News

August 25, 2024

SHARE:

Inspired by a career geographic shift and the late 90s nostalgia for a foreign land, Keith Dorrington and IW Group’s “Hou Yi” is an exploration of family identity, ego, and how love and care have the power to change the course of things.

Keith Dorrington, the man behind the storyline of “The Fighter,” and award-winning AAPI marketing firm IW Group have collaborated on a new movie project, which serves as his follow-up to the critically acclaimed boxing drama “The Fighter.”

In China, the film tells the story of a self-absorbed executive who unexpectedly becomes the guardian of a three-year-old orphan named Hou Yi. Despite the challenges of language and cultural differences, this unlikely duo develops a profound connection that transforms both their lives.

On “Hou Yi,” the movie broadens his cinematic ambiance, shifting from less “kicking and screaming” to a more subtle and lighter tone. However, the complexities of family and existentialist values that can be felt in “The Fighter” are still well-retained, even if there’s a perspective shift to fatherhood.

Dorrington’s partnership with the multicultural firm IW Group is one to note as the agency is known for connecting and highlighting cultures in their campaigns through impactful storytelling. Set in China, this movie marks a dynamic cross-production as Dorrington’s personal experience and the firm’s cultural expertise will meld into the rawest and most well-done cinematic universe for the audience. 

Dorrington expressed, “Bringing ‘Hou Yi’ to the screen has been a deeply personal mission of mine for over two decades. I’m thrilled to take this important step in making that happen.” He will executive-produce the film based on his original screenplay. He added, “This story means the world to me because it is inspired by the events surrounding my own daughter’s adoption. While I spent time in China in my former career, I’m by no means a cultural expert. I’m excited to partner with IW Group to deliver this story in the most authentic way possible.”

Keith Dorrington | Writer of “The Fighter” (2010) (Image Source: BigSpeak)

As a multicultural and multigenerational organization, IW Group has long been acknowledged for their cross-cultural marketing endeavors. Boasting a strong portfolio of partnerships with Walt Disney, Warner Bros., and the mega-viral “Barbie” campaign last year, the agency will be the main force behind “Hou Yi”’s marketing strategy and cross-national account management. Moreover, this also marks their initial direction towards filmmaking, which promises an explosive celebration of culture and stories.

“As an agency that works at the intersection of Hollywood, Madison Avenue, and Asia, we feel there are some amazing untapped opportunities in his current media landscape,” said Bill Imada, co-founder and chairman of IW Group and 2024 AAF Advertising Hall of Fame inductee, who serves as a producer on “Hou Yi.” “With IW Group approaching our 35th anniversary next year, I felt it was time to embark on an exciting new chapter and I can’t think of a better way to begin this journey than to collaborate with a writer of Keith’s caliber to bring his powerful and inspirational story to the silver screen.”  

Bill Imada, co-founder and chairman of IW Group and a 2024 AAF Advertising Hall of Fame inductee, who is also a producer on “Hou Yi,” said, “As an agency that operates at the crossroads of Hollywood, Madison Avenue, and Asia, we see incredible untapped opportunities in the current media landscape. 

Bill  Imada |  Co-founder and chairman of IW Group (Image Source: Bill Imada/ LinkedIn)

Telly Wong, IW Group Chief Content Officer and SVP, who is also a producer on “Hou Yi,” added, “We have two simple goals for “Hou Yi:” to produce a great film that resonates with global audiences and to explore the additional role our agency can play in the evolving world of media, entertainment, and culture. IW Group has always specialized in telling unique cultural stories in bold and innovative ways, and this new venture takes that philosophy to an exciting new level.”

Related Articles

Image Source: Boy Isaw Instagram

Uncategorized

Hard Work Pays Off For Bringing Filipino Street Food “Boy Isaw” To New York, Now Makes 14$K A Month

The Filipino street food vendor admits that perseverance and hard work were really his main capitals in achieving his dream.

After introducing one of the most popular Filipino barbeque street food, “ihaw-ihaw,” especially the isaw (grilled chicken or pork intestines), to New York, Filipino street food seller Robin John Calalo has seen the fruits of his labor, earning more than $14,000 each month.

His shop, “Boy Isaw,” became well-known among fellow Filipinos and even foreigners who yearned for a taste of isaw, betamax (coagulated chicken blood), adidas (chicken feet), and other Filipino street food. 

Robin’s success came as a surprise considering that his small firm only had $50 when it was founded in 2019, during the onset of the pandemic. He claims that while in the supermarket, he suddenly made the decision to open his BBQ food cart due to a craving for Filipino food with his friends and family as the first customers.

According to Business News Philippines, Boy Isaw peddles in food bazaars and engages in online selling where he posts for-sale ready-to-grill street foods.

Aside from grilled food including hotdogs, chicken, and others which he posts on his Instagram, he also serves rice and chicharon bulaklak (deep-fried pork intestine) which is also a bestseller.

Image Source: Jane Nguyen / NBC News

Uncategorized

Kenneth Mejia Sits As Los Angeles’ New and First Filipino American City Controller

Taking the lead with a 21-point advantage, Kenneth Mejia, is now Los Angeles’ newly-elected City Controller assuming city-wide office after cutting the edge against City Councilmember Paul Koretz.

The 32-year-old is the first Filipino American to take the position. As a CPA and community militant, Mejia is pleased to embody the distinct community of L.A.

“We have a very diverse population in L.A. and I feel very proud and honored to represent that community and coming from a minority background makes you more empathetic about the people you’re fighting for,” Mejia said as quoted in NBC News.

He achieved a double-sweeping win after attaining more votes than any mayoral candidates and concluding the election with over 100,000 votes higher than Koretz, a radical and experienced public officer, which accordingly is a sign of many Angelenos’ renouncement of the status quo.

Mejia was also once an organizer of the L.A. Tenants Union who initiated the legalization of homelessness and made the concerned authorities liable for it.

The newly-elected City Controller mentioned that he eyes transforming the system and making it worker-friendly. He likewise shared that a controller is “the city’s accountant and paymaster,” which is different from high-profile City Council positions since he cannot promulgate a legislation or amend the city budget. These restrictions fit him wonderfully as a CPA and organizer, making his work more intriguing.

“You don’t really have to push an agenda when you’re running to present data and show numbers,” Mejia continues, “They have a story in themselves,” he added.

After the City Council decided to ban homeless encampments 500 feet from schools and daycare centers, Mejia calculated how many camps will be affected and created a digital map of 1,900 schools and daycare centers in the city, showing that 20% of the walkways would no longer be available as a campsite. Mejia’s staff employed computer technology to be more transparent to the public, especially regarding finances.

Image Source: Christopher DeVargas / Las Vegas Magazine

Uncategorized

Jo Koy Makes History As The First Ever Comic Main Attraction At T-Mobile Arena

After Jo Koy’s recent successes, including the release of his two wildly popular Netflix specials,” In His Elements and Comin’ In Hot”, and the publication of his autobiographical debut book, entitled “Mixed Plate: Chronicles of an All-American Combo”, he is set to star as the first comic main attraction at Las Vegas’ T-Mobile Arena on November 19.

This year, the Filipino-American actor-comedian embarked on his first nationwide arena tour for Easter Sunday, a feature film based on those personal anecdotes and his other comedic content that hit theaters which also starred Lydia Gaston, Eugene Cordero, Tia Carrere, and Lou Diamond Philipps. 

It was a life-changing experience for the 51-year-old, and he plans to continue creating films from behind the camera and helping other Filipinos, Asian Americans, and artists from different races.

Jo Koy first experienced comedy while still a student in Las Vegas and will return to the same city to fulfill his dream of becoming the first primary comic attraction to play at T-Mobile Arena.

“When I play T-Mobile Arena, I discover that I’m the first cartoonist to ever do it, which is sort of cool,” he told Las Vegas Magazine, “There are other venues in Las Vegas, including some very large ones, but T-location Mobile’s right on the Strip has a unique appeal,” Jo Koy adds.

He also mentioned that performing at arenas and other famous places abroad is beyond anything he could have imagined and that the realization of it drives him crazy.

After finishing the book and movie he’s been working on for several years, Jo Koy said that the process was challenging because there were many obstacles and firsts to tackle; it was the first time a Filipino actor portrayed the main character in a Hollywood production. He felt good about himself and appreciated Dreamworks and Universal for helping him.

“I want to keep creating. I want to highlight the other talent that is out there because I have been addicted to being in front of the camera,” Jo Koy continued, “Knowing how difficult it was for me, I want to keep the door open and showcase more potential, not just Filipino talent but talent from other countries and races that want to be recognized — I want to see what I can do to help make it happen.”

Jo Koy also disclosed that he has his eye on a number of up-and-coming stand-up comedians, such as Matteo Lane, with whom he is now working, Asif Ali, and JR De Guzman.

Image Source: Wu Tsai Foundation

Uncategorized

Brooklyn Nets Owners Launched The Largest Business Accelerator for Minority-led Startups

After George Floyd’s controversial death in 2020, growing VC investments in businesses founded by people of color became a top priority. According to Crunchbase, just 2.4% of VC financing between 2015 and 2020 went to Black or Latinx enterprises. Funding for black entrepreneurs quadrupled to $1.8 billion in 2021. This year, however, saw a sharp decline in investments in minority founders.

Entrepreneur and co-owner of the Brooklyn Nets, Clara Wu Tsai, launched BK-XL, the biggest business accelerator that aims to support 12 startups founded by Black, Indigenous, and other minority founders in 2023 by investing up to $500,000.

In an interview with The Associated Press, Wu Tsai stated that a shortage of finance is a major barrier to wealth growth for BIPOC businesses. She and her husband Joseph Tsai believe investing in BK-XL would be the greatest approach to overcome this challenge and generate wealth for the entrepreneurs and the jobs they create.

Wu Tsai stressed that she aims to highlight the underutilized entrepreneurial potential in Brooklyn to assist the neighborhood get back on its feet. She also thinks that BK-XL will demonstrate to the rest of the nation that investing in Black businesses pays off and is a smart move.

She added that any money made from investments in the BK-XL startups will be put back into Brooklyn-based companies. “The best way to demonstrate our faith in Brooklyn and Black-owned businesses,” she continued, “is to invest in them and demonstrate to the rest of the world that they are wise financial decisions.”

Prior to the release of BK-XL, Tsai’s Social Justice Fund also introduced “EXCELerate” last year, which offered no-interest loans to Black-owned small companies in need of assistance in order to recover from the closures caused by the COVID-19 pandemic.

As part of her strategy to leverage a combination of investments and donations to achieve goals for the neighborhood, she stated that BK-XL will shortly be followed by a philanthropic grant program to assist other businesses in Brooklyn.

All Brooklyn-based, BIPOC-led firms may submit a BK-XL application starting on December 5. But only companies in industries where the Tsais have the expertise, like e-commerce, will be approved.