Contact

Stories

June 9, 2024

SHARE:

In today’s digital age, the online world is filled with countless content creators and influencers, all trying to make their mark. Yet, only a few manage to create real impact, and Zoe is one of them.

With over 3 million YouTube subscribers under the name “zoeunlimited,” Zoe has built a dedicated community through her insightful content on fitness, fashion, dating, and navigating the complexities of girlhood. Her work has even caught the attention of celebrities like Olivia Rodrigo, who stated that she watches Zoe’s videos all the time. In just 14 days, Zoe doubled her subscribers from 1 million to 2 million, when she was creating videos as a hobby outside her 9-to-5 job.

Read through as we learn more about Zoe’s secrets to success as she shares it in detail with Asian Hustle Network.

ABOUT ZOE

I am a multiformat creator navigating girlhood with my Gen Z and Millennial community. My goal is to encourage women to tap into their unlimited potential by thinking critically via my pop culture video essays about beauty, fashion, and confidence.

I grew up in China and Canada and came to LA initially to study Business Economics at UCLA. The different cultural environments I grew up in gave me broader perspectives on the various pop culture topics I’m interested in and inspired me to share that vision with the unlimited community to learn and grow together.

ZOE’S JOURNEY AS A CONTENT CREATOR

Growing up, I’ve always been artistically driven and drawn to creative mediums like fashion, film, and fine arts. Scared of becoming a “starving artist,” I didn’t pursue fashion and studied Business Economics instead, but I always felt like something was missing.

I was very fortunate to discover YouTube as a creative outlet after college and began documenting my life in video format. I always make videos on what I’m interested in at the moment, which was a lot of fitness, college, and even CPA content at the very beginning. Throughout time, I discovered that the central theme of all my content revolves around growth – in becoming fitter, healthier, more confident, more reflective, and so on. My community of mostly women feels like a precious friend group to me and I realized through interacting with them, that many of us are going through similar challenges in our girlhood and there’s much more to share and discuss than just my personal journey.

With that, I began creating my video essay series that served as a discussion ground to think critically about topics many could relate to, including beauty standards, dating, and fashion. Girlhood is such an intriguing and confusing experience in the modern setting, and I just hope to create a community where women feel seen, heard, and not alone when encountering the ever-changing concept of how to be a modern woman. I don’t have the answers but I hope to create a safe space for all of us to explore and reflect!

RAPID GROWTH AND STRATEGIC SUCCESS

Although part of the growth (growing subscriber count from 1M to 2M in 14 days) was extremely rapid, the story before the lift-off was a consistent grind of weekly uploads for 3 years as a pure hobby. The tipping point always feels exciting and amazing, but what truly felt rewarding was 3 years of building something I love.

OVERCOMING CHALLENGES AND CELEBRATING MILESTONES

I’d say one of the biggest challenges was the lack of initial support and understanding from my family. It was painful for me to see something I love doing creating a chasm in my relationship with the people I love, but I’m grateful that we have cleared past misunderstandings and grown close again. I’m so grateful for the community that stuck with me as well as my closest friends who believed in me even when I had a lot of self-doubt, especially during the years I felt judged and not understood.

BALANCING AUTHENTICITY AND PRIVACY

I love and respect the people closest to me and want to protect their privacy as much as possible online. When it comes to my own journey, I believe my community comes with a good heart, and I see them as good friends I can confide in. So even when it comes to moments that aren’t the most glamorous and the failures I’m not extremely proud of, I do want to share that experience if I know someone can benefit from it by feeling less alone or could simply learn from the mistakes I’ve made.

That’s the goal with my Healing Diaries series, where I share some of my biggest struggles including my health, mental health, and dating. I hope to normalize talking about uncomfortable topics and reduce any shame or guilt for anyone going through a similar experience.

BUILDING “UNLIMITED THOUGHTS” AND A COMMUNITY

The most rewarding moments are the ones when I get to meet my followers in person and learn about their journeys and goals. I’m beyond grateful for a community of kind and driven women who have allowed me to tag along with them on their growth journeys. Some are in college, some just landed their third job, some are going through heartbreaks, and some are creating amazing art and inspiring many people including me.

It was really sweet when a subscriber told me how one of my videos in the “Unlimited Thoughts” series inspired her to write a final paper that got her an A. That brought me way more joy than hitting my personal milestones. The love and passion for turning ideas into something that others can enjoy watching and perhaps benefit from, make all the blocks and times of doubt worth it.

WINNING A SIX-FIGURE INVESTMENT FROM CREATORDAO

I had a major imposter syndrome moment because I entered the contest without expecting to win.

It was a huge encouragement to be more confident in myself as a creator and a wake-up call to think bigger. An advice I’d share with other creators is to trust that you are way more capable than you think. Do not limit yourself.

LOOKING AHEAD

I wish to continue improving my storytelling and critical thinking as a creator to bring hope and joy that people can feel and pass on.  

Whether it comes to future content projects or a brand that I launch, I wish to uplift my community and support them in building their self-confidence and identity. I’m excited to explore many more unfamiliar areas in content I haven’t tapped into yet, including podcasting, to challenge and expand my own limits.

A MESSAGE OF REPRESENTATION AND EMPOWERMENT

When I first began making videos about pop culture, I felt a little out of place given the limited AAPI representation in beauty, fashion, and entertainment. It is exactly for this reason that I must show up more in this space to bring my unique narrative shaped by my multicultural experience of growing up in China and Canada. 

Authentic self-expression cannot occur without bringing forward the full self, and that includes our beautiful heritage, no matter what that is for each individual. As Lucy Liu said at the Gold Gala “You never know how far just a little bit of support can carry you.”

It resonated with me so much because I cannot imagine how far I’d come without that initial bit of support. I hope to be that supporter for my community and help them break out of their previous limiting beliefs.

FINAL THOUGHTS

It warms my heart to see more and more women and members of the AAPI community daring to dream big, not just in content creation, but in all facets of entrepreneurship. I hope to use my platforms to further support these creators and entrepreneurs, who are sharing the spirit of breaking limits and redefining what’s possible.

CONNECT WITH ZOE

YouTube: zoeunlimited

Instagram: @zoeunlimited

TikTok: @zoeunlimited

LinkedIn: @zoeunlimited

Related Articles

Collin Hall

Stories

Celebrating Individual Narratives and Multiracial Identities Through the Book ‘Mostly Me’

In a world where the narrative of identity often falls into predefined categories, Mostly Me by Collin Hall emerges as a refreshing beacon of self-discovery.

Released on September 18 by Gloo Books, this picture book takes readers on a captivating journey, skillfully illustrating the complexities of biracial identity.

Author and Illustrator

Written by Collin Hall and beautifully illustrated by Crystal Dawn Chaffee, both of whom share a biracial heritage, Mostly Me is a heartfelt project born from personal experiences. Collin embarked on this creative journey shortly after the birth of his first daughter, driven by a powerful desire to equip her with the tools to embrace her multiracial identity.

Collin Hall is a proud biracial Korean/American based in Austin, TX, offering a voice that resonates deeply with those navigating the intricate terrain of identity.

Diverse Representation

According to the *Cooperative Children’s Book Center’s 2022 Diversity Statistics database, only 0.7% of children’s books published in 2022 were authored by multiracial individuals and focused on multiracial characters.

Collin’s Personal Journey

Collin Hall shares, “The biggest hurdle for this project was the internal identity-wrestling before words were even on paper. Having to re-engage with a part of myself I had avoided for a long time was hard, and typically paired with a good dose of uncertainty and guilt. Finding my own footing was, and is, a process, but one that put me in a much better spot to discuss multiracial identity with my own kids in the future.”

He also shared how re-learning Korean nursery rhymes was also a challenge and that it took longer than he expected.

Embracing In-Between Spaces

Mostly Me may be short and whimsical, but it carries a profound message—it’s entirely acceptable to exist within the fluid spaces of identity. It encourages individuals to wholeheartedly embrace all aspects of their heritage, irrespective of societal expectations.

I’ve got some green, I’ve got some blue. 

Some have asked, “So what are you?” 

Not quite blue, not fully green. 

I’m something new. I’m in-between.

Affirmation and Unity

Mostly Me serves as an affirmation, resonating with Collin and Crystal’s own experiences and the experiences of every multiracial child navigating the intricate landscape of identity. It instills the confidence to boldly claim one’s space in the world, reminding us all that there is no universal guidebook for this journey. Instead, it offers the comfort of shared emotions, questions, and experiences.

Within the pages of Mostly Me, Collin Hall extends an invitation to readers to embark on a profound journey of self-discovery. This remarkable book celebrates the beauty of embracing multiracial identities, encourages us to revel in the uniqueness of our individual narratives, and, above all, empowers us to find the strength to assert our presence in a wonderfully diverse world.

As we eagerly anticipate its release, Mostly Me promises to inspire and resonate with readers of all backgrounds, young and old, seeking to understand the rich tapestry of identity that defines us all.

CONNECT WITH COLLIN HALL / MOSTLY ME

Instagram: @mistercollin

Order here: gloobooks.com/products/mostly-me

Gloo Books: @gloobooks

*Independent analysis of data accessed on 07/02/2023 by Gloo Books using the Cooperative Children’s Book Center (CCBC), School of Education, University of Wisconsin-Madison Diversity Statistics Book Search (https://ccbc.education.wisc.edu/diversity-statistics-book-search/). Permission to publish granted by the CCBC 07/13/2023.

  • 3 min read

News

Hmong Legacy Market: Bridging Cultures Through Food and Community

At Hmong Legacy Market, located on Madison’s South Side, you’ll discover a treasure trove of homemade Asian cuisine. From steaming bowls of beef pho to whole roasted tilapia seasoned with herbs and chili, and delightful sesame rice balls filled with mung beans and coconut, this independent Asian grocery store offers a culinary journey.

Ze Yang, one of the owners, can often be found expertly preparing dishes like squash curry. To her, food is more than sustenance; it’s a connector, a storyteller, and a unifying force that brings people together.

As a young child in the 1980s, Ze Yang lived in a refugee camp in Thailand with her family, having fled Laos during the aftermath of the Vietnam War. In 1991, Ze Yang’s family received the opportunity to immigrate to the United States, sponsored by a distant uncle who had settled in California. Their early days in the U.S. were marked by challenges—language barriers, cultural shock, and financial difficulties. However, their farming skills from Laos allowed them to grow crops like green beans, tomatoes, and peppers, which they sold to support their family.

After six years in California, Ze Yang’s family decided to move to Wisconsin, drawn by the promise of better public schools and economic opportunities. Ze Yang’s parents worked tirelessly, holding multiple jobs to make ends meet. This experience inspired Ze Yang to become a teacher, focusing on helping immigrant children adapt to the American education system.

Ze Yang’s family thrived. They bought a house, built a family, the kids went to school, but they also wanted to pursue their entrepreneurial dream. They longed to create a space where people from diverse backgrounds could gather, savor homemade dishes, and access pantry staples from across Asia. This is why they opened Hmong Legacy Market, offering an extensive array of products, from giant spring roll skins to bamboo shoot chili oil, and from mango mochi to traditional Hmong celebratory clothing.

More than just a grocery store, Hmong Legacy Market is committed to the well-being of the community. In 2021, it partnered with Public Health Madison and Dane County to serve as a mobile COVID vaccination clinic. Looking ahead, Ze Yang envisions the store’s legacy continuing to thrive, driven by the spirit of family and the desire to improve and grow.

Featured Image Source: Madison

  • 2 min read

News

Entrepreneur Avin Ong: From Selling Hangers to CEO of Macao Imperial Tea

Avin Ong, the visionary behind Macao Imperial Tea and CEO of The Fredley Group of Companies, has carved a remarkable path to success in the world of food and beverage. His journey, from humble beginnings to leading a multi-million-dollar empire, reflects his belief that opportunities are abundant for those willing to seize them.

Growing up in a blue-collar family with limited resources, Ong’s early life was far from extravagant. His family’s livelihood revolved around assembling hangers and selling them in the bustling streets of Divisoria, Metro Manila.

Today, Ong oversees a diverse portfolio of businesses, including New York Fries and Dips (NYFD), Nabe Japanese Izakaya and Hot Pot, Café Kitsuné, and the immensely popular Macao Imperial Tea. His recipe for entrepreneurial success is built on several key principles.

Firstly, Ong emphasizes the importance of seizing opportunities when they arise. Having experienced financial hardship in his past, he has become adept at embracing opportunities without hesitation, even if he feels unprepared.

Secondly, Ong stresses the significance of understanding your target market intimately. He recognizes that different consumer segments require tailored approaches. For instance, Café Kitsuné caters to a more upscale audience, while Macao Imperial Tea targets a younger demographic through social media influencers like TikTok. 

Furthermore, Ong emphasizes the scalability of his brands, which has allowed for rapid expansion. Starting with less capital-intensive concepts like NYFD and Macao Imperial Tea, he has achieved impressive milestones, such as opening 13 new stores in a single day.

Innovation and adaptability are also cornerstones of Ong’s success. During the pandemic, while some of his ventures struggled, Macao Imperial Tea’s sales surged by over 300 percent.

Lastly, Ong’s humility shines through in his readiness to admit failures and setbacks. While he had to close some branches, he prioritized retaining his loyal team members by reallocating them to more successful establishments. He shared with Tatler Asia how he acknowledges that surprises are inevitable in life, as exemplified by his initial failure to gain admission to De La Salle University. However, his determination led him to eventually fulfill his dream of attending the esteemed institution.

Featured Image Source: The CEO Magazine

  • 2 min read

News

How College Dropout Sanjith Konda House Became a Successful Entrepreneur

Sanjith Konda House, an 18-year-old from Bengaluru, India, set off on a conventional journey to Australia to pursue a Business Studies degree at La Trobe University in Melbourne. However, he made an unconventional turn, abandoning his studies in pursuit of an entrepreneurial dream that would later become a successful enterprise, ‘Dropout Chaiwala.’

Sanjith’s bold decision to step away from academia during his fifth semester in exchange for a tea business venture demonstrated exceptional courage, a trait deeply ingrained by his upbringing.

Supported by his parents—a father employed as a mechanical engineer at a Saudi Arabian oil company and a homemaker mother—Sanjith had always been instilled with the values of responsibility and independence beyond his years.

With an initial investment of $120,000, Sanjith, alongside his friends Asar Ahmed Syed, Preetam Akula, and Arun P. Singh, set up their first ‘Dropout Chaiwala’ outlet on Elizabeth Street. Their menu started simple, offering just five varieties of chai, but they gradually began to catch the attention of students and office-goers alike.

Despite facing initial obstacles, Sanjith’s unwavering determination was the driving force behind the business’s growth. By March, they had a mobile chai truck in operation, catering to university events, festivals, and weddings. Another significant milestone came in August with the opening of a third store on La Trobe Street.

Under Sanjith’s dynamic leadership and with the dedication of his team, which included Apoorva Singla overseeing the Elizabeth store, Dropout Chaiwala expanded its menu to include light snacks. Within a year, the business generated $600,000 in sales and provided employment to 40 individuals, turning Sanjith’s bold leap of faith into a thriving success.

Featured Image Source: India Times

  • 2 min read