From Jackie Chan’s Assistant to Building Paire: How Nathan Yun’s Vision for Better Essentials Became a $15M a Year Brand
Stories
December 19, 2025
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Nathan Yun did not start his career thinking he would one day build a consumer brand. His early years were spent on film sets and in editing rooms, learning how stories are shaped and how audiences respond to them. Working as an assistant to Jackie Chan gave him a front-row view of storytelling at its highest level. He watched how a single film could reach millions of people and create a shared emotional moment across cultures.
Yet over time, he noticed something that stayed with him. The inspiration was real, but it faded quickly. Once the credits rolled, people returned to their usual routines. That contrast made him question what lasting influence really looked like. Was it found in big, unforgettable moments, or in the small things people interacted with every day?
Paire grew out of that question, built not around trends or marketing tactics, but around everyday essentials, starting with socks. If stories could move people for a moment, Nathan believed products could shape how they lived every day.
From Film Sets to Daily Habits
Nathan came to understand that while stories stay with people selectively, habits are formed through repetition. Clothing, especially everyday essentials, plays a quiet but constant role in daily life. When something feels uncomfortable or wears out too quickly, people notice it immediately, even if they never say it out loud.
This insight marked a turning point. Nathan no longer wanted to create something people felt for a moment. He wanted to build something they could rely on every day. From the beginning, Paire was shaped around that idea.
Instead of chasing trends, the brand focused on fit, fabric, and longevity. The goal was simple: to make essentials people would reach for again without thinking.
Nathan Yun (right), Founder of Paire
Learning How to Build Before Building His Own
Before launching Paire, Nathan spent five years at furniture startup Brosa, where he learned what it takes to grow a business beyond an idea. As the company expanded from a ten-person team to more than one hundred employees, his role evolved from content creation to leading brand and marketing.
During that time, he saw how forecasting affected inventory, how data guided growth, and how pressure increased as operations scaled. He also witnessed what happened when demand moved faster than systems, and how costly it could be to build those systems too late.
Those experiences shaped how Nathan approached entrepreneurship. He did not want to build Paire on instinct alone. He wanted a clear understanding of supply chains, margins, logistics, and customer behavior before committing to his own brand.
Nathan Yun (far right), Founder of Paire
The Trip That Made the Mission Personal
The purpose behind Paire became clear during a trip to India. Away from polished storefronts and online campaigns, Nathan saw the fashion industry in a very different light. He witnessed environmental damage near production sites and spoke with workers whose livelihoods depended on high-volume manufacturing.
“That experience made it clear something needed to change,” Nathan explains. What stayed with him most was how disconnected these realities were from everyday shopping habits.
Much of the damage he saw came from clothing treated as disposable. When he returned home, Nathan reached out to his longtime friend Rex, a textile expert. Instead of launching a wide range of products, they chose to start small. The focus was on improving a single item and making it last.
Nathan Yun (left), Founder of Paire
Earning Trust Through the Product Itself
Nathan understood that values alone would not earn loyalty. The product had to prove itself in everyday life. The team spent months refining fabric blends, improving breathability, and testing durability through repeated wear and wash cycles.
Pricing a pair of socks at twenty-four dollars came with risk. Most consumers were used to buying socks cheaply and replacing them often. But once people tried Paire, many returned. Nearly seventy percent became repeat customers, not because of marketing, but because the product became part of their routine.
By focusing on quality and longevity, Nathan Yun built a $15M-a-year brand that shows meaningful change does not always arrive loudly. Sometimes, it begins quietly, through the simplest things we rely on every day.
In order to produce environmentally friendly household goods such as tissues and wipes, Singaporeans Angela Sim and Lynn Yeo, the founders of Cloversoft, invested in bamboo trees as the material of choice.
Bamboos were discovered to be the fastest-growing plants in the study, so they decided to cultivate them. Furthermore, unbleached bamboo does not contain any chemicals, which contributes to its sustainability.
Angela and Lynn founded Cloversoft in September 2014, and both are passionate about producing safe and environmentally friendly consumer goods. They became close friends while working at a bank for several years before launching their business. Lynn’s lifelong passion is recycling and green projects, whereas Angela strongly cares for animals.
According to Angela, a documentary on a polar bear in the Arctic brought her to tears on an aircraft back to Singapore from a business trip abroad. Because of this, she became fond of the cute critter that would eventually become Cloversoft’s mascot.
Cloversoft only uses superior, cruelty-free, vegan, and eco-friendly raw ingredients. No artificial scents, colors, alcohol, chlorine, or other chemicals that might harm the consumer were included.
Other brands may not adopt bamboo because of its higher cost, despite its environmental benefits. Angela and Lyn, however, keep prices low so people and companies may afford to go green. The duo plans to expand its operations in the United States, including Vietnam and Indonesia.
Coversoft’s long-term objective is to build the most successful fast-moving consumer goods (FMCG) company in Singapore, with offices around the world, centered on the core values of providing products that are affordable, environmentally friendly, and derived from plants.
Lack of business experience made learning tough at first. There was no demand for their eco-friendly goods, and other corporations repeatedly turned them down. Angela admitted, “This was one of the darkest moments in our entrepreneurship journey”.
Fortunately, consumers now publicly acknowledge their items and frequently purchase their green products Word-of-mouth and consumer feedback helped them quickly spread the word, and their sales grew 1,500% in one year.
They’ve also donated a portion of their revenues to Polar Bears International in Canada to help protect the polar bear population.
Cloversoft’s first year of business saw strong sales and rising client bases in Asia Pacific countries. The firm aims to become the largest FMCG company headquartered in Singapore, with branches throughout the world, by delivering safe, environmentally friendly, and fairly priced plant-based products.
Combining sweet cream with the sharp zing of coriander, this gelato flavor apparently converted over 80% of coriander haters who tried it, as per Eat Book Singapore.
Bryan Liew launched his dessert cafe LoFi Bar at the height of the pandemic, with no prior F&B experience except being a Foodpanda rider.
According to Vulcan Post, Bryan’s purpose behind launching his cafe was simple: to fulfill Singaporeans ‘ habit of “eating and hunting for food ” during the COVID-19 pandemic.
The 27-year-old earned a Malaysian and UK digital marketing degree and started as a Retail Marketer in 2017 before becoming a Senior Operations Manager. He quit his job on the first day of Singapore’s ‘circuit breaker’ lockdown.
Bryan used his digital marketing skills and did thorough consumer research to attract more consumers during the lockdown. When his restaurant opened, he surveyed every customer for feedback.
He innovated his menu with unique food like coriander ice cream which is currently their best seller, and the sweet, spicy, and savory Mala chicken waffles.
As a former Foodpanda rider, he understands the challenges riders face and makes food collecting easier, especially those with beverages, which are well-packed to minimize spillage.
Make sure to visit LoFi Bar when you travel to Singapore!
Founded in 2016, Ethan and Dylan sell what first started as Ethan’s Legenade at Summer Concerts, Sports Tournaments, Taste of Elk Grove, and various fundraisers. The brothers also get invited to private events to be speakers so they can share their moving stories.
They speak to youth groups to inspire young kids and were invited on TV in local morning shows Good Day Sacramento, and Fox40 News. On top of that, they manage to keep up with the Honors Program in school, and extracurricular activities.
Good Day Sacramento, a local morning show, in July 2019
There are currently 6 locations Legenade Children’s Fund sends to in the Philippines – Marikina, Cebu, Cotabato, Antique, Anao and Mexico in Pampanga. With the help of the catholic convent, Daughters of Divine Zeal, where Dylan and Ethan’s great aunt is a nun there.
They also have volunteers and coordinators the brothers meet through family and friends who still live in the Philippines. For them, it’s very important to have proper connections there to keep these programs going. The program sends help twice per year before the school season starts and during the Christmas season.
Back to School Program in Antique, Philippines 2021
Ethan and Dylan shared with Asian Hustle Network their journey as early founders, advice to their peers and future generations, and their hopes to find a mentor to help them grow toward their goals.
13-year-old Ethan runs with their school Cross Country and Track Team, while 16-year-old Dylan is in the Cyber Patriots, a cybersecurity club in school where they compete with other schools nationwide.
Since their launch, the brothers have been in at least 5-7 big events every year — with Elk Grove Giant Pumpkin Festival as the biggest, which attracts more than 60,000 people every year.
The Young and Simple Legendaries
Ethan: Hi, my name is Ethan Black. I’m the CEO of Legenade Children’s Fund. I’m 13 years old, going into 8th grade. I like running, like Cross Country and Track. I like to hang out with friends, and also be on the computer playing games.
Dylan: My name is Dylan Black (16 years old) and I’m a junior at Franklin High School. My interests lie in finance, business, and engineering.
Dylan (right) and Ethan (right) With Elk Grove City Councilmember, Stephanie Nguyen
Dylan and Ethan at Taste of Elk Grove in 2017
How It All Started
Ethan: Legenade started with a business called Ethan’s Legenade that I started when I was about 7 years old. It means “Legendary Lemonade”. I met another local nonprofit through my mom, and I decided I wanted to help them so I made Ethan’s Legenade and sold lemonade. I gave 50% of the profit that came from Ethan’s Legenade to the local nonprofit. After doing that for about 3-4 years, my grandma helped us turn it into a nonprofit which is known today as Legenade Children’s Fund.
Dylan: My brother wanted to help a charity owned by a friend of ours. To help that charity, he decided to open a lemonade stand and donate 50% of the profits. We attended small events and sold lemonade there, and that’s how we made our initial profits and we expanded from there into other sorts of events.
Ethan’s very first event – Summer Concert in Elk Grove May 2016
Chicks in Crisis is the charity that Ethan wanted to help in the beginning. So he sold lemonade and donated half his earnings to them. He still supports them to this day.
Legenade’s Big Vision, Mission, and Goal
Ethan: Our motto is “Helping Kids Become Legendary”, which basically means helping them so they can be the best they can be. We mainly focus on children’s education through 5 different programs. Our goal is to help kids and communities all around the world.
5 Legenade’s Programs are: Back to School Program, Future Legends Scholarship, Color the World Project, STEAM Programs, and Community Outreach
Dylan: I would like our nonprofit to have a well-established local and international presence to help kids with the education of all forms. That’s my goal, that’s my vision, that’s my mission.
Achievements and Learnings
Ethan: A few years back in 2019, we got Rookie Business of the Year from the Elk Grove Chamber of Commerce for being the best new business. I guess another achievement is actually turning into a nonprofit, coming from Ethan’s Legenade to becoming an official nonprofit. I’ve learned more about how to run a business. I was probably naive about how to run one when I was first starting out when I was 7. I’m more careful about making decisions. I’ve learned how kids live in other countries.
Receiving the “Rookie Business of the Year 2019” award presented by the Elk Grove Chamber of Commerce. Dylan and Ethan are the youngest entrepreneurs in their city.
Whenever I heard stories about the Philippines, it was always worse than the life that we have here, so we shouldn’t take stuff for granted. You’d think that stories like that are exaggerated, but from the photos I’ve seen, it’s not. Their conditions are not ideal. So for example, we ship out toy cars, the ones you pull back to wind up and let go. Then we realized that they can’t play with them because they don’t even have concrete. Their houses are built on dirt. We learned to pay more attention to their living conditions and what they need so we can send them the proper help.
Dylan: Our biggest achievement would probably be becoming an official nonprofit because it allows us to coordinate and organize resources to give to our donation recipients. Another one of our biggest achievements is the number of people we have helped. We’ve helped several thousands of people in some way, shape, or form. I’ve learned that I really like business and finance, and most likely do that in the future as a career. I’ve also learned that people can accomplish a lot and all they need is a little push from an outside force, maybe in the form of a donation.
Legenade’s Current Project
Ethan: Right now, school is about to start so we’re focused on the Back to School Program. We provide backpacks and school supplies to about 1000 students in multiple locations in the Philippines. We have Future Legends Scholarship where we sponsor gifted students and pay for their tuition fees so they can stay in school. A lot of them leave school so they can work to help their families. We help them finish high school at least. Closer to the holidays, we do community outreach locally here in Elk Grove, and Christmas Programs in the Philippines, and send toys and food to the kids and their families.
Community Outreach Food Program – Anao and Mexico, Pampanga, Philippines.
Dylan: My current project is expanding our sphere of influence to reach more people with advertising and campaigns. Also to get our Legenade bottled at a bottling facility in high numbers so we can get them in vending machines and stores. Relying on donations from people means that the people we are helping are at the mercy of your kindness. When you sell a product, we can more reliably help people. We are grateful to our donors, but it’s better to be self-sufficient so our programs can be consistently well funded.
The Founders’ Hope For Legenade 10 Years From Now
Ethan: I’d like to see Legenade 10 years from now being one of the biggest nonprofits in America, maybe in the Top 10 charities. We also want to help in more places internationally and nationally so instead of just here in Elk Grove, CA, maybe we can find people to help in all 50 states. Also internationally, instead of just in the Philippines, we can help somewhere else in Asia, Africa, or Southern America. We also want to visit our programs in the Philippines and meet the kids we’re helping. We can’t afford that right now so they just send us pictures and videos.
Dylan: I hope that in 10 years, Legenade will have helped many people go to school and get credentials from high school, and even college. Also, be able to help more areas and not just have focused efforts in a couple of cities, but in many places. Education is important because it helps you make good decisions and helps you help other people and it lifts everybody up. I can’t help people if I don’t have an education.
Advice To Young Generation
Ethan: I don’t want to sound generic. Do not wait, or like, don’t procrastinate. If you have an idea and you know it’s good, then go for it. Even if it turns out to be bad, then you can classify that as a learning experience.
Dylan: Your plans don’t have to be big and grandiose. You can start off small and can go from there. Don’t overwhelm yourself by trying to reach huge goals, just spread it up into several smaller goals. And don’t let anything stress you out. Avoid things that stress you out.
Raising money during the pandemic. May 2021
Seeking Entrepreneurs and Mentorship
Dylan: Our goal is to get Legenade bottled. I’m hoping to reach out to other entrepreneurs who have gone through the process, and are willing to share what they’ve learned with us.
Ethan: We’re trying to get into mass producing our Legenade, but we have very little experience in doing so. We’re trying to collect as many contacts who can help us make it happen. Of course, we always need donations to keep our programs going. Please consider sharing your blessings. Any amount will help a lot.
After dropping out of school, Mehak Vohra spent the next two years working her way up the corporate ladder before establishing SkillBank, where she can now assist people land jobs at marketing agencies across the United States.
Vohra was an experienced ghostwriter and copywriter from an agency, which inspired her to establish her marketing.
When the 21-year-old growth hacker attempted to launch Skilbank, it was initially conceived as a growth marketing training program geared toward newly established technology businesses. She first started the organization during the pandemic in 2019 and aspired to train a workforce that could soon fill entry-level positions in marketing.
She has also established relationships with her business partners, who are her primary motivation in maintaining a healthy balance within the company and developing productive plans.
Even though the pandemic has made people jobless, Vohra had the chance to build up the organization to help service workers upskill and gain employment. Skillbank was able to raise $1.5 million thanks to the support of investors like Jason Calacanis, Hawke Media Ventures, Soma Capital, Hustle Fund Champion Hill Labs, Transcend Network, John Kobs, Nelson Wang, Saunder Schroeder, Zack Bloom, and TikTok’s own Josh Richards and Griffin Johnson.
Investors have teamed up with Skillbank partly because they want to contribute to the funding of technologically savvy marketers. They believed that despite marketers’ best efforts, they are not educated in the field and often lack a solid foundation. They also liked that SkillBank was making their training easily accessible and thought the standard education model could use some improvements. “Mehak is a rockstar, and we believe she is the person to get this to success,” said Erik Huberman, CEO of Hawke Media, in praise of Vohra’s decision to Skillbank.
Skillbank just closed a funding round that helped numerous marketers make a career change and, as a result, increase their remuneration. Vohra also has designs for growing SkillBank’s business. At this time, a subscription to SkillBank’s courses starts at $4999, or $7199 if paid in installments. The SkillBank team may be small at the moment, but they have big plans to take on industry leaders like Masterclass and General Assembly.
Nothing can prevent anyone from becoming successful; even a student who quit school and later decided she wanted to devote her life to assisting others in achieving their goals can turn her dreams into a reality.
