Stories

December 6, 2022

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Founding a business startup and starting a family simultaneously was proved possible by the CEO and co-founder Hanna Wu of Amplify Life Insurance, a life insurance platform focused on helping people build wealth.

Wu first realized the importance of insurance policy when her 20-year-long best friend lost his father and financial backbone at the same time after the latter’s father died of cancer.

Upon knowing more than a year ago that she was pregnant, it gave her mixed emotions as a 16-hour working woman who travels from here and there.

Trying to sort out the situation, she researched articles on early-stage founders as moms but failed to find ones that fit.

As a BIPOC member, she sought a community from the same race who are also women founders only to find out that barely 7% of the global fintech community are women and that they only receive 2.4% of the total capital invested for startups.

Finding no one, Wu felt alone and wondered how others balanced the various startup stages while starting a family.

The journey was never easy for Wu but truly, hard work, goal orientation, and perseverance make everything achievable.

Wu started to plan everything before and after her delivery and how she would be able to raise funds for her business considering the time when the market dropped so low.

While thinking about getting a nanny and how the set-up would be after her delivery, Wu engaged in lower-stakes conversations to test investor sentiments, and fortunately, she was able to secure a large reinsurer’s venture arm.

Wu also woke up early in the morning daily to study for her investment adviser exam and everything else she did with her impending delivery as motivation.

Three days before finally giving birth, they signed the term sheet for the company.

In the 9-month time of pregnancy and struggle towards establishing the business, Wu raised over $25 million in investments and thereafter hired a full leadership team, kicked off their RIA status, signed several significant partnership contracts, and grew their revenue four times: everything planned in her to-do list.

With her success, she shares in Quartz 5 work strategies to prepare for parenthood:

Sort your parental leave plan. It’s harder for early-stage founders to take leave, but preparing your care plan and naming what’s important to you.

Consider your travel schedule. Prioritize travel by business needs, and don’t be afraid to break from the way it “should be” done.

Become an expert on roles and responsibilities at home. You, your co-parents, and caregivers must become experts on the roles and responsibilities at home. Stay connected to the right people and in the right ways. 

Plan for everything and expect failure. Be easy on yourself when mistakes happen, or roadblocks pop up.

You don’t have to choose. We don’t have to choose between our careers and families. It’s not easy, it will be far from perfect, and undoubtedly you’ll need a lot of support, but you can have it all if that’s what you want.

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Jennifer Lau Vice President of Action Sports Events at IMG
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Reflecting on this, Jennifer shares:

The sports and entertainment industries have historically been male-dominated, presenting challenges in leadership and visibility for women, particularly women of color. Throughout my career, I’ve had to advocate for myself, push boundaries, and challenge preconceived notions about what leadership in sports looks like. I’m grateful to the executive team at IMG. Over the last 25 years, they have always supported me and continue to encourage me to pursue new business opportunities and ideas, which has allowed me to grow and evolve.

FOSTERING INCLUSIVITY IN THE ESCAPE FROM ALCATRAZ TRIATHLON

The Escape from Alcatraz Triathlon has roots in this stretch of odds, which holds a powerful claim of Jennifer’s commitment to inclusivity. The race, known for its strenuous course—plunging into the ice-cold waters of San Francisco Bay, biking on steep and bumpy hills, running through the dirt and rocks—pushes the envelope for many athletes. What makes the 2025 race special is that this year, an impressive number of 405 women will take part in this challenging race, exemplifying the growing influence of women in endurance sports.

This marks a significant milestone as women have long been underrepresented in the sports industry. Jennifer recognizes the need for greater Asian representation in the triathlon space. 

Asian females, like many women, are underrepresented in sports and entertainment—whether behind the scenes, in management, as athletes, or as content producers. Growing up, I rarely saw stories that reflected my identity in the industry, which motivated me to push for more representation. The perspectives and stories from the Asian community are essential in shaping the future of the industry, not only for visibility but for driving meaningful business and cultural impact.

EMPOWERING ATHLETES AND FUTURE GENERATIONS

Beyond race day, Jennifer’s commitment is a reminder of sportsmanship, which is unity and camaraderie. She aims to highlight the human connections behind the competition, with a focus on the fact that the Escape from Alcatraz Triathlon is not about elite athleticism. The race is a beacon of people connecting, sharing, and uplifting each other. “The camaraderie that emerges as athletes cross the finish line makes the achievement even more meaningful. It’s a celebration of resilience, determination, and unity.”

Companionship at the Escape from Alcatraz Triathlon
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“With the Escape from Alcatraz Triathlon, we’ve noticed that not many Asians participate in the sport,” she explains. “While many run or bike, swimming opportunities are often limited in Asian communities due to a lack of access to pools or open water environments. Our priority is to engage with Asian communities and other underrepresented groups, creating opportunities for them to experience this incredible sport.”

CONNECT WITH JENNIFER LAU

“One of my proudest achievements is seeing the events I’ve helped create continue to provide opportunities for athletes, inspire future generations, and entertain global audiences. Witnessing athletes who started in our events go on to compete at the Olympic level is incredibly rewarding.”

Instagram: @jenwlau 
LinkedIn: Jennifer Lau

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