Awaken* newsletter

June 13, 2024

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Tracy Young is a founder who has been on my radar for a long time. Beyond the fact that she is a successful exited founder, having sold PlanGrid to Autodesk for just under $900 million, Tracy’s family–like my own father–immigrated to the United States following the Vietnam war. With one major success under her belt, Tracy is going for a second, having recently founded a new startup named TigerEye, which focuses on AI-powered strategic planning. I sat down with Tracy to chat about lessons from PlanGrid, what she’s currently working on at TigerEye, and her identity as an Asian woman.

On Identity

I wasn’t the only one with a newsletter on the call! Tracy also recently started a LinkedIn newsletter titled Predictable Growth, a monthly Q&A with women leaders generating revenue for their businesses. I asked Tracy what the motivation behind starting it was, and what she hoped to see it accomplish:

Representation matters. In sales and go-to-market functions, women are underrepresented at the leadership level. However, many impressive, talented, and hardworking women have achieved the CRO/CMO level, and I wanted to hear their stories. So, it’s a way for us to showcase women and give them a platform to tell their stories and how they got to where they are. There are many great jobs in sales, but many women don’t realize that they’re available to them. Anyone can be good at sales, it’s not just men. Reaching the highest levels in sales gives women a lot of power to help out their families, help the economy, etc.

In previous interviews, Tracy has pointed out how women are especially underrepresented in enterprise SaaS. I asked Tracy if she had any ideas why this is the case, and how we can increase representation:

I’m not sure why that’s the case. But you can see it if you look at the stats or walk into any enterprise company. I would guess it’s systemic. I think it starts with the words we use for boys and girls, the way we treat them, and what is expected of them. This is part of our cultural history. One way to change that is to show what is possible. What Predictable Growth aims to achieve is to showcase all these women who are leaders at their companies. There’s no decision that the CEO is making without running it by them. We want to say: “This could be your future, if you want it”, for anyone reading, and hopefully, it’s a young woman reader.

Next, I wanted to get Tracy’s thoughts on how being an Asian woman has affected her experience as a founder:

My PlanGrid co-founder, Ryan, and I met in college. He’s been trying to convince me to start a company with him since I was 18. Being an Asian woman, I didn’t think it was possible. I brushed him off for many years. I thought, “I’m not a founder,” because I looked at all these other founders, and they didn’t look like me. That kept me from starting a company for a long time. Around 2007-2009, I remember Ryan really wanted me to apply for Y Combinator with him. And again, I told him, “I just don’t think it’s going to work.” I didn’t think other people would accept me, and I didn’t want to put myself through it. It wasn’t until Y Combinator put out a request for startups working on the exact problem we were working on that I felt comfortable applying. That request for startups almost gave me permission to apply to YC. But even when we got in, and we were making real revenue, and we fundraised, and we had real customers, and our product was getting better… even then, I still felt that founders should look a certain way. I don’t know how many years in we were before I finally realized how wrong I was.

In an interview eight years ago with Ron Miller at Techcrunch Disrupt, Tracy responded to a similar question very differently. I asked her what motivated her shift in perspective since then:

Back then, I really tried to separate myself from being a woman. I felt like that was not part of the equation. And again, it’s such a big part of me, I am a strong woman. For many years, I pretended that I wasn’t, down to how I dressed. What really woke me up was becoming a mom. Going through pregnancy and birth and postpartum recovery, and taking care of a baby, I think it was really at that point when I realized how strong women are, how strong our mothers and grandmothers are, and how strong my colleagues are. It was a disservice not to acknowledge that our journey is different. It’s not better or worse. It’s just different.

TigerEye

I asked Tracy how she came up with the idea for her new startup, TigerEye:

There’s no shortage of problems to solve in business software. If you talk to anyone who works for a public company, you’ll find a lot of outdated software still in use. After selling my last startup, I worked for a public company and got to use these expensive products that our company was paying for every year. I saw firsthand how they made us less productive and frustrated our team. Many areas need improvement, such as HR software, finance software, sales software, and everything in between, including development tools. 

A common strategy I hear from founders is that they want to start by selling to other startups, and then grow into an enterprise software company alongside their clients. I asked Tracy how she decided to skip that and go straight for enterprise customers:

I like to solve problems that I have experienced. TigerEye comes from my experience running a fast growth company for ten years. When we reflected on our PlanGrid journey, we asked ourselves a few questions: What would have accelerated growth? What would have made the difference between us still running PlanGrid today versus needing to sell? TigerEye is that product. This is a scientific tool that would have helped us grow more efficiently, be more profitable, and would’ve enabled us to be more courageous in our decision-making by providing extra validation. It’s an AI-powered business simulator. You can test out your plans before you make your team execute it. You can test out as many plans as you want and as many scenarios as you want before you bring it to the board for sign-off. Back at PlanGrid, we had a bunch of very smart people trying to generate the same thing that took months that TigerEye is outputting instantaneously now. This is the product that I wish I had to help grow PlanGrid. And this is why we are building for the enterprise. All I know to do is build things to help me with problems I’ve faced.

Starting a Company as a Second-time Founder

I asked Tracy what she thought about distribution at PlanGrid, and how that has changed for TigerEye:

PlanGrid was always mobile first. We really benefited from timing. Steve Jobs announced the first generation iPad, and we decided to start building construction software for that device soon after. We were one of the first enterprise apps to launch on all of the app stores. 

Let’s say you’re a construction person and you’ve got your new iPad or other tablet. You search for construction because that is your profession, and PlanGrid pops up as the top result. If it looks interesting, you might download it, and we had a freemium model so users could try us out. As a mobile-first company, having great SEO on the app stores was crucial for our inbound growth. That’s how we thought about distribution for PlanGrid, but that is totally irrelevant for TigerEye (although we do have a mobile version of our software). TigerEye is an enterprise-grade product, and you can’t just try it out as an individual. It is being deployed to whole departments, and that is a completely different distribution model. For many years, PlanGrid was sold on a per-seat basis. At TigerEye, we have an unlimited seat model, and it’s deployed to several teams at once, and the starting fee is five figures. It’s an enterprise-grade product. And so for us to get deployed and adopted usually takes a field sales team two or three conversations with the company, because it’s not just sales, it’s revenue operations, it’s strategic finance, and then it’s a champion at the C-suite level. It’s very different from PlanGrid’s model, where anyone with a credit card in a job site could swipe their credit card and buy PlanGrid today.

Next, I asked if she felt that being a second-time founder came with any benefits:

There are definitely benefits. For example, the first 15 people we recruited were people we had handpicked and worked with before. As a result, we were able to recruit a talented team with a strong track record and a strong work ethic. It’s difficult for first-time founders in their early 20s to attract talented individuals. The people who worked for us were our friends or recent college graduates. From our decade of experience, we’ve also seen what works and what doesn’t in terms of core values. This time, we made sure to have a set of values that we live by personally and professionally. These core values are non-negotiable and we share them with candidates we’re trying to recruit during our first phone call. We’re serious about it. Everyone says they care about their core values, but we actually hire and fire by them. 

Tracy’s emphasis on core values stood out because this was the first time I had heard a founder emphasize them to this degree. I asked Tracy why this mattered so much to her:

Through my experience growing PlanGrid to 450 employees and scaling the team to 1,300 employees post-acquisition, I got to see what slows down a team. I got to see how infighting can destroy a company. There are minor things that you can put in place to mitigate this, such as basic rules of engagement. We have a document called “Our commitments to working with each other,” which outlines how we work together at TigerEye. The document clarifies our five core values. It’s very simple, you cannot misinterpret what the core values mean. I’ll give you a couple of examples: 1) I will walk it like I talk it. 2) I will never speak destructively behind my teammate’s back. 3) If I have a problem, I will go to you and talk it out because we’re professionals and I can trust that we can have the hard conversations. If everyone follows these rules, then we’re in a really good place. That means that when there are problems, we can speak openly as a team and get through it together. We were very deliberate about the culture and work environment we were creating, especially as a remote company. I think our culture is especially important because we aren’t together every single day.  

Fostering a Culture of Authenticity

Throughout my research, a consistent theme Tracy touched on was being authentic as a leader. I asked her if she felt there are boundaries to authenticity and if it’s fine for CEOs to express fear or lack of confidence to their team.

There is definitely a line in terms of vulnerability and authenticity. It’s never acceptable to be disrespectful. Some might argue that they’re just being direct, but there’s a difference between being direct and being rude. It’s okay to question things and suggest new approaches. When I’m concerned about something related to the company, I share it with the team. I either present a potential solution or let them know that I’m working on one. This approach makes it easier to lead and get the team on board with the direction we’re heading. They may not always agree, but at least they understand why I’ve made certain decisions. If they understand, it’s easier for them to commit to the decision, even if they initially had reservations. 

To your second question, I think it is completely okay for a leader or anyone in the company to show that they are human, and as humans we experience fear and insecurity–they are natural emotions. As a leader and a productive teammate, it isn’t beneficial to dwell on these negative emotions. It’s challenging, if not impossible, to suppress these feelings because they will eventually surface. My approach is to allow myself to experience these emotions when things are tough, but also to take control and not let them linger. For instance, I might allow myself a day to experience these feelings, but the next day, it’s time to put on a game face and figure things out together. As long as there’s movement and progress, then it’s okay. Feelings like anger, insecurity, and sadness, when prolonged, are completely useless. They don’t serve anyone any good. They’re just there making everyone feel bad and that is absolutely not okay.

I asked Tracy what actions she takes to make sure everyone on her team is comfortable being authentic and vulnerable with each other:

We do this fun activity. We all take the Enneagram test. New teammates will take the test and present their enneagram results sometime within the first few weeks. The presentations are basically: “This is when I’m at my best. This is how I am at my worst. This is how I want to get feedback.” This helps us understand who we are as people because there are all kinds of different personalities, and conflict comes from two personalities at their worst coming together. If we can acknowledge and understand that might happen, it’s easier to get through it together. Essentially, it’s having self-awareness and giving your team a blueprint of being aware of who you are. 

For those who don’t know, Enneagram is a popular personality test that emphasizes how you interact with other personality types, making it a popular choice for teams. I am normally skeptical of these kinds of tests, but even I am a big fan of Enneagram, and I think it has helped me better understand myself and my interactions with others. For those curious, Tracy is Enneagram type 1, “The Reformer”. A fitting type for a person with such ambition and vision.

Shoutouts

If you are a leader in sales, RevOps, finance, or marketing, TigerEye has built a go-to-market planning tool to help you track, plan, and predict your go-to-market performance. The tool analyzes every change in your CRM using artificial intelligence to guide decisions and show you where you’re headed.

If you are interested in checking out what Tracy and TigerEye. have built, please drop her a note on LinkedIn or on X (f.k.a. Twitter) @Tracy_Young. Thank you Tracy for the interview!

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Stories

This Formerly Homeless Nurse Is Helping the Homeless and Empowering Women Through Project Peace Clothing

Having experienced homelessness himself, Alex Nguyen knows firsthand how challenging it can be to not have even the basic essentials.

Growing up as a first-generation Vietnamese child, raised by a single mother who had him at a young age, Alex faced many challenges that most of us can’t even imagine. But instead of letting his difficult past define him, he decided to take action. This is what inspired him to start Project Peace Clothing.

Alex admits that he has dealt with some trauma and mental health issues growing up, and for this he decided to undergo a three-and-a-half-year therapy. Now, Alex is a mental health nurse, slowly working towards his psychiatric mental health nurse practitioner degree. He’s passionate about helping people who struggle with mental health issues, especially those in the addiction population and the homeless community.

Through his clothing line, Alex is not only advocating for mental wellness and women’s empowerment, but he’s also helping the homeless community. For every purchase from Project Peace Clothing, Alex gives another homeless person not just the basic survival needs like food and water, but also a piece of clothing to help keep them warm on cold nights.

Alex’s past has made him more compassionate and empathetic towards homeless people, and he’s using his experiences to make a positive impact on the world. He believes that intentional acts of kindness, even if unnoticed, can cause a ripple effect that touches the lives of many.

Join us as we take a closer look at the inspiring story of Alex Nguyen and his mission to spread peace, love, and kindness through Project Peace Clothing.

MOVING FROM PLACES TO PLACES

Alex’s mother was only 17 years old when she became pregnant with him by his father, who fled the country when Alex was just one year old. Growing up was challenging for both Alex and his mother, as they never had a stable place to live. They frequently moved from place to place because the rent was difficult to pay, and there were times they slept in their car or rented a motel day by day. While his mother was at work, Alex was often left with other relatives, and she eventually dropped out of college to support him.

During his college years, Alex continued to face challenges. He lived in a garage at a friend’s house for several years and worked two jobs while studying. He even had to carpool with two friends because he didn’t have a car, and he didn’t have any support besides himself. Despite all of this, he persevered and graduated in 2017, hoping that his life would finally turn for the better.

A SENSE OF FULFILLMENT AND HAPPINESS

Growing up in an unstable household without a parental figure to guide him, Alex learned everything on his own and developed a survival mentality. He made friends and reached out to distant relatives for support, and started working at a young age to make ends meet. For a long time, he believed that money was the solution to all his problems.

After graduating and becoming a nurse in 2018, Alex began working over 60 hours a week. It was also around this time that he  realized he was suffering from mental illness. He had been independent for so long that he didn’t realize the toll it had taken on his mental health.

By 2021, Alex was working three jobs and neglecting his physical and mental health. One day, while at work, he permanently damaged his lower back when he tried to catch a falling patient. 

He was forced to leave two of his three jobs and had time to reflect on his life. It was during this period that he realized that caring for others, particularly those suffering from mental illness, gave him a sense of fulfillment and happiness. He realized that money did not bring him happiness.

Alex started transitioning to become a mental health nurse and is now pursuing a degree as a Psychiatric Mental Health NP. He finds peace and happiness in helping those in need and believes that this is his true calling in life.

PROJECT PEACE CLOTHING

Alex’s own experiences with homelessness growing up inspired him to start Project Peace Clothing. He remembers the freezing nights sleeping in his car and can empathize with those who are currently experiencing homelessness. He believes that his ability to put himself in other people’s shoes and feel their suffering comes from having experienced similar hardships himself. Alex cares deeply for those without housing and acknowledges that many people struggle to empathize with the homeless due to stereotypes and misconceptions.

While working as a nurse, Alex would create care packages for those without housing, which he would distribute during the day or at night. He would buy supplies from Costco and Walmart, put them together in bags, and leave a few in his car to hand out when he saw someone in need. However, he wanted to do more than just provide care packages. He wanted to provide clothes and warmth to those who need them, particularly at night when the temperatures drop.

This desire to make a bigger impact led Alex to start Project Peace Clothing. Through this initiative, he hopes to provide warmth and comfort to the homeless community by distributing blankets, jackets, hats, and other clothing items. Alex’s firsthand experience with homelessness has taught him the importance of basic necessities such as warm clothing, and he is passionate about helping those in need.

The Empower Women collection was inspired by Alex’s girlfriend of 10 years. “I wouldn’t be here today without her,” he said. This collection aims to promote positive messages that make women feel good and valued.”

THAT WAS PEACE

Project Peace Clothing has had a significant impact on the community so far, despite its small scale. As a nurse and student, Alex dedicates his time to helping people both at work and outside of work.

Alex also shares a heartwarming story about a recent encounter he had while ordering one of his favorite desserts called che, a Vietnamese dessert:

“I saw a young homeless Asian pacing back and forth in front of the shop. He reminded me of myself, and something deep inside me wanted to talk to him. I asked him, “Hey, are you hungry? Do you want anything?” He responded that he wished to have the Che 3 Mau, but here at the Hien Khanh, there are a few options, so I got all of the possibilities with some extra savory food for him to share with others.

As I gave him the food, I remember he told me, “How’s your day?” I responded, “It’s good, thank you.” I walked back to my girlfriend, and when I was about to reverse, I saw him in my mirror, looking up into the sky after sipping the dessert drink. To me, that was peace.”

ADVICE ON MAKING A POSITIVE IMPACT IN THE COMMUNITY

When asked for advice on how to make a positive impact on one’s community, Alex recommends following one’s passion and seeking to understand the specific community or population one wishes to help. This may involve volunteering and actively engaging with members of the community. Alex stresses the importance of being open-minded and actively listening, with the intention to both attend and talk. He believes that this approach can be life-changing and can make a meaningful difference in the lives of others.

CONNECT WITH ALEX

Website: projectpeaceclothing.com

Instagram: @projectpeaceclothing

Facebook: Project Peace Clothing
Tiktok: @projectpeaceclothing

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Stories

Celebrating Authenticity and Inclusivity, One Jilly Bing Doll at a Time

Dolls have always held a special place in the lives of children. They become friends, companions, and they help ignite children’s imaginations.

Back in March, we talked about Jilly Bing in an article called Mom and Founder Jilly Bing Doll Inclusivity and Authenticity to Playtime.

Jilly Bing was founded by first-generation Chinese-American Elenor Mak. She believes that toys play an essential role in helping children make sense of the world, with dolls serving as tools to build self-esteem and self-acceptance. Her vision for Jilly Bing is to create a line of dolls and toys that authentically represent Asian-American children, nurturing a deeper appreciation of Asian culture.

In this latest installment about Jilly Bing, we’ll revisit its journey with Elenor, showcasing the notable achievements and recent updates that have propelled the company even further in its mission to redefine the world of children’s toys.

Highlights on Jilly Bing’s Journey:

1. Launch Event with Chef Kathy Fang: This past summer, we hosted a launch event in S.F. with Chef Kathy Fang to celebrate the debut of our Jilly Bing doll. We wanted to bring the community together to celebrate. Witnessing the delighted reactions of children who received the doll, exclaiming ‘looks like me’ and ‘has soft black hair like mine,’ confirmed that we were on the right path.

2. Nationwide Sell-Out: Within weeks of shipping our first dolls nationwide, we sold out. I’m proud to say I transformed my basement into a doll packing hub, experiencing firsthand the ‘art’ of doll packing.

3. Increased Interest in Dolls for All Ages: A doll is not just a passing toy – it’s a child’s first friend. The recent Barbie movie renewed interest in dolls for adults and underscored the importance of increasing representation for Asian American children. Sharing our journey on national TV, such as the Today show, has sparked interest from families nationwide who, even without Asian children, want dolls that resemble their friends.

Customer Reactions to Jilly Dolls:

Our team has been deeply moved by the incredible responses from both children and adults! It fills our hearts with pride to witness the sheer joy on the faces of children, both girls and boys, as they receive our dolls. Their delighted exclamations, such as “She looks like me!” and “Mama, she looks like you,” warm our hearts.

The stories we hear about how these dolls become inseparable companions for these kids, accompanying them on shopping adventures, sharing sleepovers (shoes off, of course), and even joining them for a hot pot meal, are simply heartwarming. But it’s not only children who celebrate these dolls; adult women have shared, time and time again, that this is the doll they had always wished for during their own childhood.

One customer, who discovered us through a mom’s group, shared this touching reflection: “I grew up gazing at all the Barbies and dolls in stores, and none of them looked like me. It left me with a lingering feeling that something was wrong with me, always making me wish for blonde hair and big, round blue eyes. Now, at 44 years old, this doll has rekindled the sense of how special and proud I would have felt to have seen a doll that truly resembled me.”

What’s next for Jilly Bing?

Jilly doll is just the beginning. Our goal is to expand the dolls to create a “cast of lovable Asian American characters” whose identities go beyond just East Asian to fully represent the nuanced identities of all Asian Americans. My vision is to create a “modern-day educational Hello Kitty” with Jilly Bing. I want all children to know they belong and that they are beautiful as they are.

Connect with Jilly Bing:

We’re thrilled to be back in stock! Join us in making Jilly a beloved friend in every home this holiday season and shaping a more inclusive world for our children.

Order now for the holidays: jillybing.com

Instagram: @hellojillybing

Stories

This Doctor Published a Postpartum Book Balancing Chinese Traditions and Modern Approaches For New Mothers’ Well-Being

Postpartum care is a critical period for new mothers, yet it is often overlooked in our society.

Many women struggle with physical and emotional changes after giving birth, and the lack of support and attention to their needs can lead to postpartum depression and other health issues. This is why Dr. Kristal Lau’s book on postpartum care is a crucial addition to the conversation.

When Kristal joined the AHN community two years ago, she was still pivoting out of her medical career. She shared that her mom has been encouraging her to pursue her idea of writing a book on Malaysian Chinese postpartum confinement practices and include notes from her medical background.

During her confinement month after birthing her first child, Kristal compromised with her mother to modernize some of the confinement practices by medical logic. With a balance of traditional Chinese and modern postpartum care, her book provides a comprehensive guide for modern moms to take care of themselves during this important time while feeling connected to their Chinese roots.

In this article, we will dive into Kristal’s journey as an author. We will also explore why postpartum care should be a mainstream topic and why it is important to prioritize the health and well-being of new mothers.

BECOMING A MOTHER OF TWO

I practiced medicine in Australia as a Basic Physician Trainee before moving to the USA and would’ve chosen to specialize in geriatrics medicine if I hadn’t met my husband.

Ironically, I’ve chosen to work in the perinatal world now, because I used to actively avoid seeing pregnant women patients when I was a junior doctor. I felt intimidated by the responsibility of two lives and potentially more if the patient already had children.

Becoming a mother of 2 while facing the challenges of a modern immigrant from South East Asia to the West (and being a US military spouse) opened my eyes to the importance of postpartum care in setting mothers up to thrive in the postpartum year and beyond. Especially when I was planning for my first confinement practice and had to adapt things to where we were living in rural Alabama. From this experience, I decided that contributing to a small part of the perinatal industry was fitting.

POSTPARTUM 30: THIRTY DAYS TO A NURTURED FOURTH TRIMESTER

The core message of my book entitled “Postpartum 30: Thirty Days to a Nurtured Fourth Trimester” is about preserving a traditional and cultural practice so that it remains relevant to current and future generations. Otherwise, we’d forget!

So, the key components of my book showcase the best of both worlds. I discuss postpartum physiology (what we know today about how the birthing body recovers after birth) and basic Traditional Chinese Medicine (TCM) principles around the postpartum body. 

I have chapters dedicated to adapting confinement practices to fit a modern mom and her family’s needs and lifestyle. I also guide readers on how to respectfully tell their mothers or mothers-in-law that they’d like to practice a modern version of confinement and include them in the picture.

MODERN MOMS WITH CHINESE ROOTS CAN EASILY BENEFIT FROM THIS BOOK

Firstly, it’s written in English! Readers don’t have to know any Mandarin or Chinese dialects (just like me!) to understand the TCM and confinement concepts I discuss in the book.

Secondly, I include historical references about the confinement practice and discuss why certain practices made sense to our ancestors. Finally, I challenge two aspects of the traditional confinement practice head-on. I encourage readers to embrace all the emotions that come with the chaos of the postpartum period instead of pushing them away. And I encourage spouses and partners to be the main confinement support person rather than another family member.

PUBLISHING MY BOOK HAS BEEN VERY SURREAL

I fully invested in writing this book after the overwhelming support from Asian Hustle Network group members when this book was just an idea. I also appreciated the nuances brought up by the AHN members in that defining post which added more to developing my book’s content. My first beta readers were also from the AHN community!

I’ve always wanted to be an author ever since I was a teen, so I can’t believe that I’ve done it! The book has also allowed me to represent a small part of Malaysian and Chinese culture to the world. Plus, it’s my biggest ticket away from medicine and into carving out an unconventional career that works for me!

Making time to write my book was the biggest challenge because I got pregnant with my second baby just after starting a 6-month book coaching program to develop my book. I’ve also been living in Germany since 2020 due to my husband being stationed here at a military base. So, I was writing on and off throughout my pregnancy and postpartum year while juggling our newborn, toddler, deployments, 2 dogs, and trying to thrive in a foreign country. The next biggest challenge was believing in myself, and that I have what it takes to write on this topic.

BALANCE AND EVOLUTION FOR POSTPARTUM CARE

To balance traditional Chinese practices of postpartum care with modern medical logic, I drew from my professional background as a medical doctor and a public health graduate, and my personal background as a Malaysian who grew up with both TCM and modern medicine. I also consulted with my medical peers and a TCM doctor (a connection I made through AHN too!) about how postpartum care from the East and West can meet in the middle.

An example of this balance is compromising on the hair-washing practice. Personal hygiene is a big part of the confinement practice. The strict traditional way is no hair washing for the entire confinement month. A modern compromise is to not wash the hair for the first 2 weeks and once you start washing your hair, make sure to dry it completely while in the warm bathroom before stepping out into a more chilly environment.

As more attention is given to the concept of matrescence, the transition a woman goes through to become a mother, it’s important to recognize the need for nurturing and support during this time.

Physical therapy should be a standard part of postpartum care, as many women suffer from pelvic floor and back pain issues after giving birth. Unfortunately, too many women are told that these issues are “normal” and should be lived with. Pain and discomfort should not be considered normal, and pelvic floor rehabilitation should be a global standard of care for all new mothers, rather than being limited to a few countries or requiring out-of-pocket expenses. The rest of us have to learn how to ask for pelvic floor rehabilitation referrals and likely pay out of pocket for it.

CARING FOR NEW MOTHERS

Two big areas where family members can help a new mother in the postpartum period are to help her feel seen and alleviate her mental load.

Unfortunately, new mothers frequently fade into the background as the newborn baby takes the spotlight. So, holding space for the new mother to grow into her new identity and showering her with attention reminds her that she’s still her own person and that she’s equally important as the baby!

Women and mothers are also commonly the main household manager in many families who do all the planning, troubleshooting, and preempting of troubles. This is the mental load of women and mothers. Alleviating this during the postpartum period isn’t just asking her what help she needs, it’s becoming the Project Manager at home while she recovers.

Asking her what she needs still requires her to plan and troubleshoot, and that doesn’t help lighten her mental load when she needs all the energy to recover from birth and care for the newborn.

MODERN MOTHERS HAVE DIFFERENT NEEDS THAN THE GENERATIONS BEFORE

First, society needs to accept that this generation and the upcoming generation of modern mothers have very different needs and challenges compared to the generation before us and not shame us for it. 

For example, many women in my generation (especially us Millennials in developing countries like Malaysia) have been conditioned to “do-it-all” i.e. excel at our careers and in being a mother. It’s ingrained in us to “mother like we didn’t have jobs and achieve in our career like we didn’t have children”. Why do moms today carry this burden? It’s likely because we were exposed to conflicting messages about womanhood and motherhood while growing up. We were empowered to be anything we wanted and that we could achieve anything we put our minds and hard work to i.e. embrace the modern woman identity. Yet, we’re still pressured to marry before 30 and start having kids while constantly reminded, “Don’t waste your education by becoming a stay-at-home mom!”. Balancing the identities of an empowered modern woman with the traditional (and biological) roles within motherhood is a unique challenge for many moms of our generation.

So, only when society is willing to empathize with this struggle, then they can provide the social, emotional, and mental support to help modern moms thrive as they go through matrescence.

My book normalizes the notion of nurturing mothers from the beginning of their motherhood journey; the postpartum year. I encourage mothers to prioritize themselves and not feel completely guilty about it. And to get comfortable with asking for help and accepting help before things get too overwhelming. It’s nice to be recognized as a SuperMom but it’s also nice to not have to live up to that image.

CONNECT WITH KRISTAL

Instagram: @mamaswingwoman

Facebook: @mamaswingwoman

Twitter: @drkristallau

LinkedIn: Kristal L.

Website: mamaswingwoman.com

Book webpage: tinyurl.com/pp30book

Author webpage: Kristal Lau – Mandala Tree Press

From Personal Struggle to Business Triumph- Khai Pham’s Journey with Milky-jpg

Stories

From Personal Struggle to Business Triumph: Khai Pham’s Journey with Milky

Meet Khai Pham, a visionary entrepreneur reshaping how we manage lactose intolerance.

Armed with a business degree from USC, Khai’s journey took an unexpected turn after an eye-opening internship experience. After leading strategy and operations at a tele-orthodontics startup, he took the big step to start his own venture: Milky.

Milky stems from Khai’s personal struggle as a lactose intolerant person. Collaborating with Dr. Michael Seidman, he created Milky, a revolutionary lactase supplement designed for convenience and portability.

The path to Milky’s creation was marked by challenges. Khai and his team encountered manufacturing hurdles and setbacks, but their unwavering dedication and problem-solving spirit prevailed. Join us as we delve deeper into Khai’s journey with Milky.

KHAI PHAM’S JOURNEY WITH VENTURE FOR AMERICA

Venture for America profoundly shaped Khai’s career. Khai revealed the exceptional prospects that startups offer compared to larger corporations. In bigger companies, promotion chances often hinge on the person above you advancing or departing. However, in startups experiencing rapid growth, the entire business expands, creating numerous opportunities.

As a result, Khai’s hard work earned him two well-deserved promotions in just one year, leading him to become an Associate Director, with his initial compensation increasing four times by the time he turned 23. More importantly, Khai was able to engage with more substantial challenges much earlier in his career.

LEADERSHIP LESSONS AS YOUNGEST DIRECTOR

Climbing the ranks at Candid and achieving the distinction of being the youngest Director brought both challenges and growth to Khai Pham. In his perspective, the most demanding aspect of this journey was the increasing gap between decision-making and its outcomes. During the earlier stages of one’s career, tasks are straightforward; you receive assignments like crafting financial models, and when you perform well, immediate feedback follows. That immediate validation is comforting for junior professionals.

However, as one advances into more senior roles, the time gap between decision and result widens significantly. Senior leaders must make weighty choices, such as shaping the market strategy for a new product. Yet, the effects of these decisions might remain concealed for months, even years. This adjustment, bridging the gap between choices and their eventual outcomes, is a formidable mental challenge that confronts most individuals, Khai included. This evolution in leadership style and responsibility marked Khai’s journey as he navigated the complexities of decision-making at Candid.

KHAI’S PERSONAL STRUGGLES THAT LED TO THE BUSINESS OPPORTUNITY

Khai Pham’s personal battle with lactose intolerance ignited the creation of Milky, a transformative lactase supplement.

Khai shared that aside from being lactose intolerant, he also coped with ADHD, which often led him to forget bringing a Lactaid, making casual outings for ice cream, boba, or pizza very hard. Though the idea of a more portable version of Lactaid had crossed his mind, Khai initially didn’t see it as a true business opportunity.

When Khai moved to New York and found his favorite boba shop, Machi Machi, in Koreatown, he kept running the same problem of forgetting his Lactaid. He also noted that the pharmacy in Koreatown always seemed to run out of Lactaids. “Lactaids fly off the shelves at their location,” one of the pharmacy’s employees said. Intrigued by this, Khai went to visit various drug stores across lower Manhattan, asking their employees about Lactaid sales.

Khai shared that the farther he ventured from Koreatown and Chinatown, the less frequently stores experienced Lactaid stock shortages. This was the moment that Khai recognized his idea of a super-thin lactase supplement as a viable business opportunity, setting in motion the Milky journey.

“What I slowly began to realize is that people can’t help you if they don’t know you need help.”

Khai Pham

THE EXPONENTIAL POWER OF NETWORKS

Khai Pham’s collaboration with Dr. Michael Seidman marked a turning point for Milky, their second joint venture. Many wonder how a board-certified surgeon like Dr. Seidman came to co-found a company with Khai. The answer is simple: asking for help.

“I used to play it close to the chest when I was starting a company because I didn’t want to be embarrassed if it didn’t work out. What I slowly began to realize is that people can’t help you if they don’t know you need help,” Khai shared.

With this profound realization, Khai began sharing his desire to start a dietary supplement business with his coworkers and his search for a scientific co-founder. One day, a coworker mentioned a friend whose father, Dr. Seidman, had both a medical background and a penchant for formulating ideas. And the rest was history.

How Khai and Dr. Seidman met illustrates the exponential power of networks, but only if you open up and tell people that you need their help.

KHAI’S INSIGHTS IN NAVIGATING ENTREPRENEURSHIP

When asked what advice he would offer to his younger entrepreneurial self, Khai Pham emphasizes that failure doesn’t equate to poor decision-making. He notes that while they are connected, making the right choice with the information at hand doesn’t guarantee success.

Khai’s experience has taught him that if a decision carries even a 10% chance of yielding a 1000x return, it’s worth taking that calculated risk. Even if it doesn’t pan out, it doesn’t make the decision wrong. He candidly shares that in his earlier career, he often focused on the immediate results of his actions, sticking to high-probability decisions, and missing out on better, higher-expected-value opportunities. For Khai, the key metric for decision-making is expected value, not just the probability of success, a lesson he holds close as he navigates the entrepreneurial landscape.

MILKY’S VISION TO REVOLUTIONIZE DIETARY ACCESSIBILITY

When contemplating the future of Milky, Khai envisions creating an entire ecosystem of dietary accessibility.

While Milky’s initial focus centers on lactose intolerance, Khai recognizes that many individuals face a variety of dietary restrictions, including issues like acid reflux. The prevailing frustration lies in the disconnect between scientific solutions and user experience. Drawing a parallel to Lactaid, Khai points out the impracticality of carrying around large plastic bottles of products like TUMS.

The Milky team aspires to create a world where your entire medicine cabinet can be conveniently carried in your pocket, offering a seamless solution to dietary challenges, thus transforming the lives of those managing lactose intolerance and other dietary issues.

CONNECT WITH KHAI / MILKY

Instagram: @shop__milky

TikTok: @milky

Linkedin: Khai Pham