How Benny Yap and Jae Tan Drive TGFX Agency's Success - AHN Media Group

Stories

July 1, 2024

SHARE:

Benny Yap and Jae Tan are not just co-founders of TGFX Agency; they are a powerhouse duo transforming businesses through innovative branding and marketing.

Benny Yap, a seasoned entrepreneur, is renowned for his outstanding achievements in the marketing and advertising industry. His expertise encompasses advertising, branding, illustration, and ideation. Benny Yap’s leadership and artistic vision play a pivotal role in shaping TGFX’s distinctive approach to branding and marketing, driving its success.

Jae Tan is a dedicated and results-driven entrepreneur with over a decade of experience in branding, web development, and video production. Under his strategic guidance and leadership, Jae has propelled TGFX to unprecedented success.

Jae Tan (left) and Benny Yap in a meeting.
Jae Tan (left) and Benny Yap in a meeting.

In an exclusive interview with Asian Hustle Network, Benny and Jae share their journey, challenges, and insights, offering a glimpse into the dynamic partnership driving TGFX. Read on to discover how they are transforming brands and making a lasting impact on the marketing industry.

EARLY CAREER AND THE BIRTH OF TGFX

Benny Yap and Jae Tan both studied graphic design and advertising and initially met through a design project. This collaboration not only brought them together as best friends but also sparked the idea of starting a business together. They realized that by combining their forces—their creativity and design skills—they could tackle the business world more effectively as a team. This shared vision and partnership led them to start TGFX.

OVERCOMING INITIAL CHALLENGES

Benny and Jae faced significant challenges when starting TGFX, especially during the COVID period. One of the biggest hurdles was adapting their business model. Initially, they focused on one-off jobs, but they soon realized the need for stability and consistent cash flow.

They decided to pivot to a retainer basis, particularly in social media marketing. This shift not only helped them navigate through a difficult time but also allowed them to build stronger, long-term relationships with their clients.

DYNAMIC PARTNERSHIP

As co-founders, Benny and Jae complement each other perfectly in running TGFX. Benny, previously from BBDO Advertising agency, brings a wealth of creativity and innovative ideas, driving the creative direction and ensuring the campaigns are cutting-edge, Meanwhile, Jae excels in managing operations and strategic planning, providing a solid foundation for the business. This dynamic allows them to leverage their individual strengths, resulting in a well-balanced and effective partnership.

TGFX’S MISSION AND CORE VALUES

TGFX’s mission is to help businesses across Australia succeed and thrive. Their core values include providing world-class services and being recognized as one of the best and most innovative agencies in Australia. They emphasize treating clients like family and growing alongside them, fostering strong, long-term relationships built on trust and mutual success. 

INDUSTRY-SPECIFIC CHALLENGES

Having worked with numerous businesses across various industries, TGFX encounters several industry-specific challenges. Key issues include maintaining brand consistency, attracting the right customers, and building a loyal customer base.

TGFX addresses these challenges by tackling each core issue one day at a time and maintaining consistency in everything they do for the brand. This methodical and dedicated approach helps their clients overcome obstacles and achieve long-term success.

IMPACT ON THE ASIAN COMMUNITY

As entrepreneurs with roots in the Asian community, Benny and Jae see TGFX Agency as having a significant impact and contribution to this community. With 80% of their clientele being Asian-owned businesses, TGFX Agency is dedicated to helping the Asian business community in Australia thrive. By providing tailored branding and marketing strategies, they support these businesses in achieving success and growth.

Jae Tan (left) and Benny Yap
With TGFX, the duo aim to uplift Asian businesses in Australia.

ADVICE FOR ASPIRING ENTREPRENEURS

Benny and Jae emphasize the importance of adding value to the marketplace. Aspiring entrepreneurs should understand their consumers’ needs and preferences thoroughly, conduct extensive market research, and stay attuned to industry trends and client feedback.

“Persistence is key—never give up, even when faced with challenges. Building a successful agency requires resilience, continuous learning, and an unwavering commitment to delivering exceptional service and results. In addition to that, our team is the cornerstone of our success. Without their dedication and hard work, we wouldn’t have achieved our current position. Each member plays a crucial role in our accomplishments, bringing unique skills and perspectives that drive our progress forward. We are deeply grateful for their commitment and contribution to our shared goals. Together, we continue to grow and thrive, thanks to their invaluable efforts,” Benny and Jae shared.

Benny Yap (left) and Jae Tan
Benny (left) and Jae highlight persistence, market research, and a strong team as keys to success.

FUTURE VISION AND GOALS

TGFX Agency continually strives to expand into new areas across Australia and different industries, aiming to deliver data-driven results to businesses in need of growth. They are also committed to expanding their Malaysia agency, bringing on new businesses, and growing the team there.

Benny and Jae are excited about the future and look forward to furthering their impact on businesses both locally and internationally. Their advice to others is to stay focused, and consistent, and always strive to add value. Understand your customers’ needs and don’t shy away from innovation.

CONNECT WITH TGFX

Website: tgfx.com.au

Instagram: @tgfx.agency

Related Articles

99-jpg

Stories

From a Childhood Dream to the Red Carpet: How Elenor Mak’s Two-Year Mission to Give Michelle Yeoh a Personalized Doll Finally Happened

What started as a small tribute from a mother turned into a two year journey filled with patience, rejection, and hope.

Elenor Mak simply wanted to honor Michelle Yeoh and show her daughter that Asian girls can be the hero of the story too.

No one expected that the journey would end on the red carpet at the Hollywood Walk of Fame.

Image source: Elenor Mak

The Childhood Inspiration

Elenor Mak grew up watching Michelle Yeoh on Cantonese VHS tapes at home. Seeing an Asian woman lead films and command the screen made a deep impression on her as a child. It showed her that someone who looked like her could be strong, fearless, and at the center of the story. That belief stayed with her for years.

When Michelle Yeoh won the Academy Award for Best Actress, Elenor listened closely to the speech. Michelle spoke about being a beacon of hope for children who were waiting to see themselves represented. The moment felt personal to Elenor. That was when she decided to create a doll that captured that historic win.

Image source: Elenor Mak

A Two Year Mission

Creating the doll was a careful process that took five months. A professional stylist in Los Angeles helped shape the look, while a supporter in Hong Kong hand sewed the detailed feathery gown. Each part was made slowly and thoughtfully. Everyone involved wanted the doll to reflect Michelle Yeoh’s iconic Oscar moment.

At the center of it all was Elenor’s mother. She sat at the kitchen table attaching the final accessories with crazy glue and steady hands. When the doll was finished, the real challenge began. For two years, Elenor tried to find a way to get the doll into Michelle Yeoh’s hands.

Image source: @jonmchu (Instagram)

The Hollywood Moment

When Michelle Yeoh’s Hollywood Walk of Fame ceremony was announced, Elenor knew she had to try again. She flew to Los Angeles with her friend Dion Lim, an Emmy Award winning journalist, hoping for one last chance. They waited behind barricades for hours as the crowd gathered. After hearing no from security several times, they almost gave up.

Then something unexpected happened. Janet Yang, a producer and former head of the Academy, stepped in and helped make the moment possible. Soon after, Michelle Yeoh lifted the doll on the red carpet while Sandra Oh and Awkwafina cheered nearby. For Elenor, the moment meant more than giving a gift. It was for the little girl who once watched Michelle Yeoh on old VHS tapes and believed she could belong too.

IMG_9529-jpeg

Stories

Jonathan Quach Was Told He Was Too Young and Too Asian to Lead—Now He’s Built Team Quachro Into One of California’s Largest Youth Basketball Platforms

At 19 years old, most people are still trying to figure out who they want to become. Jonathan Quach, who also goes by Johny, was already thinking about how he could create space for others to grow.

He did not have investors backing him or access to elite facilities. What he had was a deep love for basketball and a growing frustration with how many talented kids were being left out of high-level programs simply because they lacked money, connections, or visibility. 

The name Team Quachro (TQ) was originally created just to enter his first eight kids into a local youth league. What started as a play on words from his last name, ended up becoming a staple in the Orange County Basketball community, competing with the other heavy hitters in the industry.

Starting at 19 with Nothing but Belief

Starting a program at 19 meant stepping into rooms where almost everyone was older. Johny had to lead coaches and speak with parents who had decades more life experience than he did. When he had only 50 kids in the program, a handful of larger, established programs recognized the early growth and tried to buy him out from the start.

As Team Quachro began gaining attention and players began leaving other programs to join his team, some competing coaches sent negative emails to others behind his back. Instead of responding with arguments, Johny chose to respond with action. He focused on developing his athletes and strengthening the culture of the program.

Now 26 years old, Johny has built one of the largest basketball programs and tournament operations in California. By remaining consistent and treating every family with respect, he gradually turned early skepticism into long-term trust. Team Quachro now serves more than 300 athletes, with thousands of families having come through the program over the years.

Carving a New Lane for Asian Leadership

Building one of California’s largest platforms by age 26 is a feat in itself, but doing so as an Asian founder carries even more weight. In the youth basketball world, Asian founders are rarely seen in leadership roles. Johny understood that reality and wanted younger players to see someone who looked like them leading from the front.

Representation, for him, was not about making statements. It was about building something real and lasting that could create opportunity for others. Every partnership and every opportunity had to be earned through persistence and relationship building.

Over time, that work transformed a small training group into one of the most respected sports organizations in California. Johny proved that leadership is not determined by age, background, or stereotype. It is shaped by commitment, integrity, and care for the people you serve.

Leaving a Legacy Bigger Than Trophies

What began as a handful of local training sessions has grown into a thriving ecosystem of teams, tournaments, and mentorship. The results of that dedication are visible at the next level, with TQ athletes playing at the Division I college level, as well as at JUCO and NAIA programs.

Despite that growth, Johny has worked intentionally to keep the heart of the program intact. He continues to cover costs for athletes who cannot afford to participate and organizes free clinics to make the game more accessible. He believes that financial limitations should never be the reason a child cannot pursue their potential.

Johny did not inherit a platform, and he did not receive a head start. Today, the program stands as more than a basketball organization. It stands as a family built on loyalty, mentorship, and shared belief. For him, that culture is the greatest achievement of all, far greater than any trophy or tournament win.

Discover more from Johny Quach here:

📍Instagram

Learn more about Team Quachro Basketball here:

📍Website

image (1)-png

Stories

Taiwan Heir Andre Koo Jr. Steps Beyond a $6.3B Dynasty to Build the Future of AI in New York City

Andre Koo Jr. was born into one of Taiwan’s most influential business families, where legacy and leadership have shaped industries for more than a century.

As a fifth-generation heir to a $6.3 billion empire, he had every reason to remain within the comfort and stability of an established dynasty.

Yet instead of staying home, he chose to build something new in New York, placing a focused bet on the future of artificial intelligence.

Image Source: NYU Stern

Honoring a 130-Year Legacy While Charting His Own Path

For generations, the Koo family has played a defining role in Taiwan’s business landscape, building institutions that span finance, infrastructure, and beyond. Growing up within that environment meant understanding both the privilege and the responsibility tied to the family name. Legacy, in this case, was not just inherited wealth but a long-standing commitment to growth and impact.

Still, Andre Koo Jr. believed that honoring tradition did not require standing still. While remaining actively involved in the Koo Family Office, he set his sights on expanding the family’s global footprint. His move to Manhattan marked a deliberate step toward independence, signaling a desire to test his vision in one of the world’s most competitive markets.

Image Source: Private Wealth Institute

Building K8 Capital for the AI Era

That vision took shape through K8 Capital, a firm designed to invest in artificial intelligence and enterprise software. Rather than following typical venture capital models, Andre structured a hybrid strategy that blends private credit with venture investments. This approach allows him to pursue innovation while maintaining disciplined risk management.

The strategy is already delivering results, with gains of over 50 percent achieved through carefully structured short-term loans. K8 Capital has secured five major investors and is actively deploying capital into promising technology companies. By combining the prudence of established wealth with the speed of modern tech investing, Andre Koo Jr. is building a bridge between a historic dynasty and the next generation of innovation.

image-png

Stories

Asia’s First Person to Reach Space Was Vietnamese Fighter Pilot Pham Tuan, Who Continues to Inspire a New Generation

In 1980, a Vietnamese fighter pilot from a small rural province made history by becoming the first person from Asia to travel into space.

Long before rockets and research labs, Pham Tuan grew up in the rice fields of Thái Bình, far from the world of astronauts and orbiting stations.

Today, his journey beyond Earth remains a powerful story of courage, discipline, and possibility for young people across Asia.

Image Source: Saigoneer

From Rural Fields to the Edge of Space

Before he ever saw space, Pham Tuan built his career as a fighter pilot in the Vietnamese Air Force. His skill and discipline eventually led to his selection for an international space program, a rare opportunity at the height of global political tension. It was a dramatic shift from flying combat missions to preparing for a journey beyond Earth.

The transition demanded years of intense physical and technical training. He had to master new systems, adapt to life in zero gravity, and prepare for risks no one from his continent had faced before. Each step brought him closer to a milestone that would place his name in history.

Image Source: Saigoneer

Seven Days That Changed Asia’s Story

On July 23, 1980, Pham Tuan launched aboard a Soyuz spacecraft and became the first Asian to reach space. He spent seven days aboard the Salyut 6 space station, conducting scientific research and observing Earth from orbit. During that time, he captured images of Vietnam from above, offering a view of his homeland few had ever seen.

After returning to Earth, he resumed life in Hanoi with his family, carrying memories of a journey that reshaped regional history. He continues to reconnect with former crew mates and remains one of only three people of Vietnamese descent to have traveled beyond Earth’s atmosphere. Decades later, his achievement still stands as a symbol of how far determination can take someone, even from the most humble beginnings.