Stories

June 9, 2024

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In today’s digital age, the online world is filled with countless content creators and influencers, all trying to make their mark. Yet, only a few manage to create real impact, and Zoe is one of them.

With over 3 million YouTube subscribers under the name “zoeunlimited,” Zoe has built a dedicated community through her insightful content on fitness, fashion, dating, and navigating the complexities of girlhood. Her work has even caught the attention of celebrities like Olivia Rodrigo, who stated that she watches Zoe’s videos all the time. In just 14 days, Zoe doubled her subscribers from 1 million to 2 million, when she was creating videos as a hobby outside her 9-to-5 job.

Read through as we learn more about Zoe’s secrets to success as she shares it in detail with Asian Hustle Network.

ABOUT ZOE

I am a multiformat creator navigating girlhood with my Gen Z and Millennial community. My goal is to encourage women to tap into their unlimited potential by thinking critically via my pop culture video essays about beauty, fashion, and confidence.

I grew up in China and Canada and came to LA initially to study Business Economics at UCLA. The different cultural environments I grew up in gave me broader perspectives on the various pop culture topics I’m interested in and inspired me to share that vision with the unlimited community to learn and grow together.

ZOE’S JOURNEY AS A CONTENT CREATOR

Growing up, I’ve always been artistically driven and drawn to creative mediums like fashion, film, and fine arts. Scared of becoming a “starving artist,” I didn’t pursue fashion and studied Business Economics instead, but I always felt like something was missing.

I was very fortunate to discover YouTube as a creative outlet after college and began documenting my life in video format. I always make videos on what I’m interested in at the moment, which was a lot of fitness, college, and even CPA content at the very beginning. Throughout time, I discovered that the central theme of all my content revolves around growth – in becoming fitter, healthier, more confident, more reflective, and so on. My community of mostly women feels like a precious friend group to me and I realized through interacting with them, that many of us are going through similar challenges in our girlhood and there’s much more to share and discuss than just my personal journey.

With that, I began creating my video essay series that served as a discussion ground to think critically about topics many could relate to, including beauty standards, dating, and fashion. Girlhood is such an intriguing and confusing experience in the modern setting, and I just hope to create a community where women feel seen, heard, and not alone when encountering the ever-changing concept of how to be a modern woman. I don’t have the answers but I hope to create a safe space for all of us to explore and reflect!

RAPID GROWTH AND STRATEGIC SUCCESS

Although part of the growth (growing subscriber count from 1M to 2M in 14 days) was extremely rapid, the story before the lift-off was a consistent grind of weekly uploads for 3 years as a pure hobby. The tipping point always feels exciting and amazing, but what truly felt rewarding was 3 years of building something I love.

OVERCOMING CHALLENGES AND CELEBRATING MILESTONES

I’d say one of the biggest challenges was the lack of initial support and understanding from my family. It was painful for me to see something I love doing creating a chasm in my relationship with the people I love, but I’m grateful that we have cleared past misunderstandings and grown close again. I’m so grateful for the community that stuck with me as well as my closest friends who believed in me even when I had a lot of self-doubt, especially during the years I felt judged and not understood.

BALANCING AUTHENTICITY AND PRIVACY

I love and respect the people closest to me and want to protect their privacy as much as possible online. When it comes to my own journey, I believe my community comes with a good heart, and I see them as good friends I can confide in. So even when it comes to moments that aren’t the most glamorous and the failures I’m not extremely proud of, I do want to share that experience if I know someone can benefit from it by feeling less alone or could simply learn from the mistakes I’ve made.

That’s the goal with my Healing Diaries series, where I share some of my biggest struggles including my health, mental health, and dating. I hope to normalize talking about uncomfortable topics and reduce any shame or guilt for anyone going through a similar experience.

BUILDING “UNLIMITED THOUGHTS” AND A COMMUNITY

The most rewarding moments are the ones when I get to meet my followers in person and learn about their journeys and goals. I’m beyond grateful for a community of kind and driven women who have allowed me to tag along with them on their growth journeys. Some are in college, some just landed their third job, some are going through heartbreaks, and some are creating amazing art and inspiring many people including me.

It was really sweet when a subscriber told me how one of my videos in the “Unlimited Thoughts” series inspired her to write a final paper that got her an A. That brought me way more joy than hitting my personal milestones. The love and passion for turning ideas into something that others can enjoy watching and perhaps benefit from, make all the blocks and times of doubt worth it.

WINNING A SIX-FIGURE INVESTMENT FROM CREATORDAO

I had a major imposter syndrome moment because I entered the contest without expecting to win.

It was a huge encouragement to be more confident in myself as a creator and a wake-up call to think bigger. An advice I’d share with other creators is to trust that you are way more capable than you think. Do not limit yourself.

LOOKING AHEAD

I wish to continue improving my storytelling and critical thinking as a creator to bring hope and joy that people can feel and pass on.  

Whether it comes to future content projects or a brand that I launch, I wish to uplift my community and support them in building their self-confidence and identity. I’m excited to explore many more unfamiliar areas in content I haven’t tapped into yet, including podcasting, to challenge and expand my own limits.

A MESSAGE OF REPRESENTATION AND EMPOWERMENT

When I first began making videos about pop culture, I felt a little out of place given the limited AAPI representation in beauty, fashion, and entertainment. It is exactly for this reason that I must show up more in this space to bring my unique narrative shaped by my multicultural experience of growing up in China and Canada. 

Authentic self-expression cannot occur without bringing forward the full self, and that includes our beautiful heritage, no matter what that is for each individual. As Lucy Liu said at the Gold Gala “You never know how far just a little bit of support can carry you.”

It resonated with me so much because I cannot imagine how far I’d come without that initial bit of support. I hope to be that supporter for my community and help them break out of their previous limiting beliefs.

FINAL THOUGHTS

It warms my heart to see more and more women and members of the AAPI community daring to dream big, not just in content creation, but in all facets of entrepreneurship. I hope to use my platforms to further support these creators and entrepreneurs, who are sharing the spirit of breaking limits and redefining what’s possible.

CONNECT WITH ZOE

YouTube: zoeunlimited

Instagram: @zoeunlimited

TikTok: @zoeunlimited

LinkedIn: @zoeunlimited

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Image Source planetnewspost.com

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Renowned NYC Little Tokyo Restaurateur Faces $95M Sexual Assault Lawsuit

A $95 million lawsuit has been filed against a restaurant owner behind several top East Village Japanese restaurants, Shuji Bon Yagi for allegedly sexually assaulting an employee this winter. 

The lawsuit was filed by Nozomi Horikoshi, a top executive at Yagi’s restaurant group T.I.C., who claims Yagi allegedly assaulted her while she had passed out after a night of drinking and could not consent, according to the New York Post.

According to the allegations made in her file, Horikoshi, who has been employed by the well-known restaurateur for close to a decade, stated that he invited himself to celebrate the birthday of another female colleague “knowing that his wife was in Japan throughout the weekend.”

Horikoshi claimed that her boss forced her into a taxi sometime after 2:00 a.m. and then began groping, caressing, and attempting to kiss her when she was very intoxicated. She “tried to push Yagi off her and told him to stop, but due to her level of intoxication, the plaintiff eventually lost consciousness inside the taxi,” the filing alleges.

Yagi reportedly drove her directly to his residence on West 58th Street, as obtained from the GPS information from Horikoshi’s cell phone. Horikoshi ultimately awoke with her employer allegedly resting on top of her while she was naked from the waist down.

“I realized I was naked from the waist down … that was so embarrassing.” The 51-year-old married mother of three told the New York Post, “I was like what happened? I have to go home. I knew that something happened already,” she continued. “There was a feeling of shame.”

Horikoshi’s attorney claimed the lawsuit was about “power and accountability” for Yagi, a high-profile businessman renowned for influencing Japanese cuisine in New York.

Dubbed an “East Village ambassador for Japanese cuisine” by the New York Times, Yagi’s restaurants include Rai Rai Ken, Cha-An, Sobaya, and Bar Decibel.

Sinful Treats

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Recession, Pandemic Won’t Stop This Momma Baker For Taking On New Opportunities

Have you ever thought of opening a business during a recession? How about during the pandemic? Well, this lionhearted momma just did that!

Filipino-American Mariel Black started her baking business, Sinful Treats, in June 2009, at the peak of the recession — everyone thought she was crazy to start a business at that time. She had only one product to sell, some unknown Filipino pastry called ‘Food for the Gods’. “No one knew what it was. I had to tell people, ‘it’s like a blondie with dates and walnuts’” she said. Starting out as an online bakery, she gave out samples to whoever was open to trying her product. People never heard of it, but once they tasted it, they loved it! 

Because everyone was hurting during the recession, she found that people were more inclined to help each other. Soon, a few coffee shops agreed to carry her products, and she also kept selling online.

“This photo marks the beginning of our Sinful Treats adventure. My boys have been involved since Day 1.” -Mariel

Her big break came in 2011 when the Railroad Museum in Old Sacramento ordered 19,800 Snickerdoodle cookies for their main holiday event, The Polar Express. A year before that, she took her 4-year-old son on the train ride, where they served cookies and hot cocoa just like in the movie, Polar Express. He took one bite of the cookie, then he told her that she should make the cookies. “Ah, the power of suggestion, from a 4-year-old!” Mariel exclaimed. 

She talked to the coordinators and gave them cookie samples and they loved them. The following year, they ordered 19,800 Snickerdoodles. “I said YES, even if at that time,” she said, “I had no kitchen and no employees to help me. I had a couple of months to figure out how to make it happen.”

She rented a kitchen in a restaurant at night and asked friends to help, “I had a crew of 5 people. Like little elves, we’d bake all night while the restaurant was closed.” They only had one oven with 2 racks, only able to bake 48 cookies every 12 minutes. The cookies were baked from scratch, scooped by hand, packaged individually, sealed with a heat sealer, and labeled — all 19,800 of them! 

“It was the most exhausting but exhilarating experience. It was then I knew that I loved the thrill and pain that came with being a business owner.” She’s been baking for the Railroad Museum since then.

“Ah, the power of suggestion, from a 4-year-old!”

-Mariel black

Sinful Treats grew to have its own retail location a few years later and became a full-service bakery and catering company. They created and launched their first baking mix in 2015 with their signature product, “the treat that started it all” — Food for the Gods Baking Mix.

The year 2020 would have been their 10th year baking for the museum, “but 2020 had a different plan for all of us” she said. All of their Fall and Holiday events have been canceled. “Being in the baking business, our fourth quarter is when we make the most. Suddenly, all of it was gone. Having survived and thrived during the recession, I can honestly say this year, this pandemic is a lot harder than the recession.”

But the lockdown didn’t stop Mariel to continue her passion, rather she pursued another idea – to have a one-stop shop for baked goods. “Recession, pandemic, lockdowns won’t stop me. There are always opportunities even in the worse scenarios.” 

In October 2020, she launched an online marketplace where local bakers can sell their products and grow their small businesses. Sinful Treats is now home to the best local brands. Mariel’s goal is to empower small business owners, especially women and minority-owned businesses. All Bakers and Food Makers who have something special and have unique products to offer are welcome to join, “The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.” They ship cakes, cookies, desserts, and gourmet food across the United States.

Sinful Treats’ Business Partners

“The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.”

-Mariel black

“Everything I have worked for seemed to be a stepping stone to what I’m doing now,” she said, “Having a brand that’s already established, a working website, products that have been tried and proven, years of networking and relationship building, all of this and more are now helping to make this new path easier to take and faster to grow.”

Mariel always gets a thrill watching businesses grow, she also shares over a decade of her experience and wisdom with new small business owners. “I love baking, but my real passion is business”. She guides her marketplace sellers with what they need; teaching them about branding, pricing, basic accounting, packaging, shipping, and even how to improve their products and come up with new ones.  

“I always tell my kids, when something bad happens, it’s usually a blessing in disguise,” she added, “True entrepreneurs find opportunity even in the worst scenarios.” 

Website: sinfultreats.net

Instagram: @sinfultreats

Facebook: Sinful Treats

Twitter: @SinfulTreats

Image Source istock

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New Report Says There Is Still A Talent Crunch In Southeast Asia Amidst The Layoffs

One of Southeast Asia’s biggest job platforms, Glints, just put out a report that shows the situation may not be as severe as they seem.

Glints co-founder and CEO Oswald Yeo told TechCrunch that there has been a lot of funding injected into the IT business. This is a response to the two-to-three-year bull run, and as a result, several firms grew swiftly. 

Yeo said that Singaporean firms seemed to adapt fastest to macroeconomic changes and that this wasn’t a terrible thing because other firms wanted to move swiftly, too. 

Operations, finance, HR, and certain sales and marketing teams have been hit hard, while businesses turned to Vietnam and Indonesia, which have fewer layoffs, for top-tier technical personnel. Moreover, the pandemic has created a decentralized-minded workforce.

Yeo observed that the pandemic had made remote work more convenient, necessitating cost-cutting measures. Many firms turn to remote employment to optimize their human and financial capitals. 

They have seen that remote work prospects on Glints have expanded tenfold in a year. Some regional firms in Malaysia continue to hire foreigners, while others only hire Malaysians. According to Glints, mid-to senior-level employees’ compensation won’t diminish, but junior talent may.

One-year fixed-term contracts are another trend that helps firms predict their financial destiny, as employers are wary about signing long-term contracts. 

He believes that not everything was awful — the need for technological and product skills on Glints favored job seekers.

Layoffs help startups build core teams. Yeo said that because there is less rivalry for talent, it’s a fantastic moment for organizations in a strong position to hire top managerial talent.

Image Source generocity.org

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Founder of Penn Asian Senior Services Im Ja Choi Passed Away At 73

A well-known supporter of Asian American seniors and the founder and emeritus CEO of the nonprofit Penn Asian Senior Services, Im Ja Choi,  passed away on Wednesday, June 22, from lung cancer in a South Korean hospital, she was 73. 

A memorial service will be conducted on July 16 at 3:00 pm at the Evergreen Center in Philadelphia. Contributions in her name will be appreciated.

Ms. Choi was born in Seoul, South Korea in 1948, majored in literature, and graduated from Korea University. She moved to Philadelphia after marrying her childhood friend Jung Choi in 1971, where she studied organizational dynamics at the University of Pennsylvania. She was a top-producing real estate agent in the 1980s and 1990s. 

She started Penn Asian Senior Services in 2004 to help Asian American elders with linguistic and cultural obstacles. Because she couldn’t get home care for her mother, and after hearing horrible experiences from other caregivers, she founded the charity that provides in-home care and homemaking services in over two dozen languages.

She undertook the fundraising efforts and strategic planning of the nonprofit, for which the charity received grants from the U.S. Department of Health and Human Services and numerous organizations. 

Moreover, she has also opened an adult day care for immigrants with language and cultural barriers, a state-licensed vocational school for entry-level Asian health-care workers, and a seniors community center. 

In 2013, she received the Ellis Island Medal of Honor from the National Ethnic Coalition of Organizations. The Independence Blue Cross Foundation president Lorina Marshall-Blake wrote that the region needed more health visionaries like Im Ja Choi. Ken Yang, CEO of Penn Asian Senior Services, said Ms. Choi’s care, generosity, and love for her family and community matched her innovative leadership.

She was also recognized by the governor as a 2014 Distinguished Daughter of Pennsylvania for her “extraordinary service and achievements to the Commonwealth.” In the same year, she gave the commencement address at Penn State Abington where she quoted “Where there’s a will, there’s a way.”