Stories

July 1, 2024

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Benny Yap and Jae Tan are not just co-founders of TGFX Agency; they are a powerhouse duo transforming businesses through innovative branding and marketing.

Benny Yap, a seasoned entrepreneur, is renowned for his outstanding achievements in the marketing and advertising industry. His expertise encompasses advertising, branding, illustration, and ideation. Benny Yap’s leadership and artistic vision play a pivotal role in shaping TGFX’s distinctive approach to branding and marketing, driving its success.

Jae Tan is a dedicated and results-driven entrepreneur with over a decade of experience in branding, web development, and video production. Under his strategic guidance and leadership, Jae has propelled TGFX to unprecedented success.

Jae Tan (left) and Benny Yap in a meeting.
Jae Tan (left) and Benny Yap in a meeting.

In an exclusive interview with Asian Hustle Network, Benny and Jae share their journey, challenges, and insights, offering a glimpse into the dynamic partnership driving TGFX. Read on to discover how they are transforming brands and making a lasting impact on the marketing industry.

EARLY CAREER AND THE BIRTH OF TGFX

Benny Yap and Jae Tan both studied graphic design and advertising and initially met through a design project. This collaboration not only brought them together as best friends but also sparked the idea of starting a business together. They realized that by combining their forces—their creativity and design skills—they could tackle the business world more effectively as a team. This shared vision and partnership led them to start TGFX.

OVERCOMING INITIAL CHALLENGES

Benny and Jae faced significant challenges when starting TGFX, especially during the COVID period. One of the biggest hurdles was adapting their business model. Initially, they focused on one-off jobs, but they soon realized the need for stability and consistent cash flow.

They decided to pivot to a retainer basis, particularly in social media marketing. This shift not only helped them navigate through a difficult time but also allowed them to build stronger, long-term relationships with their clients.

DYNAMIC PARTNERSHIP

As co-founders, Benny and Jae complement each other perfectly in running TGFX. Benny, previously from BBDO Advertising agency, brings a wealth of creativity and innovative ideas, driving the creative direction and ensuring the campaigns are cutting-edge, Meanwhile, Jae excels in managing operations and strategic planning, providing a solid foundation for the business. This dynamic allows them to leverage their individual strengths, resulting in a well-balanced and effective partnership.

TGFX’S MISSION AND CORE VALUES

TGFX’s mission is to help businesses across Australia succeed and thrive. Their core values include providing world-class services and being recognized as one of the best and most innovative agencies in Australia. They emphasize treating clients like family and growing alongside them, fostering strong, long-term relationships built on trust and mutual success. 

INDUSTRY-SPECIFIC CHALLENGES

Having worked with numerous businesses across various industries, TGFX encounters several industry-specific challenges. Key issues include maintaining brand consistency, attracting the right customers, and building a loyal customer base.

TGFX addresses these challenges by tackling each core issue one day at a time and maintaining consistency in everything they do for the brand. This methodical and dedicated approach helps their clients overcome obstacles and achieve long-term success.

IMPACT ON THE ASIAN COMMUNITY

As entrepreneurs with roots in the Asian community, Benny and Jae see TGFX Agency as having a significant impact and contribution to this community. With 80% of their clientele being Asian-owned businesses, TGFX Agency is dedicated to helping the Asian business community in Australia thrive. By providing tailored branding and marketing strategies, they support these businesses in achieving success and growth.

Jae Tan (left) and Benny Yap
With TGFX, the duo aim to uplift Asian businesses in Australia.

ADVICE FOR ASPIRING ENTREPRENEURS

Benny and Jae emphasize the importance of adding value to the marketplace. Aspiring entrepreneurs should understand their consumers’ needs and preferences thoroughly, conduct extensive market research, and stay attuned to industry trends and client feedback.

“Persistence is key—never give up, even when faced with challenges. Building a successful agency requires resilience, continuous learning, and an unwavering commitment to delivering exceptional service and results. In addition to that, our team is the cornerstone of our success. Without their dedication and hard work, we wouldn’t have achieved our current position. Each member plays a crucial role in our accomplishments, bringing unique skills and perspectives that drive our progress forward. We are deeply grateful for their commitment and contribution to our shared goals. Together, we continue to grow and thrive, thanks to their invaluable efforts,” Benny and Jae shared.

Benny Yap (left) and Jae Tan
Benny (left) and Jae highlight persistence, market research, and a strong team as keys to success.

FUTURE VISION AND GOALS

TGFX Agency continually strives to expand into new areas across Australia and different industries, aiming to deliver data-driven results to businesses in need of growth. They are also committed to expanding their Malaysia agency, bringing on new businesses, and growing the team there.

Benny and Jae are excited about the future and look forward to furthering their impact on businesses both locally and internationally. Their advice to others is to stay focused, and consistent, and always strive to add value. Understand your customers’ needs and don’t shy away from innovation.

CONNECT WITH TGFX

Website: tgfx.com.au

Instagram: @tgfx.agency

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Stories

Billionaire Heir Enters Wall Street’s Hottest Trade With $480B in Assets

Andre Koo Jr. isn’t just inheriting a financial empire, he’s also reshaping what it looks like in a new era of investing. 

From Taiwan to New York, his latest move brings a centuries-old legacy into one of Wall Street’s fastest-growing spaces. 

With K8 Capital, he’s betting that the future of wealth lies in doing more than just one thing well.

Image Source: NYU Stern

Building on a Financial Legacy

Andre Koo Jr. grew up in one of Taiwan’s most influential banking families, where scale and stability defined success. Today, that legacy spans a $16 billion family fortune and control of $480 billion in assets. But instead of staying within that system, he’s building something that looks very different.

K8 Capital, his new firm based in New York, is designed to be more flexible and forward-looking. It’s launching with a debut fund of at least $50 million, with a $500,000 minimum that signals who it’s built for. The focus is on US companies, along with early bets on AI and enterprise software, areas where growth is still taking shape.

Image Source: Sally Ride Science

A Dual Investment Approach

K8 is a fully integrated hybrid private credit and venture capital firm, combining short-duration, high-yield credit investments with long-term venture growth. Its dual strategy is designed to deliver both liquidity and capital appreciation, giving investors access to predictable income while still capturing venture upside.

What sets K8 apart is how it brings two distinct investment styles into one platform. It focuses on short-term credit deals that can generate returns relatively quickly, while also investing in startups that may take years to mature but offer strong long-term potential. This allows investors to earn steady income today while staying exposed to the companies shaping the future.

Image Source: @andrejrkoo (Instagram)

Entering a Rapidly Growing Market

Private credit has quietly grown into a market worth more than $1.5 trillion, as companies look beyond traditional banks for funding. Wealthy families like the Koos are moving in, seeing an opportunity to lend directly and capture higher returns.

K8 is already showing early signs of traction, with reported returns of at least 50 percent from short-term loans to US businesses. But for Andre, this isn’t just about performance. It’s also about carrying forward a legacy that began nearly 200 years ago with his ancestor Koh Lay Huan, while making sure it still matters in a very different financial world.

Learn more about K8 Capital here:

📍Website

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Stories

8-Year-Old Lucas Ye Designed a Mascot That Travels to Space With NASA’s Artemis II Crew

An eight-year-old in California turned a simple drawing into something that will travel beyond Earth.

Lucas Ye entered a global NASA contest and watched his idea rise above thousands of entries from around the world.

Now, his creation is not just a sketch, but a real mascot preparing to float alongside astronauts in space.

Image Source: NewsBytes

From Sketchbook to Spacecraft

Lucas Ye was just eight years old when he decided to draw a mascot for the Artemis II mission, not knowing it would become something much bigger. His design stood out in a global competition, eventually winning and being transformed into a plush named Rise. What started as a simple idea on paper quickly earned a place inside a real spacecraft.

The journey from drawing to physical mascot shows how ideas can move fast when they resonate. NASA took Lucas’s concept and turned it into something tangible, something that could sit beside astronauts on a real mission. It is a reminder that creativity does not need years of experience to matter, it just needs a starting point.

Image Source: Sally Ride Science

A Small Toy With a Big Role

Rise is not just there for the ride, it plays a meaningful role inside the cabin. As the spacecraft reaches orbit, the plush will begin to float, signaling that the crew has entered zero gravity. It is a simple but powerful way to show a major moment in the mission.

NASA has a long tradition of using mascots like this, but this one carries a different kind of weight. It represents a child’s imagination becoming part of a real scientific journey, blending emotion with exploration. Lucas now joins a legacy of space mascots, showing that even the smallest ideas can make it all the way to space.

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Stories

The Mission of Award-Winning Author Simone Heng and How Let’s Talk About Loneliness Expands Its Message Through Its Chinese Launch

Loneliness is often seen as a personal feeling, but for Simone Heng, it became a question worth exploring on a global scale.

Now, with the upcoming Chinese translation of her 2023 book, Let’s Talk About Loneliness, her message is reaching a new audience and entering a new chapter.

What began as a deeply personal experience has grown into a wider mission to make conversations about loneliness more accessible across cultures.

From Personal Isolation to a Written Voice

Simone Heng’s book Let’s Talk About Loneliness was born from a period of deep emotional isolation. After leaving her broadcasting career to care for her paralyzed mother, she found herself cut off from her social world. While others were building families and careers, she was navigating caregiving, grief, and isolation.

Before that chapter, her life had always been shaped by movement. She was born and is based in Singapore, grew up in Australia, studied in Switzerland, and worked in the UAE. Her background reflects a mix of cultures, even reflected in her DNA, which shows 11 different ethnicities.

But the defining moments were not just about where she had been, but what she had gone through. She lost her father at 19, and 10 years later, along with her sister, became the main support to her mother. Those experiences reshaped her priorities and slowly pulled her away from the life she was chasing.

In that quieter, more difficult season, she began asking questions she could not ignore. Why does loneliness feel so heavy, even when you are not physically alone? Why is it so hard to talk about?

Over time, Simone realized something that became central to her work. Loneliness is not simply about being alone. It is the gap between the kind and amount of connection a person wants and what they are actually experiencing.

A Book That Challenges Cultural Assumptions

Let’s Talk About Loneliness explores an idea many people overlook. Loneliness can exist even in collectivist societies. Simone highlights how cultural expectations, emotional restraint, and unspoken pressures can make it harder to express isolation. This perspective brought a diverse lens to the dialogue on loneliness often dominated by Western viewpoints.

She points out that in cultures where people are expected to always be surrounded by family, saying “I am lonely” can carry stigma. At the same time, many connections are shaped by obligation rather than genuine emotional closeness. These kinds of relationships do not always meet deeper emotional needs, and can leave people feeling alone even when they are not physically isolated.

Retitled in Chinese as “Anyway, I Am Just as Lonely,” it will be available in Xinhua, Sisyphus, and Yanijou bookstores in China. The book blends research with lived experience, making it both informative and deeply personal. With the release of the Chinese edition, the focus is on reaching Chinese-speaking communities where conversations around loneliness are often less visible.

Building a Mission Around Human Connection

Beyond the book, Simone Heng’s work continues to focus on one idea. Human connection is not just something we hope for, but something we absolutely must learn and build, particularly in the era of AI.

After spending 15 years in broadcasting, she chose to step away and start again in 2019. It was not an easy decision, and she built her career without financial backing, relying on persistence and clarity in what she wanted to create.

Today, she is a global speaker who works with leading organizations such as Google, Meta, Harvard University, and JPMorgan. She teaches audiences how to build meaningful connections both in and beyond the workplace.

Her message continues to resonate because it speaks to something many people are quietly experiencing. Without a sense of belonging and psychological safety, it becomes harder to think clearly, create, and show up fully.

At its core, her work is a reminder that connection is not about how many people are around us. It is about how understood we feel. And sometimes, putting that feeling into words is the first step toward changing it.

Learn more about Simone Heng here:

📍Website

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Stories

How Brett Bolton and Kayden Beasley Turned Adversity Into Triumph at the 2026 Paralympics

Two athletes, shaped by similar beginnings, turned personal challenges into a defining moment on the world stage.

Both were born in China and later adopted into the United States, where they grew up navigating identity, resilience, and belonging.

At the 2026 Winter Paralympic Games, their journeys came full circle as they helped lead Team USA to gold.

Image Source: Team USA Hockey

Brett Bolton’s Journey to the Top

Born in China with a congenital limb difference, Brett Bolton was adopted into the United States at just three years old, growing up in an environment that pushed him to adapt early and often. What could have been limitations became the foundation for resilience, shaping how he approached both life and sport.

That same quiet determination followed him onto the ice, where he carved out a place as a rookie forward for the U.S. sled hockey team. At the 2026 Winter Paralympic Games, Bolton didn’t just participate, he rose to the top, helping secure a gold medal and marking a powerful arrival on the global stage.

Image Source: NHL

Kayden Beasley’s Defining Moment

Like Bolton, Kayden Beasley’s story began in China before being adopted into the United States, where he grew up navigating questions of identity alongside his development as an athlete. Over time, discipline on the ice became his anchor, helping him build both physical strength and self-belief.

Years of training led to a defining moment at the 2026 Winter Paralympics, when Beasley delivered a clutch goal in the final. That single play helped seal a gold medal for Team USA, turning years of preparation into a moment that will be remembered on one of sport’s biggest stages.

Image Source: NPR

More Than a Medal: A Shared Story of Representation

At the 2026 Paralympic Games, their journeys intersected in a space that celebrates ability in all its forms. Beyond the competition, their presence highlights a broader shift in how athletes with impairments are seen, valued, and represented.

Their victories go beyond the scoreboard, carrying meaning for communities that rarely see themselves reflected at the highest levels of sport. Together, their stories stand as a reminder that representation is not just about visibility, but about redefining what strength and success look like.