Stories

December 7, 2022

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Sara Choi, a South Korean drift racer, is one of the rare female drift racers who compete on an equal or even higher level with men in the automotive industry.

“Men have egos. Men have pride,” says Choi upon knowing that some guys dislike her. 

The 29-year-old was taken care of by a gang of automobile kids after leaving her Hawaii home at 15 and this is when she first acquired her curiosity and passion in cars.

Cool as she is, Choi drives a car at 70 mph while it “drifts” due to oversteering and also has to deal with microaggressions and crude remarks about her body as a drift racer.

Being one of the few women of color who is so skilled at it, vehicles are more than simply a hobby, a source of celebrity, or a source of income to her. Not only did she find a great deal of thrill when she drives sideways at high speed, but a new family as well.

“In Hawaii, we only have three freeways. Every Wednesday and every weekend, they would host a “car cruise meet” at the military base, which was everyone—sometimes up to 200 or 300 cars—going on the freeway and just racing. I would always go with my friends to that,” Choi said in Cosmopolitan. 

When Choi got her first full-time work at a tuning shop, she got a 1999 Civic through her boss, which she paid for with every paycheck. This marked the beginning of her passion for cars. 

After being introduced to drifting, she traveled to Japan, the country where the practice first emerged, years later. After completely experiencing the pleasure of drifting there, she grew passionate about it to the point that it became not only a hobby but a career.

Choi revealed that she is still debating whether or not to compete because it is a male-dominated field and that she is experiencing psychological difficulties.

She is currently concentrating on running racing events to keep the fire going.

One big achievement she had in the arena was when she created the Acura mod, a vehicle she worked on for three months for the SEMA exhibition in Las Vegas.

Additionally, Choi encouraged other women who want to pursue drift racing to “Just do it,” adding that they should put themselves out there to connect with individuals in the field.

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Image Source: Shark Tank

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Slime Company Started By High School Student In His Garage Made $1.2 Million Sales After Joining “Shark Tank”

Mark Lin was only 17 when he started selling food-scented slime out of his Burbank, California garage in 2020. 

He then won over venture capitalists on an episode of ABC’s “Shark Tank,” with his zeal for pitching and the amazing yield his company was generating, where $300,000 was a net profit out of the $540,000 in sales he obtained at the time.

With the assistance of a couple of his buddies, whom he employed for packaging and shipping, Lin, a high school freshman and novice in the industry, developed the slime successfully, enabling him to make $50,000 in sales in his first year of operation.

CNBC reports that Lin’s sales increased to $580,000 the following year.

Sliimeyhoney now sells edible and food-scented slimes with flavors like banana milk, hot cocoa, and birthday cake batter for between $10 and $16 per six-ounce jar utilizing Tiktok as his marketing platform.

The company consistently achieves sold-out sales for its weekly introduction of new products to its almost one million followers.

After a thorough negotiation with Kevin O’Leary and Daymond John, Lin secured $150,000 for 20% share from the two.

This, according to Lin, will be beneficial in moving his company from his garage into a warehouse and gaining mentorship while he still pursues his studies.

John was quoted saying “I believe in you, and we’re going to make sure you go to school, and I will help you with this business.”

Lin is now a first-year college student at UCLA with his company continuously rising.

Image Source: InvisaWear

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Capitalizing On Her Advocacy For Women’s Protection, Young CEO Now Leading Safety Device Company Invisawear

Taking it from her unforgettable and scary experience involving safety and security, Rajia Abdelaziz realized the importance of women’s self-protection which made her put up Invisawear, now a leading safety device manufacturer.

Together with her best friend and now business partner Ray Hamilton, they designed a piece of wearable tech that allows the user to call for help and alert emergency contacts at a double-press.

InvisaWear is jewelry that can save lives. Although their components resemble ordinary accessories, they are actually safety devices supported by America’s top security supplier (ADT).

The devices have a secret panic button that can be set to dial 911, send a pre-programmed text message to five emergency contacts, and send a GPS location to the emergency services. They are worn on the body so they are nearly always available.

The co-owner was quoted saying “InvisaWear also partnered with ADT to provide access to video streaming, voice activation, and self-defense classes as a way of “equipping people to protect themselves,” 

Compared to a cellular phone, it is a more accessible safety device which comes in the form of a charm necklace.

Considering women’s safety as a very important issue, Abdelaziz rejected high-paying job offerings related to her electrical engineering training just to prioritize her advocacy even if she struggled with many challenges in starting it up.

Though laborious, Invisawear was able to raise millions of funds for the safety device.

Five years after its founding, the business has grown to produce more than just gold and rhodium-plated jewelry. It now makes fitness bands, hair accessories, and keychains, all of which have timeless appeal and fashionable, practical designs.

According to Abdelaziz in Forbes, several of their items are now also available in unisex versions since they discovered that safety wasn’t just important for women but also for some guys.

The business intends to grow in Europe and the Middle East and just announced a new cooperation with a Canadian security company.

Invisawear is a technical advancement that has significantly improved people’s lives.

Abdelaziz emphasized “One of the best moments of my life was the first time one of our devices saved someone’s life,” she says, “a young woman had been badly injured in a car accident and her keychain saved her life. Her dad was able to get to her and be with her while they waited for an ambulance, who knows how long it would have taken to find her otherwise.”

Image Source: Ben Marcum Photography

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Christmas is Merrier at Mall of America With 6 Diverse St. Nicholas Including the First Asian Santa

After three long years of not celebrating Christmas the ‘usual’ way, children at the Mall of America (MOA) were finally sitting again in amusement and happiness on Santa’s lap. 

What makes the experience even happier and better is to have six different Santas whom children and parents can choose from in making The Santa Experience happen.

In 2016, Larry Jefferson became the first African American Santa Claus in MOA. 

Now, Jefferson will not be alone in completing the Christmas vibe as a diverse group of Santas will be working together to do the task. Among them are two African Americans and the first-ever Asian Santa Allan Siu, named “Santa Allan” in MOA’s record.

All of them are ready to listen to the Christmas wishes from young and young-at-heart people.

With two of the Santas able to speak both Spanish and Cantonese, it adds color in telling the children if they were naughty or nice.

“To run across someone who speaks your language, there’s kind of a bond there. Not only is the language a bond but there is also some sort of psychological bond,” Allan told Fox.

Image Source: ESQA

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First Indonesian Vegan Cosmetic Startup Obtains $6 Million Funding From Unilever Ventures

The first and top vegan cosmetics company in Indonesia, ESQA Cosmetics, raised $6 million in a series A round led by Unilever Ventures marking the latter’s first investment in the Southeast Asian beauty market.

In the said round, East Ventures also participated, the venture arm of the global consumer goods giant.

After spending over ten years living and working in Los Angeles, Cindy Angelina and Kezia Trihatmanto created ESQA in 2016, shortly after their return to Indonesia.

The two intended to redefine luxury cosmetic products and make them more widely available and reasonably priced.

With the acquired funds, the company plans to use the money to reach more cities and markets while also extending its omni-channel distribution.

Additionally, they want to expand their product offerings, foster talent development, and amplify their marketing initiatives.

Prior to this, the company reportedly increased its sales to Vietnam, Singapore, and Malaysia. 

TECHINASIA mentioned that one of the company’s expansion initiatives was to sell its goods through Sociolla’s physical storefronts, another East Ventures-backed startup.

Accordingly, the business stated that despite the pandemic, it had managed to turn a profit with its 120 vegan and Halal-certified products.

Avina Sugiarto, a partner at East Ventures, stated in Deal Street Asia that by having consistent profitability, they weren’t looking for high-quality, hyperlocal, and affordable beauty products.

She continued saying “We were certain that ESQA’s innovative, natural ingredients and wide-product offerings will propel ESQA to be a leader in the beauty market in Southeast Asia.”