Stories

March 10, 2026

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The first time Alice Shikina stepped into a Muay Thai ring, the moment felt bigger than the fight itself. The gloves were heavy, but what weighed more was everything she had been carrying in the months before.

She was in her late thirties, newly divorced, and raising two young children on her own. Her kids were just two and five years old, and the life she had carefully built no longer looked the same.

At the same time, she was trying to establish herself as a mediator and build her own business from the ground up. She didn’t know it yet, but the self-trust she was about to forge in that ring would become the foundation of how she led others through their own conflicts.

The Fight Before the Fight

Kickboxing began as a way to cope during a season that felt completely overwhelming. It gave Alice a physical outlet when her thoughts wouldn’t quiet down and her emotions felt too heavy to carry.

A few months later, Alice’s coach asked if she would consider competing. The idea unsettled her because she had never fought before and had never faced someone trained to strike back. For two months, she wrestled with the decision. What frightened her most was not losing, but the possibility of doubting herself under pressure.

When she finally committed, her routine became disciplined and demanding. She trained three hours a day, carving out time in the early mornings and late evenings while continuing to care for her children and grow her work.

The night before her first fight in Iowa, a coach told her that the real fight was already over because it happened during the grueling months of preparation. Once she realized that, her nerves calmed and a quiet steadiness took over. Even as she approached the ring to step in and fight, she felt unusually calm. She didn’t win that match, but she stayed on her feet until the final bell, and for a woman rebuilding her life, that was more than enough.

What the Ring Taught Her About Pressure

Alice went on to fight three more times. Afterwards, Alice turned her sights to competing in triathlons and even placed first in her age group at the Alcatraz Duathlon. While the medals were nice, the real reward was the quiet discipline she built through the discomfort of training.

She came to understand that fear does not simply fade with time. It softens only when you decide to move toward it.

She also learned that preparation changes how you carry yourself in difficult moments. When you put in the work, you stand differently, breathe more steadily, and think more clearly under pressure.

Today, those lessons shape how she sits with couples navigating divorce and teams facing workplace conflict. When emotions rise and conversations begin to unravel, she remains steady, drawing on the same discipline that once kept her composed in the ring.

Building Her Practice on Her Own Terms

Alice now runs Shikina Mediation and Arbitration full-time, helping divorcing couples, families, and organizations reach agreements they once thought were out of reach. Most clients come to her when communication has broken down and trust feels fragile.

Early in her career, she tried building her business by networking with attorneys, but quickly saw the bias against non-attorney mediators in a field long dominated by older white men. Instead of forcing herself into a system that did not fully welcome her, she shifted her focus to working directly with couples and workplace clients, growing her practice into a thriving full-time business over the past decade. In 2025, Alice was awarded the prestigious Raymond Shonholtz Visionary Peacemaker Award by San Francisco’s Community Boards.

Her work has expanded beyond the mediation room. She hosts the podcast, Negotiation with Alice, now over 100 episodes strong. She authored the book Negotiating with Your Kids, and continues to teach communication and conflict resolution to executives and C-Suite staff. As a second-generation Okinawan American whose parents survived the Battle of Okinawa as children, resilience runs deep in her story. 

Nothing in business, she says, will ever feel as intimidating as stepping into a ring to face an unknown opponent. In that ring, she rebuilt her confidence. At the mediation table, she now helps others rebuild their lives with clarity, courage, and peace.

Discover more from Alice Shikina here:

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In addition, there will be free self-defense workshop led by TUFF Love, poetry readings, resource tabling from community groups like the Asian Women Shelter and Narika, an art exhibit dedicated to historical Asian women figures.

Asians Are Strong’s mission is to empower and protect Asian and Pacific Islanders, which aligns with the event’s goals. It is crucial to highlight the experiences of Asian women in mainstream discourse to prevent their experiences from going unnoticed and forgotten, “Representation is the only way to break stereotypes.” said Liao.

Interested individuals can support the organization’s mission beyond attending the event by signing up to be a volunteer, and supporting their programs including free self-defense workshops for the elderly. The organization also accepts donations.

Liao also urges people to be engaged and active with organizations like Asians Are Strong and other groups that they will be showcasing at the event., “We would also love help to amplify this event so all Asian women and our allies can come to be a part of history. 

For those unable to attend in person, they will have a live stream of the event so that anyone, anywhere in the world can participate in this historic celebration.

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Nielsen Noodles: Generational Views on Equitable Journalism with AsAmNews and AsianFeed

First Slurp! 

Food is a way for us to connect and tell stories by engaging all of our senses. Nielsen Noodles is a series where we gather to share our own stories while discussing insights and current events over a bowl of instant noodles. We virtually shared a bowl of noodles with Michael Lai, CEO and Co-Founder of Famous Media Group and AsianFeed, along with Randall Yip, Founder and Executive Editor of AsAmNews; two trailblazers in AANHPI news and journalism. 

(Top) Randall Yip , (Bottom L-R) Patricia Paturangi, Michael Lai

Which noodle dish did you choose to bring to the conversation?

Randall brought a bowl of wonton noodle soup from his family’s favorite hole in the wall, sharing, “All of my favorite items thrown into one… I picked this because it reminds me of my mom …  she loved to sit around the table and get the family together and just talk, that was her excuse to get the family together.”  

Michael shares, “I brought my favorite brand of instant ramen, I usually add an egg and some bok choi… I always remember coming home from practice, my parents were a little too tired to cook so we all would eat instant noodles and share conversations about our days. Memories and nostalgia from childhood are what these noodles remind me of.” 

Tell us about your news outlet, what is the story behind founding each of your outlets?

Randall recalled growing up in a time where the only Asian American role model on TV was Bruce Lee. While he and his friends idolized the kung fu star, he felt his community was missing critical daily representation in news.

“I wanted to share a different light, we tried to focus on Asian Americans who were role models breaking stereotypes. On the second front, we wanted to have a daily news site because Asian Americans were missing a news site where you could follow Asian American News on a daily basis. So from the very beginning, we’ve operated 365 days a year and we have not deviated from that, ” says Randall.

Michael comes from a different generation of representation. While striving for authentic storytelling connects both Michael and Randall, Michael aims to build a community of Gen Zers through short form, sociable content.

 “We’re an Asian-centric digital media brand, founded just last year, and grown to more than 200,000 followers across social channels. Designed at conception as a media brand to celebrate the shared cultural experiences of the younger generations in America and around the world. 

Growing up I was one of three Asian Americans in my entire school district, I often felt alienated from my Asian American identity. Outside of my parents, there weren’t really many opportunities for me to connect with others who shared my culture and ethnic background… My goal was to create a digital space that I feel I would have benefited from when I was younger, where stories that were important to me were the focus and where I could connect with others who shared similar cultural experiences.” says Michael. 

Why is it so important that diverse media be well-represented in the industry?

Nielsen research has found that certain shows with diverse representation both in front and behind the scenes, attracted more of that audience group – we want more of what’s familiar. From a similar standpoint, it’s also important to have diverse-owned media equally represented in the media ecosystem. 

“There are so many diverse community-centric stories to be told. The only way to make sure these stories are told in an authentic manner is for them to be told by members of the community in front of the camera, and behind the camera as well. It’s so important because there are so many cultural nuances and contextual clues that I think are important. Audiences these days can really tell when something is just superficial versus something that is truly authentic and a project designed to forward and advance the community,” notes Michael. 

He continues to say, “Especially this younger generation growing up, I think there are so many independent content creators emerging, creating amazing content that resonates not only with their own individual community, but also with the broader community at large. I think that is super important, and a trend that will continue to really advance the representation.”

Why is it so important for advertisers to invest in Asian American-owned media?

When we think of advertisers, we often think of Fortune 500 companies and major brands but in a community, such as Asian Hustle Network, we have inspiring entrepreneurs building Asian American-owned businesses. This year Nielsen started a Diverse-owned Media Initiative to help raise visibility of diverse media suppliers so they have a fair and equitable chance to get in front of ad buyers. 

Randall says, “I think the smart brands realize that they can’t continue doing what they have been doing. They need to expand their reach and customer base.” 

Michael says, “[Advertisers] are really starting to realize that Asian Americans are an important audience too. I think we’re one of the most rapidly growing consumer demographics in terms of pace of growth and authentic messaging is important… For advertisers to want to connect with those audiences, I think it’s extremely important, specifically for Asian Americans, to diversify their marketing budgets to allocate some of that budget for those audiences. 

Michael explains further “It’s not just Asian-Americans consuming this content, there are so many instances where K-POP, BTS, Blackpink, Squid-game, Korean dramas, as well as other Asian Entertainment groups. It’s just amazing how widespread it has become, it’s not just Asian-Americans, it’s really everybody is engaging as a whole in these stories that are inherently culturally Asian-based.

Final Slurp!

Michael and Randall have many things in common, especially their desire to champion equity in journalism, entertainment, and storytelling.

Randall urges up-and-comers: “Every brand comes with its own story, every entrepreneur has their own story to tell. Don’t be afraid to tell your story and don’t be afraid to pitch it to media outlets. You’re going to find that there will be a lot of interest…Be Inspiring!” 

Media is where the unique stories and voices of our community can be found. As our community becomes even more diverse, providing opportunities for greater equity in media and enabling more diverse voices becomes even more critical. The people behind the stories who are from our community — from journalists to media owners — continue to stand together to open up more opportunities for future generations of storytellers. Thank you Michael and Randall for paving the way with your passion and commitment.

Watch the full Nielsen Noodles episode here!

Learn more about Nielsen at www.nielsen.com.

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