Stories

December 6, 2022

SHARE:

Founding a business startup and starting a family simultaneously was proved possible by the CEO and co-founder Hanna Wu of Amplify Life Insurance, a life insurance platform focused on helping people build wealth.

Wu first realized the importance of insurance policy when her 20-year-long best friend lost his father and financial backbone at the same time after the latter’s father died of cancer.

Upon knowing more than a year ago that she was pregnant, it gave her mixed emotions as a 16-hour working woman who travels from here and there.

Trying to sort out the situation, she researched articles on early-stage founders as moms but failed to find ones that fit.

As a BIPOC member, she sought a community from the same race who are also women founders only to find out that barely 7% of the global fintech community are women and that they only receive 2.4% of the total capital invested for startups.

Finding no one, Wu felt alone and wondered how others balanced the various startup stages while starting a family.

The journey was never easy for Wu but truly, hard work, goal orientation, and perseverance make everything achievable.

Wu started to plan everything before and after her delivery and how she would be able to raise funds for her business considering the time when the market dropped so low.

While thinking about getting a nanny and how the set-up would be after her delivery, Wu engaged in lower-stakes conversations to test investor sentiments, and fortunately, she was able to secure a large reinsurer’s venture arm.

Wu also woke up early in the morning daily to study for her investment adviser exam and everything else she did with her impending delivery as motivation.

Three days before finally giving birth, they signed the term sheet for the company.

In the 9-month time of pregnancy and struggle towards establishing the business, Wu raised over $25 million in investments and thereafter hired a full leadership team, kicked off their RIA status, signed several significant partnership contracts, and grew their revenue four times: everything planned in her to-do list.

With her success, she shares in Quartz 5 work strategies to prepare for parenthood:

Sort your parental leave plan. It’s harder for early-stage founders to take leave, but preparing your care plan and naming what’s important to you.

Consider your travel schedule. Prioritize travel by business needs, and don’t be afraid to break from the way it “should be” done.

Become an expert on roles and responsibilities at home. You, your co-parents, and caregivers must become experts on the roles and responsibilities at home. Stay connected to the right people and in the right ways. 

Plan for everything and expect failure. Be easy on yourself when mistakes happen, or roadblocks pop up.

You don’t have to choose. We don’t have to choose between our careers and families. It’s not easy, it will be far from perfect, and undoubtedly you’ll need a lot of support, but you can have it all if that’s what you want.

Related Articles

250428 (2)-jpg

Blogs, Ideas

Turn Clicks Into Customers: 3 Essential Tips With Asian Hustle Solutions

Creating a website is an easy task, but turning the visitors into loyal customers may take more than that. Here are three tips to help you bring in more customers.

Build Trust Fast

“Show, don’t tell.” People are not going to believe you just because you say big words. Actions matter. Include your portfolios, testimonials, or reviews. People buy from brands they trust.

Build your brand symbol.

Capture Leads Immediately

“Seize the moment.” When leads show any initial interest, don’t just sit still and do nothing. Offer them a freebie (discount or resource) in exchange for their email. Stay in touch and build a fun process to guide them towards a purchase.

Capture Leads Immediately

Make Buying Easy

Simplicity is key. Clear calls-to-action, smooth checkout processes, and multiple payment options make it easy for visitors to say “yes.” Don’t expect leads to commit if the purchase process lasts over three working days.

Why Asian Hustle Solutions?

Getting traffic is just the start—we help you turn visitors into loyal customers. With smart strategies, optimized designs, and proven tools, Asian Hustle Solutions empowers your business to grow faster and stronger online.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

250423-jpg

Blogs, Development

Search Intent: The Overlooked SEO Metric That Beats Algorithm Updates

Before choosing SEO keywords, you’ve likely considered high-volume terms and difficulty metrics. But to weather never-ending algorithm updates, search intent might be your golden ticket. Here’s why:

Customer Intention

The most critical factor in keyword selection—it ensures your content aligns with what customers actually need (not just what they search).

customer_intention

Relevance

A keyword may be popular but irrelevant to your brand. Focus on phrases that mirror your customers’ pain points and your solution.

relevance

Existing Ranking

Overlapping words can lead to cannibalization. For every new content, use fresh keyword sets to re-optimize existing assets and further align with customer needs.

existing_ranking

Why AHN Solutions?

Matching keywords to customer search intent requires strategy. We craft bulletproof SEO plans to ensure your success.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

Luxury Goods

News

The Price of Perception: What You’re Paying for in Luxury Goods

What makes a luxury product cost so much? The short answer is perceived value. But perception is a fragile thing: it shifts, it evolves, and when it does, things begin to get complicated.

Take a luxury handbag, for example. Whether it’s Gucci, Prada, Louis Vuitton, or Hérmes, many of us are willing to spend thousands for that one beautifully crafted accessory. Why? Because we associate these brands with European sophistication, centuries of artisanal craftsmanship, and impeccable quality. We buy more than a bag; we buy into a story.

Now, imagine buying a bag labeled Made in China. If it’s affordable, you might not care. But if it has a luxury price tag? You might pause. The label alone could influence how you value the item.

The kicker is: Remember the bag you treasure from your favorite luxury brand? Based on the claims of factory workers and viral TikTokers, many high-end luxury products are manufactured in China, then shipped to Europe, to be relabeled and sold as European-made.

This controversial debate has sent the internet into a tailspin, asking: Are we paying for craftsmanship or the illusion of origin?

This is where soft power comes into play. It shapes how we see the world. We look at Hollywood movies and see the U.S. as a place filled with great dreams. We see the beautiful K-pop stars and K-drama idols, and we want Korean beauty products to fulfill our desire to be pretty like them. Customers don’t crave an expensive handbag because it’s objectively better; they buy it because of what luxury products emotionally and symbolically mean to them.  

But in the wake of trade wars and rising consumer awareness, people are beginning to question the true value behind the price tag. Is it about where the product is made, or where we believe it’s made?

Whether this TikTok trend is a fleeting controversy or a wake-up call, one thing is certain: when perception changes, so do buying habits. And that could reshape the entire future of an industry.

https://www.tiktok.com/@sen.bags_/video/7494196205917097262?q=made%20in%20china&t=1745296877126
grateful-being-me-cover-jpg

Stories

How Deena Kong Is Rewriting Representation in Children’s Literature

Growing up Cambodian in North America, Deena Kong often felt invisible—a feeling that followed her from Canada to the U.S. and ultimately inspired her to write Grateful Being Me, a book to help children understand representation matters.

Deena Kong with her book Grateful Being Me (Photographed By: Jamie Sutera)
Deena Kong with her book Grateful Being Me (Photographed By: Jamie Sutera)

Seeing Herself in Stories

Growing up Cambodian in North America, Deena often felt invisible. 

“I truly believed as a child that no one else could relate to these feelings I was experiencing,” she shares. “That’s why I wanted to share my story with others.” 

Raised by supportive parents, Deena became a passionate reader, ultimately leading her to create a book that would help children from similar backgrounds see themselves represented.

“Representation matters,” Deena explains. “When a child wanders through a library or bookstore, they should be able to find themselves in the stories and pictures. I hope Grateful Being Me encourages self-acceptance, celebrates diversity, and promotes inclusion by empowering children to connect with one another.”

Grateful Being Me (Photographed By: Jamie Sutera)
Grateful Being Me (Photographed By: Jamie Sutera)

The Making of Grateful Being Me

Finding time to write proved challenging while working full-time as a Government Contractor in Ethics & Compliance and raising a family. Yet Deena’s determination to promote diversity and inclusion kept her going until her book was ready for publication.

“Modeled after my real-life experiences, this book follows a young girl named Rosila on her adventure in an unfamiliar place,” Deena says proudly. 

The story chronicles Rosila’s first day at a new school in a new country, where she discovers what makes her unique and learns the power of self-love.

“Rosila’s first language isn’t English, so her vocabulary stands out,” Deena notes. “She brings ethnic foods that seem unusual compared to typical American cafeteria lunches. The story captures her nervousness about how classmates will react as she navigates this new environment and makes friends.”

Through Grateful Being Me, Deena offers a powerful tool to help children understand they belong anywhere. The book thoughtfully explores the complex emotions children face when encountering unfamiliar situations, ultimately showing them that their uniqueness is something to be celebrated.

Connect

Instagram: @bydeenakong

Website: Deena Kong

Purchase your copy of Grateful Being Me on Amazon, Barnes & Noble, Walmart, or Books-A-Million.