From Code to Culture: How Hải Bùi Left Tech to Build a Brand for Second Generation Asians - AHN Media Group

Stories

July 1, 2025

SHARE:

Embracing Heritage Through Style

Kỳ Lân is the first activewear brand deeply rooted in Asian aesthetics, created with a powerful mission: to empower second-generation Asians worldwide to embrace their heritage with pride. Born from Hải’s personal journey growing up Vietnamese in Hungary and struggling to find a sense of belonging, Kỳ Lân reflects what it truly means to live between cultures, and finally feel proud of that identity.

For Hải, Kỳ Lân isn’t just about clothing. It’s about rewriting the narrative for second-generation Asians and bringing Asian representation to the forefront of mainstream sports- and streetwear. 

Kỳ Lân’s mission is to help second-gens embrace their Asian heritage through clothing

The Meaning Behind Kỳ Lân: A Symbol of Heritage and Unity

Kỳ Lân is a mythical creature from Asian folklore, often described as having the head of a dragon, the body of a horse, and the tail of a lion. It symbolizes peace, prosperity, and good fortune. Versions of the Kỳ Lân appear in Vietnamese, Chinese (Qilin), Japanese (Kirin), Korean (Girin), and Thai (Kilen) cultures, highlighting the deep cultural connections shared across Asia.

Hải chose this name to honor that shared heritage. As part of his efforts to reconnect with his roots, he began volunteering in the Vietnamese community and eventually became the organizer of a 6,000-member Asian Meetup and Discord group. This community centered around 1.5-generation and second-generation Asians, those who either immigrated as kids or were born abroad to immigrant parents. Together, they explored questions of identity, belonging, and the desire to reconnect. These conversations sparked the idea for Kỳ Lân: a brand that celebrates Asian aesthetics but, more importantly, gives voice to the in-between experience many second-generation live daily.

Kỳ Lân is more than just a clothing brand, it’s a tribute to these stories and a movement towards proudly reclaiming culture.

Hải volunteering in his local Vietnamese community

The Origin Story: From Hungary to the U.S. and Back to His Roots

Growing up in Hungary in the 1990s, often as the only Asian kid in school, Hải vividly remembers the bullying, the stares, and the relentless pressure to fit in. Like many second generation Asians, he spent much of his youth trying to blend in, often distancing himself from his Vietnamese roots just to feel accepted.

It wasn’t until years later, after moving to the U.S., that everything shifted. For the first time, Hải saw second-generation Asians unapologetically taking up space, celebrating their identities through art, food, fashion, and film. Vietnamese cafés were opening everywhere, Asian artists topped the charts, and streetwear inspired by Asian heritage became more mainstream. Gradually, pride replaced shame.

He became proud to be Asian, and curiosity toward his culture blossomed.

Hải, his little brother and his mom in Budapest

His parents’ story deeply influenced him, too. They immigrated to Soviet-era Hungary on scholarships and chose entrepreneurship over low-paying engineering jobs after graduation. Their hard work and resourcefulness deeply shaped Hải’s values, even though they initially encouraged him to take a safer path.

That growing sense of cultural pride deepened during a visit to Vietnam, where Hải saw relatives and locals running small storefronts straight from their homes. Every corner was buzzing with hustle. “That’s when it clicked,” he says. “Entrepreneurship is ingrained in our DNA. No wonder I felt this constant pull to build something of my own.” 

From Software Engineer to Fashionpreneur: Finding Purpose

For Hải, the realization that entrepreneurship was in his blood didn’t make the decision to quit his job any easier. Like many children of Asian immigrants, he grew up with a very clear definition of success which included stability, a good education and a respectable job. And he achieved exactly this: a successful career in software engineering, after decades of hard work and sacrifice from his parents, who had moved to Hungary in search of a better future.

For a while, he was unsure whether to commit to building a business or return to the comfort of a tech job. However, the dread he felt preparing for software interviews made it clear that he had to make some kind of business idea work, no matter what.

Like so many second-generation Asians, Hải carried an unspoken responsibility to make his parents’ struggles worth it, to succeed and stay on the path they paved.

Eventually, the pull toward his purpose was stronger than the fear of failure.

In a twist of fate, Hải is following in his parents’ footsteps. After immigrating to a foreign country and getting a degree in Engineering, he decided to leave it all behind and pursue Entrepreneurship.

Hải’s parents threw away their Engineering degree to open their heavy metal t-shirt business back in the ‘90s.

The Birth of Kỳ Lân: A Perfect Fit 

Inspired by his parents’ own clothing business selling heavy metal t-shirts at marketplaces, Hải worried initially that they might disapprove of him following a similar path. Instead, they became his biggest supporters once they saw his dedication.

While it might seem like a waste to throw away his engineering career, Hải’s background turned out to be a great asset in building Kỳ Lân. His time at Amazon Ads taught him how to run effective digital campaigns, his logistics experience at Convoy helped him navigate supply chains, and his coding skills meant he could build his own websites without outsourcing. Even his parents’ experience running a clothing business became unexpectedly useful. 

Looking at it all together, it started to make sense. This wasn’t him starting from scratch, it was him finally using all of his skills in one place.

A Movement Rooted in Identity, Representation, and Pride

Kỳ Lân is more than just activewear, it’s a cultural movement. It celebrates the rich fusion of Asian cultures and modern sportsmanship while giving second-generation Asians a platform to proudly reclaim their identities.

Through Kỳ Lân, Hải is not only creating clothing but also rewriting the story for second-generation Asians around the world – one that embraces heritage, community, and pride.

Kỳ Lân’s mission is to help second generation Asians embrace their heritage through clothing

Connect With Hải Bùi & Kỳ Lân Activewear

To celebrate Kỳ Lân’s pre-sale, Kỳ Lân is offering the Asian Hustle Network community an exclusive 20% off with the code AHN20 – valid for one week only.

Website: Kỳ Lân Activewear

IG: @kylan.athletics

Related Articles

image-png

Stories

Asia’s First Person to Reach Space Was Vietnamese Fighter Pilot Pham Tuan, Who Continues to Inspire a New Generation

In 1980, a Vietnamese fighter pilot from a small rural province made history by becoming the first person from Asia to travel into space.

Long before rockets and research labs, Pham Tuan grew up in the rice fields of Thái Bình, far from the world of astronauts and orbiting stations.

Today, his journey beyond Earth remains a powerful story of courage, discipline, and possibility for young people across Asia.

Image Source: Saigoneer

From Rural Fields to the Edge of Space

Before he ever saw space, Pham Tuan built his career as a fighter pilot in the Vietnamese Air Force. His skill and discipline eventually led to his selection for an international space program, a rare opportunity at the height of global political tension. It was a dramatic shift from flying combat missions to preparing for a journey beyond Earth.

The transition demanded years of intense physical and technical training. He had to master new systems, adapt to life in zero gravity, and prepare for risks no one from his continent had faced before. Each step brought him closer to a milestone that would place his name in history.

Image Source: Saigoneer

Seven Days That Changed Asia’s Story

On July 23, 1980, Pham Tuan launched aboard a Soyuz spacecraft and became the first Asian to reach space. He spent seven days aboard the Salyut 6 space station, conducting scientific research and observing Earth from orbit. During that time, he captured images of Vietnam from above, offering a view of his homeland few had ever seen.

After returning to Earth, he resumed life in Hanoi with his family, carrying memories of a journey that reshaped regional history. He continues to reconnect with former crew mates and remains one of only three people of Vietnamese descent to have traveled beyond Earth’s atmosphere. Decades later, his achievement still stands as a symbol of how far determination can take someone, even from the most humble beginnings.

image-png

Stories

Princeton Engineer Luisa Zhou Left Corporate Life to Build a Million-Dollar Business on Her Own Terms

Luisa Zhou once believed that a Princeton degree and a prestigious engineering title were the ultimate markers of a secure and successful life. However, that sense of safety evaporated the moment her family faced a health crisis and she realized her “perfect” job offered no room for her to actually be there.

She learned the hard way that even a massive salary is a poor substitute for the freedom to prioritize your family during their darkest hours. That realization sparked a fire within her to stop trading her presence for a paycheck and to start building a life where she held the keys.

Image Source: Forbes

Engineering a Great Escape

Luisa did not leave her career on a whim because she understood that true freedom requires a foundation built on more than just hope. She spent two long years working on her consulting business during every stolen lunch break and late night while her colleagues were resting. By applying her logical engineering mind to the world of entrepreneurship, she proved that you can build a bridge to a new life without burning the one you are currently standing on.

This methodical approach allowed her to test her ideas in the real world while the safety of her corporate salary was still intact. She advocates for the slow build because it removes the desperation that often leads new founders to make short-sighted decisions for quick cash. When she finally stepped away from her desk for the last time, she was not taking a leap of faith but rather walking through a door she had already unlocked.

Image Source: Business Insider

Redefining the Million-Dollar Life

By the time Luisa officially left the corporate world, her “side project” was already generating over a million dollars in annual revenue. Now at 36, she has designed a lifestyle where four hours of focused work allows her to sustain a million-dollar business on her own terms. Her daily schedule is no longer a list of demands from a manager but a reflection of the people and passions that she values most in the world.

The most inspiring part of her journey is the fact that her bank account is secondary to the absolute control she now has over her time. Wealth for Luisa is the quiet confidence of knowing she can close her laptop whenever a loved one needs her without seeking anyone’s permission. She has proven to the world that the most valuable thing you can ever own is the right to decide exactly how your day unfolds.

image (1)-png

Stories

From Corporate Rejection to Global Power: The Story of Morris Chang Who Controls 90% of the World’s Advanced Chips

In 1985, Morris Chang reached a professional crossroads after being passed over for the top job at Texas Instruments. At 54 years old, he had a massive resume but felt there was nowhere left to go within the American corporate system. Instead of accepting a quiet retirement, he moved to Taiwan to build a business that addressed a major flaw in how computers were built.

This move was the first step in a journey that eventually placed him in control of the global tech supply chain. By choosing to solve a problem that many other executives ignored, he transformed a career setback into a global revolution. His transition from the United States to Taiwan set the stage for one of the most significant shifts in manufacturing history.

Image Source: Startup Synergy

The Career That Nearly Ended

Back then, if you wanted to design a chip, you had to spend billions to build the factory as well. Chang realized that this massive financial requirement was slowing down progress for everyone in the industry. He envisioned a new model that would allow innovators to focus on their designs while his company handled the heavy lifting of production.

He founded TSMC in 1987 with a disruptive promise that he would manufacture chips for others but never design his own. By refusing to compete with his customers, he gained the trust of global tech giants like Nvidia. This specialized approach allowed these companies to thrive and scale without the burden of owning their own factories.

Image Source: European Chamber of Commerce Taiwan

The Idea Everyone Doubted

Decades of singular focus turned Chang into the most powerful man in tech, with his factories now producing 90% of the world’s advanced semiconductors. This level of market dominance makes TSMC the essential foundation for almost every modern electronic device we use. The sheer scale of his success proves that a single, well-executed idea can reshape the entire global economy.

The importance of his work is highlighted by the fact that if his production stops, the global supply of iPhones, Teslas, and AI systems stops with it. His legacy proves that the future isn’t just built in garages by young people, but by veterans with the grit to see opportunity where others see a dead end. Morris Chang didn’t just build a successful company; he built the infrastructure that the modern world depends on every day.

image (1)

Stories

How Haruka Nishimatsu Defined Modern Leadership by Cutting His Salary to $90,000 a Year to Save Jobs

In the modern corporate landscape, it is common to see executives receive massive bonuses even as their companies face financial turmoil. Haruka Nishimatsu, the former head of Japan Airlines, famously broke this cycle by putting his employees’ security before his own wealth. He recognized that a company is only as strong as the people who keep it running every day.

When the airline faced billions in debt and the threat of bankruptcy, Nishimatsu decided to slash his own salary to just $90,000. This move ensured that he was feeling the same economic pressure as the frontline workers he led. His choice was a profound statement that leadership is a responsibility to others rather than a path to personal enrichment.

Image Source: NBC News

Leading by Example Through Shared Sacrifice

Nishimatsu discarded the traditional perks of his high-ranking position to remain grounded with his workforce. He traded a private limousine for the city bus and waited in line for lunch at the staff cafeteria.

These daily actions removed the social distance that typically separates a CEO from the rest of the office. By working at a regular desk in an open-plan room, he made himself accessible to everyone in the building.

Image Source: The Wall Street Journal

Prioritizing People Over Short-Term Profits

During the 2009 financial crisis, Nishimatsu refused to use mass layoffs as a quick fix for the company’s rising debt. He understood that protecting the livelihoods of his staff was more important than protecting the executive payroll.

This commitment to job security built a deep sense of trust and loyalty throughout the entire organization. His strategy proved that a business can navigate a crisis without ever abandoning its moral compass.

Image Source: The Wall Street Journal

The True Source of Professional Respect

Nishimatsu demonstrated that real authority is earned through character and shared experience rather than a fancy title. He did not need a corner office or a massive paycheck to command the respect of his pilots and flight attendants.

His influence came from the fact that he stood right beside them when the company was struggling. This style of leadership serves as a timeless reminder of what it means to be a true steward of a brand.