January 2023, with singles leading up to it! 

Image Source: Melissa Keomoungkhoun / Tatsu Dallas

News

Dallas Omakase Restaurant Makes Memorable Dining Experience For Deaf Couple With Staff Using ASL

Victor Montiel and Melissa Keomoungkhoun were on the verge of tears as they expressed their gratitude to the Tatsu Dallas’ personnel for making their experience unforgettable.

The couple, who are both deaf, revealed in Today that they are used to getting ready in explaining themselves using their voices and American Sign Language, displaying texts from their phones, or even asking for pen and paper.

Melissa’s sister was worried that interaction with the staff would be difficult because she was aware that “omakase” means that diners receive meals that include foods chosen especially by the chef, which means more word-of-mouth discussion.

In advance of this, Melissa wrote Tatsu to inquire as to whether they could still enjoy the meal to its fullest without being able to hear the chef describe each course. She was shocked to learn that they had already gotten the tasting menu, which also listed the available drinks/cocktails, and that a complete menu will be available when they visited.

What surprised them more was the night of their reservation as they were greeted in American Sign Language (ASL) by the staff, including the Beverage Director who is the wife of the chef-owner.

Melissa was quoted saying that “With the staff signing at Tatsu, we didn’t feel left out even though it created some attention in the room.”

She also shared that they gazed in wonder at the excellent service that they received.

The excellent personnel and food service that Tatsu delivers to its guests were posted on Twitter by Melissa’s sister Nataly Keomoungkhoun, the online dining editor of D magazine. Her tweet received thousands of likes and retweets.

The chef-owner Tatsuya Sekiguchi, claims that when working in New York City, he had an encounter that solidified his resolve to always offer the best service he can, he stated “I believe that everyone and every day are unique.” He went on to clarify that his current objective is to just make every meal a special and memorable one.

In her tweet, Nataly put into words how Tatsu exceeded the couple’s expectations where they had the best experience possible.

Image Source: Michael Tran / FilmMagic file

News

Award-Winning Director Ang Lee To Direct Bruce Lee’s Latest Biopic With Son As Lead Role

Multi-award-winning director Ang Lee is set to direct Bruce Lee’s latest biopic with his son Mason Lee playing the role.

The martial arts legend died young at 32 in 1973, a month before “Enter the Dragon,” the first Hollywood/Hong Kong film he co-produced, was set to premiere as mentioned in NBC News.

Since his passing, many biopics have been made like Dragon: The Bruce Lee Story, Bruce Lee: A Dragon Story, Bruce Lee: The Man, and many more.

And now, the Academy Award–winning director of “Brokeback Mountain” and “Life of Pi,” along with Lawrence Grey, Ben Everard, Brian Bell, and Shannon Lee, Bruce Lee’s daughter, will be directing and co–producing his newest biopic in honor of him as an actor, style icon, leader, and philosopher who brought martial arts to the global stage.

Ang’s son, Mason Lee, who is known for his roles in “Hangover Part II” and “Billy Lynn’s Long Halftime Walk,” will be playing the role.

“Accepted as neither fully American nor Fully Chinese, Bruce Lee was a bridge between East and West who introduced Chinese Gung Fu to the world, a scientist of combat and an iconic performing artist who revolutionized both the martial arts and action cinema,” Ang Lee was quoted saying.

He also said that he feels driven to share the story of this intelligent, singular human being who craved belonging, possessed incredible strength in a 135-pound frame, and through unrelenting hard work, converted impossible goals into reality.

Ang Lee is the first person of color to win the Oscar for best director and directed the 2000 martial arts film “Crouching Tiger, Hidden Dragon,” the highest-grossing foreign-language film in U.S. history. 

As an accomplished director, 12 of his 38 films which were nominated for Academy Awards won. 

Meanwhile, 3000 Pictures president Elizabeth Gabler said that Ang has long dreamed of directing Bruce Lee’s biopic, an inspirational tale of twists and turns, a story of the timeless premier real-life action hero.

unnamed

Stories

How Christopher Thang Juggles Medical School and Entrepreneurship With Time Optimization Strategies

You don’t really need to feel motivated to start — you just need to start! (easier said than done, right?)

While it’s also important to understand why you put off doing something and what causes it, what’s even more important is overcoming it.

Christopher Thang is a medical student at the University of Texas Medical Branch. He is also an Online Fat Loss Specialist certified by the National Academy of Sports Medicine.

His current mission is to help busy working professionals lose 15+ lbs in 60 days with his Progressive Eating Strategy and fitness-lifestyle optimization systems.  

Read through as Christopher shares how he manages his time as both a full-time medical student and entrepreneur.

The Chronic Procrastinator

Now, I am not saying I have the busiest schedule out there, and I definitely do not. But, I’ve included a breakdown of my time-saving strategies below that help me find time to work on my business, study for medical school exams, and travel across the US to meet clients.

My deep dive into time management started in college. I was a chronic procrastinator and always rushed to meet deadlines the night before they were due. This left me super anxious and my disorganized tendencies, unfortunately, caused me to arrive late to almost everything. It got so bad that I showed up late to or forgot about work meetings, social events, and even important family gatherings.

Eventually, I had enough of winging my schedule every day (some days I didn’t even know I had tasks due). I tried countless things to improve my time management, and after a few years of trial and error (still ongoing), I came up with these 3 approaches that helped.

I was a chronic procrastinator and always rushed to meet deadlines the night before they were due. This left me super anxious and my disorganized tendencies, unfortunately, caused me to arrive late to almost everything.

-Christopher Thang

Strategy 1: Time Block Everything

Simply put, I time block my entire day out on Google Calendar as the day goes along. It may sound intense, and it honestly is… But, after I delegate tasks, meetings, and other life events, I gain structure and peace of mind for the day. I’m also able to look back at each day to see what I can be more efficient on.

Now, I don’t time block out every single minute of each day a week in advance (would be overwhelming), but I plan ahead for important events. By including things such as meal prep, working out, and business meetings, I can make a micro-commitment beforehand to fit these things into my schedule.

On the day of such events, I time block my day in 15, 30, or 1 hour+ chunks. Once I gain control and understanding of my time, I leverage it to do more work in less time throughout the day (of course, I have to be realistic when time blocking out tasks). I’m also able to enjoy social events, family time, and travel without worrying about work which brings me to Strategy 2.

Strategy 2: 100% Work or 100% Relaxation

Building off of Strategy 1, I stick to a hard rule of either working 100% or relaxing 100%. I take every effort to avoid the gray area in between, where I’d end up working inefficiently or trying to relax (and failing) because work is on my mind.

So, on my calendar, I include 15-minute blocks labeled “Break” (when I’m dividing up work into several chunks using the Pomodoro Method) and long hours blocked off for “Social Events” or “Family Time.”

Of course, life happens frequently, and sometimes events may take longer/shorter than expected or something may come up that interrupts my entire schedule. This brings me to Strategy 3 below.

Strategy 3: Plan Ahead, But Be Flexible

Whenever something unexpected happens, I time block it out in my calendar and shift everything down (Google Calendar lets me click and drag events around on my phone really easily).

Sometimes I shift down tasks so much that I have to move them on to the next day (if possible), but I remind myself to stay realistic if life suddenly hits on some days.

Connect with Christopher 

Now, I didn’t develop these approaches overnight, and they took time to develop into daily habits.

However, I hope my strategies would be able to inspire others to stay mindful of their time and perhaps try some of my approaches to elevate their personal lives and hustles.

Linkedin: Christopher Thang

Instagram: @christopher.thang

Website: https://www.hgbtconsulting.com/free-case-study