Stories

September 13, 2023

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Founded in 2015, Pokeworks emerged as a culinary venture stemming from a shared vision. Drawing inspiration from numerous trips to Hawaii, the founders were captivated by the distinct flavors of poke, prompting them to bring this fresh, healthful, and beloved island delicacy to the mainland United States.

With a steadfast commitment to a wholesome lifestyle and premium ingredients, Pokeworks offers a culinary experience that reverberates with authenticity. Their menu artfully captures the genuine essence of Hawaiian flavors, showcasing a medley of signature creations and customizable options.

Aside from this, Pokeworks champions sustainability, prioritizing responsibly sourced seafood and conscientious material choices. This ethos extends to all aspects of the brand’s operations, affirming a holistic dedication to social and environmental responsibility.

Asian Hustle Network had the chance to sit down for an interview with one of Pokeworks’ co-founders, Peter Yang. Join us as we delve deeper into their story and uncover the insights that drive their success.

HOW IT ALL STARTED

The idea of Pokeworks dates back to 2015, when my co-founders, Mike Chen and Mike Wu, met over lunch. Mike Chen just had his wedding in Maui and Mike Wu had just come back to the mainland after months in Oahu launching a restaurant. They reminisced about the delicious poke they enjoyed on the island and wondered why it’s not a staple on the mainland. We took inspiration from build-your-own fast casuals like Chipotle, and ran with the idea of “Poke Your Way”. As cliche as it sounds, we spent months R&D’ing out of Mike Wu’s garage until we all felt the flavors were perfect.

Several months later, we opened the doors to our first location in midtown Manhattan – a tiny 750-square-foot space. It was a cold December, and most of the city had left for the holidays – it was quiet… and our sales were bleak. Besides correcting our guests on the pronunciation of “poke”, I had to turn away several guests with “Sorry, no, we do not sell Pokemon cards.” Educating the market was definitely an early challenge we had to overcome.

The new year rolled around and our lines got progressively longer day after day. As business grew, we kept our heads down and continued to focus on operational excellence – great products and great guest service. Word quickly spread, and we became the popular kids on the block.

Fast forward 8 years and a pandemic later, we’re 70 locations proud across the U.S., Canada, Mexico, and Taiwan.

SUSHI BURRITO

THE CONCEPT OF SUSHI BURRITO

We aimed to create a handheld version of Poke by blending two of my personal favorites: a burrito and a sushi roll – what’s not to love? We had fun with it and added it to the menu.

Little did we know, this menu addition would become a turning point in our growth.

During a lunch rush one day, a representative from Business Insider walked into our tiny shop and asked if she could record a video featuring our Poke Burrito. Despite my initial hesitation – our shop was so small that my staff and I could barely squeeze another body in without slowing down our line – I agreed. Well, it was a good thing I let her shoot the video because once it was uploaded, it went absolutely viral.

It. Was. Insanity. This short 1 minute clip, triggered lines around the block for months. We had to hire bouncers for crowd control!

POKEWORKS’ COMMITMENT TO SUSTAINABILITY

Early in our brand development, the co-founders took deliberate steps to define our core values. One of them is: “Sustainability – meeting today’s needs without compromising tomorrow.” The founders understand that it goes beyond just making a profit, but how we can leave the world a better place for our children. Personally, since becoming a father recently, this sentiment has never rung louder. We want to make sure it’s not just a marketing buzzword, but a core value that helps guide our every decision. 

All of the seafood that we source carries a “Best Choice” rating by the Monterey Bay Seafood Watch, procured from vendors that are environmentally and socially responsible. Our tuna is exclusively procured from Marine Stewardship Council (MSC) certified sources, a reflection of our commitment to ending overfishing and promoting sustainable fishing practices. Our salmon holds certifications from both the Aquaculture Stewardship Council (ASC) and Best Aquaculture Practices (BAP), embodying the highest industry standards for minimizing environmental impact and upholding the well-being of communities, workers, and animals.

For many of our store build-outs, the wood used in our dining rooms is of local species and is certified by the Forest Stewardship Council. In some of our shops, the facade of our counters is made with recycled bamboo chopsticks.

Our commitment to sustainability extends to exploring alternative seafood and plant-based products. We are partnering with leading plant-based food manufacturers such as Impact Foods and Omni Foods to explore alternative seafood options. Our plant-based spam musubis are also a huge hit! We’ve also partnered with innovators like Wildtype, to explore cutting-edge cultivated seafood.

FRANCHISEE SPOTLIGHT

We seek franchisees who embody a passion for the brand and resonate with our mission statement and core values. One of which is being service-obsessed: We put the team’s needs first. We are here to serve our guests and community. We do this by being responsive, helpful, productive, and following through with our commitments, and spreading aloha.

I’d like to extend a big shout-out to Alvin Zhang, an exceptional franchisee at Pokeworks who embodies this value and who truly shines as both an entrepreneur and an outstanding individual dedicated to his community. At the peak of the pandemic, when hospitals were facing dire circumstances, Alvin and his Pokeworks team worked overtime to generously donate over 2000 poke bowls to 12 hospitals across Queens NY, and Long Island.

UPLIFTING THE AAPI COMMUNITY

We take pride in the Asian-inspired products and flavors that we serve. From spicy Sichuan poke to sweet chili gochujang poke. Sharing these flavors from our roots to the mainstream is a great privilege. 

During COVID, we partnered with Heart of Dinner to help nourish NYC’s community of Asian elders. They have a wonderful mission of supporting the AAPI community, and we’re proud to be a part of it.

We also take immense pride in having Regina Cheung, a Chinese-American, at the helm as CEO at Pokeworks, leading the charge with remarkable expertise and charisma. Furthermore, all of the co-founders are Asian-American and share the immigrant journey. 

We hope that our story and Pokeworks’ AAPI leaders can inspire future generations of AAPI entrepreneurs to dive confidently into their careers and passions. 

PETER YANG’S ADVICE TO ASPIRING ENTREPRENEURS

Don’t do it alone. Learn to ask for help. It all starts within your community.

We are very proud to say that there are a total of 8 co-founders at Pokeworks. Most advisors will tell you that’s crazy, but we made it work! We’ve learned to set aside our egos and each of us plays a distinct and vital role within the organization.

This principle aligns perfectly with another core value of ours: the incredible power of teamwork.

CONNECT WITH POKEWORKS

Instagram: @pokeworksco

Website: pokeworks.com

Franchise: pokeworksfranchise.com

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Billionaire Heir Enters Wall Street’s Hottest Trade With $480B in Assets

Andre Koo Jr. isn’t just inheriting a financial empire, he’s also reshaping what it looks like in a new era of investing. 

From Taiwan to New York, his latest move brings a centuries-old legacy into one of Wall Street’s fastest-growing spaces. 

With K8 Capital, he’s betting that the future of wealth lies in doing more than just one thing well.

Image Source: NYU Stern

Building on a Financial Legacy

Andre Koo Jr. grew up in one of Taiwan’s most influential banking families, where scale and stability defined success. Today, that legacy spans a $16 billion family fortune and control of $480 billion in assets. But instead of staying within that system, he’s building something that looks very different.

K8 Capital, his new firm based in New York, is designed to be more flexible and forward-looking. It’s launching with a debut fund of at least $50 million, with a $500,000 minimum that signals who it’s built for. The focus is on US companies, along with early bets on AI and enterprise software, areas where growth is still taking shape.

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A Dual Investment Approach

K8 is a fully integrated hybrid private credit and venture capital firm, combining short-duration, high-yield credit investments with long-term venture growth. Its dual strategy is designed to deliver both liquidity and capital appreciation, giving investors access to predictable income while still capturing venture upside.

What sets K8 apart is how it brings two distinct investment styles into one platform. It focuses on short-term credit deals that can generate returns relatively quickly, while also investing in startups that may take years to mature but offer strong long-term potential. This allows investors to earn steady income today while staying exposed to the companies shaping the future.

Image Source: @andrejrkoo (Instagram)

Entering a Rapidly Growing Market

Private credit has quietly grown into a market worth more than $1.5 trillion, as companies look beyond traditional banks for funding. Wealthy families like the Koos are moving in, seeing an opportunity to lend directly and capture higher returns.

K8 is already showing early signs of traction, with reported returns of at least 50 percent from short-term loans to US businesses. But for Andre, this isn’t just about performance. It’s also about carrying forward a legacy that began nearly 200 years ago with his ancestor Koh Lay Huan, while making sure it still matters in a very different financial world.

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8-Year-Old Lucas Ye Designed a Mascot That Travels to Space With NASA’s Artemis II Crew

An eight-year-old in California turned a simple drawing into something that will travel beyond Earth.

Lucas Ye entered a global NASA contest and watched his idea rise above thousands of entries from around the world.

Now, his creation is not just a sketch, but a real mascot preparing to float alongside astronauts in space.

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From Sketchbook to Spacecraft

Lucas Ye was just eight years old when he decided to draw a mascot for the Artemis II mission, not knowing it would become something much bigger. His design stood out in a global competition, eventually winning and being transformed into a plush named Rise. What started as a simple idea on paper quickly earned a place inside a real spacecraft.

The journey from drawing to physical mascot shows how ideas can move fast when they resonate. NASA took Lucas’s concept and turned it into something tangible, something that could sit beside astronauts on a real mission. It is a reminder that creativity does not need years of experience to matter, it just needs a starting point.

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A Small Toy With a Big Role

Rise is not just there for the ride, it plays a meaningful role inside the cabin. As the spacecraft reaches orbit, the plush will begin to float, signaling that the crew has entered zero gravity. It is a simple but powerful way to show a major moment in the mission.

NASA has a long tradition of using mascots like this, but this one carries a different kind of weight. It represents a child’s imagination becoming part of a real scientific journey, blending emotion with exploration. Lucas now joins a legacy of space mascots, showing that even the smallest ideas can make it all the way to space.

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The Mission of Award-Winning Author Simone Heng and How Let’s Talk About Loneliness Expands Its Message Through Its Chinese Launch

Loneliness is often seen as a personal feeling, but for Simone Heng, it became a question worth exploring on a global scale.

Now, with the upcoming Chinese translation of her 2023 book, Let’s Talk About Loneliness, her message is reaching a new audience and entering a new chapter.

What began as a deeply personal experience has grown into a wider mission to make conversations about loneliness more accessible across cultures.

From Personal Isolation to a Written Voice

Simone Heng’s book Let’s Talk About Loneliness was born from a period of deep emotional isolation. After leaving her broadcasting career to care for her paralyzed mother, she found herself cut off from her social world. While others were building families and careers, she was navigating caregiving, grief, and isolation.

Before that chapter, her life had always been shaped by movement. She was born and is based in Singapore, grew up in Australia, studied in Switzerland, and worked in the UAE. Her background reflects a mix of cultures, even reflected in her DNA, which shows 11 different ethnicities.

But the defining moments were not just about where she had been, but what she had gone through. She lost her father at 19, and 10 years later, along with her sister, became the main support to her mother. Those experiences reshaped her priorities and slowly pulled her away from the life she was chasing.

In that quieter, more difficult season, she began asking questions she could not ignore. Why does loneliness feel so heavy, even when you are not physically alone? Why is it so hard to talk about?

Over time, Simone realized something that became central to her work. Loneliness is not simply about being alone. It is the gap between the kind and amount of connection a person wants and what they are actually experiencing.

A Book That Challenges Cultural Assumptions

Let’s Talk About Loneliness explores an idea many people overlook. Loneliness can exist even in collectivist societies. Simone highlights how cultural expectations, emotional restraint, and unspoken pressures can make it harder to express isolation. This perspective brought a diverse lens to the dialogue on loneliness often dominated by Western viewpoints.

She points out that in cultures where people are expected to always be surrounded by family, saying “I am lonely” can carry stigma. At the same time, many connections are shaped by obligation rather than genuine emotional closeness. These kinds of relationships do not always meet deeper emotional needs, and can leave people feeling alone even when they are not physically isolated.

Retitled in Chinese as “Anyway, I Am Just as Lonely,” it will be available in Xinhua, Sisyphus, and Yanijou bookstores in China. The book blends research with lived experience, making it both informative and deeply personal. With the release of the Chinese edition, the focus is on reaching Chinese-speaking communities where conversations around loneliness are often less visible.

Building a Mission Around Human Connection

Beyond the book, Simone Heng’s work continues to focus on one idea. Human connection is not just something we hope for, but something we absolutely must learn and build, particularly in the era of AI.

After spending 15 years in broadcasting, she chose to step away and start again in 2019. It was not an easy decision, and she built her career without financial backing, relying on persistence and clarity in what she wanted to create.

Today, she is a global speaker who works with leading organizations such as Google, Meta, Harvard University, and JPMorgan. She teaches audiences how to build meaningful connections both in and beyond the workplace.

Her message continues to resonate because it speaks to something many people are quietly experiencing. Without a sense of belonging and psychological safety, it becomes harder to think clearly, create, and show up fully.

At its core, her work is a reminder that connection is not about how many people are around us. It is about how understood we feel. And sometimes, putting that feeling into words is the first step toward changing it.

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How Brett Bolton and Kayden Beasley Turned Adversity Into Triumph at the 2026 Paralympics

Two athletes, shaped by similar beginnings, turned personal challenges into a defining moment on the world stage.

Both were born in China and later adopted into the United States, where they grew up navigating identity, resilience, and belonging.

At the 2026 Winter Paralympic Games, their journeys came full circle as they helped lead Team USA to gold.

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Brett Bolton’s Journey to the Top

Born in China with a congenital limb difference, Brett Bolton was adopted into the United States at just three years old, growing up in an environment that pushed him to adapt early and often. What could have been limitations became the foundation for resilience, shaping how he approached both life and sport.

That same quiet determination followed him onto the ice, where he carved out a place as a rookie forward for the U.S. sled hockey team. At the 2026 Winter Paralympic Games, Bolton didn’t just participate, he rose to the top, helping secure a gold medal and marking a powerful arrival on the global stage.

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Kayden Beasley’s Defining Moment

Like Bolton, Kayden Beasley’s story began in China before being adopted into the United States, where he grew up navigating questions of identity alongside his development as an athlete. Over time, discipline on the ice became his anchor, helping him build both physical strength and self-belief.

Years of training led to a defining moment at the 2026 Winter Paralympics, when Beasley delivered a clutch goal in the final. That single play helped seal a gold medal for Team USA, turning years of preparation into a moment that will be remembered on one of sport’s biggest stages.

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More Than a Medal: A Shared Story of Representation

At the 2026 Paralympic Games, their journeys intersected in a space that celebrates ability in all its forms. Beyond the competition, their presence highlights a broader shift in how athletes with impairments are seen, valued, and represented.

Their victories go beyond the scoreboard, carrying meaning for communities that rarely see themselves reflected at the highest levels of sport. Together, their stories stand as a reminder that representation is not just about visibility, but about redefining what strength and success look like.