Awaken* newsletter

June 6, 2024

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Venture capitalist Ann Lai is, by all measures, an absolute beast. From earning a PhD from Harvard at 25 to becoming Managing Director at her own firm–Skeleton Key, Ann has clearly achieved a great deal of success throughout her career. Ann is also notable for speaking up publicly about the misogyny she has faced in VC, despite it nearly forcing her out of the industry. I had the honor to chat with Ann about her career journey pre-VC, reflections on her identity, and also about her exciting new firm.

Journey to Venture Capital

Ann’s journey to Venture Capital is at least 50x cooler than mine. In fact, it’s one of the coolest there is. It all started when she read a biography of Marie Curie at the age of six. I asked Ann to explain what drew her to Marie Curie so much that it set her on a trajectory she is still on today:

The recognition of women in science has historically been insufficient, and I have consistently been attracted to narratives that feature an underdog. Marie Curie’s achievement as the first woman to win a Nobel Prize, and then winning it a second time, was profoundly significant to me as a young person. From a very young age, I had an affinity for science and engineering. My mother, a teacher of literature, encouraged me to read or listen to autobiographies of diverse individuals. My early fascination with NASA was spurred during the time my father worked there. Marie Curie significantly altered the landscape and methods of many scientific endeavors.

Marie Curie’s story inspired Ann to study science. By age 25, she had earned three STEM degrees from Harvard including a PhD in microfluidics. While studying, Ann was starting to notice things that would push her away from being a scientist towards investing:

I noticed that many significant scientific advancements were transitioning to privatization. There was a golden era of science in the United States during the 1970s, characterized by substantial government funding and innovative labs such as Xerox and Bell Labs, but it is now over. I hypothesized that the most groundbreaking scientific discoveries would increasingly be funded privately. The sectors that remained vibrant, like CRISPR and space exploration, were those receiving substantial private investment. And although I was satisfied in the laboratory, my broader interests and extroverted personality drew me toward the funding side of science.

However, that was not quite what the universe had in mind for Ann. Ann graduated right around the 2008 financial crisis, which had pretty much killed off all appetite for investments in science. Thus, she instead started her career at a firm pioneering big data analysis:

I joined a company on Wall Street that pioneered what is now commonly referred to as “alt data”. We acquired, scraped, and sourced new and proprietary datasets, transforming them into predictive models for public company earnings. This was a rigorous introduction to the underlying forces that influence corporate dynamics; we had to understand the key performance indicators driving stock market values. (It was like going through a condensed MBA program.) By modeling quarterly earnings, where data points were scarce, I applied methodologies from my graduate research, collapsing extensive data sets by normalizing or parameterizing the variables, allowing for a comprehensive, dynamic model. This approach was highly effective, blending scientific and business analytics.

After her stint working in finance, Ann went on to lead business intelligence for international territories at Riot Games and then worked in a few early-stage startups in preparation for a transition into Venture. One thing she said especially caught my attention:

There was noticeable skepticism towards PhDs and academics in venture capital. Despite my extensive scientific background, I was told to strategically minimize the emphasis on my PhD on my resume. It’s evident in the venture space that there is a prevailing belief that academics lack practical business acumen.

When asked whether this skepticism extended to PhD founders, Ann elaborated:

This skepticism is indeed still prevalent. However, many PhDs are exceptionally practical. For companies involved in iterative development, such as SaaS companies, the requirements are different. In these fields, the emphasis is more on user interaction and less on deep scientific knowledge. But, for science-driven enterprises, a thorough understanding of the fundamental sciences is crucial.

Hopefully, this gives some hope to the PhDs out there who are looking to start a company! In fact, VC has been trending more towards deep tech evidenced by an increased share of investments into the space.

Advice for Women in Venture

One aspect Ann has been noted for is her outspokenness on the misogyny she has faced in the Venture ecosystem. For more specifics about her experiences, you can check out this Elle article written about her. Given her experiences, I asked her what advice she would give to women who want to go into the VC or startup space, but are concerned about the misogyny and fraternity culture that is still rampant.

Establishing a close network of mentors and peers for support is essential. This has been invaluable to me. Unfortunately, the prevailing culture remains challenging, and the progress we’ve made has perhaps deteriorated in the past year due to decreased venture capital availability on the LP side. There’s still a lot of work to do. The solidarity of women supporting one another is crucial for fostering progress. Maintaining a commitment to support each other is critical. Although most days it may not seem particularly difficult, there are specific moments where you can just feel a very big demographic difference in terms of who’s empowered. Partners are partners, but managing partners are different categories of partners. Until more women are managing partners or running their own sizable firms as partners, there’s still not enough leverage in the space.

Being Asian

I asked Ann to reflect on how her identity as an Asian woman has affected her lived experience:

My mother is incredibly liberal for her generation of Taiwanese. She has always been supportive, telling me I don’t need to get married early or worry about having kids, which is rare for Asian moms of her generation. At the same time, my parents weren’t financially very well off when we came back to the States. I contributed to my family’s income from the age of 12. There was no safety net. If I didn’t make it, nobody could pay the bills. It taught me resilience and gave me a “no way back” approach to life.

My dad raised me with a strong sense of right and wrong (We watched a lot of Asian martial arts dramas and stories.) It’s not really about being visible–it’s about doing the right thing. This Asian heroism as defined by martial arts movies approach is quite different from American heroism, and it’s the reason why I stood up for myself even when it might have prevented me from working again.

Being an Asian woman in the US is difficult. I often get the assumption that I’m a lot younger, for example. So, you always have to go into a meeting fighting that. That’s something my cohort and I have talked about a lot, like, you learn how to dress and style yourself to appear older sometimes so that you will be taken more seriously.

For meetings in East Asia, I was coached to open meetings by stating my qualifications, the PhD from Harvard, etc.This way, they respect the degree and then they respect you. Male executives and men who attend meetings weren’t prepped in this way. But I’m starting to see more evolution, especially with the younger, successful Asian male founders and groups. They’re very supportive, which is great. The older generations still tend to have a more patriarchal mindset, but it’s getting better, especially in the US.

Anecdotally, children of first-generation immigrants often pursue more stable, high-paying careers (doctor, lawyer, etc.), yet Ann has clearly bucked this trend. I asked her why she thought she ended up doing so:

My parents have been very modern in their thinking. They’ve never said I had to do things in a certain way. They’ve always supported my decisions. It made me feel like I could do anything. I’ve never worried that I might not succeed. If you are fearless, you end up doing aggressive things, aggressive in a good way.

Having grown up in both the US and Taiwan, I think Western and Eastern education are quite different. The American system encourages exploration and aspirations, whereas there’s a lot more regimen in the Eastern education system. The way I was raised was very much a marriage of those two aspects in an unexpected way. I have a lot of friends who were told to be a doctor or a lawyer, but if you think you can do better at other things, why do you have to do that?

Skeleton Key

A Skeleton Key is a type of master key in which the serrated edge has been removed in such a way that it can open numerous locks. It is also the name of Ann’s new firm. While researching for this interview, I came across this article by Ann, where she lays out the argument for why Deep Tech is venture-backable. Towards the end of the article, she shifts the focus to ScienceTech (SciTech), which she defines as: the software, platforms, or tech-enabled services that accelerate scientific discovery or assist in bringing science to life. I asked Ann why she chose Skeleton Key’s focus to be on SciTech instead of Deep Tech:

Deep tech is definitely fundable, as I’ve talked about. But now with AI, I’m thinking about how to make deep tech happen faster. Instead of investing in a drug, I’m looking at the platforms helping people discover drugs faster. Those layers are interesting to me, and I think those are the layers where a lot of the accelerated computing power can come into fruition in an interesting way. The accelerated computing power means you can map out a lot of things that have historically been very difficult such as fatigued glass behavior or certain thermal dynamics, nonlinear dynamics, and anything that’s related to nonlinear systems. 

There’s even a lot of interesting stuff happening around the application layer of science. For instance, bringing chemicals to real-life applications usually takes a long time. You find a chemical and wonder where to use it and what it can be used for. Then, usually, you need a different type of manufacturing protocol or a different variation for each use case. But now,  you can find a lot of those variants much faster. The formulation or the tuning of that molecule, protein, etc. can be assisted on by AI and you accelerate that process of bringing it to a real-life application much faster.

As you may have gathered from her background, one of Ann’s specialties is data analysis. In her previous VC roles, Ann leveraged her background to evaluate companies based on their data in an apples-to-apples way. You can hear more about her approach in this podcast. Given that Skeleton Key is working with a type of company that isn’t what the typical VC invests in, I was curious to know if she had to adapt her process:

It’s definitely different for Skeleton Key. We deal with a lot more data around R&D and early applications because we’re focusing on a second or third institutional round for these folks–so it’s a post- R&D but before they actually hit ramping revenue. That means you still have time to work with them on exploring the business–is it a software platform approach, or is it a single molecule approach, or a single robot approach? 

I asked Ann what revenue the companies typically are at in their second or third institutional round:

I think the specific revenue number doesn’t really matter. It’s the mechanics of what the early performance looks like. If they have a couple of contracts which are scalable over time and show real adoption and real usage–that’s a lot more important than one marquee SaaS contract that you can get through relationships. It’s more around the usage, the actual day-to-day functionality or day-to-day use. 

Earlier in our chat, Ann touched on how Skeleton Key plans to help startups explore different business angles, I asked Ann to elaborate on this process:

Our approach is very collaborative. My philosophy has always been to provide as much help as the founder wants. The goal post-investing is to help them with monetization, go-to-market strategies, and thinking about how to scale from a scientific lab mindset into building a company. We also assist them in fundraising. There are a lot of resources post-investment, and whether a founder will leverage them is their choice, but we prefer that they are open to us being more involved. In this category, where there are no established revenue models and many founders are coming from academic backgrounds, this advisory capacity is helpful to give them the full lay of the land, let them explore, and let them test different monetization hypotheses quickly.  Inflexibility or lack of adaptability can be a problem down the line, especially in these categories that require a lot of money for ramping up and the revenue models aren’t so obvious. In fact, we’re planning on helping founders in this way before even investing, as part of our process.

I mentioned to Ann that this kind of help seems very valuable, especially since the only resources available online tend to be very reductive:

My biggest pet peeve is when VCs prescribe a framework without actually understanding the problem. When we help companies, we don’t do that. We workshop their unique situation and how to price best for their product, without capping future revenue. For example, a lot of people like to suggest ARR subscription SaaS, but that model doesn’t work for everyone. There’s a lot of possibilities around pricing and revenue that isn’t just about “getting ARR.” I think those are the interesting exercises to think through when you’re in these new categories.

Shoutouts

Ann is amazing  and I am super excited for the launch of Skeleton Key. If you’d like to hear more from Ann, you can sign up for her Science Fair newsletter here, where she writes about science and venture. Thank you Ann for the great interview!

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Awaken* newsletter

Transforming Access to Credit: A Conversation with Kristy Kim, Founder & CEO of TomoCredit

In this month’s edition of the Awaken* Newsletter, we speak with Kristy Kim, Founder and CEO of TomoCredit, a fintech startup focused on improving access to credit for underserved consumers. By using AI to evaluate real-time cash flow data rather than traditional credit scores, TomoCredit connects consumers with lenders.

Kristy discusses her journey as an immigrant, an Asian female founder, and an entrepreneur working to transform the financial industry. Through her leadership, TomoCredit aims to provide more people with better access to capital and lending opportunities.

Can you start by giving us an overview of your company and what you’re trying to solve?

Kristy Kim: Sure! At TomoCredit, our mission is to bridge the gap between underserved consumers and lenders using AI technology. We are focused on serving individuals who have been left behind by traditional financial systems, especially those without credit scores or with limited credit history.

There are millions of people in the U.S. who are underbanked, and the financial institutions that could potentially help them either don’t have access to their data or don’t understand their risk profile. We leverage AI to evaluate consumers based on their cash flow instead of relying solely on traditional credit scores. This enables us to match these individuals with lenders who are willing to serve them without taking on additional risk. Our platform helps both consumers and lenders—consumers get access to capital, and lenders expand their market in a low-risk way.

What motivated you to start TomoCredit?

As a first-generation immigrant from South Korea, I moved to the U.S. at eleven. In my early twenties, I faced the challenges of building my own credit history. After graduating from UC Berkeley, I worked in investment banking.

Despite having a stable income, I was denied an auto loan five times because I lacked a credit score. This experience highlighted a significant gap in the financial system, where many immigrants, young adults and many other underserved communities are excluded due to the absence of a credit history. After being turned down multiple times, I knew something had to change. I saw that the traditional credit system wasn’t serving millions of people, particularly immigrants, who had the ability to repay but lacked a credit history to prove it.

That experience of being excluded from the financial system really motivated me to find a way to help people like myself access the credit they needed. Determined to address this issue, I founded TomoCredit to provide credit solutions for those who, like me, struggle to access traditional credit avenues.

I wanted to create a system that didn’t rely on traditional credit scores but instead used alternative data, like cash flow, to assess creditworthiness. The idea was to connect underserved consumers to lenders in a way that wouldn’t increase their risk. TomoCredit was born out of this desire to make the financial system more inclusive—so others wouldn’t face the same rejections I did, and would have the chance to access capital and thrive.

As an immigrant founder, have you faced any challenges or biases in fundraising or building relationships with big institutions?

Kristy Kim: Yes, there are definitely challenges that come with being an immigrant founder, and at times, it can feel like an uphill battle. But, interestingly, my background has also played to my advantage.

As an immigrant, I have a unique lens on the problems facing underserved communities. I know firsthand what it’s like to struggle with the traditional credit system. I’ve faced the same barriers that many of our customers face, and that gives me an edge when I’m speaking to financial institutions. I’m able to say, “Look, I know my customers better than anyone else. These people are creditworthy, but they’re being overlooked by the traditional system.”

There is some bias, of course, especially when you’re dealing with legacy institutions, but I think they also recognize that I bring something different to the table—an intimate understanding of the market and the customers they often don’t have access to. Lenders are willing to listen because they know that by partnering with us, they can expand their pool of potential customers without taking on additional risk.

You’ve been in this industry for over five years now. What keeps you motivated despite the challenges you’ve faced?

Kristy Kim: That’s a great question. Honestly, the progress we’ve made keeps me motivated. Every year, I see the interest in our approach growing, and it reinforces that we’re heading in the right direction.

When we first started, it felt like I was an outsider trying to convince traditional financial institutions to embrace an entirely new way of evaluating credit. But now, year after year, we see more and more mainstream players realizing that there’s a huge market for underserved consumers—and that these consumers are creditworthy if we just use the right tools to understand them. It’s exciting to be at the forefront of this change.

For me, it’s not just about building a business—it’s about creating lasting impact. The U.S. consumer credit industry is worth over $4 trillion, and the fact that we are focusing on a largely ignored segment of that market feels like we’re making a real difference. And, of course, as a founder, seeing our technology evolve and improve with time and data is incredibly motivating.

How does your solution differ from other competitors in the market who are also targeting underserved consumers?

Kristy Kim: The key differentiator is that we don’t just rely on traditional credit scores to assess risk.

Our AI model is powered by cash flow data—essentially, we evaluate consumers based on their spending and income patterns, which gives a far more accurate picture of their financial health. Over the past five years, we’ve accumulated a wealth of data that allows us to refine our model, and with every new data point, we get better at underwriting.

Unlike competitors who may be using generic data or building from scratch, we have a more granular understanding of how underserved consumers behave financially. Additionally, the beauty of our system is that we’re not just looking at data from one financial institution—we’re aggregating data from multiple sources. Our customers might have accounts with multiple banks, and that gives us a fuller picture of their financial habits. In comparison, other companies might only have access to data from one bank, which limits their ability to assess risk accurately.

As a founder, what has been the most rewarding part of your journey so far, and what has been the hardest?

Kristy Kim: The most rewarding part has been seeing the validation from both the industry and our customers. When leaders of financial institutions tell me that TomoCredit makes sense, it’s incredibly validating. It’s a feeling of affirmation that, yes, we’re on the right path. But it’s also rewarding to see the real-world impact we’re having on people’s lives. We’ve helped thousands of people access capital who otherwise wouldn’t have had the chance.

On the flip side, the hardest part has been dealing with the mental burden of being a startup founder. When things are going well, it feels like everything is moving at full speed, but when challenges arise—whether it’s fundraising hurdles, market uncertainty, or hiring struggles—the pressure is immense. Unlike larger companies with more resources, startups have less margin for error. It can feel like one wrong move could jeopardize everything, and that can be emotionally exhausting. But it’s in those moments that you really find your resilience, and you learn that, no matter how tough it gets, you have to push forward.

As a seasoned founder, what key lessons from your previous startup experience have you applied to building TomoCredit?

When I launched my first company, I was in my early twenties, full of energy but lacking experience. It was a trial-and-error journey, where I learned a lot, but I quickly realized that having a clear vision and understanding the real impact you want to make is crucial.

Starting TomoCredit was a completely different experience. This time, I approached it with a clear strategy, having learned the importance of tackling a problem that I was personally passionate about. My previous startup experience taught me how to make more strategic decisions, prioritize what matters most, and stay resilient through the inevitable ups and downs of entrepreneurship.

What advice would you give to aspiring founders, particularly those who may be feeling discouraged after a tough year?

Kristy Kim: My advice would be to stay grounded in your purpose and conviction. It’s easy to get distracted by the ups and downs of the startup world, but at the end of the day, your mission should drive you more than the fear of failure or the setbacks you face along the way.

When I first started my company, it wasn’t about just building a business—it was about solving a real problem that I deeply cared about. The passion for the idea needs to be stronger than the fear of failure. Even if things don’t work out the way you hope, you can still be proud knowing that you tried to create something that could have made a real impact.

The most successful founders I know are the ones who are able to maintain a strong sense of purpose, even when it feels like everything is falling apart. If you believe in what you’re doing and are committed to the long-term vision, that will carry you through the hard times.

What are some recent key achievements or milestones that you’re excited to share?

Kristy Kim: Thanks for asking. First, our AI-driven platform continues to help underserved consumers access credit by using cash flow data to connect them with lenders.

We’ve also made significant strides in improving our underwriting capabilities by leveraging years of data to assess creditworthiness more accurately. This year, we paused issuing new credit cards to focus on refining our AI and underwriting technology. While we haven’t issued new cards yet, we’re still accepting customers and offering other financial services. Additionally, our partnerships with larger financial institutions are also growing, with increasing interest from major players. These collaborations are essential to our mission of expanding access to lending for underserved communities.

And lastly, on the team front, we’ve made several key hires, including the former CTO at Experian and the former CEO of LegalZoom. Their expertise in open banking and scaling high-growth companies will help us continue to expand our offerings and further our mission.

Looking ahead, what’s next for TomoCredit?

Kristy Kim: We’re expanding our offering, bringing more lenders into the network, and continuing to refine our AI technology to provide better risk assessments.

We’ve been growing the B2B side of our business over the last year, and we’re seeing significant interest from bigger players in the financial sector. We’re also planning to expand our product offerings to include more types of loans, like auto loans and mortgages, to help more customers get the access they need.

We’re also actively hiring, which is very exciting for us. We’re looking for a talented marketing person to help us build our brand and spread the word about what we’re doing. Our mission is to make financial access easier for everyone, and we’re excited to continue growing and impacting even more lives.


Kristy Kim’s journey proves that determination, a clear vision, and a deep understanding of your market can break through even the toughest barriers. At TomoCredit, she’s not just building a company; she’s seeking to reshape how credit is accessed, especially for those often left behind by traditional systems. Stay tuned for more updates on TomoCredit’s journey, and learn how they’re challenging the status quo while creating new opportunities for underserved communities.

Author: Donna Yu

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News

Jilly Bing Brings Riley, the First Doll to Celebrate Mixed Asian Heritage and Diversity

Jilly Bing, the company known for the Jilly Doll and its mission to break down stereotypes about Asian American girls, is once again pushing boundaries for its community. Celebrating its heritage, Jilly Bing is expanding its collection with the Riley Doll, a new character designed to represent mixed Asian and Caucasian backgrounds.

A Founder’s Dream

Elenor Mak, the Chinese American founder of Jilly Bing, was inspired by her search for a doll that reflected her daughter’s heritage. This pursuit brought the Jilly Doll to life as a collection aimed at bringing representation to playtime, helping Asian children make sense of the world, their identities, and the roots of their traditions.

Elenor Mak, the Chinese American founder of Jilly Bing with the Riley Doll (Left) and the Jilly Doll (Right).(Image source: Jilly Bing)

Elenor Mak, the Chinese American founder of Jilly Bing with the Riley Doll (Left) and the Jilly Doll (Right).(Image source: Jilly Bing)

Mak stated to PR Newswire, “As the number of Americans identifying as mixed-race Asian grows, the Riley Doll offers children a reflection of their experiences, showing they can be 100% Asian, 100% Caucasian, and 100% themselves.”

From Dream To Reality

Riley is confident, loves snacks from her favorite Asian stores, and enjoys adventure. Mak continued, “The Riley Doll was created in response to strong consumer demand, as a mixed Asian doll was the top request from the Jilly Bing community. For so many of us, growing up meant feeling pressured to choose one side of our heritage. The Riley Doll is here to show kids they don’t have to choose—they can celebrate every part of who they are.”

The Riley Doll was created to help children celebrate their identity. (Image Souce: Jilly Bing)

The Riley Doll was created to help children celebrate their identity. (Image Souce: Jilly Bing)

The doll further propels Jilly Bing’s mission of bringing Asian American characters to life, representing the community’s diversity in backgrounds, appearances, interests, and personalities. Priced at $68, Riley is now available exclusively online at jillybing.com.

Featured Image Source: Jilly Bing

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Stories

DJ Kim’s Legacy of Uplifting Founders Through Cherry Assistant

Not knowing what to do when starting his business, DhungJoo “DJ” Kim burnt through a whole sum of cash during his early days and later got himself in an environment full of volatility and bad actors. 

Yet after years of honing his entrepreneurial experience, DJ founded and grew RevGenius to a 30,000-member community at $1M ARR, sold three businesses, and helped over 50 business owners scale their companies with offshore staff.

Propelled by a passion for uplifting the community, he founded Cherry Assistant, a bridge dedicated to providing global talents for founders. 

Whether you are a young founder or a seasoned leader looking for something to kindle your entrepreneurial spirit, DJ’s story will redefine what it means to have a legacy that extends beyond business success.

An Entrepreneur Hero

DJ’s inspiration for entrepreneurship started with his admiration for his father, who had been an entrepreneur for over 30 years. As a child, he saw firsthand how his father had traversed challenges, empowered his team, and innovated his business to stay competitive. 

“He faced the ups and downs of the industry with resilience and dedication, which taught me the importance of hard work, adaptability, and long-term commitment,” DJ explains. 

DJ learned that entrepreneurship is more than starting a business but creating something that can evolve and endure the test of time. This drive nurtured DJ’s entrepreneurial spirit, invoking his desire to make an impact through his ventures. 

“His passion for his work, even after decades, has inspired me to build my path in business, with the same drive and perseverance,” DJ reflects.

His father's passion is what drives DJ to build his business.

His father’s passion is what drives DJ to build his business.

Shaky First Steps

Like many young founders, DJ was eager but inexperienced when starting his entrepreneurial journey. During his first years, he recalled wasting a lot of money for not knowing the fundamentals. 

DJ states, “We outsourced development to a team in India, only to realize that without the technical know-how to properly manage and guide the project, we were burning through cash with little return.”

These struggles were further burdened by DJ’s struggle to reconcile with his Asian heritage and the pressures of assimilating into a Western environment. As a Korean who immigrated to the US at a young age, DJ regularly felt he was losing parts of himself, specifically in spaces where Asian representation was lacking. Yet, these challenges also drove DJ to give the Asian community a turning point. 

“I want to create opportunities for others in the Asian community to embrace their identities fully and bring their cultural strengths into the business world,” he exclaimed. 

An Entrepreneur’s Passion

Startup was DJ’s passion even as early as his college days when he launched his first mobile app startup with an initial $250K raise. Transitioning from a startup incubator to co-founding RevGenius, DJ fostered a community with 30,000 members and hit $1M ARR in one year. 

Eager to expand and hone his experience in software, e-commerce, and B2C ventures, DJ moved to LA to explore crypto/Web3, where he found himself in an environment of bad actors and volatility. 

Looking back, DJ states “It tested my resilience and taught me the importance of diligence, research, and staying true to my ethical standards in any venture.”

This experience inspired DJ to found Cherry Assistant, a business dedicated to helping founders scale their companies with virtual assistants. 

Building Cherry Assistant was no simple feat. DJ has encountered numerous challenges in hiring offshore talent sifting through scams and dishonest individuals to identify reliable people. He understands that clients are wary of offshore workers as there is a misconception that these laborers are somehow ‘lesser’ or incapable. Hence, he made it his mission to show clients that there are hardworking, skilled professionals who simply happen to live in different countries.

He states, “I learned that, at its core, a community thrives on mutual benefit and authentic connections.”

Throughout DJ's business journey, he learned that community is core to success.

Throughout DJ’s business journey, he learned that community is core to success.

The Strength of a Community

During this journey of scaling Cherry Assistant, DJ found Asian Hustle Network (AHN). 

“AHN became instrumental in expanding my network, showcasing the power of community support in entrepreneurship,” DJ excitedly claimed.

As Cherry Assistant attracted many home cleaning businesses seeking offshore support, including one business owner who offered DJ mentorship, he decided to open his third business: a remote home cleaning company. Within just a year, DJ successfully scaled and sold it to a local entrepreneur thanks to AHN’s community. 

“Through AHN’s supportive community, I eventually found a local entrepreneur interested in buying the business. This network not only enabled me to close the deal but also highlighted the power of community and connection in the Asian business world,” DJ excitedly claimed.

A Vision to Help the Community

Focusing on scaling Cherry Assistant and his experiences building three businesses, DJ’s mission is to empower entrepreneurs and small business founders by providing them with the resources to achieve similar success.

DJ states, “With Cherry Assistant, my goal is to create a bridge for founders to access global talent, helping them streamline operations, save time, and focus on growth. This mission is personal to me as a Korean American, knowing firsthand the value of hard work, resilience, and the importance of leveraging opportunities.”

DJ’s vision is to foster a diverse and inclusive workforce, all while building a platform that provides businesses with skilled support. For the Asian community, this mission holds a greater significance in DJ’s heart.

“By sharing my experiences and the lessons I’ve learned, I hope to empower other Asians and Asian Americans to pursue their ambitions, leverage their networks, and give back to their communities,” DJ states.

DJ’s true legacy goes far beyond the success of his business—it lives in his unwavering passion to uplift and empower other founders.

Connect with DJ Kim

Instagram: @dhungjookim

Twitter: DJ Kim

LinkedIn: DJ Kim

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Stories

Creators Podcast: Surya Chinamuthevi on the Journey of Medschoolboiz

AHN and Meta Prosper have partnered on a new podcast series highlighting API creators. Meta Prosper is dedicated to amplifying and supporting the API community and driving economic growth and equitable representation. The Creators Podcast series delivers stories on how creators achieved success and created impact through their platforms, serving as an inspiration for the community.

The journey through medical school is often depicted as one of relentless study and sacrifice, but the Medschoolboiz, a group of Texas A&M medical students, are flipping the narrative. With a mission to showcase the friendships, fun, and meaningful moments that make the medical journey worthwhile, Medschoolboiz has become a social media sensation.

Founded by a group of friends who bonded during a pre-medical school retreat, the Medschoolboiz started as an organic experiment. Their first video, a TikTok filmed at their white coat ceremony, captured their transition from casual attire to white coats. The video went viral overnight, and what began as a fun project evolved into a platform celebrating the lighter side of medical school.

Under the slogan “Camaraderie in Medicine” and the tagline “Excited for the journey, not just the destination,” the Medschoolboiz aim to highlight the importance of relationships and joy in what is often seen as a grueling profession.

In a recent episode of the Creators Podcast, hosted by Asian Hustle Network in partnership with Meta Prosper, Medschoolboiz member Surya Chinamuthevi shared insights into their journey. He discussed how the group balances medical school with content creation, the challenges of maintaining authenticity, and their vision for the future.

CONNECT WITH MEDSCHOOLBOIZ

Website: medschoolboiz.com
Instagram: @medschoolboiz
TikTok: @medschoolboiz