Contact

Stories

June 9, 2024

SHARE:

In today’s digital age, the online world is filled with countless content creators and influencers, all trying to make their mark. Yet, only a few manage to create real impact, and Zoe is one of them.

With over 3 million YouTube subscribers under the name “zoeunlimited,” Zoe has built a dedicated community through her insightful content on fitness, fashion, dating, and navigating the complexities of girlhood. Her work has even caught the attention of celebrities like Olivia Rodrigo, who stated that she watches Zoe’s videos all the time. In just 14 days, Zoe doubled her subscribers from 1 million to 2 million, when she was creating videos as a hobby outside her 9-to-5 job.

Read through as we learn more about Zoe’s secrets to success as she shares it in detail with Asian Hustle Network.

ABOUT ZOE

I am a multiformat creator navigating girlhood with my Gen Z and Millennial community. My goal is to encourage women to tap into their unlimited potential by thinking critically via my pop culture video essays about beauty, fashion, and confidence.

I grew up in China and Canada and came to LA initially to study Business Economics at UCLA. The different cultural environments I grew up in gave me broader perspectives on the various pop culture topics I’m interested in and inspired me to share that vision with the unlimited community to learn and grow together.

ZOE’S JOURNEY AS A CONTENT CREATOR

Growing up, I’ve always been artistically driven and drawn to creative mediums like fashion, film, and fine arts. Scared of becoming a “starving artist,” I didn’t pursue fashion and studied Business Economics instead, but I always felt like something was missing.

I was very fortunate to discover YouTube as a creative outlet after college and began documenting my life in video format. I always make videos on what I’m interested in at the moment, which was a lot of fitness, college, and even CPA content at the very beginning. Throughout time, I discovered that the central theme of all my content revolves around growth – in becoming fitter, healthier, more confident, more reflective, and so on. My community of mostly women feels like a precious friend group to me and I realized through interacting with them, that many of us are going through similar challenges in our girlhood and there’s much more to share and discuss than just my personal journey.

With that, I began creating my video essay series that served as a discussion ground to think critically about topics many could relate to, including beauty standards, dating, and fashion. Girlhood is such an intriguing and confusing experience in the modern setting, and I just hope to create a community where women feel seen, heard, and not alone when encountering the ever-changing concept of how to be a modern woman. I don’t have the answers but I hope to create a safe space for all of us to explore and reflect!

RAPID GROWTH AND STRATEGIC SUCCESS

Although part of the growth (growing subscriber count from 1M to 2M in 14 days) was extremely rapid, the story before the lift-off was a consistent grind of weekly uploads for 3 years as a pure hobby. The tipping point always feels exciting and amazing, but what truly felt rewarding was 3 years of building something I love.

OVERCOMING CHALLENGES AND CELEBRATING MILESTONES

I’d say one of the biggest challenges was the lack of initial support and understanding from my family. It was painful for me to see something I love doing creating a chasm in my relationship with the people I love, but I’m grateful that we have cleared past misunderstandings and grown close again. I’m so grateful for the community that stuck with me as well as my closest friends who believed in me even when I had a lot of self-doubt, especially during the years I felt judged and not understood.

BALANCING AUTHENTICITY AND PRIVACY

I love and respect the people closest to me and want to protect their privacy as much as possible online. When it comes to my own journey, I believe my community comes with a good heart, and I see them as good friends I can confide in. So even when it comes to moments that aren’t the most glamorous and the failures I’m not extremely proud of, I do want to share that experience if I know someone can benefit from it by feeling less alone or could simply learn from the mistakes I’ve made.

That’s the goal with my Healing Diaries series, where I share some of my biggest struggles including my health, mental health, and dating. I hope to normalize talking about uncomfortable topics and reduce any shame or guilt for anyone going through a similar experience.

BUILDING “UNLIMITED THOUGHTS” AND A COMMUNITY

The most rewarding moments are the ones when I get to meet my followers in person and learn about their journeys and goals. I’m beyond grateful for a community of kind and driven women who have allowed me to tag along with them on their growth journeys. Some are in college, some just landed their third job, some are going through heartbreaks, and some are creating amazing art and inspiring many people including me.

It was really sweet when a subscriber told me how one of my videos in the “Unlimited Thoughts” series inspired her to write a final paper that got her an A. That brought me way more joy than hitting my personal milestones. The love and passion for turning ideas into something that others can enjoy watching and perhaps benefit from, make all the blocks and times of doubt worth it.

WINNING A SIX-FIGURE INVESTMENT FROM CREATORDAO

I had a major imposter syndrome moment because I entered the contest without expecting to win.

It was a huge encouragement to be more confident in myself as a creator and a wake-up call to think bigger. An advice I’d share with other creators is to trust that you are way more capable than you think. Do not limit yourself.

LOOKING AHEAD

I wish to continue improving my storytelling and critical thinking as a creator to bring hope and joy that people can feel and pass on.  

Whether it comes to future content projects or a brand that I launch, I wish to uplift my community and support them in building their self-confidence and identity. I’m excited to explore many more unfamiliar areas in content I haven’t tapped into yet, including podcasting, to challenge and expand my own limits.

A MESSAGE OF REPRESENTATION AND EMPOWERMENT

When I first began making videos about pop culture, I felt a little out of place given the limited AAPI representation in beauty, fashion, and entertainment. It is exactly for this reason that I must show up more in this space to bring my unique narrative shaped by my multicultural experience of growing up in China and Canada. 

Authentic self-expression cannot occur without bringing forward the full self, and that includes our beautiful heritage, no matter what that is for each individual. As Lucy Liu said at the Gold Gala “You never know how far just a little bit of support can carry you.”

It resonated with me so much because I cannot imagine how far I’d come without that initial bit of support. I hope to be that supporter for my community and help them break out of their previous limiting beliefs.

FINAL THOUGHTS

It warms my heart to see more and more women and members of the AAPI community daring to dream big, not just in content creation, but in all facets of entrepreneurship. I hope to use my platforms to further support these creators and entrepreneurs, who are sharing the spirit of breaking limits and redefining what’s possible.

CONNECT WITH ZOE

YouTube: zoeunlimited

Instagram: @zoeunlimited

TikTok: @zoeunlimited

LinkedIn: @zoeunlimited

Related Articles

IMG_1735-jpg

Stories

How This Solo Female Founder Leverages Technology to Create Authentic Relationships

Ever found yourself in a new place, surrounded by unfamiliar faces, looking for friends or a community that shares your interest? Erin Zhao knows that feeling all too well.

With a childhood marked by frequent moves, each relocation brought Erin the recurring challenge of seeking kindred spirits who matched her enthusiasm for outdoor activities like cycling, golfing, and hiking. But here’s the thing: we live in an era where it’s so easy to connect with people virtually, have friends online, and yet feel like something’s missing.

As a person who loves solving puzzles and coming up with creative solutions, Erin founded OutWeGo, a wellness platform headquartered in the Bay Area, designed to combat feelings of loneliness and disconnection by facilitating personalized activities in an exclusive and curated community.

The Challenges of Being a Solo Female Founder and First-Time Entrepreneur

Erin faced distinctive challenges on her path to establishing OutWeGo, specially as a solo female founder and a first-time entrepreneur. One of them was finding the delicate balance between technological innovation and a human-centric vision.

Creating a digital platform that encourages authentic personal connections demands not only technical skills but also a deep understanding of social dynamics and user safety. Erin tackled this challenge by immersing herself in user feedback, embracing iterative design, and ensuring the platform was not only secure but also intuitively designed.

Another challenge that Erin faced was the weight of responsibilities that comes with being a solo founder. Managing everything from product development to marketing, finance, and user experience without the buffer of co-founders meant an increased workload and the necessity for rapid up-skilling in various domains.

Erin met this challenge head-on by embracing continuous learning, taking online courses, and networking with experts to acquire knowledge beyond her initial expertise.

Creating a Solution to the Problem

While doing extensive market research, including interviews with her friends and strangers, Erin found that the struggle of having real, meaningful connections these days is widespread. She discovered that many people, particularly those relocating or seeking companionship for specific activities, faced difficulties in finding suitable partners.

Realizing the commonality of this problem, Erin saw a clear opportunity to leverage technology and create a solution with OutWeGo.

Bridging the Gap with OutWeGo

Erin’s mission with OutWeGo is clear – to facilitate genuine, meaningful connections by bridging the gap between digital interactions and real-world social experiences. The vision is to create an exclusive, curated platform where individuals bond over shared interests, particularly in outdoor and sports activities.

For the Asian community, OutWeGo serves as a powerful tool for empowerment. The platform fosters inclusivity, providing a space where Asians in the diaspora can connect with peers who share similar backgrounds, values, and passions. OutWeGo nurtures a sense of belonging and solidarity, reinforcing cultural connections and supportive networks among Asians living abroad.

OutWeGo Cycling Activity

Erin’s role in advancing overall wellness and social cohesion aligns with the principles of diversity, inclusivity, and mutual respect, making a tangible difference in the lives of the Asian community.

Connect with OutWeGo

Website: outwegosocial.com

Instagram: @outwegosocial

Linkedin: OutWeGo

  • 3 min read
107029357-1647031565961-Francis_Lau_-_B-roll_Stringoutmp400_24_35_15Still004-jpg

News

The Unspoken Truth About Early Retirement Based on This 42-Year-Old Retired Engineer

In the pursuit of early retirement, Francis, a 42-year-old electrical engineer, made headlines when he quit his job in 2017 with a substantial $1.2 million in savings and investments.

At the time, he embraced the FIRE (Financial Independence, Retire Early) movement, a concept that advocates for financial freedom and early retirement. However, Francis’s unique journey and subsequent return to work shed light on the misconceptions surrounding the desire for complete retirement.

According to CNBC, upon leaving his engineering role, where he earned a $120,000 base salary plus additional equity and bonuses, Francis discovered that a life without work became “really boring.” Contrary to the belief that most people aspire to retire early, he contends that what individuals truly seek is a sabbatical or extended break from their careers, typically lasting a year or two.

Image Source: CNBC

He had $1.2 million in savings and investments when he quit his job, and he shared that the trick to getting there was spending as little money as possible. First, he paid off his house, which cost $22,000 a year. Then, he tried hard to spend as little money as possible on everything else. 

He cut out things like streaming services and even went without a cellphone for a bit. Francis is also really good at using credit cards to get points, and he has more than 20 of them at a time. This helps him get extra value for his money.

Even though he enjoyed two years of not working and traveling, Francis got a bit bored and decided to start working again in 2019. But this time, he focused on his YouTube channel with 350,000 followers, making videos about money topics. It turns out people loved it, and he now makes around $10,000 a month from YouTube. This money covers his living costs, and whatever is left goes into his savings.

“Now I no longer call myself ‘retired’ because I am putting in my full-time effort into YouTube,” Francis shared to CNBC. “I’d like to put a lot more work into it and grow it … I think it’s a work in progress.”

Featured Image Source: CNBC

  • 2 min read

News

Chinese Paper Company Promotes Employee Well-Being through Running Incentives

Guangdong Dongpo Paper, a paper company based in Guangdong, China, is reshaping the conventional corporate bonus structure by tying annual bonuses to employees’ physical fitness levels.

Chairman Lin Zhiyong recently revealed an unconventional program where the size of the annual bonus is directly proportional to the number of miles an employee runs each month.

Under this fitness-centric initiative, employees must achieve a monthly running target of 62 miles to qualify for an annual bonus equivalent to 130% of their monthly salary. Those covering a more modest 31 miles per month still earn a bonus equivalent to one month’s salary. As an added incentive, employees who sustain a pace of 31 miles per month for six consecutive months are rewarded with a complimentary pair of running shoes.

Lin Zhiyong, who has scaled Mount Everest twice in 2022 and 2023, justified the program and said to Business Insider, “My business can only endure if my employees are healthy.” 

While some employees have embraced the initiative as a novel way to stay fit and earn extra income simultaneously, social media platform Weibo has witnessed skepticism.

Critics question the feasibility of expecting employees to run two miles daily to meet the ambitious monthly target, speculating whether the company aims to transform its workforce into track athletes. Concerns about potential health risks have also surfaced, with some individuals fearing that the rigorous physical requirements may lead to injuries or health complications. 

Despite the mixed reactions, Guangdong Dongpo Paper’s innovative approach to employee incentives has sparked discussions about the delicate balance between workplace motivation and individual health, leaving observers curious about the long-term impact of this incentive program on both the company and its employees.

  • 2 min read

News

A Global Celebration of API Excellence in the 21st Annual Unforgettable Gala

In a dazzling celebration of Asian and Pacific Islander (API) luminaries in the entertainment industry, Character Media presented the 21st Unforgettable Gala (UNFO). This black-tie event, held at the prestigious Beverly Hilton, attracted over 700 esteemed guests, including influential entertainers, leaders, and prominent API-led brands.

This year, UNFO expanded its reach globally by partnering with AsiaLab, an entertainment platform fostering collaboration among API stars internationally, with an aim to broaden awards categories, recognizing exceptional API contributions on a global scale.

The event, which took place on December 16th, featured an exquisite three-course gourmet dinner, special on-stage moments by honorees, live entertainment, and exclusive performances. The festivities continued at an extravagant after-party, ensuring an unforgettable night for attendees.

Simu Liu, Source: Variety

Special guests, including host Simu Liu, Selection Committee Co-Chairs Destin Daniel Cretton and Lisa Ling, added glamour to the evening. Notable honorees included Charles Melton, Steven Yeun, Greta Lee, Young Mazino, Adele Lim, Sung Jin Lee, Steven Lim, and the cast of “Never Have I Ever.” Global influencers, such as Mackenyu and Byeong Kyu Cho, were recognized for their groundbreaking contributions.

Keynote addresses by Destin Daniel Cretton and Lisa Ling, along with contributions from esteemed committee members, including Apl.de.Ap, Bing Chen, Sujata Day, Ken Jeong, Jeremy Lin, and Janet Yang, added to the event’s significance.

Founder James Ryu expressed pride in overcoming challenges, emphasizing the collective dedication and resilience of the entertainment community. The Gala not only celebrated API excellence but also highlighted the industry’s enduring commitment to inclusivity and representation.

  • 2 min read