Stories

June 23, 2023

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Meet Joyce Ai, a woman with a passion for two seemingly different things – healing and raving. By day, she’s a physical therapist, helping patients recover from injuries and regain strength. But by night (and on weekends), she transforms into something of a superhero: ThePhysioRaver.

That’s right! Joyce is a hardcore raver, and she’s on a mission to help others in the raving community party safely, including DJs, shufflers, and ravers. With her extensive background in strength and conditioning, Joyce is uniquely qualified to help fellow ravers stay healthy, fit, and injury-free.

Her ultimate goal? To keep herself and other ravers stay in top shape so they can keep dancing until they’re 80, or beyond!

Read through as Joyce dives into her journey, explores her passion for both healing and dancing, and let’s learn how she’s using her skills to make a difference in the world as ThePhysioRaver. So turn up the volume, lace up your dancing shoes, and get ready to rave – Joyce-style!

THE STORY OF ‘THEPHYSIORAVER’

I was born and raised in Guangzhou, China, where I spent most of my childhood before my parents and I immigrated to Canada.

I got into physical therapy because I thought the human body was super interesting. I took a human anatomy dissection course in my first year of college. I was amazed by how all the tissues, fascias, tendons, and ligaments were connected.

I have also always enjoyed being active and staying fit, so physical therapy seemed like the natural pathway for me. As I continue to work in this field, I’ve also discovered that the more fulfilling part of this job is being able to help people and truly make a difference in their lives, which is super meaningful and rewarding. 

WORKING WITH THE RAVING COMMUNITY

What I love the most about working with the raving community is that we share a common culture and love for music. Music and live concerts are a big part of my life. Whenever I go to an event, I know everyone there comes to vibe out, enjoy the music, and take a break from their busy lives. Whenever I encounter a patient in the clinic who is also a raver, we always instantly hit it off and become best friends. Wouldn’t you want to be able to work with all of your best friends?

The most common injuries for ravers are back pain, knee pain, and foot pain. The most common injuries for shufflers are knee pain and ankle pain. The most common injuries for DJs are usually neck, shoulder, jaw, and back pain.

My treatment philosophy is that everything we do is goal oriented. There is a clear end goal in mind, and knowing these individuals’ goals helps me reverse engineer a solution to help them get there. In that way, my job is really cool because what it looks like for every patient is going to be different depending on their personality, their hobbies, their injury history, their demographics, and most importantly their goals and aspirations.

THE ROAD AHEAD FOR ‘THEPHYSIORAVER’

For now, this is a side hustle that I am doing that I eventually want to turn into a full-blown full-time business. I’m currently trying to produce consistent and high-quality educational content to bring more awareness to the importance of health and wellness in the raving community.

I have been connecting to some other accounts with a similar niche to potentially collaborate, and spread more awareness that way. I also plan on being more present in the local community, setting up booths at community events, and shuffle dance competitions to help broadcast my services.

FINDING HER CALLING

The most rewarding aspect of my work is making people feel heard. A lot of the time, the raving community tends to be an underserved community. 

People who get hurt in a mosh pit tend to cover up the real reason they got hurt and tell the doctor something else to save themselves from embarrassment. When asked about goals, people also tend to not list “being able to last through a whole festival” as one of their goals, because most of the time, they will be told off by their doctors or physical therapists to “just don’t go to these festivals”.

Moreover, since I am an avid shuffler myself and have gone through my fair share of shuffling-related aches and pains, I am uniquely equipped to help this community rehab and reach its goals, something that a traditional physical therapist with no shuffling experience is not quite prepared to do. This is why they are always very appreciative when talking to me because I actually listen to their stories, relate to their pain points, and genuinely want to help them get better so they can go raving and dancing all night long. 

The biggest lesson that I gleaned from this experience is to never stop trying and to always take consistent, uncertain action. I had a lot of doubts before launching this business. My inner critic kept telling me “but Joyce, you’re an academic, you’re not a businesswoman, and there is no way you’d be an entrepreneur.” Then, when I finally overcame that obstacle, my inner voice kept saying “you are creating a problem that does not exist. There is a reason why no one has done this yet because ravers, shufflers, and DJs do not need your services”.

It wasn’t until I got my first client that finally these voices were getting smaller. They still pop up from time to time, but I know that I am staying true to myself and my mission. This is corny, but you miss 100% of the shots you don’t take. If I never made the leap to put myself out there, I would have never had the opportunity to work with this population that I have been truly called to serve.

If I never made the leap to put myself out there, I would have never had the opportunity to work with this population that I have been truly called to serve.

-Joyce ai

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Recession, Pandemic Won’t Stop This Momma Baker For Taking On New Opportunities

Have you ever thought of opening a business during a recession? How about during the pandemic? Well, this lionhearted momma just did that!

Filipino-American Mariel Black started her baking business, Sinful Treats, in June 2009, at the peak of the recession — everyone thought she was crazy to start a business at that time. She had only one product to sell, some unknown Filipino pastry called ‘Food for the Gods’. “No one knew what it was. I had to tell people, ‘it’s like a blondie with dates and walnuts’” she said. Starting out as an online bakery, she gave out samples to whoever was open to trying her product. People never heard of it, but once they tasted it, they loved it! 

Because everyone was hurting during the recession, she found that people were more inclined to help each other. Soon, a few coffee shops agreed to carry her products, and she also kept selling online.

“This photo marks the beginning of our Sinful Treats adventure. My boys have been involved since Day 1.” -Mariel

Her big break came in 2011 when the Railroad Museum in Old Sacramento ordered 19,800 Snickerdoodle cookies for their main holiday event, The Polar Express. A year before that, she took her 4-year-old son on the train ride, where they served cookies and hot cocoa just like in the movie, Polar Express. He took one bite of the cookie, then he told her that she should make the cookies. “Ah, the power of suggestion, from a 4-year-old!” Mariel exclaimed. 

She talked to the coordinators and gave them cookie samples and they loved them. The following year, they ordered 19,800 Snickerdoodles. “I said YES, even if at that time,” she said, “I had no kitchen and no employees to help me. I had a couple of months to figure out how to make it happen.”

She rented a kitchen in a restaurant at night and asked friends to help, “I had a crew of 5 people. Like little elves, we’d bake all night while the restaurant was closed.” They only had one oven with 2 racks, only able to bake 48 cookies every 12 minutes. The cookies were baked from scratch, scooped by hand, packaged individually, sealed with a heat sealer, and labeled — all 19,800 of them! 

“It was the most exhausting but exhilarating experience. It was then I knew that I loved the thrill and pain that came with being a business owner.” She’s been baking for the Railroad Museum since then.

“Ah, the power of suggestion, from a 4-year-old!”

-Mariel black

Sinful Treats grew to have its own retail location a few years later and became a full-service bakery and catering company. They created and launched their first baking mix in 2015 with their signature product, “the treat that started it all” — Food for the Gods Baking Mix.

The year 2020 would have been their 10th year baking for the museum, “but 2020 had a different plan for all of us” she said. All of their Fall and Holiday events have been canceled. “Being in the baking business, our fourth quarter is when we make the most. Suddenly, all of it was gone. Having survived and thrived during the recession, I can honestly say this year, this pandemic is a lot harder than the recession.”

But the lockdown didn’t stop Mariel to continue her passion, rather she pursued another idea – to have a one-stop shop for baked goods. “Recession, pandemic, lockdowns won’t stop me. There are always opportunities even in the worse scenarios.” 

In October 2020, she launched an online marketplace where local bakers can sell their products and grow their small businesses. Sinful Treats is now home to the best local brands. Mariel’s goal is to empower small business owners, especially women and minority-owned businesses. All Bakers and Food Makers who have something special and have unique products to offer are welcome to join, “The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.” They ship cakes, cookies, desserts, and gourmet food across the United States.

Sinful Treats’ Business Partners

“The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.”

-Mariel black

“Everything I have worked for seemed to be a stepping stone to what I’m doing now,” she said, “Having a brand that’s already established, a working website, products that have been tried and proven, years of networking and relationship building, all of this and more are now helping to make this new path easier to take and faster to grow.”

Mariel always gets a thrill watching businesses grow, she also shares over a decade of her experience and wisdom with new small business owners. “I love baking, but my real passion is business”. She guides her marketplace sellers with what they need; teaching them about branding, pricing, basic accounting, packaging, shipping, and even how to improve their products and come up with new ones.  

“I always tell my kids, when something bad happens, it’s usually a blessing in disguise,” she added, “True entrepreneurs find opportunity even in the worst scenarios.” 

Website: sinfultreats.net

Instagram: @sinfultreats

Facebook: Sinful Treats

Twitter: @SinfulTreats