Stories

October 25, 2023

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For years, Cantonese Americans/Canadians like Sheldon Ho have struggled to learn Mandarin, feeling like existing language learning apps weren’t designed with them in mind.

Through the Canto to Mando Blueprint, there’s a solution that takes advantage of their existing Cantonese knowledge to help them master Mandarin in a fraction of the time.

The Canto to Mando Blueprint is the brainchild of Sheldon, who personally struggled for years with Mandarin learning. Not only has it helped countless Cantonese Americans reconnect with their Chinese culture, but it has also enabled them to learn more of their native tongue.

The success of this program speaks for itself – it has over 400 students and counting! It’s time for the world to take notice of this groundbreaking innovation in language learning. 

Read through as Sheldon shares more about his story and how the Canto to Mando Blueprint is changing the game for Cantonese Americans learning Mandarin.

FAILING TO LEARN CHINESE AS A KID

Growing up, I was really resentful of my culture.

I think having failed at learning Chinese as a kid made me detached from my Chinese culture and resent it. As a result, I grew up hating being Chinese and always felt it was uncool. It made me want to be “extra” Western. 

I would speak to my parents in English intentionally instead of Cantonese and as a result, my Cantonese became mediocre. I never realized this all came as a result of having failed Chinese as a kid but now that I’m older, I can see how things would have been different had I learned the language better when I was young. I would have learned more about my culture, and ancestors, and since the culture is naturally pretty cool, I would have definitely embraced it more.

AN ASIAN AMERICAN CHINESE LANGUAGE LEARNER’S PERSPECTIVE

The big thing plaguing the language learning industry is learning resources that are made for the mass market. I think that language learning businesses definitely cater to the mass market with good reason. ALL Americans Can benefit from one single Chinese learning resource made for English speakers. There’s a lot more money in that space because the market is a lot larger and they have the opportunity to help more people. Given that logic, there’s absolutely no incentive to make something for the Cantonese American market.

Another thing plaguing the language learning industry is having solely native speakers teaching the language. This is due to the curse of knowledge. It’s when you know too much in your brain and you can’t relate to your students as much anymore. They actually find it HARDER to learn from you. 

That’s why from an Asian American Chinese language learner’s perspective, I think representation is really important. I think having more Asian American teachers as opposed to pure Chinese teachers is really beneficial. 

When I was learning, all teachers were from China and while their Mandarin level was top-notch, there was a gap in their ability to relate to my struggles as a Chinese learner. This is because they have never been in my position as they grew up in a 100% Chinese environment. Employing techniques made for kids in China doesn’t work the same with us.

This is why most Asian Americans flunked out of Chinese school when they were kids. It’s made by native Chinese people who don’t understand the differences between the struggles of learning Chinese here in the West vs in China. In the same way, I also can’t relate to the struggles they may have faced learning English. I can confidently say that I’m probably not gonna be a good English teacher because I don’t understand the struggles ESL learners face. 

On the other hand, I understand very well what struggles Cantonese Americans may face when trying to learn Mandarin and improve their Cantonese. I literally went through all those struggles myself. I was the kid unable to write his own Chinese name.

THAT “YOU LOOK CHINESE BUT YOU CAN’T SPEAK CHINESE” MOMENT

I’ve tried countless times to learn Mandarin. I think I’ve had “I’m gonna learn Mandarin this year” as my new year’s resolution for like 10 years straight.

Each time I failed, I wasted MORE time but more importantly, it made me feel like more of a failure. I felt like maybe I was just too dumb to learn my language, maybe I was just too dumb overall. How many more tutors, apps, and university classes am I gonna waste time and money on?

I went through my lowest point when I was unable to talk to the family of the girl I was dating at the time. It was a really big “you look Chinese but you can’t speak Chinese” moment for me where I felt quite embarrassed.

It was a big mental hurdle that really messed with me. Things changed when I finally took time to think about how I could learn by leveraging my existing Cantonese. What if I just took my Cantonese and brought it over to Mandarin? Through an arduous process of figuring out how to do that, I finally learned Mandarin. 

Once I learned this, I realized how easy it is to learn this language for Cantonese speakers. I realized that we’ve been being taught wrong all our lives and that is the reason why we haven’t been able to learn. This motivated me to create this platform. I wanted to help Cantonese Americans finally get this Mandarin learning thing handled and hopefully through that, help them with embracing their culture.

CANTONESE AMERICANS ARE IN A WEIRD MIDDLE GROUND

I always felt that Mandarin was so hard to learn. It always baffled me that I was thrown into the same class as Craig, someone who had no Chinese background at all. 

I tried so many different learning apps and went to so many different Mandarin classes and tutors in college and it was ALWAYS the same. We always wasted WEEKS on basic stuff like “ni hao.” This felt stupid to me as a Cantonese person. I knew “ni hao.”

Cantonese Americans are in a weird middle ground. For the most part, we speak just enough Cantonese to have an advantage over people with no Chinese background – yet we can’t read Chinese, and aren’t good enough to take advantage of Mandarin resources meant for true native Canto people in Hong Kong which leverage your Cantonese. As a result, we have to stick with English resources made for white people.

So fundamentally, when setting up our program the only goal in mind was to create something for Cantonese Americans who can speak a little bit of Cantonese. We wanted to make something for the Cantonese American who spoke a little but couldn’t read or write Chinese. We’d teach them all the fundamentals while leveraging their existing Cantonese.

PLATFORMS MADE FOR PURE ENGLISH SPEAKERS CAN’T DO THIS

With our method, students improve their Cantonese while learning Mandarin. Most Cantonese speakers want to learn Mandarin but it’s also important to them that they improve in their heritage language. 

Because Mandarin and Cantonese have such similar structures – if you know how to leverage them, you can improve on both languages at the same time. This way, as your Cantonese gets better, so does your Mandarin, and vice versa.

Platforms made for pure English speakers can’t do this since they’re not made for Cantonese speakers. The next thing is the speed at which you learn. Our students start speaking literally from day 1 because we’re essentially just teaching you how to bring your Cantonese over to Mandarin in the beginning. 

There are a lot of tips and tricks that make things a lot faster. For example, the Cantonese ‘G’ becomes a Mandarin J about 80% of the time. This takes away a lot of the memorization work when it comes to learning Mandarin. 

So the main difference is just the speed of learning. It’s a lot faster. I don’t want to say the other apps or university courses don’t work because of course they do. But when you have to wait months for marginal results it’s really easy to get discouraged. That’s why we made it a PRIORITY to get people speaking from Day 1 so they see results right away.

SUCCESS STORIES

A large portion of our students happens to be in healthcare. There was this nurse who often felt ashamed at work. Chinese patients would reach out to her because she looked Chinese but when she couldn’t reply in Mandarin – she would feel sad for being unable to help her own people. This is what made her reach out to me and within the first couple weeks of doing the program, she shared with us how good it felt to be able to communicate with Chinese patients, and that was a big win. 

Another success story is about this girl who wanted to surprise her parents with her Mandarin. She started texting them on day one of the program, and it made them really happy.

But my favorite story is about one of our students who had been dating her Taiwanese boyfriend for 10 years. Each time she hung out with his family, it’d be in English. She would have very basic and shallow conversations with her boyfriend’s mom. Note that it’s been 10 years!

Recently, she told me that she had a full Mando conversation with her boyfriend’s mom and that she was so excited that she could finally speak Mandarin. If I could put it in her words, it was like the mom went from being almost mute to being the most talkative person in the world! Excitement grew on her face and she said “OMG I can take you to Taiwan now and show you everywhere!”

IT’S WHAT I WISH I HAD

What we have is a program and curriculum specifically designed for Cantonese Speakers to leverage their Cantonese (no matter what level) to learn Mandarin and improve their Cantonese. 

Along the way, we have tutors for support who are fluent in BOTH Cantonese, Mandarin, and English. From my experience, oftentimes, Mandarin tutors only speak one language. They speak Mandarin amazingly – but the lessons aren’t conveyed in the best way in English. They can’t convey certain concepts to English speakers. We make sure our tutors are able to do that, as well as in the Cantonese perspective. Lessons are all given with the Cantonese English Perspective in mind.

The truth is, in most cases, Mandarin tutors are overqualified in the wrong thing. Cantonese diaspora don’t need someone who studied classical chinese literature and classical chinese to teach them Mandarin. They just need someone who can speak good Mandarin, and understands how to convey that effectively in English to them.

We make sure our tutors have that. I took big a part in training our tutors on how to view things from a Cantonese-American perspective. 

I’ve been through the journey myself as a Cantonese Canadian who learned Mandarin. I pretty much know what each student will struggle with, where the pain points will be, and what type of questions everyone will have. I’ve poured that knowledge into the program and poured that knowledge into our tutors. 

An example is the simple understanding that Cantonese Americans can speak a little bit of Cantonese, but can’t read or write Chinese. How do you tailor-make something for that person? That’s what we sat down for months to figure out. It’s what I wish I had.

HOW THE COMMUNITY HAS RECEIVED THEM

The Cantonese American community has been really thankful to have something made for them.

A lot of people dealt with the same struggles I dealt with so I’ve received a lot of comments from people thanking our team for what we’re building as well. 

From the broader language learning community, there’s been a lot of intrigue about seeing a course that dives this deep into linguistics. We really dug into textbooks to find information like how Cantonese tones map to Mandarin and at what percentage. For instance, it’s really fascinating to know that you can map your Cantonese tones to Mandarin with about 80% accuracy. This means that Cantonese speakers can essentially skip memorizing Mandarin tones and still be right about 80% of the time. This is knowledge that takes YEARS off the Mandarin learning curve.

PROGRAM TAKEAWAYS

Three things that I hope users will take away from using our platform and learning Mandarin through our program:

  • How beautiful Chinese culture is and how great it feels to reconnect with it. If they can get a deeper sense of belonging and more interest in their roots, that’d be incredible.
  • A deeper love for Cantonese. Through our program, students will also improve their Cantonese. As they learn about the differences between Cantonese and Mandarin, they’ll see that Cantonese has its own writing system that makes it really unique. Through this, I hope they feel more pride as Cantonese speakers. I grew up resenting my Cantonese side because Mandarin is more popular – but ironically, as I learned more Mandarin, I grew to love Cantonese more and more.
  • A renewed sense of confidence in their ability to learn. A lot of people feel traumatized as kids because Chinese school was so ineffective. We feel that we’re failures because we couldn’t learn our native tongue and then make memes on subtle Asian traits to feel better about ourselves. I can confidently say that the way they teach Chinese in the West is not the best. I want to help people recover and feel better from that Chinese school trauma.

MANDO TO CANTO

I was surprised by how many Mandarin speakers are interested in learning Cantonese so I’m excited to share that the next big project we’re working on is Mando to Canto! We’re currently in the R&D phase.

CONNECT WITH SHELDON 

Instagram: @sheldonhoho

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Teen Student Entrepreneur Earns Millions Through Online Business Thanks To Mother’s Mentorship

16-year-old Irish Oloris from the Philippines has not only been successful in launching her beauty products business, but she also inspires others to follow their dreams and make them a reality. 

She wasn’t interested in starting her own business when she was young, but after being mentored by her entrepreneur mother, she learned the strategies and tried them. Today, she was able to make her first millions from the sale of skincare and other beauty products in her online shop Irish White Corp.

Irish has decided to invest in land in Zambales, Philippines, and is now a property owner at a very young age. With her motivation and inspiration, she desires to continue her online business to generate additional funds for her college education.

The young CEO encourages other young people like her to dream big and begin early. One of her favorite quotes is ‘Dream at a very young age,’ because for Irish there are no limits to dreams. She thinks it’s wise to lay the groundwork for future success by first focusing on the little things.  

Irish proved that any young person with an entrepreneurial spirit can establish a business at any age. Can you imagine what you could accomplish if you get going right this minute?

Image Source: The Guardian / Unison Creative

Stories

TukTuk Box Founders Highlight Southeast Asian Flavors With Snack Kits

Laotian American Christy Innouvong-Thornton and Beatriz Aurelio-Saguin of Filipino and Indonesian descent use food to explore and share their heritage.

“Food is our love language. In the Asian community, sometimes our parents don’t like to express their emotion,” Beatriz told the Guardian, “But they’d give you a big bowl of rice and your favorite dish when you’re sad, and you know you’re loved. For us, food is also an ever-changing storytelling vehicle.”

They wanted to find a way to debunk racist stereotypes about the foods they grew up eating while giving back to Southeast Asian communities.

In 2020, Christy and Beatriz founded TukTuk Box to raise money and awareness for Thai refugees.TukTuk Box is a specialty food retailer and subscription box company focusing exclusively on Southeast Asian products and purveyors, working with people from the diaspora or identifying as BIPOC.

For Christy, starting TukTuk was also a way for her to heal and create a relationship with my biological mom. 

Most of Beatriz’s dad’s siblings were born in Jakarta, while her dad was born in the Philippines, which made him only know a few staple Indonesian dishes. But because of Tuk Tuk Box, he’s been able to learn more about his own background.

They told The Guardian that they’ve curated their products from Asian stores all around California, Thai Town in LA, and Cambodian communities in Orange county. Before the pandemic, they also had a lot of snacks directly imported from Thailand and the Philippines.

Christy and Beatriz are publishing a cookbook soon featuring different stories and recipes from folks in our community that they have collected over the last two years.

Jeremiah

News, Stories

Gleaming Presence of Tremendous Communications Shining an Iridescent Light on AAPI

Jeremiah Abraham, the founder and CEO of Tremendous Communications, had bumps in the road in getting to where he is today. Starting his business right before the pandemic, he doubted the path that he created and considered quitting everything that he was doing. But with mentors along his side and his determination to uplift the AAPI community, his company has contributed to protecting and celebrating the Asian American and Pacific Islander communities when they needed it the most.

Working at renowned companies like Disney and Warner Bros., Jeremiah has spent years hustling at the intersection of technology and entertainment. Using his talent in marketing, he has constantly shed light on the AAPI community by promoting films such as Everything Everywhere All At Once and co-producing the Filipino American musical drama film Yellow Rose. He still finds ways to balance work and life by tearing down the systematically ingrained notion of working from 9 to 5.

In this one hour interview, Jeremiah lays out his story of how he entered this industry, experiencing ignorant approaches to different cultures in a white dominant workplace, and his immense passion for AAPI representation.

Blend of Tech and Entertainment

I got my degree in computer engineering from UC Irvine and that was when I needed to decide what I wanted to do in life. I wanted to make a difference in technology back then, so I got that degree. One of my first jobs was in the aerospace industry. I was working there and I realized that I was just really bad at math. I didn’t think I could realistically pursue this as a long-term career. It was one of those moments where you had to have this introspective, realization, or catharsis about what you thought you were going to be and what you want in life.

Then I found this blend of tech and entertainment, which I was always interested in. I ended up being a front-end developer for Disney, which was a nice blend of the programming skills that I learned from school and the entertainment brands that I’ve always admired. Social media was still fairly new at these companies. This was back in 2007, and I would say that the biggest leap from this tech world to this communications world was when I discovered a Master’s program for Digital Social Media and Online Communities at USC. So I worked at Disney full-time, and at night I tried to get my master’s degree. I knew in my head what I wanted to build for myself and that was this intersection.

An intersection of my interest in engineering and social dynamics is interesting because a lot of people didn’t know why I even majored in computer engineering and minored in sociology. Engineers build societies, but you can’t build it without understanding it first. I ended up pursuing this even more and realized that I had a knack for marketing which I ended up pursuing after receiving my degree at USC.

Uplifting the Filipino Community

After I got my master’s degree, I decided to pursue my thesis project as a full-on business venture, which was an online community and editorial group for Filipino Americans called BakitWhy.com. Uplifting the Filipino community has always been a constant in my life. Since high school, I was part of a Filipino club where we celebrated our culture and volunteered for Filipino community organizations. I knew that whatever I did, whether it was engineering or marketing, was in the service of our people.

So I started this website and it was one of the first, if not the first, Filipino American digital destinations for editorial and news content. We were covering events and a new emerging digital identity among the Filipino American community. I called this the golden age of Filipino YouTubers back in 2007. These were the days of HappySlip, NinjaDrops, ndtitanlady, and more. We were able to rally this community both on the digital side and also offline to develop not just a thriving company and brand, but a lifestyle destination that people could relate to. I wanted to create something wonderful for us.

One of the things that I pride Tremendous on is that we’re not just there to engage the AAPI community as a business, but we primarily want to instill genuine progress and impact. We are immersed in our Asian American community. We don’t clock out after a certain time and say “Sorry we’re done today Asians, it’s five o’clock and we’re not going to do anything anymore.” No, this is our life. This is what fulfills us and I think it helps set our campaigns apart. The way we communicate and interact with our clients also influences the strategy we give to them because we’re not just looking at numbers, we’re looking at people. We are all about uplifting authentic Asian American experiences, diasporas, stories and narratives. For us not to be authentic with that presence in our daily lives would be hypocritical.

One of the things that I pride Tremendous on is that we’re not just there to engage the AAPI community as a business, but we primarily want to instill genuine progress and impact

– Jeremiah Abraham

Marketing in a White Dominant Setting

There was one instance where I was the only person of color in the room at a large entertainment company, still very green and inexperienced. I didn’t feel like I had the authority and the voice to chime in and redirect these senior leaders of this space. And they’re sitting around going like, “Hey, it’s February next month. It’s almost Black History Month. What can we do?” And then someone just started listing off all the movies in their catalog that had some resemblance of Black narrative. And I’m just like, “All right, well, that’s very top-level. But what more can we do? Can we bring in more people who actually represent this community in the room and have a conversation about it?” That situation really helped me realize that we needed to be part of that room of decision-makers. Being there that day sparked a drive in me that I’ll never forget.

One of the things that I had issues with while leading the publicity and marketing for Yellow Rose before we got acquired by Sony Pictures, was that people didn’t understand what Filipinos were, that our stories were relatable to all moviegoers, and that we were equally as valuable in Hollywood. People couldn’t wrap their brains around this and asked “Why is a Filipino family living in Texas? Do they really sing country music like that? Will non-Filipinos even relate to this?” They were seeing the Filipino diaspora within one specific lens instead of embracing the spectrum of the Filipino experience. They didn’t realize that there are mechanisms that historically pushed us to these areas that we’re thriving in, to these places where they may not think that there is a large thriving Filipino community. The lead characters are Filipino American, but the story is universal. If you took the lead characters out and made them Latinx or Black, for example, you would still have the same emotion. You’d still have the same humanity. You’d still have the same story. It just so happened that these people are Filipino. This is one of the things that Jo Koy discusses during his  interviews for Easter Sunday. The movie isn’t about Filipinos, it’s a movie about his family and his mom. That’s one of the biggest things I appreciated about this film. It’s a story for everyone.

The first movie that I ever saw when I moved to the United States was Superman 2 with my dad and that’s always ingrained in my head. I was in such awe of this superhero and I’ve always wondered how impactful it would have been if Superman was Filipino. That would have made such a big difference for me growing up. I love Christopher Reeve as Superman, but imagine if it was a Christopher Santos or a Christopher Dela Cruz in that heroic cape instead! Today I’m so happy that our next generation can enjoy seeing themselves as heroes with films like Shang-Chi and people like Iman Vellani as Kamala Kahn making a difference.

I think it’s incredibly important for us to make these decisions on how we are portrayed and valued for ourselves, with representation across every part of the process –  behind the camera, in front of the camera, in business and below the line. We can bring these little nuances of authenticity to these stories that are so important and help shape the next generation of folks who want to do this work. 

They were seeing the Filipino diaspora within one specific lens instead of embracing the spectrum of the Filipino experience. They didn’t realize that there are mechanisms that historically pushed us to these areas that we’re thriving in, to these places where they may not think that there is a large thriving Filipino community.

– Jeremiah Abraham

A Chronicle of Starting a Business Right Before a Pandemic

Starting a business at the cusp of a global pandemic was a big lesson in resilience. There is a lot of strategy, planning, introspection and decisions that need to be made behind the scenes. I had been planning Tremendous for years. I spent so much time creating the structure of it, the business strategy, forecasting our trajectory and all those things that you need to help lay the foundation of a business… then the pandemic hit and I needed to shift very quickly.

Tremendous incorporated in 2019 and started to plant the seeds of studio partnerships. When we were ready to sign a couple of contracts, all the major movie studios suddenly shut down. I had to take a step back and I realized the mission of Tremendous is not rooted in movies and entertainment, but it exists to uplift the visibility of Asian Americans as a whole. We couldn’t work in entertainment at the time but that didn’t stop us from working within the community. That’s when we helped support Racism is a Virus, and co-founded Unapologetically Asian and CollaborAzian. We used our expertise to help uplift Stop AAPI Hate. We were able to leverage our network and our skills and our desire to make change in this very crucial moment of the Asian American community.

There certainly were many surprises along the way. I pitched this movie that was supposed to come out on January 2021. We were ready! We put this beautiful deck together, we brainstormed, we strategized. And then they told me, “Hey, we’re going to make an announcement today that this movie is going to be pushed to January 2022.” I was like, “What am I going to do for a year?” It’s a lot of those things that I learned as an entrepreneur that it doesn’t necessarily go how you forecast, even though you spend so much time strategizing and pulling numbers. And that’s fine because that will push you to be more dynamic as a business and help you imagine new, creative avenues for yourself. But for me, it was a lesson in resilience, being flexible, and not beating yourself up too much for things that are outside of your control.

I had to take a step back and I realized the mission of Tremendous is not rooted in movies and entertainment, but it exists to uplift the visibility of Asian Americans as a whole.

– Jeremiah Abraham

Confinements that Pull us Back

There were many moments where that lingering voice of doubt made me wonder if this was the right path for me. Should I go back to a safe, stable job with benefits and a retirement plan? What if I end up losing all my money in this venture? Is it okay that I decided not to work today?

Even now, I can make my own schedule. I can wake up at noon if I wanted to and keep working until 2:00 am or just take a random afternoon off. And that’s my choice to make. But because I’ve been so conditioned to think that the limits of my brain power need to be confined between nine to five, having this new freedom came with a sense of guilt.

I have such a hard time realizing that you don’t need to operate within those confines to be productive and successful and fulfilled. I just have to keep reminding myself that it’s okay to permit yourself to watch Netflix for an hour at 2:00 pm for you to refocus and recenter. It’s okay that you’re sleeping in until 11:00 am or 12:00 pm today because you worked until 1:00 am last night. I have to keep reminding myself that nobody is telling you what you need to do except for yourself. That’s the life of an entrepreneur and I’m still learning how to adjust to this new level of control, even today.

Shining Leadership Skills for Better Productivity

Throughout the years, I have applied my learning lessons in leadership – especially with how I lead my team and how I conduct business. Sometimes we have many projects to work on at the same time, sometimes we have less. I’ve always told my team, as long as you get your stuff done and you are communicative and responsive, then I’m good with that.

I really encourage them to explore their interests, experience life and bring those experiences back to the company. This helps bring fresh, new ideas during our brainstorms and campaigns. One of the things that I took away from working as a Marketing Director at Condé Nast is that they encouraged you to go travel. Travel changes you, it opens up your mind. It allows you to experience new things so you can bring that experience back into your editorial piece or your marketing strategy.

I’ve never liked the idea that you need to clock in at 9:00 am every day or else you’re considered a bad employee. Just because I’m sitting there physically doesn’t mean I’m mentally there. I’ve never understood that kind of leadership where it’s more important to appease other people and make them feel better about themselves because of your presence. It’s those antiquated expectations and older ways of doing business that I’m constantly reshaping for Tremendous. As long as we get our projects done, we don’t miss meetings, and our clients are happy… who cares if you sleep in an extra hour that day?

Travel changes you, it opens up your mind. It allows you to experience new things so you can bring that experience back into your editorial piece or your marketing strategy.

– Jeremiah Abraham

People that helped along the way

I never had one specific mentor during my career. Instead, I’ve had some amazing senior executives who have taught me different aspects of my leadership skills. One of them taught me negotiation skills, another taught me how to properly communicate my ideas in a meeting, another pushed me to be more assertive with what I need to succeed in a business setting. I’ve really taken these lessons and made them my own.

One of these executives is Terra Potts, who is the Executive Vice President of Worldwide Marketing at Warner Bros. Pictures. We kind of grew up at WB together back in the day. She taught me how to stand up for your worth in situations where people may not immediately see it. I take that into every negotiation that I am part of. Teal Newland, my Senior Vice President at Condé Nast Entertainment helped me hone my creative eye and incorporate different perspectives in my marketing campaigns. Diane Paragas, who is the director of Yellow Rose, mentored me in the filmmaking process. These are just some of the people who empowered me in my journey and I’m happy to give back to others who are working with me today.

Another friend of mine is Jose Antonio Vargas, who is the Founder of Define American. We had many check-ins during the pandemic and I told him straight up once that I was thinking about quitting because I didn’t know if I was doing the right thing. No studios hired me, no movies went out, the movies that were supposed to be in theaters were going out into streaming services. And it was hard for me to see what was coming down the line and the larger picture of it all. He gave me some tough love and said “Jeremiah, you’re building something that doesn’t currently exist. Obviously you’re going to run into these situations where the solution isn’t immediately there because you have to make it up for yourself.” I never thought about it that way. If the path has not always been taken, obviously you have the flexibility and the responsibility to forge a new one to create something that never existed before. That conversation inspired me to realize that I can’t hold myself to the same standard that I had before because I’m creating new standards for myself now. That helped shift my thinking and my perspective about it and, honestly, helped shape the development of Tremendous. I could have easily quit because of the pandemic, but I would have regretted it the rest of my life.

I would encourage people to pursue multiple avenues of mentorship. It was very valuable to me to learn from many very skilled individuals, not just one. And you never know where your new life lesson is going to come from or which experience you’re going to value for years to come. For me, it was the guidance of many people that helped me get to where I am today.

I can’t hold myself to the same standard that I had before because I’m creating new standards for myself now.

– Jeremiah Abraham

How to reach out

I am @jerabraham on Instagram and Twitter, and Tremendous is @tremendous_comm on all those platforms as well.

Interviewed by Tiff Soga

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Uncategorized

Former Wacoal Marketing Executive Kristin DiCunzolo Leads Her Way For Lingerie Brand Lively As Newest CEO

Lingerie companies continue to operate in the same outmoded ways, but times have changed and the industry is ready for advancement and growth.

Despite the fact that the founder and current CEO of Lively, Michelle Cordeiro Grant is stepping down to manage the transition and assist with the company’s PR and brand partnerships.

Lively was founded in 2015 as a lingerie brand focused on comfort and style. New CEO, Kristin DiCunzolo, will be appointed to take charge of concentrating solely on the brand’s global growth.

DiCunzolo has extensive experience with the company’s structure and operations from her time as vice president of marketing and helped lead at parent company Wacoal America Inc., which Lively can leverage more.

Today, consumers desire higher-quality underwear, particularly for women. Lively’s other goal is to attract a younger demographic. The U.S. market for women’s underwear is predicted to reach $14.5 billion in 2026, up from $12.9 billion in 2021, according to market researcher Euromonitor International.

Lively understands it must abandon traditional marketing strategies to grow sales and survive in today’s competitive market. Ms. Cordeiro Grant believes Lively’s new mission is to revitalize the company’s reputation by strengthening its connection with its clients on an individual level, and that DiCunzolo’s skills as a former Marketing Executive will benefit the company.

Ms. DiCunzolo has stated that she hopes to place an emphasis on Lively’s customer interaction. While strategically adjusting to the ever-changing environment, she intends to maintain the Lively community’s centrality in decision-making, maintain the brand’s focus on its team, and preserve the brand’s vision and heart.