Stories

December 19, 2025

SHARE:

Nathan Yun did not start his career thinking he would one day build a consumer brand. His early years were spent on film sets and in editing rooms, learning how stories are shaped and how audiences respond to them. Working as an assistant to Jackie Chan gave him a front-row view of storytelling at its highest level. He watched how a single film could reach millions of people and create a shared emotional moment across cultures.

Yet over time, he noticed something that stayed with him. The inspiration was real, but it faded quickly. Once the credits rolled, people returned to their usual routines. That contrast made him question what lasting influence really looked like. Was it found in big, unforgettable moments, or in the small things people interacted with every day?

Paire grew out of that question, built not around trends or marketing tactics, but around everyday essentials, starting with socks. If stories could move people for a moment, Nathan believed products could shape how they lived every day.

From Film Sets to Daily Habits

Nathan came to understand that while stories stay with people selectively, habits are formed through repetition. Clothing, especially everyday essentials, plays a quiet but constant role in daily life. When something feels uncomfortable or wears out too quickly, people notice it immediately, even if they never say it out loud.

This insight marked a turning point. Nathan no longer wanted to create something people felt for a moment. He wanted to build something they could rely on every day. From the beginning, Paire was shaped around that idea.

Instead of chasing trends, the brand focused on fit, fabric, and longevity. The goal was simple: to make essentials people would reach for again without thinking.

Nathan Yun (right), Founder of Paire

Learning How to Build Before Building His Own

Before launching Paire, Nathan spent five years at furniture startup Brosa, where he learned what it takes to grow a business beyond an idea. As the company expanded from a ten-person team to more than one hundred employees, his role evolved from content creation to leading brand and marketing.

During that time, he saw how forecasting affected inventory, how data guided growth, and how pressure increased as operations scaled. He also witnessed what happened when demand moved faster than systems, and how costly it could be to build those systems too late.

Those experiences shaped how Nathan approached entrepreneurship. He did not want to build Paire on instinct alone. He wanted a clear understanding of supply chains, margins, logistics, and customer behavior before committing to his own brand.

Nathan Yun (far right), Founder of Paire

The Trip That Made the Mission Personal

The purpose behind Paire became clear during a trip to India. Away from polished storefronts and online campaigns, Nathan saw the fashion industry in a very different light. He witnessed environmental damage near production sites and spoke with workers whose livelihoods depended on high-volume manufacturing.

“That experience made it clear something needed to change,” Nathan explains. What stayed with him most was how disconnected these realities were from everyday shopping habits.

Much of the damage he saw came from clothing treated as disposable. When he returned home, Nathan reached out to his longtime friend Rex, a textile expert. Instead of launching a wide range of products, they chose to start small. The focus was on improving a single item and making it last.

Nathan Yun (left), Founder of Paire

Earning Trust Through the Product Itself

Nathan understood that values alone would not earn loyalty. The product had to prove itself in everyday life. The team spent months refining fabric blends, improving breathability, and testing durability through repeated wear and wash cycles.

Pricing a pair of socks at twenty-four dollars came with risk. Most consumers were used to buying socks cheaply and replacing them often. But once people tried Paire, many returned. Nearly seventy percent became repeat customers, not because of marketing, but because the product became part of their routine.

By focusing on quality and longevity, Nathan Yun built a $15M-a-year brand that shows meaningful change does not always arrive loudly. Sometimes, it begins quietly, through the simplest things we rely on every day.

Follow Nathan’s journey:

📍 Website
📍 Instagram | LinkedIn

Related Articles

Image Source: houstoniamag.com/SHANNON O’HARA

Stories

From A Struggling Restaurateur To Successful Netflix Chef

The ability to cook does not, however, automatically translate into the capacity to manage a restaurant. The food industry is a fiercely competitive one.

Fortunately for Vietnamese chef Nikki Tran, he succeeded as an “accidental chef” despite his previous failures in the restaurant industry. But what exactly is the secret to his success? 

Nikki launched his first restaurant in Vietnam but was doomed to flop from the beginning because of its quick decline. It started on a drunken night when he drafted his first business plan. He had put down a deposit on a new location that same night, hired a chef, and opened a new restaurant within a week. 

The only problem was that the chef didn’t show up which caused trouble on the first day it was open. The restaurant also struggled to bring in customers despite the backing of Nikki’s famous actress friend, which resulted in a steady loss of revenue. 

Nikki recognized his missteps and realized he was not as well prepared as he thought. Consequently, he worked to improve and reinvent his culinary skills. It did not end up being a challenge for him; instead, he worked toward opening a second restaurant in Houston, Texas, when he returned to the United States. 

At that time, he got hooked on crawfish and began eating them frequently. He took it to Vietnam and experimented with it using a typical technique of its culture. His family, friends, and the first people in Vietnam are thrilled to try it out, and they’ve called it “Viet-Texan cuisine.”

This innovation, which was his take on the now-classic Viet-Cajun crawfish boil made using Vietnamese river prawns, became the one that accidentally brought and pushed him into the international limelight.

Soon, he was profiled by media outlets such as Vice, NBC’s Travel Voyager, Houston Eater, and Netflix. He did not let his first failure or lack of experience prevent him from pursuing his dreams and developing relationships until he became a Netflix star. He is also a familiar face in David Chang’s Ugly Delicious, Phil Rosenthal’s Somebody Feed Phil, and the critically acclaimed Street Food: Asia.

Today, Nikki operates three locations of his restaurant, known as “Ku Ba Quán.” And even though he is known for breaking the rules of traditional Vietnamese cuisine and blending in international influences whenever he feels it is appropriate, he has the impression that he has always gone his own way.

Image Source: tribune.com.pk

News

Wu Makes Historic Singles Match Grand Slam Win For China In 63 Years

Wu Yibing became the first male tennis player from China in 63 years to win a Grand Slam tennis match with a victory in this year’s US Open beating Nikoloz Basilashvili 6-3 6-4 6-0 in the first round.

The 22-year-old didn’t compete from March 2019 to January 2022 owing to elbow, back, shoulder, and wrist injuries, with elbow surgery being the most significant. But Wu didn’t want to use his injuries as an excuse.

“I don’t really like to talk about those injuries in too (much) detail because every player has injuries,” Wu had told the ATP website, “The mental strength that you have to go through the pain is part of the game,” he added.

Wu’s compatriot Zhang Zhizhen nearly joined him in the second round, but Tim van Rijthoven saved seven match points in the third set to win 3-6 6-7(4) 7-6(9) 6-1 6-4.

But Wu hopes they can both raise China’s flag, “We are both pushing Chinese men’s tennis levels and we’re still young… I think we’re going to get to the Top 100,” 

As of this writing, Wu is ranked 173rd in the world for men’s singles. However, he hopes to move up the ranks when the 2022 U.S.

Image Source: Pesconex Facebook, Latest Chika

News, Stories

Young Siblings’ Pest Control Startup Skyrocketed In Two Months After Their Tiktok Video Went Viral

In just two months, these two siblings launched a pest control business that now serves a wide area around Quezon Province and nearby cities in the Philippines. They are like any other young adult with unfortunate life prospects, but they’ve persevered because they know there must be a better way. 

Pesconex Pest Control Services is owned jointly by its co-founders, Clark Dennies and Clarissa Joyce Demejes. They started their team with their cousin, who has grown to include four more members. 

What began as a training ground provided by their uncle is now a well-recognized business offering services with a quick phone call around Quezon Province and even reached the island of Palawan. 

Their uncle quickly loaned them money to help them start their own business. The effective pest control technique they use is a standardized process and is a convenient way to get rid of pests. They also made sure it is safe and environmentally friendly.

Within the first month, they serviced only a handful of clients, including a few homes, small sari-sari stores, and some bakeries — their parents even drove them to their clients. Nowadays, certain large companies and grocery stores are among the few that hire the team. 

Their success and customer acquisition began when Clarisse posted a TikTok video demonstrating the service they are providing. Many netizens have praised what the two have been doing, and some are so impressed that they would like to utilize their services. 

In just two short months, the siblings have established themselves financially and have also acquired their company car with their first significant earnings successfully.

Instead of focusing on the possibility that the endeavor will be unsuccessful, Clarissa encourages taking the risk. “Manifest that your business will be successful, do your best to succeed.” — she added. 

Image Source lawmagazine.bc.edu

Stories

Asian-American Woman in Law On Finding Her Voice That Lead To Her Success In The Courtroom

When looking at an Asian-American woman, certain implicit biases exist. They are often judged as being too meek, timid, or passive to achieve their goals. They may be held back by such an evaluation, preventing them from realizing their full potential.

It was difficult for Asian-American lawyer Debra Wong Yang to speak up throughout her early career. In the long run, she realized that her inability to stand up for herself did not only hurt her but also her clients.

“Eventually, we all find a voice — my advice is to just make sure the one you ultimately adopt is actually yours,” she advised in her essay published by Law360.

Yang graduated from law school in 1985 when women were still relatively powerless in the legal field. Since she was still working toward the goal of following the path she had chosen, she has faced many challenges along her journey. She has witnessed it all, from the very traditional Chinese upbringing she received to the various sacrifices, frustrations, and challenges she must face on a day-to-day basis in her chosen field.

After years of practicing law and facing challenges in the courtroom, she came to a number of important realizations that helped her become a successful attorney. She remembered when she thought up some strategies that she hoped would assist her in communicating effectively with others. 

Yang also tried to conquer her fear, and her motivation helped her cope with the situation and make further progress. With a lot of the many books she has read on leadership, she knows she has finally found her own approach to developing herself. 

She aspires on detailing how she was preparing for her court session with an outline of her questions and concerns, and other litigants will be able to better manage their time with counsel. She realized she was getting better at defending her clients in court because she was able to keep her attention solely on the issues and evidence in her case.

When she was currently going through a period of learning and challenges, she learned that holding a position of authority does not guarantee respect from subordinates. She came to understand that one of the responsibilities of a leader is to address concerns raised by those who doubt one’s abilities.

In her courtroom sessions, Yang strongly suggests analyzing the situation first and looking for authentic solutions carefully. She strongly believed that the solutions to some problems sometimes are not immediately obvious and have never been tried before, or that it’s extremely straightforward. However, she is challenged to keep turning the issue over and over in her mind until she begins to see it from a new perspective.

Yang also stressed the importance of having mentors to turn to for advice and insight. She was assertive in her belief that one should be guided by the process of sitting down, thinking it through, and acting in a way that is most beneficial to them. She went on to say that if the message comes from within, the receiver will perceive it as more genuine and at ease.

In 2002, She was appointed by President George W. Bush as United States Attorney and became a former judge serving the Los Angeles County Superior Court. The fact that her success can be attributed to her strong leadership and the bravery that she possesses as an individual is a reason why she wields her power. 

Not only does Yang share her own experiences, but she also provides valuable advice that other women can use to advance their careers. She stated, “My wish for each of you is that you will be brave when facing self-doubts, challenges, and obstacles. That you will dig deep, reach out if needed, do the research, make the tough decision and not be afraid of losing.”

The fact that Yang, an Asian American woman-in-law, was able to take control of her power demonstrates that one’s race should not determine the opportunities available to them or the path they choose to take in their professional advancement. However, by maintaining a positive attitude and giving oneself the power to make decisions, one will be able to live up to the standards and goals that have been established to assist in one’s own success.