Stories

September 13, 2023

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Founded in 2015, Pokeworks emerged as a culinary venture stemming from a shared vision. Drawing inspiration from numerous trips to Hawaii, the founders were captivated by the distinct flavors of poke, prompting them to bring this fresh, healthful, and beloved island delicacy to the mainland United States.

With a steadfast commitment to a wholesome lifestyle and premium ingredients, Pokeworks offers a culinary experience that reverberates with authenticity. Their menu artfully captures the genuine essence of Hawaiian flavors, showcasing a medley of signature creations and customizable options.

Aside from this, Pokeworks champions sustainability, prioritizing responsibly sourced seafood and conscientious material choices. This ethos extends to all aspects of the brand’s operations, affirming a holistic dedication to social and environmental responsibility.

Asian Hustle Network had the chance to sit down for an interview with one of Pokeworks’ co-founders, Peter Yang. Join us as we delve deeper into their story and uncover the insights that drive their success.

HOW IT ALL STARTED

The idea of Pokeworks dates back to 2015, when my co-founders, Mike Chen and Mike Wu, met over lunch. Mike Chen just had his wedding in Maui and Mike Wu had just come back to the mainland after months in Oahu launching a restaurant. They reminisced about the delicious poke they enjoyed on the island and wondered why it’s not a staple on the mainland. We took inspiration from build-your-own fast casuals like Chipotle, and ran with the idea of “Poke Your Way”. As cliche as it sounds, we spent months R&D’ing out of Mike Wu’s garage until we all felt the flavors were perfect.

Several months later, we opened the doors to our first location in midtown Manhattan – a tiny 750-square-foot space. It was a cold December, and most of the city had left for the holidays – it was quiet… and our sales were bleak. Besides correcting our guests on the pronunciation of “poke”, I had to turn away several guests with “Sorry, no, we do not sell Pokemon cards.” Educating the market was definitely an early challenge we had to overcome.

The new year rolled around and our lines got progressively longer day after day. As business grew, we kept our heads down and continued to focus on operational excellence – great products and great guest service. Word quickly spread, and we became the popular kids on the block.

Fast forward 8 years and a pandemic later, we’re 70 locations proud across the U.S., Canada, Mexico, and Taiwan.

SUSHI BURRITO

THE CONCEPT OF SUSHI BURRITO

We aimed to create a handheld version of Poke by blending two of my personal favorites: a burrito and a sushi roll – what’s not to love? We had fun with it and added it to the menu.

Little did we know, this menu addition would become a turning point in our growth.

During a lunch rush one day, a representative from Business Insider walked into our tiny shop and asked if she could record a video featuring our Poke Burrito. Despite my initial hesitation – our shop was so small that my staff and I could barely squeeze another body in without slowing down our line – I agreed. Well, it was a good thing I let her shoot the video because once it was uploaded, it went absolutely viral.

It. Was. Insanity. This short 1 minute clip, triggered lines around the block for months. We had to hire bouncers for crowd control!

POKEWORKS’ COMMITMENT TO SUSTAINABILITY

Early in our brand development, the co-founders took deliberate steps to define our core values. One of them is: “Sustainability – meeting today’s needs without compromising tomorrow.” The founders understand that it goes beyond just making a profit, but how we can leave the world a better place for our children. Personally, since becoming a father recently, this sentiment has never rung louder. We want to make sure it’s not just a marketing buzzword, but a core value that helps guide our every decision. 

All of the seafood that we source carries a “Best Choice” rating by the Monterey Bay Seafood Watch, procured from vendors that are environmentally and socially responsible. Our tuna is exclusively procured from Marine Stewardship Council (MSC) certified sources, a reflection of our commitment to ending overfishing and promoting sustainable fishing practices. Our salmon holds certifications from both the Aquaculture Stewardship Council (ASC) and Best Aquaculture Practices (BAP), embodying the highest industry standards for minimizing environmental impact and upholding the well-being of communities, workers, and animals.

For many of our store build-outs, the wood used in our dining rooms is of local species and is certified by the Forest Stewardship Council. In some of our shops, the facade of our counters is made with recycled bamboo chopsticks.

Our commitment to sustainability extends to exploring alternative seafood and plant-based products. We are partnering with leading plant-based food manufacturers such as Impact Foods and Omni Foods to explore alternative seafood options. Our plant-based spam musubis are also a huge hit! We’ve also partnered with innovators like Wildtype, to explore cutting-edge cultivated seafood.

FRANCHISEE SPOTLIGHT

We seek franchisees who embody a passion for the brand and resonate with our mission statement and core values. One of which is being service-obsessed: We put the team’s needs first. We are here to serve our guests and community. We do this by being responsive, helpful, productive, and following through with our commitments, and spreading aloha.

I’d like to extend a big shout-out to Alvin Zhang, an exceptional franchisee at Pokeworks who embodies this value and who truly shines as both an entrepreneur and an outstanding individual dedicated to his community. At the peak of the pandemic, when hospitals were facing dire circumstances, Alvin and his Pokeworks team worked overtime to generously donate over 2000 poke bowls to 12 hospitals across Queens NY, and Long Island.

UPLIFTING THE AAPI COMMUNITY

We take pride in the Asian-inspired products and flavors that we serve. From spicy Sichuan poke to sweet chili gochujang poke. Sharing these flavors from our roots to the mainstream is a great privilege. 

During COVID, we partnered with Heart of Dinner to help nourish NYC’s community of Asian elders. They have a wonderful mission of supporting the AAPI community, and we’re proud to be a part of it.

We also take immense pride in having Regina Cheung, a Chinese-American, at the helm as CEO at Pokeworks, leading the charge with remarkable expertise and charisma. Furthermore, all of the co-founders are Asian-American and share the immigrant journey. 

We hope that our story and Pokeworks’ AAPI leaders can inspire future generations of AAPI entrepreneurs to dive confidently into their careers and passions. 

PETER YANG’S ADVICE TO ASPIRING ENTREPRENEURS

Don’t do it alone. Learn to ask for help. It all starts within your community.

We are very proud to say that there are a total of 8 co-founders at Pokeworks. Most advisors will tell you that’s crazy, but we made it work! We’ve learned to set aside our egos and each of us plays a distinct and vital role within the organization.

This principle aligns perfectly with another core value of ours: the incredible power of teamwork.

CONNECT WITH POKEWORKS

Instagram: @pokeworksco

Website: pokeworks.com

Franchise: pokeworksfranchise.com

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The Spirit of a Fighter: How Stepping Into a Muay Thai Ring Changed the Way Alice Shikina Works as a Mediator and Negotiation Trainer

The first time Alice Shikina stepped into a Muay Thai ring, the moment felt bigger than the fight itself. The gloves were heavy, but what weighed more was everything she had been carrying in the months before.

She was in her late thirties, newly divorced, and raising two young children on her own. Her kids were just two and five years old, and the life she had carefully built no longer looked the same.

At the same time, she was trying to establish herself as a mediator and build her own business from the ground up. She didn’t know it yet, but the self-trust she was about to forge in that ring would become the foundation of how she led others through their own conflicts.

The Fight Before the Fight

Kickboxing began as a way to cope during a season that felt completely overwhelming. It gave Alice a physical outlet when her thoughts wouldn’t quiet down and her emotions felt too heavy to carry.

A few months later, Alice’s coach asked if she would consider competing. The idea unsettled her because she had never fought before and had never faced someone trained to strike back. For two months, she wrestled with the decision. What frightened her most was not losing, but the possibility of doubting herself under pressure.

When she finally committed, her routine became disciplined and demanding. She trained three hours a day, carving out time in the early mornings and late evenings while continuing to care for her children and grow her work.

The night before her first fight in Iowa, a coach told her that the real fight was already over because it happened during the grueling months of preparation. Once she realized that, her nerves calmed and a quiet steadiness took over. Even as she approached the ring to step in and fight, she felt unusually calm. She didn’t win that match, but she stayed on her feet until the final bell, and for a woman rebuilding her life, that was more than enough.

What the Ring Taught Her About Pressure

Alice went on to fight three more times. Afterwards, Alice turned her sights to competing in triathlons and even placed first in her age group at the Alcatraz Duathlon. While the medals were nice, the real reward was the quiet discipline she built through the discomfort of training.

She came to understand that fear does not simply fade with time. It softens only when you decide to move toward it.

She also learned that preparation changes how you carry yourself in difficult moments. When you put in the work, you stand differently, breathe more steadily, and think more clearly under pressure.

Today, those lessons shape how she sits with couples navigating divorce and teams facing workplace conflict. When emotions rise and conversations begin to unravel, she remains steady, drawing on the same discipline that once kept her composed in the ring.

Building Her Practice on Her Own Terms

Alice now runs Shikina Mediation and Arbitration full-time, helping divorcing couples, families, and organizations reach agreements they once thought were out of reach. Most clients come to her when communication has broken down and trust feels fragile.

Early in her career, she tried building her business by networking with attorneys, but quickly saw the bias against non-attorney mediators in a field long dominated by older white men. Instead of forcing herself into a system that did not fully welcome her, she shifted her focus to working directly with couples and workplace clients, growing her practice into a thriving full-time business over the past decade. In 2025, Alice was awarded the prestigious Raymond Shonholtz Visionary Peacemaker Award by San Francisco’s Community Boards.

Her work has expanded beyond the mediation room. She hosts the podcast, Negotiation with Alice, now over 100 episodes strong. She authored the book Negotiating with Your Kids, and continues to teach communication and conflict resolution to executives and C-Suite staff. As a second-generation Okinawan American whose parents survived the Battle of Okinawa as children, resilience runs deep in her story. 

Nothing in business, she says, will ever feel as intimidating as stepping into a ring to face an unknown opponent. In that ring, she rebuilt her confidence. At the mediation table, she now helps others rebuild their lives with clarity, courage, and peace.

Discover more from Alice Shikina here:

📍LinkedIn

Learn more about Shikina Mediation and Arbitration here:

📍Facebook

📍Website

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From a Childhood Dream to the Red Carpet: How Elenor Mak’s Two-Year Mission to Give Michelle Yeoh a Personalized Doll Finally Happened

What started as a small tribute from a mother turned into a two year journey filled with patience, rejection, and hope.

Elenor Mak simply wanted to honor Michelle Yeoh and show her daughter that Asian girls can be the hero of the story too.

No one expected that the journey would end on the red carpet at the Hollywood Walk of Fame.

Image source: Elenor Mak

The Childhood Inspiration

Elenor Mak grew up watching Michelle Yeoh on Cantonese VHS tapes at home. Seeing an Asian woman lead films and command the screen made a deep impression on her as a child. It showed her that someone who looked like her could be strong, fearless, and at the center of the story. That belief stayed with her for years.

When Michelle Yeoh won the Academy Award for Best Actress, Elenor listened closely to the speech. Michelle spoke about being a beacon of hope for children who were waiting to see themselves represented. The moment felt personal to Elenor. That was when she decided to create a doll that captured that historic win.

Image source: Elenor Mak

A Two Year Mission

Creating the doll was a careful process that took five months. A professional stylist in Los Angeles helped shape the look, while a supporter in Hong Kong hand sewed the detailed feathery gown. Each part was made slowly and thoughtfully. Everyone involved wanted the doll to reflect Michelle Yeoh’s iconic Oscar moment.

At the center of it all was Elenor’s mother. She sat at the kitchen table attaching the final accessories with crazy glue and steady hands. When the doll was finished, the real challenge began. For two years, Elenor tried to find a way to get the doll into Michelle Yeoh’s hands.

Image source: @jonmchu (Instagram)

The Hollywood Moment

When Michelle Yeoh’s Hollywood Walk of Fame ceremony was announced, Elenor knew she had to try again. She flew to Los Angeles with her friend Dion Lim, an Emmy Award winning journalist, hoping for one last chance. They waited behind barricades for hours as the crowd gathered. After hearing no from security several times, they almost gave up.

Then something unexpected happened. Janet Yang, a producer and former head of the Academy, stepped in and helped make the moment possible. Soon after, Michelle Yeoh lifted the doll on the red carpet while Sandra Oh and Awkwafina cheered nearby. For Elenor, the moment meant more than giving a gift. It was for the little girl who once watched Michelle Yeoh on old VHS tapes and believed she could belong too.

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Jonathan Quach Was Told He Was Too Young and Too Asian to Lead—Now He’s Built Team Quachro Into One of California’s Largest Youth Basketball Platforms

At 19 years old, most people are still trying to figure out who they want to become. Jonathan Quach, who also goes by Johny, was already thinking about how he could create space for others to grow.

He did not have investors backing him or access to elite facilities. What he had was a deep love for basketball and a growing frustration with how many talented kids were being left out of high-level programs simply because they lacked money, connections, or visibility. 

The name Team Quachro (TQ) was originally created just to enter his first eight kids into a local youth league. What started as a play on words from his last name, ended up becoming a staple in the Orange County Basketball community, competing with the other heavy hitters in the industry.

Starting at 19 with Nothing but Belief

Starting a program at 19 meant stepping into rooms where almost everyone was older. Johny had to lead coaches and speak with parents who had decades more life experience than he did. When he had only 50 kids in the program, a handful of larger, established programs recognized the early growth and tried to buy him out from the start.

As Team Quachro began gaining attention and players began leaving other programs to join his team, some competing coaches sent negative emails to others behind his back. Instead of responding with arguments, Johny chose to respond with action. He focused on developing his athletes and strengthening the culture of the program.

Now 26 years old, Johny has built one of the largest basketball programs and tournament operations in California. By remaining consistent and treating every family with respect, he gradually turned early skepticism into long-term trust. Team Quachro now serves more than 300 athletes, with thousands of families having come through the program over the years.

Carving a New Lane for Asian Leadership

Building one of California’s largest platforms by age 26 is a feat in itself, but doing so as an Asian founder carries even more weight. In the youth basketball world, Asian founders are rarely seen in leadership roles. Johny understood that reality and wanted younger players to see someone who looked like them leading from the front.

Representation, for him, was not about making statements. It was about building something real and lasting that could create opportunity for others. Every partnership and every opportunity had to be earned through persistence and relationship building.

Over time, that work transformed a small training group into one of the most respected sports organizations in California. Johny proved that leadership is not determined by age, background, or stereotype. It is shaped by commitment, integrity, and care for the people you serve.

Leaving a Legacy Bigger Than Trophies

What began as a handful of local training sessions has grown into a thriving ecosystem of teams, tournaments, and mentorship. The results of that dedication are visible at the next level, with TQ athletes playing at the Division I college level, as well as at JUCO and NAIA programs.

Despite that growth, Johny has worked intentionally to keep the heart of the program intact. He continues to cover costs for athletes who cannot afford to participate and organizes free clinics to make the game more accessible. He believes that financial limitations should never be the reason a child cannot pursue their potential.

Johny did not inherit a platform, and he did not receive a head start. Today, the program stands as more than a basketball organization. It stands as a family built on loyalty, mentorship, and shared belief. For him, that culture is the greatest achievement of all, far greater than any trophy or tournament win.

Discover more from Johny Quach here:

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Taiwan Heir Andre Koo Jr. Steps Beyond a $6.3B Dynasty to Build the Future of AI in New York City

Andre Koo Jr. was born into one of Taiwan’s most influential business families, where legacy and leadership have shaped industries for more than a century.

As a fifth-generation heir to a $6.3 billion empire, he had every reason to remain within the comfort and stability of an established dynasty.

Yet instead of staying home, he chose to build something new in New York, placing a focused bet on the future of artificial intelligence.

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Honoring a 130-Year Legacy While Charting His Own Path

For generations, the Koo family has played a defining role in Taiwan’s business landscape, building institutions that span finance, infrastructure, and beyond. Growing up within that environment meant understanding both the privilege and the responsibility tied to the family name. Legacy, in this case, was not just inherited wealth but a long-standing commitment to growth and impact.

Still, Andre Koo Jr. believed that honoring tradition did not require standing still. While remaining actively involved in the Koo Family Office, he set his sights on expanding the family’s global footprint. His move to Manhattan marked a deliberate step toward independence, signaling a desire to test his vision in one of the world’s most competitive markets.

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Building K8 Capital for the AI Era

That vision took shape through K8 Capital, a firm designed to invest in artificial intelligence and enterprise software. Rather than following typical venture capital models, Andre structured a hybrid strategy that blends private credit with venture investments. This approach allows him to pursue innovation while maintaining disciplined risk management.

The strategy is already delivering results, with gains of over 50 percent achieved through carefully structured short-term loans. K8 Capital has secured five major investors and is actively deploying capital into promising technology companies. By combining the prudence of established wealth with the speed of modern tech investing, Andre Koo Jr. is building a bridge between a historic dynasty and the next generation of innovation.