Stories

October 25, 2023

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For years, Cantonese Americans/Canadians like Sheldon Ho have struggled to learn Mandarin, feeling like existing language learning apps weren’t designed with them in mind.

Through the Canto to Mando Blueprint, there’s a solution that takes advantage of their existing Cantonese knowledge to help them master Mandarin in a fraction of the time.

The Canto to Mando Blueprint is the brainchild of Sheldon, who personally struggled for years with Mandarin learning. Not only has it helped countless Cantonese Americans reconnect with their Chinese culture, but it has also enabled them to learn more of their native tongue.

The success of this program speaks for itself – it has over 400 students and counting! It’s time for the world to take notice of this groundbreaking innovation in language learning. 

Read through as Sheldon shares more about his story and how the Canto to Mando Blueprint is changing the game for Cantonese Americans learning Mandarin.

FAILING TO LEARN CHINESE AS A KID

Growing up, I was really resentful of my culture.

I think having failed at learning Chinese as a kid made me detached from my Chinese culture and resent it. As a result, I grew up hating being Chinese and always felt it was uncool. It made me want to be “extra” Western. 

I would speak to my parents in English intentionally instead of Cantonese and as a result, my Cantonese became mediocre. I never realized this all came as a result of having failed Chinese as a kid but now that I’m older, I can see how things would have been different had I learned the language better when I was young. I would have learned more about my culture, and ancestors, and since the culture is naturally pretty cool, I would have definitely embraced it more.

AN ASIAN AMERICAN CHINESE LANGUAGE LEARNER’S PERSPECTIVE

The big thing plaguing the language learning industry is learning resources that are made for the mass market. I think that language learning businesses definitely cater to the mass market with good reason. ALL Americans Can benefit from one single Chinese learning resource made for English speakers. There’s a lot more money in that space because the market is a lot larger and they have the opportunity to help more people. Given that logic, there’s absolutely no incentive to make something for the Cantonese American market.

Another thing plaguing the language learning industry is having solely native speakers teaching the language. This is due to the curse of knowledge. It’s when you know too much in your brain and you can’t relate to your students as much anymore. They actually find it HARDER to learn from you. 

That’s why from an Asian American Chinese language learner’s perspective, I think representation is really important. I think having more Asian American teachers as opposed to pure Chinese teachers is really beneficial. 

When I was learning, all teachers were from China and while their Mandarin level was top-notch, there was a gap in their ability to relate to my struggles as a Chinese learner. This is because they have never been in my position as they grew up in a 100% Chinese environment. Employing techniques made for kids in China doesn’t work the same with us.

This is why most Asian Americans flunked out of Chinese school when they were kids. It’s made by native Chinese people who don’t understand the differences between the struggles of learning Chinese here in the West vs in China. In the same way, I also can’t relate to the struggles they may have faced learning English. I can confidently say that I’m probably not gonna be a good English teacher because I don’t understand the struggles ESL learners face. 

On the other hand, I understand very well what struggles Cantonese Americans may face when trying to learn Mandarin and improve their Cantonese. I literally went through all those struggles myself. I was the kid unable to write his own Chinese name.

THAT “YOU LOOK CHINESE BUT YOU CAN’T SPEAK CHINESE” MOMENT

I’ve tried countless times to learn Mandarin. I think I’ve had “I’m gonna learn Mandarin this year” as my new year’s resolution for like 10 years straight.

Each time I failed, I wasted MORE time but more importantly, it made me feel like more of a failure. I felt like maybe I was just too dumb to learn my language, maybe I was just too dumb overall. How many more tutors, apps, and university classes am I gonna waste time and money on?

I went through my lowest point when I was unable to talk to the family of the girl I was dating at the time. It was a really big “you look Chinese but you can’t speak Chinese” moment for me where I felt quite embarrassed.

It was a big mental hurdle that really messed with me. Things changed when I finally took time to think about how I could learn by leveraging my existing Cantonese. What if I just took my Cantonese and brought it over to Mandarin? Through an arduous process of figuring out how to do that, I finally learned Mandarin. 

Once I learned this, I realized how easy it is to learn this language for Cantonese speakers. I realized that we’ve been being taught wrong all our lives and that is the reason why we haven’t been able to learn. This motivated me to create this platform. I wanted to help Cantonese Americans finally get this Mandarin learning thing handled and hopefully through that, help them with embracing their culture.

CANTONESE AMERICANS ARE IN A WEIRD MIDDLE GROUND

I always felt that Mandarin was so hard to learn. It always baffled me that I was thrown into the same class as Craig, someone who had no Chinese background at all. 

I tried so many different learning apps and went to so many different Mandarin classes and tutors in college and it was ALWAYS the same. We always wasted WEEKS on basic stuff like “ni hao.” This felt stupid to me as a Cantonese person. I knew “ni hao.”

Cantonese Americans are in a weird middle ground. For the most part, we speak just enough Cantonese to have an advantage over people with no Chinese background – yet we can’t read Chinese, and aren’t good enough to take advantage of Mandarin resources meant for true native Canto people in Hong Kong which leverage your Cantonese. As a result, we have to stick with English resources made for white people.

So fundamentally, when setting up our program the only goal in mind was to create something for Cantonese Americans who can speak a little bit of Cantonese. We wanted to make something for the Cantonese American who spoke a little but couldn’t read or write Chinese. We’d teach them all the fundamentals while leveraging their existing Cantonese.

PLATFORMS MADE FOR PURE ENGLISH SPEAKERS CAN’T DO THIS

With our method, students improve their Cantonese while learning Mandarin. Most Cantonese speakers want to learn Mandarin but it’s also important to them that they improve in their heritage language. 

Because Mandarin and Cantonese have such similar structures – if you know how to leverage them, you can improve on both languages at the same time. This way, as your Cantonese gets better, so does your Mandarin, and vice versa.

Platforms made for pure English speakers can’t do this since they’re not made for Cantonese speakers. The next thing is the speed at which you learn. Our students start speaking literally from day 1 because we’re essentially just teaching you how to bring your Cantonese over to Mandarin in the beginning. 

There are a lot of tips and tricks that make things a lot faster. For example, the Cantonese ‘G’ becomes a Mandarin J about 80% of the time. This takes away a lot of the memorization work when it comes to learning Mandarin. 

So the main difference is just the speed of learning. It’s a lot faster. I don’t want to say the other apps or university courses don’t work because of course they do. But when you have to wait months for marginal results it’s really easy to get discouraged. That’s why we made it a PRIORITY to get people speaking from Day 1 so they see results right away.

SUCCESS STORIES

A large portion of our students happens to be in healthcare. There was this nurse who often felt ashamed at work. Chinese patients would reach out to her because she looked Chinese but when she couldn’t reply in Mandarin – she would feel sad for being unable to help her own people. This is what made her reach out to me and within the first couple weeks of doing the program, she shared with us how good it felt to be able to communicate with Chinese patients, and that was a big win. 

Another success story is about this girl who wanted to surprise her parents with her Mandarin. She started texting them on day one of the program, and it made them really happy.

But my favorite story is about one of our students who had been dating her Taiwanese boyfriend for 10 years. Each time she hung out with his family, it’d be in English. She would have very basic and shallow conversations with her boyfriend’s mom. Note that it’s been 10 years!

Recently, she told me that she had a full Mando conversation with her boyfriend’s mom and that she was so excited that she could finally speak Mandarin. If I could put it in her words, it was like the mom went from being almost mute to being the most talkative person in the world! Excitement grew on her face and she said “OMG I can take you to Taiwan now and show you everywhere!”

IT’S WHAT I WISH I HAD

What we have is a program and curriculum specifically designed for Cantonese Speakers to leverage their Cantonese (no matter what level) to learn Mandarin and improve their Cantonese. 

Along the way, we have tutors for support who are fluent in BOTH Cantonese, Mandarin, and English. From my experience, oftentimes, Mandarin tutors only speak one language. They speak Mandarin amazingly – but the lessons aren’t conveyed in the best way in English. They can’t convey certain concepts to English speakers. We make sure our tutors are able to do that, as well as in the Cantonese perspective. Lessons are all given with the Cantonese English Perspective in mind.

The truth is, in most cases, Mandarin tutors are overqualified in the wrong thing. Cantonese diaspora don’t need someone who studied classical chinese literature and classical chinese to teach them Mandarin. They just need someone who can speak good Mandarin, and understands how to convey that effectively in English to them.

We make sure our tutors have that. I took big a part in training our tutors on how to view things from a Cantonese-American perspective. 

I’ve been through the journey myself as a Cantonese Canadian who learned Mandarin. I pretty much know what each student will struggle with, where the pain points will be, and what type of questions everyone will have. I’ve poured that knowledge into the program and poured that knowledge into our tutors. 

An example is the simple understanding that Cantonese Americans can speak a little bit of Cantonese, but can’t read or write Chinese. How do you tailor-make something for that person? That’s what we sat down for months to figure out. It’s what I wish I had.

HOW THE COMMUNITY HAS RECEIVED THEM

The Cantonese American community has been really thankful to have something made for them.

A lot of people dealt with the same struggles I dealt with so I’ve received a lot of comments from people thanking our team for what we’re building as well. 

From the broader language learning community, there’s been a lot of intrigue about seeing a course that dives this deep into linguistics. We really dug into textbooks to find information like how Cantonese tones map to Mandarin and at what percentage. For instance, it’s really fascinating to know that you can map your Cantonese tones to Mandarin with about 80% accuracy. This means that Cantonese speakers can essentially skip memorizing Mandarin tones and still be right about 80% of the time. This is knowledge that takes YEARS off the Mandarin learning curve.

PROGRAM TAKEAWAYS

Three things that I hope users will take away from using our platform and learning Mandarin through our program:

  • How beautiful Chinese culture is and how great it feels to reconnect with it. If they can get a deeper sense of belonging and more interest in their roots, that’d be incredible.
  • A deeper love for Cantonese. Through our program, students will also improve their Cantonese. As they learn about the differences between Cantonese and Mandarin, they’ll see that Cantonese has its own writing system that makes it really unique. Through this, I hope they feel more pride as Cantonese speakers. I grew up resenting my Cantonese side because Mandarin is more popular – but ironically, as I learned more Mandarin, I grew to love Cantonese more and more.
  • A renewed sense of confidence in their ability to learn. A lot of people feel traumatized as kids because Chinese school was so ineffective. We feel that we’re failures because we couldn’t learn our native tongue and then make memes on subtle Asian traits to feel better about ourselves. I can confidently say that the way they teach Chinese in the West is not the best. I want to help people recover and feel better from that Chinese school trauma.

MANDO TO CANTO

I was surprised by how many Mandarin speakers are interested in learning Cantonese so I’m excited to share that the next big project we’re working on is Mando to Canto! We’re currently in the R&D phase.

CONNECT WITH SHELDON 

Instagram: @sheldonhoho

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Angel Zhen Built a $500K Solo CPA Firm and Redefined Success

Stories

Angel Zhen Built a $500K Solo CPA Firm and Redefined Success

From Public Accounting to Personal Freedom

For most people in the accounting world, success looks like a corner office, a big team, and an endless stream of clients. For Angel Zhen, CPA, MST, success meant something entirely different — independence.

“I wanted to build something that valued freedom, quality, and impact,” he says. “After years in public accounting, I saw how the system rewarded long hours over real results. I knew there had to be a better way — to build a high-performing firm without sacrificing your life.”

That clarity led Angel to found Pasadena Tax CPA, a one-person practice that now generates over $500,000 in annual revenue and serves more than 300 clients nationwide. Angel’s work has earned national recognition from both CPA.com and the AICPA, including being named a 2025 Innovative Practitioner Award Finalist and 2025 Leadership Academy Selectee.

From Public Accounting to Personal Freedom

Turning Loss into Leadership

Angel’s story didn’t begin with business success. It began with loss.

“In April 2020, my dad passed away unexpectedly,” he recalls. “Because COVID hit and I was deep in tax season, I didn’t get to see him one last time. That moment changed everything — life, time, and purpose.”

Like many in Asian families, Angel describes his father as the pillar — the provider and decision-maker everyone looked up to. When he passed, Angel knew it was his turn to step up.

He moved back home to Rosemead, California, to take care of his mom and rebuild his life. What began as a moment of grief became a defining transformation. “Starting over during a pandemic forced me to innovate to survive,” he says. “I turned loss into fuel and fear into focus.”

Five years later, that focus became a thriving solo CPA firm built on innovation, strategy, and heart.

“There’s a Chinese saying, 苦尽甘来 — after bitterness comes sweetness,” Angel says softly. “Every struggle built the clarity, strength, and mindset that led me here today.”

Challenging the Traditional CPA Model

Angel’s biggest challenge wasn’t the market — it was his own mindset. As an Asian CPA, he grew up with messages about safety and stability: work hard, follow the rules, don’t take risks. But entrepreneurship demanded something different.

“I had to unlearn the belief that success required a big team, long hours, or a corporate ladder,” he explains. “I built systems, automations, and pricing models that gave me confidence and time back.”

Those systems didn’t just make him efficient — they made him exceptional. Today, Pasadena Tax CPA is recognized as one of the most efficient solo CPA firms in the nation, a model of what’s possible when technology meets intention.
His book, The Profitable Solopreneur Playbook, expands on that mission — teaching other CPAs and solo business owners how to build practices that generate both profit and freedom.

Challenging the Traditional CPA Model

Redefining Success in the Modern Asian American Dream

Angel’s success challenges a long-held cultural narrative — that stability and ambition are mutually exclusive. His mission is to show Asian professionals that they can have both.

“For the Asian community, I want to normalize the idea that you don’t have to choose between stability and ambition,” he says. “You can honor your roots while building your own path.”

Through mentorship, education, and storytelling, he’s helping others reclaim the idea of financial independence — not as a luxury, but as a form of empowerment. His philosophy is simple but powerful: “Build with intention, clarity, and courage.”

A Beacon of Innovation and Leadership

Angel’s recognitions from CPA.com and the AICPA are more than professional honors — they’re milestones in a larger movement to modernize the accounting industry.

“Being recognized by CPA.com as one of the most innovative practitioners isn’t just about accounting,” he says. “It’s about leadership, legacy, and resilience.”

His nomination for the 2025 Innovative Practitioner Award celebrates his ability to merge technology and empathy — running a fully remote, tech-driven practice that still feels deeply personal.
🗳️Vote for Angel Zhen, CPA → cpa.com/innovative-practitioner

Rooted in Legacy, Driven by Purpose

What drives Angel today isn’t just revenue or recognition — it’s the promise he made to himself after his father’s passing: to live with intention.

“I’m proud of building a $500K+ one-person CPA firm from scratch — without a team, referrals, or outside funding,” he reflects. “It’s proof that with clarity, systems, and consistency, one person can do extraordinary things.”

Beyond his business, he continues to inspire thousands of professionals across CalCPA, Asian Hustle Network, and beyond — showing that even in an industry built on rules, creativity and freedom can lead the way.

Rooted in Legacy, Driven by Purpose

About Angel Zhen, CPA, MST

Angel Zhen is the founder of Pasadena Tax CPA, a one-person firm serving clients nationwide with a focus on tax strategy, clarity, and efficiency. He has been recognized by CPA.com as a 2025 Innovative Practitioner Award Finalist and by the AICPA as a 2025 Leadership Academy Selectee. Angel is also the author of The Profitable Solopreneur Playbook, helping others design businesses that create both wealth and freedom.

🗳️Vote for Angel Zhen, CPA as the 2025 Innovative Practitioner

https://www.cpa.com/innovative-practitioner

Connect with Angel Zhen

LinkedIn: linkedin.com/in/angelzhencpa 

Website: www.pasadenatax.cpa

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Stories

Singapore’s Snack Revolution: How The Golden Duck Turned Salted Egg Yolk Into a Premium Global Phenomenon

Chris Hwang (left) and Jonathan Shen (right) – founders of The Golden Duck
Chris Hwang (left) and Jonathan Shen (right) – founders of The Golden Duck

Growing up with Asian snacks like salted egg yolk chips meant savoring flavors that felt both comforting and unforgettable. Yet when Jonathan Shen and Chris Hwang turned their eyes to the global market, they saw a different reality: these beloved treats were undervalued, underpriced, and largely overlooked by international consumers.

Back in 2015, Singapore’s FMCG market was crowded, dominated by established Western brands. Asian flavors were largely seen as niche, affordable snacks rather than premium products you’d gift or showcase in events.

Jonathan and Chris quickly recognized a gap: millennial consumers craved adventurous, culturally rooted flavors, but no brand was presenting them in a way that made people proud to share them.

They founded The Golden Duck with a vision to elevate Asian snacking to a globally aspirational experience.

Today, The Golden Duck has sold over 20 million packs worldwide, and is stocked in 650+ Woolworths and Metro stores.

How It Began: Inspiration from a Familiar, Unlikely Flavor

Jonathan Shen and Chris Hwang didn’t start with a massive budget or fancy offices. What they had was complementary expertise, and a shared passion for snacks. 

Jonathan, with a keen eye for branding and marketing, looked at salted egg yolk and asked: what if salted egg yolk could feel luxurious? 

While ubiquitous in Asia, it was rarely found outside hawker stalls or home-cooked dishes.

Chris, a stickler for quality and craftsmanship, understood that getting the recipe and packaging right could make all the difference.

When it launched, crowds queued for hours, wanting to get their hands on chips that tasted like home but looked like luxury. The Golden Duck’s Salted Egg Yolk later earned Jonathan & Chris recognition on Forbes 30 Under 30 Asia.

How It Went: Bold Flavors, Relentless Hustle

Entering a competitive FMCG market without big funding meant bootstrapping everything—from sourcing ingredients to hand-packing orders. They had to balance daring flavors with high-quality production, ensuring every snack met premium standards.

It wasn’t just about product innovation. Breaking into a market dominated by Western brands meant shifting perceptions: convincing consumers that Asian snacks could be modern and premium. Every unconventional pairing, every new flavor, was a calculated risk.

Chris ensured every ingredient and recipe exceeded expectations, while Jonathan told the story in a way that resonated with millennial snack enthusiasts.

They launched pop-ups, engaged directly with customers, and refined details one by one. Salted egg yolk became their signature flavor, but it was only the beginning. The Golden Duck now offers a growing range of gourmet Asian-inspired snacks, from Chilli Crab Seaweed to Tom Yum Goong and Spicy Mala Hot Pot.

What’s Next For The Golden Duck?

The Golden Duck isn’t slowing down. In 2025, the brand launched a new line of canister chips for Western markets including Australia, the United States, and Canada, with bold flavours like bold flavours like Truffle Wagyu, Kombu Seaweed Butter, and Sour Cream & Sriracha. At the same time, the company is actively entering new markets such as the UK, Europe, and China.

Innovation and sustainability remain at the heart of The Golden Duck’s strategy. The company continues to explore new flavors and formats while sourcing real ingredients to deliver premium, authentic taste experiences.

With every new flavor and product, Jonathan Shen and Chris Hwang are proving that Asian snacks can be premium and globally celebrated. Every bite is a story of heritage, innovation, and taste waiting to be told.

Connect With The Golden Duck

Website: https://www.thegoldenduck.co/

IG: @thegoldenduck.sg

@thegoldenduck.au

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Stories

From Prison to Purpose: How Tuan Huynh Brewed Redemption Into VietFive Coffee

When you walk into VietFive Coffee in Chicago’s West Loop, the first thing you notice isn’t the rich aroma of Vietnamese Robusta beans. It’s the energy. Strangers sit shoulder-to-shoulder, conversations spark, and a sense of belonging fills the air. For founder Tuan Huynh, this space is far more than a café. It’s proof that redemption is real.

Tuan didn’t set out to build a coffee brand. He set out to rewrite a life story that once seemed destined to end behind prison walls. Today, he’s not just serving bold coffee; he’s serving hope, heritage, opportunity, and community.

The Darkest Chapter

Tuan’s early life was marked by conflict. Born in Vietnam, his family fled to the U.S. when he was just three years old, carrying little more than hope for a better future. They settled in government housing, where poverty pressed down on daily life. Like so many kids searching for belonging, Tuan got swept into the culture of gangs and drugs. At just 18 years old, barely an adult, his life took a devastating turn.

Convicted of first-degree murder, Tuan was sentenced to life in prison with the possibility of parole after 15 years. He spent the next decade and a half in Lansing Correctional Facility, one of the country’s maximum-security prisons.

Prison has a way of stripping people of their identity. For many, it cements a cycle of despair. But for Tuan, it became the crucible where transformation began. “Even in the darkest places,” he says, “I knew my story wasn’t finished.”

Choosing Creativity Over Despair

Inside those walls, during the latter half of his prison experience, Tuan chose to reimagine his life. He leaned into art and design, creative outlets that gave him purpose and revealed a talent for visual storytelling. Every sketch, every concept was an act of defiance against the idea that his future had already been written.

When he was finally paroled on June 21st, 2011, a date and time he still recalls with reverence, Tuan stepped into a world that had changed beyond recognition. He was a free man, but freedom didn’t come with an instruction manual. He carried the stigma of incarceration, the weight of lost time, and the daunting task of rebuilding from scratch.

A Door Opens in the Most Unexpected Place

Determined not to waste his second chance, Tuan pursued higher education, earning a Bachelor of Fine Arts in Conceptual Design. His portfolio caught the attention of the world’s largest advertising agency, which offered him a role in Chicago. For a refugee kid who had once been told he would never amount to anything, it was validation.

But something was still missing. After eight years in advertising, Tuan felt the pull of something deeper, something personal. On a trip back to Vietnam, the first since leaving as a child, he discovered his family’s legacy: generations of farmers cultivating Robusta coffee. That revelation ignited a vision.

Coffee, he realized, could be the perfect medium. It wasn’t just a drink. It was heritage, resilience, and connection poured into a cup. And with that, VietFive was born.

Tuan Huynh (right) with his uncle

Building VietFive Against All Odds

Launching a business as a formerly incarcerated person was no small feat. Doors closed before Tuan could step through them. Banks hesitated, investors doubted, and skeptics assumed his past would define his future. But Tuan refused to let rejection write his story.

Instead, he built VietFive from the ground up, importing beans from his family’s farm, shaping the brand through design, and pouring his heart into creating not just a business, but a movement.

VietFive is vertically integrated, meaning Tuan controls the process from farm to cup. That ensures authenticity, quality, and fair practices. But more than that, it provides every sip tells a story. A story of Vietnamese resilience. A tale of personal redemption.

The Power of Representation

For Tuan, VietFive is not just about coffee. It’s about representation. Too often, the stories of immigrants, refugees, and formerly incarcerated people are missing from mainstream narratives. By building VietFive, Tuan created a stage where those voices can’t be ignored.

“When people drink our coffee,” he says, “I want them to taste more than flavor. I want them to taste legacy, survival, and pride.”

That representation extends to the community VietFive has built. Walk into the café, and you’ll see it as a true “third space” where all are welcome. From business leaders to students, from immigrants to lifelong Chicagoans, VietFive has become a gathering point for connection.

Turning Pain Into Purpose

Tuan’s proudest achievement isn’t revenue numbers, though VietFive is on track to approach seven figures this year. His real pride is seeing familiar faces return, watching conversations unfold, and knowing that his café has become a home for many.

The struggles he faced, incarceration, rejection, and underrepresentation, didn’t vanish. But he reframed them. Each obstacle became a stepping stone, each “no” a chance to persist, each bias an opportunity to prove that transformation is possible.

In Tuan’s words, “VietFive is not just about beans. It’s about belonging.”

A Vision for the Future

Tuan’s mission is clear: to elevate Vietnamese Robusta on the global stage, to create spaces of connection, and to rewrite narratives that society often overlooks. He envisions VietFive not only as a coffee brand but as a global movement rooted in heritage and social impact.

For the Asian community, VietFive stands as an affirmation, proof that their culture, history, and voices belong at the table. For those who carry the weight of incarceration or failure, it’s a beacon of hope that broken beginnings can lead to beautiful new chapters.

Redemption in Every Cup

At its core, VietFive is more than coffee. It’s a story of redemption steeped into every brew. It’s the story of a refugee child who stumbled, a prisoner who refused despair, and an entrepreneur who now builds bridges where walls once stood.

When you sip VietFive, you’re not just tasting Robusta, you’re tasting resilience. You’re part of a narrative that proves our past does not define our future.

As Tuan Huynh himself puts it: “VietFive is my second chance in a cup. And I want every person who walks through our doors to feel that same possibility, that no matter where you’ve been, there’s always a way forward.”

Connect with Tuan Huynh

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Understand Conversions with Attribution

To win your customers, you need to run many marketing activities across multiple channels. And then those conversions came pouring in, but you don’t exactly know where those conversions come from since there are too many ongoing activities. That’s what marketing attribution does. By assigning credit to touchpoints, you can gauge how effective each touchpoint is to the conversion.

There are two types of Attribution:

  • Single-source attribution: Credits are given fully to one touchpoint, assuming that is the most effective one at driving conversion.
  • Multiple-source attribution: More complex models. This type of attribution model acknowledges that multiple touchpoints contribute to the buying decisions and gives partial credit to each.

Understanding attribution will help you to know where the revenue comes from so you can optimize your budget and gain more from your spending. to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/