Stories

September 13, 2023

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Sharon Ku, born and raised in Hong Kong, is one of the co-founders behind Uji Time Dessert, a delightful dessert store in the Bay Area.

Sharon has been working in the food industry for the past 15 years since she graduated from UC Berkeley with a major in Nutrition Science.

Through Uji Time Dessert, Sharon and her team bring together the best of East Asian flavors and desserts, making them accessible to everyone. The pop-up store’s authenticity and creativity garnered massive success, and it became the first dessert shop of its kind in the Bay Area.

In an interview with Asian Hustle Network, Sharon Ku shared her journey as an entrepreneur. Read through as we discover how she turned her passion into a thriving business, and how she found inspiration within the community.

HOW IT ALL STARTED

Uji Time Dessert opened its first pop-up store in April 2016. Together with John Ip and Benson Leung, we have been taking far east flavors and desserts and making them mainstream in the Bay Area. Our famous Fish Cone, called Taiyaki, is our take on the traditional Japanese dessert in the shape of a fish, usually filled with red bean paste. The pop-up was a great success because of its authenticity. Uji Time Dessert was the first dessert store selling Taiyaki soft serve in the Bay Area.

Uji Time Dessert loves to combine and meld elements from multiple traditional desserts to create affordable treats for everyone. Our goal is simple – think of Uji Time Dessert when you crave Japanese fusion-style desserts.

Uji Time Dessert regularly offers Instagrammable, fun, and delicious desserts and ice cream for all ages. It has transformed into a full-scale dessert cafe, from Fish Cone (Taiyaki), black sesame soft serve, lychee ice cream mochi, Matcha Latte, Earl Grey puddings, to Hojicha and Genmaicha ice cream. Depending on the season, Uji Time Dessert offers limited production seasonal flavors, such as strawberry rose and lavender in soft serve or ice cream.

During COVID, we connected with many local businesses to do cross-promotion and share resources. We offer our stores as pick-up locations for other business owners. Other business owners help to promote our brand and products.

In 2022, Uji Time Dessert expanded its footprint to Seattle, Washington, and Albuquerque, New Mexico. Uji Time Dessert continues to seek opportunities to serve our customers.

NAVIGATING THROUGH THE COVID-19 CHALLENGES

COVID hit hard across Bay Area San Francisco in 2020. Our sales dropped to 0% as we only sold soft-serve ice cream. Our stores were forced to close for 3-12 months. We closed two stores permanently.

Despite COVID-19 challenges, we expanded from 0 to 25 local supermarkets. Closing three stores didn’t stop us; we opened three new locations and have more coming in Palm Springs and New Mexico with our licensed partners.

These difficulties brought our team closer and made us stronger. From a small ice cream shop, we now distribute to various locations in the Bay Area. The growth and partnerships showcase our resilience and quality. I’m inspired and confident in our continued success.

SUPPORT AND INSPIRATION WITHIN THE COMMUNITY

I’m grateful to the Asian Hustle Network community for sharing inspiring stories of persistence, and for the connections I’ve made in this group.

I met Jing who has a passion for helping small businesses, the owner of Kaya Bread, and other inspiring individuals. Connecting with like-minded entrepreneurs and supporting my brand growth has been invaluable. 

Once again, I want to express my gratitude to the Asian Hustle Network for providing a platform that facilitates learning, sharing, and gaining inspiration. I am truly thankful for the opportunity to be part of this community and to share my story of resilience, growth, and the joy of forging connections to support others in building their own brands.

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VALUABLE LESSONS AS A SUCCESSFUL ENTREPRENEUR

I would suggest everyone not to give up.

We should not focus on what might stop us from achieving our goals. We should think of what we can do to make a change. Don’t be afraid and try to reach out. Many experienced entrepreneurs would love to share their experiences and thoughts with you.

CONNECT WITH UJI TIME DESSERT

Instagram: @ujitimedessert

Tiktok: @ujitimedessert

Facebook: Uji Time Dessert

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Community engagement coordinator Won Joon Lee tells Block Club Chicago that the group teaches Pungmul, a Korean folk tradition with deep historical roots. It originated in Korea’s pre-industrial farming culture and used the hourglass-shaped janggu (a double-sided drum) to protest immigration and racism. 

Lee explained that during the Japanese occupation of Korea from 1910 to 1945, public gatherings were prohibited except for musical performances, making Pungmul a form of resistance. 

In 2017, two long-standing organizations,  the Korean American Community Services, and the Korean American Resource and Cultural Center were combined to become Hana Center, named from the Korean word for “one.”

The organization has a long history of youth Pungmul programming, but this summer marked the first time the non-profit offered classes for adults interested in advocacy work. 

The first-ever class will proceed after the initial session of eight weeks has passed. As the new program expands, the instructors intend to continue enrolling new students in it on an ongoing basis.

Hana Drum School instructor Inah Jeong said Pungmul drumming is loud as planned, and they are culturally and politically distinct. Korean immigrants may connect with Chicago immigrants and join the immigrant rights and citizenship march, she tells Block Club Chicago.

The ensemble delivered its first drumming class this summer, but new students are always welcome to join in. Residents and community organizations can benefit from such events, according to the center’s administrators.

Choi tells Block Club Chicago that the current situation is both exhausting and frightening, but she believes the strong and loving communities they form may provide joy even in difficult times.

Their communities enable them to change the world now and in the future. The goal according to Choi is to turn community building into advocacy that targets racial, gender, and economic concerns along with immigrant rights.

Hana Center is located at 4300 North California Avenue in Irving Park. It also offers services to address needs related to citizenship and immigration, housing, and other areas.

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TomoCredit Raised Its Value To $222M To Help Gen-Z Build Credit Fast

TomoCredit announced that it had raised $22 million in a Series B funding round, giving it a post-money valuation of $222 million. 

It has also secured $100 million in debt financing and has raised $39 million in equity since its launch.

The newly acquired funds will be put to use by the corporation in the form of product line expansion, which may include the provision of mortgages and automobile loans. 

Kristy Kim founded TomoCredit in 2019 to help international students get credit. Three and a half years later, the fintech no longer focuses just on immigrants but is now also eyeing domestic students and SMBs that want to “build credit fast”. They received 2.5 million applications over time.

TomoCredit provides users credit limits of up to $30,000. It earns revenue from merchant interchange fees, not consumers. It doesn’t require a credit check, a deposit, or an APR.

According to TechCrunch, the firm doesn’t use FICO scores to underwrite, unlike many other credit offerings. Tomo Score, a “proprietary” underwriting algorithm, identifies “high potential borrowers” without credit scores. 

“Our customers are not in financial trouble…Once you identify them and give them a card, they spend a lot and don’t default. Our performance has been great and that gave us and our investors the confidence to scale.” Kim told TechCrunch.

Morgan Stanley’s Next Level Fund and Mastercard participated in the equity portion of the deal including GoldHouse, Asian Hustle Network, and Hyphen Capital, while Silicon Valley Bank provided the debt.

Alice Vilma co-manages Morgan Stanley’s Next Level Fund, which invests in early-stage innovation and tech-enabled enterprises with women or diverse founding teams, said that she was amazed by Kim’s ability to recognize a need as a young female immigrant and create a financial product.

“As a first-generation South Korean immigrant, I wanted to help immigrant communities to reach their American Dream faster with TomoCredit,” Kim told TechCrunch. “It has been wonderful to partner with minority-focused funds who truly understand Tomo’s mission.”

Ai Nguyen

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“My dad left our family for another woman when I was around 6 years old”

You might have heard a tale similar to this one here and there, but for every family who is now going through this — it feels like the beginning of the end. 

What more if your father left your family when you were young and just beginning a new life in a foreign place?

Nevertheless, it is utterly devastating that some even end up questioning themselves, “what have I done wrong or what should I have done right?” But eventually, you’ll come to the conclusion that you should just accept it, keep a positive attitude and figure out how to go on living your life without a father figure.

But what if one day your father knocks on your door and asks if he could come back to your family’s life?

Here’s Ai Nguyen, A Life and Business Breakthrough Coach, who shares a powerful story through her voice and experience of her 80-year-old dad.

The Crucial Memory

Last week, I celebrated my dad’s 80th birthday.  It was a deeply healing experience for me. Many of you don’t know this, but my dad left our family for another woman when I was around 6 years old, about a year after we had immigrated from Vietnam over to America. Here we are in a strange new country, and then he left us.

One of the last memories I had at that time was that he took me to the bus stop in the morning for school and told me that he was leaving the family and wasn’t coming back. That was it. I came home from school and he was gone.

For decades, I had blocked out this CRUCIAL memory of the bus stop day. It was brought out again during a healing hypnosis session I had last year. While growing up, he would come and visit our family from Guam every few years to attend any huge celebrations such as family weddings. 

Here we are in a strange new country, and then he left us.

-Ai nguyen

The Comeback

But then, about 18 years ago, he asked us if he could come back because he was struggling with his business. He was basically going to be homeless if we didn’t take him in.

This was such a stressful time in my life because we had to learn to build a life without him fully being there and then we had to also learn to accept him as he came back. Long story short, when he came back, even though he stayed, he had lost his power in the family.

We weren’t interested in what he had to say. I wasn’t interested in his opinions. Because, honestly, he lost our respect when he left the family. So, we had never celebrated his birthday.   

My dad had to learn how to make peace with himself. He practiced Buddhism, spirituality, and yoga to calm his internal state.

Long story short, when he came back, even though he stayed, he had lost his power in the family.

-Ai nguyen

The Celebration of Birthday and Healing

Fast forward to last week, his birthday party, my husband Dave and I flew back to St. Louis, Missouri to celebrate this with my family. My dad has been asking the family for the past year to do a party for him. He had an inkling that he would die soon and it was important for him to experience this. And so we made tons of food and brought the whole family together.

And there was a moment where I caught him feeling super happy, in front of the colorful walls, getting photos taken by me. Like a child’s smile when they are being acknowledged and celebrated. I caught it in the moment and in the photos.  

Ai’s father all smiles for his 80th birthday

And all of a sudden..

A deep level of compassion and forgiveness fell into my body.

(As I am writing this, I am CRYING. Nose dripping, wiping my shirt all over my face type of crying)

I suddenly realized that this man is 80 years old. And now he’s finally being celebrated. My heart felt the pain of living in a body for 80 years and not experiencing the greatest, most loving moments in life.  

I felt compassion for the pain of him having to forgive himself for his mistakes. I felt compassion for him, probably realizing he could have done more in his lifetime, but he didn’t get to do so. I felt compassion for him for having to release guilt, shame, and resentment over the years. Because death is near, and he simply wants to be acknowledged.

At that moment, I saw the inner child in him; the child who just wants more praise, love, and attention on this special day. And I wish if I had been quicker in my realization, that I had taken more pictures, to make him laugh, and make it even more of a special day for him. 

(A moment of regret showed up for me)

I suddenly realized that this man is 80 years old. And now he’s finally being celebrated. My heart felt the pain of living in a body for 80 years and not experiencing the greatest, most loving moments in life.  

-ai nguyen

This was the level of compassion that I had prayed for, and I wasn’t ready to fully receive it for many years until I participated in this birthday party.

I got balloons with his favorite celebration colors: red and gold. (Coincidentally, his outfit matched my balloon colors).  Intuitively, I knew what he wanted. If my sister had not asked me to be in charge of the balloons and decorations at the last minute, I would have missed out on seeing the joy and happiness in my dad.  

It was as though SPIRIT planned all of this to happen FOR ME.

I share this story with you because I want you to know that we all have the opportunity to experience forgiveness and healing. Be present, be open, and compassionate and spirit will give you powerful insights. Life flies by fast. Always celebrate yourself. Find gratitude and greatness in your reality and everything will shift for you!

Lastly, you have the power to turn your pain into your purpose.

Ai Nguyen

Your Life and Business Breakthrough Coach

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Good Brand Communication

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Adapt to the times

Simply abandoning ineffective old methods, and always taking opportunities to improve.

Remain focused on your vision

Never forget what the goal was when starting and always remember what the company stands for. He added that when it comes to making decisions about the company, these guiding principles will serve as the primary motivation and compass. “If you keep changing your focus, you have less time to succeed. You have to put your heart and mind to your vision and never give up, no matter the odds,” he tells Philstar.