Zoe Unlimited: Redefining What It Means to Be an Influencer

Stories

June 9, 2024

In today’s digital age, the online world is filled with countless content creators and influencers, all trying to make their mark. Yet, only a few manage to create real impact, and Zoe is one of them.

With over 3 million YouTube subscribers under the name “zoeunlimited,” Zoe has built a dedicated community through her insightful content on fitness, fashion, dating, and navigating the complexities of girlhood. Her work has even caught the attention of celebrities like Olivia Rodrigo, who stated that she watches Zoe’s videos all the time. In just 14 days, Zoe doubled her subscribers from 1 million to 2 million, when she was creating videos as a hobby outside her 9-to-5 job.

Read through as we learn more about Zoe’s secrets to success as she shares it in detail with Asian Hustle Network.

ABOUT ZOE

I am a multiformat creator navigating girlhood with my Gen Z and Millennial community. My goal is to encourage women to tap into their unlimited potential by thinking critically via my pop culture video essays about beauty, fashion, and confidence.

I grew up in China and Canada and came to LA initially to study Business Economics at UCLA. The different cultural environments I grew up in gave me broader perspectives on the various pop culture topics I’m interested in and inspired me to share that vision with the unlimited community to learn and grow together.

ZOE’S JOURNEY AS A CONTENT CREATOR

Growing up, I’ve always been artistically driven and drawn to creative mediums like fashion, film, and fine arts. Scared of becoming a “starving artist,” I didn’t pursue fashion and studied Business Economics instead, but I always felt like something was missing.

I was very fortunate to discover YouTube as a creative outlet after college and began documenting my life in video format. I always make videos on what I’m interested in at the moment, which was a lot of fitness, college, and even CPA content at the very beginning. Throughout time, I discovered that the central theme of all my content revolves around growth – in becoming fitter, healthier, more confident, more reflective, and so on. My community of mostly women feels like a precious friend group to me and I realized through interacting with them, that many of us are going through similar challenges in our girlhood and there’s much more to share and discuss than just my personal journey.

With that, I began creating my video essay series that served as a discussion ground to think critically about topics many could relate to, including beauty standards, dating, and fashion. Girlhood is such an intriguing and confusing experience in the modern setting, and I just hope to create a community where women feel seen, heard, and not alone when encountering the ever-changing concept of how to be a modern woman. I don’t have the answers but I hope to create a safe space for all of us to explore and reflect!

RAPID GROWTH AND STRATEGIC SUCCESS

Although part of the growth (growing subscriber count from 1M to 2M in 14 days) was extremely rapid, the story before the lift-off was a consistent grind of weekly uploads for 3 years as a pure hobby. The tipping point always feels exciting and amazing, but what truly felt rewarding was 3 years of building something I love.

OVERCOMING CHALLENGES AND CELEBRATING MILESTONES

I’d say one of the biggest challenges was the lack of initial support and understanding from my family. It was painful for me to see something I love doing creating a chasm in my relationship with the people I love, but I’m grateful that we have cleared past misunderstandings and grown close again. I’m so grateful for the community that stuck with me as well as my closest friends who believed in me even when I had a lot of self-doubt, especially during the years I felt judged and not understood.

BALANCING AUTHENTICITY AND PRIVACY

I love and respect the people closest to me and want to protect their privacy as much as possible online. When it comes to my own journey, I believe my community comes with a good heart, and I see them as good friends I can confide in. So even when it comes to moments that aren’t the most glamorous and the failures I’m not extremely proud of, I do want to share that experience if I know someone can benefit from it by feeling less alone or could simply learn from the mistakes I’ve made.

That’s the goal with my Healing Diaries series, where I share some of my biggest struggles including my health, mental health, and dating. I hope to normalize talking about uncomfortable topics and reduce any shame or guilt for anyone going through a similar experience.

BUILDING “UNLIMITED THOUGHTS” AND A COMMUNITY

The most rewarding moments are the ones when I get to meet my followers in person and learn about their journeys and goals. I’m beyond grateful for a community of kind and driven women who have allowed me to tag along with them on their growth journeys. Some are in college, some just landed their third job, some are going through heartbreaks, and some are creating amazing art and inspiring many people including me.

It was really sweet when a subscriber told me how one of my videos in the “Unlimited Thoughts” series inspired her to write a final paper that got her an A. That brought me way more joy than hitting my personal milestones. The love and passion for turning ideas into something that others can enjoy watching and perhaps benefit from, make all the blocks and times of doubt worth it.

WINNING A SIX-FIGURE INVESTMENT FROM CREATORDAO

I had a major imposter syndrome moment because I entered the contest without expecting to win.

It was a huge encouragement to be more confident in myself as a creator and a wake-up call to think bigger. An advice I’d share with other creators is to trust that you are way more capable than you think. Do not limit yourself.

LOOKING AHEAD

I wish to continue improving my storytelling and critical thinking as a creator to bring hope and joy that people can feel and pass on.

Whether it comes to future content projects or a brand that I launch, I wish to uplift my community and support them in building their self-confidence and identity. I’m excited to explore many more unfamiliar areas in content I haven’t tapped into yet, including podcasting, to challenge and expand my own limits.

A MESSAGE OF REPRESENTATION AND EMPOWERMENT

When I first began making videos about pop culture, I felt a little out of place given the limited AAPI representation in beauty, fashion, and entertainment. It is exactly for this reason that I must show up more in this space to bring my unique narrative shaped by my multicultural experience of growing up in China and Canada.

Authentic self-expression cannot occur without bringing forward the full self, and that includes our beautiful heritage, no matter what that is for each individual. As Lucy Liu said at the Gold Gala “You never know how far just a little bit of support can carry you.”

It resonated with me so much because I cannot imagine how far I’d come without that initial bit of support. I hope to be that supporter for my community and help them break out of their previous limiting beliefs.

FINAL THOUGHTS

It warms my heart to see more and more women and members of the AAPI community daring to dream big, not just in content creation, but in all facets of entrepreneurship. I hope to use my platforms to further support these creators and entrepreneurs, who are sharing the spirit of breaking limits and redefining what’s possible.

CONNECT WITH ZOE

YouTube: zoeunlimited

Instagram: @zoeunlimited

TikTok: @zoeunlimited

LinkedIn: @zoeunlimited

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Kelly Marie Tran and Carlos López Estrada, the lead character and co-director of the latest Walt Disney film Raya and the Last Dragon, have created a new production company, Antigravity Academy (AGA) dedicated to developing and producing movies, television, theater, and short-form material from and about individuals from traditionally marginalized communities.

AGA appointed Jared Stern’s “A Stern Talking To” former vice president of cinema and television Winsor Yuan to lead its film and television section.

As for the short form, such as music videos, advertisements, and branded content, Doug Klinger, co-founder of Internet Music Video Database and Reprobates agent and executive producer, will be in charge.

The Antigravity Academy will also serve as a training ground for new filmmakers entering the production industry.

The novice filmmakers’ movies will be chosen, produced, and packaged under the direction of former Sundance Institute head of Artist Community and AGA founding partner Abiram Brizuela.

Tran and Estrada were quoted in the Hollywood Reporter as saying, “We couldn’t be happier about providing a creative home for emerging filmmakers looking for a window into this often insular industry.”

The two also stated they had learned from their experiences how crucial it is to establish a network that can assist with starting up.

“We are looking forward to partnering up with the most inspiring independent voices coming from communities that have been historically overlooked and helping them usher their stories into the world,” the two added.

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Son of Restaurant Owners Now CEO of Multi-Million Dollar Company Casetify Imparts Tips To Successful Entrepreneurship

With a feeling of discontent towards the smartphone case designs available in the market, Hongkong native Wesley Ng co-founded Casetify, a multi-million dollar company that manufactures and produces cool smartphone cases.

The 41-year-old CEO takes his business-mindedness from his parents who own a restaurant in their region.

Ng established the business in 2011 together with his friend Ronald Yeung which has now reached over 15 million phone case sales around the world.

As an entrepreneur-grown man, Ng’s mindset is to make profits. According to him, it’s the most important thing to survive, as quoted in CNBC Make It.

“It comes down to one thing — being profitable. Being profitable was super underrated until recently,” he said in a virtual interview.

Ng proudly shared that Casetify will be attaining $300 million in returns for this year alone.

Furthermore, he advised others to venture into businesses that make fortune and are cost-effective and to learn from other entrepreneurs just like how he learned from his mom and dad.

With his success in the chosen industry, Ng imparts hints to be a self-made millionaire in business:

1.Bootstrapping. Starting with $200,000 capital, Ng shared that he and Ronald always did things and operated out of the interests of the company and not of the stakeholders.

2. Overshare your problems. Business is a give-and-take process, it’s surprising how we can learn from others. Although it may seem a weakness for others to know your struggles as an entrepreneur, it is still fundamental to share and learn from them.

3. Entrepreneurship ‘not for everyone.’ Ng shared that knowing if “it’s for you” is important and to discover if it really is, you should “work closely with a founder” or link with beginners to know how hard it will be.

The successful CEO said that being a producer of a product he is really fond of is what keeps him on the move.

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Learning From His Single Mom, Parent Portfolio Co-Founder Jonathan Sanchez Realizes Financial Independence at 37

Now living a financially-stable life, the couple founders of Parent Portfolio, a website that serves families to make progress with their money and helps the younger generations become financially wise, teaches their kids lessons towards a successful life.

Born to a financially precarious environment, Jonathan Sanchez was reared with a thrifty outlook by his single mom, which made him yearn for financial stability.

Sharing the same financial sentiments, or even more, with his mother made him believe that if he would be able to get a degree and land a well-paid career, he would be freed from all his money issues.

However, he then realized that his mindset was not as easy as it seemed as, despite achieving a profession together with his wife, Jacqueline Sanchez, their incomes were just enough for their family’s essential needs.

The Sanchez couple’s life turned 360 degrees after realizing a $1 million net asset by being economical, able to save, doing part-time jobs, and venturing into real estate.

At 37, Jonathan realized his long-dreamed financial independence and stability. In 2020, he decided to share this with other people by co-founding the Parent Portfolio with his wife.

Aside from helping other people, the couple is also bound in educating their kids with the following five valuable tips they shared on CNBC:

Always rethink one-time purchases. Living within the means and spending efficiently only on what is needed;
Budgeting gives you more freedom. Planning your budget is financial freedom which benefits you over and over again;
Don’t let social media influence your spending. Do not be pressured by what you see in the public network and discipline yourself in using gadgets;
Know where the money comes in, and where it goes out. The couple exposes their children to their income resources, introduces them to the “real world” and even shows diagrams on how to deal with the people and offices they transact with; and,
Start saving early, and don’t expect to get rich overnight. Learning from the fable of The Tortoise and The Hare, the couple teaches their children of being wise and patient.

“For now, your mother and I are responsible for providing for your needs and wants. A bank is a safe place to put your money because it allows the funds to grow over time. And when you’re old enough, you can use that money for your own goals,” Jonathan tells his children.

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Patricia Lee Sculpts History as First Black Asian American To Succeed Seat F In Nevada Supreme Court

Following her victory over the other two candidates, Patricia Lee made history by becoming the first Black and Asian American attorney to hold the vacant Department F seat on the Nevada Supreme Court.

Lee was chosen by Gov. Sisolak from among the candidates put out by the state Judicial Selection Committee to take the place of Justice Abbi Silver, who resigned from her position due to “unexpected circumstances” and a desire to spend enough time with her family.

Being an attorney in Las Vegas, Lee contended with Washoe County District Judge Scott Freeman and Clark County District Judge Tierra Jones.

The Reno Gazette-Journal cited Sisolak saying, “I am thrilled and honored to appoint Patricia to serve on the Nevada Supreme Court. The breadth and depth of her skill set, as well as her personal and professional experience, make her an excellent addition to the State’s highest court.”

Lee will begin serving her term in January 2025 and must run for reelection in two years in order to preserve her position.

Lee’s mother, a native South Korean, and father, an African-American soldier, brought her up in South Korea. She majored in psychology and communications at the University of Southern California, where she also participated in the Black Students’ Union and had her first political experience.

She started working at Hutchison & Steffan in 2003, concentrating on family law, trademark law, medical claims billing, and business and commercial disputes. She later joined the firm as a partner.

Lee is a skilled attorney with a history of being chosen as the chair of the Nevada Crime Commission by the then-Gov. Jim Gibbons, a volunteer with the Children’s Attorney Project in Las Vegas who advocates for abused and abandoned children, has handled pro bono cases at the Legal Aid Center of Southern Nevada.

Nonetheless, Lee is not just a dedicated lawyer but also a devoted family woman being a mother to Brianna and Devin, and a wife to Ronnie.

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