Stories

April 2, 2026

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Loneliness is often seen as a personal feeling, but for Simone Heng, it became a question worth exploring on a global scale.

Now, with the upcoming Chinese translation of her 2023 book, Let’s Talk About Loneliness, her message is reaching a new audience and entering a new chapter.

What began as a deeply personal experience has grown into a wider mission to make conversations about loneliness more accessible across cultures.

From Personal Isolation to a Written Voice

Simone Heng’s book Let’s Talk About Loneliness was born from a period of deep emotional isolation. After leaving her broadcasting career to care for her paralyzed mother, she found herself cut off from her social world. While others were building families and careers, she was navigating caregiving, grief, and isolation.

Before that chapter, her life had always been shaped by movement. She was born and is based in Singapore, grew up in Australia, studied in Switzerland, and worked in the UAE. Her background reflects a mix of cultures, even reflected in her DNA, which shows 11 different ethnicities.

But the defining moments were not just about where she had been, but what she had gone through. She lost her father at 19, and 10 years later, along with her sister, became the main support to her mother. Those experiences reshaped her priorities and slowly pulled her away from the life she was chasing.

In that quieter, more difficult season, she began asking questions she could not ignore. Why does loneliness feel so heavy, even when you are not physically alone? Why is it so hard to talk about?

Over time, Simone realized something that became central to her work. Loneliness is not simply about being alone. It is the gap between the kind and amount of connection a person wants and what they are actually experiencing.

A Book That Challenges Cultural Assumptions

Let’s Talk About Loneliness explores an idea many people overlook. Loneliness can exist even in collectivist societies. Simone highlights how cultural expectations, emotional restraint, and unspoken pressures can make it harder to express isolation. This perspective brought a diverse lens to the dialogue on loneliness often dominated by Western viewpoints.

She points out that in cultures where people are expected to always be surrounded by family, saying “I am lonely” can carry stigma. At the same time, many connections are shaped by obligation rather than genuine emotional closeness. These kinds of relationships do not always meet deeper emotional needs, and can leave people feeling alone even when they are not physically isolated.

Retitled in Chinese as “Anyway, I Am Just as Lonely,” it will be available in Xinhua, Sisyphus, and Yanijou bookstores in China. The book blends research with lived experience, making it both informative and deeply personal. With the release of the Chinese edition, the focus is on reaching Chinese-speaking communities where conversations around loneliness are often less visible.

Building a Mission Around Human Connection

Beyond the book, Simone Heng’s work continues to focus on one idea. Human connection is not just something we hope for, but something we absolutely must learn and build, particularly in the era of AI.

After spending 15 years in broadcasting, she chose to step away and start again in 2019. It was not an easy decision, and she built her career without financial backing, relying on persistence and clarity in what she wanted to create.

Today, she is a global speaker who works with leading organizations such as Google, Meta, Harvard University, and JPMorgan. She teaches audiences how to build meaningful connections both in and beyond the workplace.

Her message continues to resonate because it speaks to something many people are quietly experiencing. Without a sense of belonging and psychological safety, it becomes harder to think clearly, create, and show up fully.

At its core, her work is a reminder that connection is not about how many people are around us. It is about how understood we feel. And sometimes, putting that feeling into words is the first step toward changing it.

Learn more about Simone Heng here:

📍Website

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How Saigon Cider Became The First Vietnamese Organic Cider

In every sip of cider, there’s a story waiting to be told—a narrative of flavors, a journey of craftsmanship, and a celebration of culture.

For Saigon Cider, it all began when Hannah Jefferys left her job as an architect in 2011 and moved to Vietnam when she was just 25 years old. Hannah grew up in a little place in the British countryside called Somerset, where she witnessed how cider evolved from being a farmer-associated drink to a cosmopolitan summer beverage.

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“There’s nothing quite like it elsewhere in the world — certainly not in the UK,” Hannah shared.

Yet, amidst the rich cultural tapestry, there was something she missed… cider.

A STORY OF INSPIRATION

Hannah found inspiration in the everyday scenes of Vietnamese individuals setting up shop just about anywhere and having a go. “Us British tend to think about risk rather than how things might work, and tend not to take the leap,” she says. She was also inspired by some local F&B brands that started their hustle in home kitchens, gradually expanding to a national and global scale.

This is how Saigon Cider was brought to life. What started as a humble stall at Saigon Outcast became the first organic craft cider in Vietnam.

CELEBRATING VICTORIES

Saigon Cider has notched up some impressive achievements on its journey. With their lineup of three ciders, they have been able to win 15 international awards, beating brands from established cider-making countries like the UK, US and France in some of the competitions.

Even despite the hurdles during the global pandemic and the challenges of being a small yet growing company in a bustling market, Saigon Cider has stood tall, and built a strong brand and following.

This year, Saigon Cider is entering new international markets, and they are incredibly proud to be able to share a taste of Vietnam with the world.

A NARRATIVE OF FLAVORS

Saigon Cider currently has three delightful flavors to offer:

  1. APPLE & GINGER: A blend featuring organic apples with a punch of Vietnamese ginger. This one is a revitalizing splash of a cider.
  2. ORIGINAL APPLE: This cider is crafted from fuji, gala and other favorite organic apples, perfect for a well deserved chill break after chaos.
  3. APPLE & CHILLI: A combination of organic apples with a Vietnamese chilli kick, delivering a dose of spice and sense of mischief.

Each flavor is thoughtfully crafted to bring a delightful and invigorating experience to everyone’s palate.

A GLOBAL TASTE WITH LOCAL ROOTS

Despite cider being an original British drink, Hannah is proud to present Saigon Cider as a Vietnamese brand.

“From the start, we have been a Vietnamese brand first and foremost, and proudly so. We were created here, grown here and inspired by here and I’m now personally rooted here with my Vietnamese family. 

Our Vietnamese-ness runs through everything we do, our choices of organically farmed ingredients, our labeling and of course, our name. In export markets we retain as much Vietnamese wording on our labels as we can and we hope that we are chosen with pride by Vietnamese and that wider Asian consumers will also feel some sense of ownership over our brand,” Hannah shared with Asian Hustle Network.

The brand currently has openings for exclusive distribution deals in various countries. They would love to grow with overseas Vietnamese distributors who know how to ‘nhậu’, so now is the time to hit them up and be a part of sharing Peace, Love & Apples globally.

CONNECT WITH SAIGON CIDER

Facebook: Saigon Cider

Instagram: @saigoncider

Linkedin: Saigon Cider

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