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August 25, 2024

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Inspired by a career geographic shift and the late 90s nostalgia for a foreign land, Keith Dorrington and IW Group’s “Hou Yi” is an exploration of family identity, ego, and how love and care have the power to change the course of things.

Keith Dorrington, the man behind the storyline of “The Fighter,” and award-winning AAPI marketing firm IW Group have collaborated on a new movie project, which serves as his follow-up to the critically acclaimed boxing drama “The Fighter.”

In China, the film tells the story of a self-absorbed executive who unexpectedly becomes the guardian of a three-year-old orphan named Hou Yi. Despite the challenges of language and cultural differences, this unlikely duo develops a profound connection that transforms both their lives.

On “Hou Yi,” the movie broadens his cinematic ambiance, shifting from less “kicking and screaming” to a more subtle and lighter tone. However, the complexities of family and existentialist values that can be felt in “The Fighter” are still well-retained, even if there’s a perspective shift to fatherhood.

Dorrington’s partnership with the multicultural firm IW Group is one to note as the agency is known for connecting and highlighting cultures in their campaigns through impactful storytelling. Set in China, this movie marks a dynamic cross-production as Dorrington’s personal experience and the firm’s cultural expertise will meld into the rawest and most well-done cinematic universe for the audience. 

Dorrington expressed, “Bringing ‘Hou Yi’ to the screen has been a deeply personal mission of mine for over two decades. I’m thrilled to take this important step in making that happen.” He will executive-produce the film based on his original screenplay. He added, “This story means the world to me because it is inspired by the events surrounding my own daughter’s adoption. While I spent time in China in my former career, I’m by no means a cultural expert. I’m excited to partner with IW Group to deliver this story in the most authentic way possible.”

Keith Dorrington | Writer of “The Fighter” (2010) (Image Source: BigSpeak)

As a multicultural and multigenerational organization, IW Group has long been acknowledged for their cross-cultural marketing endeavors. Boasting a strong portfolio of partnerships with Walt Disney, Warner Bros., and the mega-viral “Barbie” campaign last year, the agency will be the main force behind “Hou Yi”’s marketing strategy and cross-national account management. Moreover, this also marks their initial direction towards filmmaking, which promises an explosive celebration of culture and stories.

“As an agency that works at the intersection of Hollywood, Madison Avenue, and Asia, we feel there are some amazing untapped opportunities in his current media landscape,” said Bill Imada, co-founder and chairman of IW Group and 2024 AAF Advertising Hall of Fame inductee, who serves as a producer on “Hou Yi.” “With IW Group approaching our 35th anniversary next year, I felt it was time to embark on an exciting new chapter and I can’t think of a better way to begin this journey than to collaborate with a writer of Keith’s caliber to bring his powerful and inspirational story to the silver screen.”  

Bill Imada, co-founder and chairman of IW Group and a 2024 AAF Advertising Hall of Fame inductee, who is also a producer on “Hou Yi,” said, “As an agency that operates at the crossroads of Hollywood, Madison Avenue, and Asia, we see incredible untapped opportunities in the current media landscape. 

Bill  Imada |  Co-founder and chairman of IW Group (Image Source: Bill Imada/ LinkedIn)

Telly Wong, IW Group Chief Content Officer and SVP, who is also a producer on “Hou Yi,” added, “We have two simple goals for “Hou Yi:” to produce a great film that resonates with global audiences and to explore the additional role our agency can play in the evolving world of media, entertainment, and culture. IW Group has always specialized in telling unique cultural stories in bold and innovative ways, and this new venture takes that philosophy to an exciting new level.”

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Image Source: South China Morning Post

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Veteran Actor James Hong Lauds Asian-American Representation In Entertainment Industry

During the Critics Choice Association (CCA)’s Inaugural Celebration of Asian Pacific Cinema & Television, veteran actor James Hong received the prestigious Icon award along with a few other awardees.

The veteran actor reflects on his over 700 roles and how Asian representation has changed: “When I was a kid, ‘The Good Earth’ was played by Caucasian leads that taped their eyes up.”

In his speech, Hong commended Asian-American creatives for “carrying through” work to advance their careers in the entertainment world and emphasized that his ultimate goal was to stop hatred and boost the whole level of Asian-Americans.

“To see an organization collect all these people together and work together and stop this hatred for Asians is our main goal, I think, and just boost the whole level of Asian-Americans,” Hong mentioned to the PA News Agency.

Held at Fairmont Century Plaza, CCA’s celebrity-filled event highlighted both new and experienced talents and featured other notable figures from the Asian film industry.

At the age of 93, the veteran vigorously demonstrated a few martial arts movements for the photographers with a smile on his face during the occasion.

In his more than six decades-old career, Hong is a well-accomplished actor with hundreds of film and television credits who co-founded the East West Players in 1965, making him more than deserving to receive the Icon award.

The actor stated that CCA is perhaps one of the pioneering organizations that promote culture.

Image Source: Fiona Chan

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TikTok Viral Beauty Brand Youthforia Inspired From Asian Roots And Self-Awareness

We spend most of our waking hours trying to care for ourselves, but there’s only so much time in the day. That’s what the makeup brand Youthforia is for — a line of high-quality beauty products that fit seamlessly into your routine. 

Founder Fiona Co Chan accomplished this goal for Youthforia, making it the first East Asian makeup brand to be sold at Ulta Beauty. 

While quarantined in Hong Kong, Fiona realized she should launch a cosmetics line. She also recalled a lesson her Vietnamese refugee mother had taught her early on about the importance of paying attention to what goes into one’s body. Although she didn’t have the best track record with makeup, she was able to consider her interest. 

Before 2020, she worked in technology and visited several highly polluted Asian cities. She realized that her Western cosmetics reacted poorly to heavy pollution, resulting in skin damage. 

This led Chan to work on a gentle formulation and test it out for two months before releasing it to the public on TikTok in 2021. She used the video hosting giant to see if people would be interested in trying out her new makeup creations, such as a liquid blush that adjusts to the skin’s pH. The BYO Blush was a huge success, and Chan’s Youthforia’s TikTok accumulated 40 or 50 million views in its first year.

While the launch of Youthforia on TikTok is undoubtedly cutting-edge, the brand’s core values are founded in the past. This comes directly from Chan’s identity and her upbringing in an Asian San Francisco household where her mother stressed the importance of viewing the body as a whole.

Image Source: Zen Sekizawa

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Linda Lindas: What Life Is Like For Teenage Students Who Are Also In A Punk Rock Band

How does one balance their passions for creativity and artistic expression with maintaining an everyday life? This seems to be one of the hardest things to do when not everyone appreciates your creativity. Perhaps it may be possible, but very few people have been able to pull it off.

Meet the punk rock band Linda Lindas who are all still teenagers and are concentrating on their studies while on stage. They never go out to clubs after their concerts, instead, they do homework.

The Linda Lindas are comprised of the four members Lucia and Mila de la Garza, ages 15 and 12, respectively, their cousin Eloise Wong, age 14, and their friend Bela Salazar, age 17. They hail from Los Angeles and identify as both Asian American and Latinx. 

Linda Lindas didn’t grow up thinking they would be a musician. The fact that Mila and Lucia de la Garza’s father is a Grammy-winning producer had no impact on their future goals. Wong always wanted to study paleontology, while Salazar dreamed of becoming a doctor. Youngest and most gregarious of the bunch, Mila de la Garza always looked up to the character of Olaf from “Frozen.”

In 2018, Kristin Kontrol invited local girls to perform with her at a concert titled Girlschool L.A., marking the debut of Linda Lindas with the Dum Dum Girls. The band’s reputation grew as they continued to perform in Chinatown. They have supported Bikini Kill, Alice Bag, Money Mark, the Dils, and the Alley Cats, among others. Amy Poehler reached out to them to have them perform a medley of “Rebel Girl” by Bikini Kill and “Big Mouth” by The Muffs for her film “Moxie.”

They say they do their homework in the backstage area, on the plane, or during another downtime. They are convinced they are not yet adults, but they would still like to give their full attention to schoolwork. The band’s debut album, titled “Growing Up,” is centered around progress and ongoing education.

Image Source: Mark Ezzer Ligan Facebook

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Filipino Entrepreneur Cultivates Family’s Land With A Goal Of Providing Food For Every Family’s Table

The Philippines, like many countries around the world, is dealing with skyrocketing food inflation due to supply issues and high fuel costs. 

26-year-old Mark Ezzer Ligan, from Bacolod, Philippines, has learned how to start and sustain his farm by producing vegetables such as okra, eggplant, soursop, and coconut in his family’s 3-hectare plot of land called MBL Integrated Farm. He also raises imported goats from Australia, cows, carabaos, and chickens.

Mark continues to cultivate the land and raise livestock to increase community production. He ensures sufficient supplies from eggs to vegetables and corn to fresh milk for the general public. As a farmer, he believes it is his responsibility to ensure that everyone has enough to eat.

More than 80% of Filipinos eat goat meat, but there are only two major commercial goat farms in the Philippines. The opportunity for growth for goat farmers is also substantial in light of this booming market.

Even more importantly, he benefits financially from their crop yields. Mark worked so hard that the provincial government of Negros Occidental recognized him as the 2019 Oustanding Young Animal Raiser. His success hasn’t hindered him from his commitment to his main goal of providing food, especially during the pandemic.