Awaken* newsletter

August 1, 2024

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If you have followed the news in any capacity over the last few years, you have undoubtedly heard about LLMs, and the companies building these models. Though the consumer-facing models from companies such as Open AI have captured the hearts and minds of the public, enterprises have different concerns–things such as data privacy, and model reliability.

Enter Cohere, a company developing LLMs to address these issues. Started in 2019, Cohere partners with companies such as McKinsey, Oracle, and all the hyperscalers, and boasts a valuation of $5.5 billion. I sat down with one of the co-founders, Ivan Zhang, to talk about his journey.

TLDR; Key Takeaways

If you only have a few minutes, here are a few golden nuggets from my conversation with Ivan:

  • Sales should be customer-centric. This seems obvious, but have you ever started a sales conversation by talking about your product? Instead, try starting the conversation by asking your customer about their pain points, and then addressing them.
  • Data will be a bottleneck for AI development. Not in the sense that we will run out of internet to train on, but rather that there are types of data which we don’t have a lot of published datasets for. 
  • Your startup doesn’t have to be in the Bay to succeed. Cohere is headquartered in Toronto. This works for them because VCs are more open to remote work after the pandemic and Toronto has a lot of budding technical talent.
  • A key signal to look for when hiring is mastery in any domain. Learning how to master something is fairly transferable. Masters in one domain can likely become masters in another.
  • Being the lone Asian in a leadership room takes some time to adjust to. Getting more reps in has helped Ivan get used to his position.

Tell me about your upbringing, what pushed you to become a hacker?

I was born in Shenzhen, China, and moved to Toronto when I was eight. As a kid, I was always on the computer, even in China, playing the most random arcade games. I don’t want to paint Asians with a broad stroke, but if you’re a male Asian person who has been to high school in the past decade, more likely than not, you’ve played a ton of video games. I did that a lot, and I feel like it built a digital tolerance and stamina for sitting in front of a screen for long hours. Gaming was a big part of why I’m so drawn to building things, working really hard, and doing crazy hours in front of a screen. 

When I got to university, I discovered the hackathon community. Every weekend, we would just meet up at random Ontario universities and sometimes U.S. universities. We would build for the whole weekend. Gaming addiction primed me to get really good at software engineering. I spent my entire first year going to hackathons, building stuff on the side. I had this realization that I could be spending 18 hours playing League of Legends, or I could use the same energy to build stuff, which is also very fun and not as frustrating as a solo queue. It felt like a natural progression.

How has your role within Cohere changed as the company has grown?

When you’re in a startup, your role tends to evolve a lot. That’s been especially true for my time at Cohere. When we started, I was hands-on coding every day, building some of our early systems and pipelines. Eventually, the company grew, and we hired people. Some of our founders had to step up and do some people management.

Eventually, we hired people managers as well, so I have to do less of that. Nowadays, I’m much more settled. I’d say I spend probably 50% of my time still doing technical stuff like machine learning and data processing. For the other 50%, I spend time with customers, either building new relationships, fostering existing ones, or really bringing in business. I think that’s a big part of a founder’s job, like founder-led sales.

How was the transition to doing sales? Did that come naturally to you?

As someone who spent most of my time as the most backend of backend developers, it was definitely uncomfortable at first. When you think about sales, you might think of a business guy with a suit trying to convince someone to give you money for stuff. But when I started doing it more and more, it ended up being about genuinely trying to learn more about your customers, asking them good questions, and figuring out what issues they have. It’s honestly the most important thing you could do. Why are you building anything if you don’t know what your customers want? 

Sales has been super fun because it informs my technical work. I’m starting to see patterns across these conversations, which help inform what we should focus on. Another aspect is that as a founder, when you’re doing sales, you’re meeting executives and other founders as well–so you’re building good professional relationships. For anyone who’s new to it, you should expect some discomfort. But, like anything, you just learn to do it.

Why did you guys decide to focus on enterprise?

The enterprise market is often seen as boring, but actually, most of the world’s efficiency will come from automating a lot of these back-end use cases that don’t necessarily need human potential. A lot of these tasks we’re automating don’t need a well-educated human being sitting at a computer for eight hours a day. We’re much more interested in unlocking that human time for something else. Enterprise is where a lot of this kind of work is done. For example, Oracle is one of our customers, and they’ve deployed our models into their NetSuite features. So, a ton of HR and ERP use cases are now powered by our models. Our mission is scaling intelligence to serve humanity, and what better way to do it than to target the people doing this kind of back-end work at scale? 

We also liked the idea of not having to suck up all of our customers’ data to train these models. In enterprise, we actually ship our models on-prem and we air gap them, so we don’t see any of our customers’ data. In those kinds of scenarios, we have to build our models slightly differently. We have to teach our models to use the enterprise’s internal knowledge bases, use the information returned from these knowledge bases, and then write an answer and cite it. This is all RAG (retrieval augmented generation), which is what we’re focused on because we deploy these models in this air-gapped environment where we can’t continuously suck up people’s usage data. We still have an API and a demo, but the majority of our deployments are on-premise.

What are some areas of AI, whether infrastructure or application, that you think more people should be building in?

I think there will be a bottleneck in terms of training data, but not in the way it’s currently been communicated to the public. Some people paint a picture that we’ll run out of the internet to scrape. I think that’s a naive understanding of how these models work and how to train them. In terms of capturing digital signals—thoughts, demonstrations, audio, video, images, sensory data—there’s going to be a big bottleneck in capturing data from the world that’s not already represented on the internet. The internet does a good job of capturing data and it grows exponentially every year, but there’s information about the world that we experience on a daily basis.

Do you mean information that isn’t easily digitally representable, such as smell?

Yeah, so smell for example–we’d have to build this hypersensitive chemical detector. So if we want autonomous interactive robots in the real world that can smell, there is an information problem we have to solve for the robots, right? They don’t have a nose; we don’t have a great digital nose for them. And I’m sure there’s other stuff.

Why have you decided to keep Cohere headquartered in Toronto instead of the Bay Area?

The three of us co-founders just really like living in Toronto. We grew up here, we have roots here. We also realized that it is actually a pretty great city for A.I. At some point in time, most of the people leading A.I. in the Valley came from Toronto. They came from Jeff Hinton’s lab at the University of Toronto. So there’s a ton of great early talent here. And I think because of how the VC attitude has shifted since the pandemic, investors are investing everywhere. They aren’t restricting investments to the Valley. Remote work is a thing now. And so luckily for us, we’ve been able to raise successfully. We’ve been able to build good models. 

I’ve heard that you don’t pursue brand-name resumes when hiring. What are some signals that you look at instead of pedigree that indicate someone could be a great hire?

I’ve thought about this a lot. I try to think about my own trajectory and places that have rejected me and what signals they didn’t see. What it comes down to is that I look for folks who are extremely skilled at something. Once you’re skilled at something, you can take that anywhere else. Sometimes we want to hire more experienced folks, for sure. But especially in a field like ours where disciplines such as pre-training haven’t been around long enough for anyone to have much experience, you want high-energy, high-autonomy individuals who are excited to learn, experiment, and fail fast.

I try to ask a few questions that probe at stuff related to this. Like, “What’s the coolest thing you’ve worked on?” Then I get to see if they’re going into a lot of detail and are really excited about this random thing. “What’s the hardest you’ve worked on anything?” I want to see if they can go the equivalent of 16 hours a day, seven days a week when they’ve actually gone to bat for something. And then obviously, experience in the field is definitely a big plus, but honestly, the best hires we’ve made have just been high-energy, hardworking, genuinely curious people who are also skilled at software engineering.

How has being Asian impacted your founder’s journey?

I’m not ignorant of it. I definitely know it’s a thing. For example, on my board, I’m the only Asian guy on it. But I’ve been fortunate in that, growing up in Toronto and starting this company in Toronto, it’s not that weird to be an Asian guy in tech. So on the technical front, I don’t see it as a hindrance whatsoever. But it’s definitely been a factor for my own comfort in leadership situations–being the only person that looks like me in certain situations. But honestly, once I got the reps in, being in those situations, it was totally fine. And I think there are a few things that, depending on how you were raised, could affect you in doing business at the leadership level here. But generally, once you get the reps in, it doesn’t even matter.

Is there anything you’d like to shout out?

I’d like to shoutout my wife, she’s a big inspiration for me. Shoutouts to my mom, my dad, my sister. I think my parents taught me what it means to work really hard. I think this is true for many of us immigrants, watching our parents and grandparents work the most menial labor jobs just so we can be fed and go to school. It’s super inspiring. It makes me think: Why am I not working harder? Why am I not thinking about how I can level up and help them retire? My family has been a big inspiration to me. Lastly, shoutouts to Cohere and my co-founders. It’s been super fun, and I’m privileged to be working on this tech. I think it’s genuinely the most interesting thing I could be doing right now.

If you are high-energy, hardworking, and highly curious about AI, please consider applying to work with Ivan at Cohere! You can check out available positions at this link.

Thank you for joining us, Ivan!

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News

Do Western Holidays Have a Place in Asian Cultures? A Debate on Globalization and Cultural Identity

In San Fernando, the Philippines, thousands of locals and foreigners flock to the streets to celebrate Christmas. The town, adorned with giant and intricate star lanterns, symbolizes hope and the victory of light over darkness. 

Star Lanterns in San Fernando, the Philippines (Image Source: Dico Calingal)

But how did a holiday rooted in Western tradition become celebrated in an Asian country, and what about the reverse? This raises an intriguing question about hybrid holidays and their influence on a nation’s cultural identity, particularly in Asian countries. Truth be told, nothing is perplexing about an Asian country celebrating a Western holiday and vice versa—who doesn’t want more holidays to celebrate? However, hybrid holidays allow for the exploration of whether these celebrations diversify the identity of Asian countries or act as a catalyst for eroding their traditions and heritage.

As one of the largest diaspora populations on Earth, the Filipino diasporic communities provide a valuable lens through which to examine the rise of hybrid holidays and their impact on national cultural identity. According to Dr. Anthony C. Ocampo’s interview with NBC, the Philippines underwent a dramatic transformation during its three-and-a-half-century Spanish colonial period. Similar to the Philippines, many Asian nations also endured decades of colonization, imperialism, and the imposition of Orientalist ideologies. For example, countries like Vietnam have adopted numerous terms from Latin, such as Noel, festival, flan, and vin (the Vietnamese term for wine, rượu vang, is pronounced vin). Scholars widely acknowledge that colonizers employed various tools—religion, education, and language—to assert control. Thus, it’s debatable whether exposure to foreign holidays and customs serves as another subtle form of maintaining dominance.

Yet, both nations, like many other Asian countries, have become uniquely distinct. More interestingly, many countries under foreign rule experienced a period of hesitation in adapting to these foreign changes. Only in the modern era did we see these holidays being adopted. Globalization and social media have accelerated cultural exposure and sparked a desire to assimilate among individuals. As a result, we see holidays becoming more homogeneous and embraced regardless of ethnicity. For instance, Vietnam celebrates both New Year and Lunar New Year with fireworks and live events aimed at captivating both international and local audiences. In contrast, states like California in the U.S. not only celebrate the Lunar New Year but declare it a state holiday to promote diversity and honor the traditions of its Asian community.

People celebrating Lunar New Year at Santa Monica, California (Image Source: Santa Monica)

For many, globalization represents homogeneity and modernization, but the challenge of rapid development lies in balancing it with cultural identity. On this precipice, an argument emerges that cultural hybridity is unattainable without conflict. While the topic of immigration might seem like a digression from the discussion of hybrid holidays, it provides insight into why such holidays may disadvantage Asian communities. The upcoming article on The Broken Dream delves deeper into the harsh realities faced by Asian immigrants, addressing the barriers to cultural assimilation. Upon arriving in a new country, many immigrants face language barriers that hinder their ability to engage in daily life. Additionally, being in a foreign land creates a disconnect from cultural practices once shared back home. This amalgamation has contributed to the erosion of cultural identity within the Asian diasporic community and, ultimately, a lack of representation and recognition of Asian holidays in Western nations. Thus, despite both Western and Asian countries experiencing globalization, the lack of representation and centuries of influence have made Asian communities more likely to accept Western holidays rather than maintain their own.

Understanding the significance of hybrid holidays on a nation’s cultural identity requires accepting that not all nations are the same. Globalization offers vast development, but it also poses the risk of diluting cultural identity, particularly for Asian communities across the globe. However, the growth opportunities outweigh the risks, as seen in the increasing recognition of holidays like Diwali and the growing acknowledgment of the Lunar New Year by international brands seeking to connect with consumers. Hybrid holidays provide an intriguing perspective on how Asian cultural identities have evolved, influenced, and grown. Through globalization, the world has come to recognize and appreciate the profound impact of the Asian community. This opportunity to celebrate and embrace holidays from diverse backgrounds has enriched Asian cultures, making them more accessible to people from different parts of the world. 

The implications of this insight are vast. As members of the Asian community, we must understand that representation matters. The holidays we celebrate reflect our individual and collective identity, showing that we are adaptable to change while remaining true to our roots. This adaptability is one of the reasons why the cultural identity of Asian countries is so idiosyncratic. Now, the only question for us as readers is how we can represent our identity in a way that makes us proud while staying true to our heritage.

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News

Asia’s Negative Mindset & Crab Mentality

Japan has an old proverb: “The nail that sticks up gets hammered down.” 

While in China, there is a saying, “The higher the tree, the stronger the wind.”

In a critical lens, both idioms illustrate harmony and unity – a vital essence of Asian culture and heritage. Nevertheless, the proverbs also shed light on a contrasting school of thought: conformity and crab mentality. 

Crab mentality refers to the situation one can explore by placing a crab or a collective of crabs in a bucket. A lone crab can inevitably crawl out of the bucket, however, a peculiar scenario would arise if one situates a group of crabs in a bucket. As a crab tries to crawl out, the other crabs will pull it back down. If it tries again, the others will rip its claws off to ensure it can never do so again. Ultimately, no crabs can go anywhere besides the stew pot you are brewing. 

Crab in a bucket scenario (Image source: Microsoft Designer)

Crab in a bucket scenario (Image source: Microsoft Designer)

It is naivety to assume human beings are a unified collective group. History, wars, and jealous conflicts are testaments to human being’s selfishness. Hence, it is arguable that we are inclined to place ourselves above others, even if it means at the expense of our peers. Despite being a precarious thought, this insight opens new dimensions to understanding crab mentality in the human context. 

“Remember your cousin Timmy in China? He has 15 years of experience. He’s nine!” 

Steven He’s dad (played by Steven He) exclaimed.

Terms like “Asian-level difficulty,” “Tiger Moms,” and “Asian parents” have become widely recognized through memes, movies, and other mainstream media, serving as a lens for global audiences to understand and appreciate aspects of Asian culture. Yet, one community still paints a negative view of the Asian community, even discriminating against its individuals – and the answer is ironically the Asian community itself.

The purpose of this work is not to discriminate or criticize any peculiar group but to foster intellectual discourse and encourage reflection on societal dynamics and individual perspectives. The chosen quote embodies this intention, capturing four intertwined facets.

Understanding the concept of face is crucial when discussing Asian culture and heritage. Face serves as a societal construct that governs social interactions and determines one’s standing within a social hierarchy. It is a dynamic measure that can be given, earned, taken away, or lost, often extending beyond the individual to include family and friends. For those unfamiliar with this concept, here’s a simplified explanation:

  • A wife who earns a promotion gains face for herself in front of her boss, while also bringing face to her husband and parents through her achievement. 
  • Conversely, a student who performs poorly on an exam loses face among peers, and their parents, in turn, lose face within their social and familial circles.

Despite being debatable, visualizing face as a form of currency provides an interesting lens through which to examine crab mentality in Asian communities. Much like any valuable asset, currency must be earned, safeguarded, and strategically utilized. Losses, even those meant for long-term gains, are approached with caution and calculation. Consequently, individuals strive to enhance their reputation while using criticism to diminish the face of others.

The concept of face is deeply tied to education and parenting, playing a role in fostering crab mentality. Asian children are often raised to prioritize self-achievement above personal aspirations, adhering to predetermined paths for the “greater good” of the family. This emphasis on collective reputation often comes at the cost of individual dreams, reinforcing a mindset where personal success is weighed against familial expectations.

Parenting can affect mindsets, a reflection on Tiger Moms (Image source: Mims On The Move)

Parenting can affect mindsets, a reflection on Tiger Moms (Image source: Mims On The Move)

Indeed this is a generalized claim that leaves certain minorities for speculation, but the interplay between face and sacrifice is crucial in understanding the environment Asian children grow up. Literary works like Truyện Kiều (Tales of Kieu), a renowned Vietnamese poem, highlight traditional ideals through terms like cầm-kỳ-thi-họa—the four virtues defining a successful woman. Similarly, the stereotype of Asian children being expected to become doctors or lawyers has become a familiar cultural reference in contemporary discourse.

No parents want their children to grow up as bad people. Hence, it would be injudicious to blame parents and the system for a negative societal mentality. Yet, there are certain repercussions to sacrificing a child’s dream in return for a destined path to greatness. This leads to the third facet of crab mentality in Asian communities: A ramification for every child following the same success path means comparison and competition. 

Let’s revisit Steven He’s joke: Timmy is used as a benchmark for comparison. The only way for Steven to save face is by climbing the same ladder and offering Timmy a similar spiteful insult. This vicious cycle of comparison fuels crab mentality within families, peers, and the broader community. True to reality, Asian students often spend countless hours in extra classes and clubs to meet rigorous expectations. Tiger moms push their children to excel in every class as if their lives depend on it. There is no middle ground—you’re either a winner or a failure.

This brings us to the final facet: the absence of praise and apologies. Ironically, according to BBC and Vocal Media, Asia is home to some of the politest people in the world, with countries like Japan and Thailand leading the way. Despite this, hierarchy plays a pivotal role in relationship dynamics. To save face, many Asian parents rarely offer praise to their children. Astonishingly, when it comes to apologies, parents often go to great lengths to defend their actions rather than acknowledge their mistakes. 

A similar response can be seen in Asian workplaces, where higher-ups are more inclined to criticize and are far out of reach from their team members. Individuals will praise their peers and colleagues in hopes of receiving similar treatment instead of actual commemoration. Workers often segregate themselves into teams of interest to promote one another instead of collaborating as a group. These groups create outcasts who, despite their talents, are looked down upon and have their accomplishments taken or snuffed out by negative criticisms. This reluctance to give praise and apologize reinforces a mindset of self-achievement above all else. At first glance, mentality such as these are not wrong, but they leave cracks for detrimental thoughts of arrogance and selfishness – ultimately sustaining the crab mentality.

While this article explores the crab mentality within the Asian community, it is important to recognize that this negative mindset is not exclusive to any one group—it exists everywhere. The concepts of face, self-achievement, competitiveness, community, and sacrifice are what make Asian heritage unique and beautiful. This work argues that these cultural elements are not the root cause of the crab mentality, but rather, insights into why such a mindset may emerge. 

Avenue of Stars, Hong Kong

News

The Rise of Asian Representation in Food Shows: A Lunar New Year Celebration

Credits: Patricia Ratulangi Vice President, Global Communications Nielsen

In recent years, food shows featuring Asian chefs and cuisines have seen a surge in popularity, capturing the attention of diverse audiences around the globe. This trend highlights the growing appetite for cultural representation and inclusivity in entertainment. As we celebrate Lunar New Year—a holiday deeply rooted in food traditions—it’s the perfect time to reflect on how Asian representation in food media resonates with viewers and drives mass viewership.

Food shows featuring Asian chefs and cuisines highlight cultural diversity, resonating with audiences and driving viewership, especially during Lunar New Year celebrations.
Food shows featuring Asian chefs and cuisines highlight cultural diversity, resonating with audiences and driving viewership, especially during Lunar New Year celebrations.

Food shows stand out as a medium where culture, tradition, and storytelling intersect seamlessly. Programs like Top Chef, which has featured contestants such as Melissa King and Hung Huynh, and The Great American Recipe, where home cooks celebrate diverse culinary heritages, showcase the rich variety of Asian cuisines and the personal narratives behind them. These stories invite viewers to connect with the cultural roots and contemporary adaptations of dishes they may have never experienced before.

2024 Viewing MinutesAsianTotal U.S.
Top Chef‎‎  ‎ 458.0 million5.7 billion
The Great American Recipe‎ ‎ ‎ 9.8 million84.5 million
Chrissy & Dave Dine Out‎‎  ‎ 9.2 million61.4 million
Dinner Time Live with David Chang‎ ‎ ‎ 67.4 million430.1 million
Source: Nielsen audience measurement: Jan 1 – Nov 30, 2024

Lunar New Year exemplifies the central role food plays in cultural celebration. From dumplings symbolizing wealth to fish representing prosperity, the holiday is a sensory feast steeped in meaning. By spotlighting Asian chefs and their innovative approaches to dishes that represent their heritage, food shows bridge the gap between cultural nuance and modern audiences. 

A Tết (Vietnamese Lunar New Year) tray filled with traditional Vietnamese dishes for Lunar New Year, symbolizing happiness and peace.
A Tết (Vietnamese Lunar New Year) tray filled with traditional Vietnamese dishes for Lunar New Year, symbolizing happiness and peace.

The success of Asian-centered food programming aligns with broader audience preferences for authenticity. Nielsen data reveals that 63% of viewers are more likely to support brands and content creators that authentically represent diverse communities. For mass audiences, this means a greater willingness to engage with shows that go beyond superficial portrayals and offer genuine insights into Asian culinary arts.

The viewership data highlights the significant appeal of food shows among both Asian audiences and the broader U.S. audience, underscroring the growing đemand for authentic, inclusive food shows that celebrate diverse cultures.

Nielsen Chart A
Nielsen Chart B

As Lunar New Year festivities fill homes with the aroma of traditional dishes, the increasing visibility of Asian representation in food shows reminds us of the universal power of food to connect people across cultures—one dish, one story at a time.

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Stories

Michele Wong McSween Brings Chinese Culture to Life Through Gordon & Li Li

Navigating one’s cultural identity is confusing, especially in a diverse nation like the United States (US). One minute, you proudly claim that heritage of yours, and two seconds later, you feel as if your identity were the main character of a roast party. That carries on to the parents, who face the challenges of keeping their children connected to their roots amidst the complexities of a multicultural society. 

As a Chinese parent, Michele Wong McSween knows this all too well. By the time Michele became a mother, the pressure of teaching her children Mandarin had only grown stronger. That gave birth to “Gordon & Li Li,” a series of books designed to make learning Mandarin and connecting with Chinese culture fun and approachable for kids.

Michele Wong McSween cleverly dilutes the weight of this language in her new upcoming books, Gordon & Li Li: Celebrate Chinese New Year Coloring & Activity Book and All About Me, inspiring families to embrace their heritage, one book at a time.

Throwback New Year

Back in her early Lunar New Year days, Michele would help her mother decorate the house with blossoms, prepare lucky foods, and then gather at her grandparent’s home for a joyful dinner celebration. And what’s Lunar New Year without the iconic Hong Bao (red envelopes) and the sounds of familial peals of laughter? It was these little moments with her family that developed a lifelong passion for Chinese culture and language.

But the mounting pressure of growing up and starting a family soon dawned on her the challenges of instilling that same cultural pride in her children. “As a fourth-generation Chinese American, I didn’t grow up with the gift of language, and I found the books that existed to be intimidating, old-fashioned, and uninspiring,” she says. “How could I expect my children to get excited about learning a language when I wasn’t even inspired to?”

The Birth of Gordon & Li Li

The struggles to find suitable and engaging resources for her kids to learn Mandarin inspired Gordon & Li Li, a children’s book series that takes readers on the journey of two main characters, Gordon and Li Li. Mandarin Chinese is already a tough language, let alone studying it like a daily chore. So, she created her own educational books that blend entertainment and cultural values while adapting to modern technology, making these lessons more engaging and accessible.

The initial concept was to become the “go-to” board book series for families eager to introduce their little ones to Mandarin and Chinese culture. Within three years, I self-published three books, but as my children grew older and their learning needs changed, I knew I had to create something that could grow and engage with them in this next phase. Seeing how much they loved learning on an iPad, I entered the technology world and created and launched the Gordon & Li Li: Learn Animals in Mandarin app on iTunes in 2012.

Recognizing the challenges she faced while teaching her children Mandarin, she came up with the idea for "Gordon & Li Li" - a fun and engaging book series to help children learn Mandarin.
Recognizing the challenges she faced while teaching her children Mandarin, she came up with the idea for “Gordon & Li Li” – a fun and engaging book series to help children learn Mandarin.

For all the grand visions, there lie the grappling challenges Michele must balance: being both a full-time mother and a founder. Her working hours began when her children went to bed, often ending late into the night, only for her to start the day all over again. Not coincidentally, these burdens are further intensified by her lack of experience in publishing, marketing, or business management.

As a mom of three boys, the hardest part was trying to find the time and energy to spend on G&L while balancing the demands of motherhood. My work day wouldn’t begin until the boys were in bed. I’d clean the house, spend a few hours on G&L, go to bed by 1 a.m. or 2 a.m., then start the day all over again. On top of that, with no training in publishing, marketing, or running a small business, I often felt like I’d take one step forward and 100 steps back.

In those moments, the fleeting thoughts of giving up are already tempting enough. Despite this, her commitment and perseverance led her on a fortress path. Better still, the “heartfelt” feedback she received along the way has proven to be highly worthy and rewarding. After all, trees will bear fruits—and her fruits can help sustain many following generations on the heritage tree.   

Sixteen years in, and I’m finally learning to embrace the challenges as opportunities to grow instead of seeing them as failures. I’ve surrounded myself with a supportive network and a strong community, and I’ve become more patient with myself as I learn new skills. I’ve also learned to practice self-care because self-care isn’t selfish—it’s essential!

Michele Wong McSween continues growing this age-old tree of Chinese heritage through her two upcoming books, each offering a unique and engaging way for children to learn Mandarin.

Gordon & Li Li: Celebrate Chinese New Year Coloring & Activity Book and the Impact of Lunar New Year and Family

Michele’s work shows an emphasis on family, which is placed at the forefront in many Asian households. Her upcoming book Celebrate Chinese New Year Coloring & Activity Book is a reflective extension of that value, whereas Lunar New Year has always been traditionally associated with family gatherings. “My favorite childhood memories of Lunar New Year were the source of inspiration for Gordon & Li Li: Celebrate Chinese New Year,” she says. “These core memories have inspired me to continue the traditions with my own children and through my book. I hope that families everywhere can enjoy celebrating Lunar New Year, whether they’re reconnecting with their heritage like me, or learning about it for the first time.”

With the Celebrate Chinese New Year Activity Book, I hope to bring the fun and festive traditions of the Lunar New Year to children through interactive, hands-on activities. I specifically designed it to engage with kids as they grow. From simple coloring and matching activities to more challenging ones like Chinese Character Search, Crosswords, and Find the Differences. This book has something for everyone and helps connect children of all ages to the excitement and significance of the New Year.

Michele's upcoming book, Celebrate Chinese New Year Coloring & Activity Book, reflects her childhood memories of Lunar New Year and aims to engage children of all ages with interactive activities.
Michele’s upcoming book, Celebrate Chinese New Year Coloring & Activity Book, reflects her childhood memories of Lunar New Year and aims to engage children of all ages with interactive activities.

Exploring Body Awareness With Gordon & Li Li: All About Me

Gordon & Li Li: All About Me, on the other hand, tackles something closer and more physical, introducing young readers to parts of the body through Mandarin. Illustrated with playful and colorful artwork, each page opens a world of body parts such as fingers, toes, and shoulders. Basic words like “fingers” (手指, shǒu zhǐ) and “toes” (脚趾, jiǎo zhǐ) are demonstrated in fun and engaging ways with real-life examples to help children apply the words to their everyday activities. For example, “I am counting my ‘shǒu zhǐ’” or “Li Li is dancing ballet on her ‘jiǎo zhǐ.’”

Gordon & Li Li: All About Me introduces young readers to body parts in Mandarin, using playful illustrations and real-life examples to teach words.
Gordon & Li Li: All About Me introduces young readers to body parts in Mandarin, using playful illustrations and real-life examples to teach words.

This thoughtful approach allows children not only to learn new words but also to develop an early connection to body awareness and confidence. The simple, portable layout makes it perfect for children to carry wherever they go. And that’s not all! As the book comes to the last page, children can also practice singing along to the childhood anthem “Head, Shoulders, Knees, and Toes” in Mandarin, creating a fun and memorable activity for young readers.

Children reading a book from Gordon & Lili

Celebrate With Special Giveaways and Events

The journey is long, yet, the fruits are arriving. Landing a deal with Scholastic and building connections with talented individuals within the AAPI community has been inspiring and defining in her growth, professionally and culturally. 

What I’m most proud of is seeing the pride in my sons’ faces and the deeper cultural connection we’ve built as a family through this shared experience. It fills my heart with pride knowing that Gordon & Li Li connects us as a family and it inspires me to continue creating something meaningful for my boys—and for families everywhere.

In celebration of her new book’s release, Michele Wong McSween is hosting exciting Lunar New Year events and giveaways! These events are perfect opportunities for families to explore the books in-depth, enjoy a range of interactive activities, and learn more about Chinese culture and language. Stay tuned to AHN or Michele’s social media (mentioned below) for more updates on the giveaway!

Yet, Michele’s vision does not stop there. She shares that another book is already in the works, called Gordon & Li Li: ABC’s in NYC, set to launch in time for AAPI Heritage Month! This exciting new book will introduce children to learning their ABCs while exploring Gordon’s hometown, New York City.

Connect With Michele Wong McSween

Facebook: Gordon & Li Li 

Instagram: @gordonandlili

Website: Gordon & Li Li