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March 15, 2024

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Edwin Ong

2024.03.06

翻译:田头草

在硅谷,极少有人能像 Y Combinator 的总裁兼首席执行官 Garry Tan (陈嘉兴) 那样高调。Garry在其辉煌的职业生涯中担任过许多不同的职务。

除了领导世界上最成功的创业加速器(Y Combinator) 之外,Garry 是 Palantir (帕浪)的第 10 名员工,共同创立了 Posterous(最早的博客网站之一),创立了 Initialized Capital(管理规模超过 32 亿 美元的风险投资基金),甚至还由投资而步入政界,成为旧金山当地政治的杰出活动家。

(译者注;Palantir 帕浪公司基本上没有中文的介绍,帕浪服务的用户牛气冲天)

(译者注:Posterous 被Twitter 于2012 年收购)

我有幸有机会了解Garry 的亚裔身份如何影响他的生活,我希望他的答案能够帮助和启发我们的读者。言归正传:

一、克服有害的心态

1. 因稀缺环境而诱发稀缺的粘性心态

Ong: 

我的经验是,工薪阶级父母(尤其是亚洲移民)的孩子往往有一种因稀缺环境而诱发稀缺的粘性心态——即使他们的社会经济地位已经有所提高。加里此前曾谈到过他的“价值 2 亿美元的错误”。也就是说,他拒绝了 Peter Thiel 成为 Palantir 创始成员的邀请。对我来说,这似乎是这种心态的体现,所以我问Garry他是如何克服的:

(译者注:Peter Thiel,“奇葩的牛人,自由穿梭于法律、金融、投资及创业之间。”)

(译者注:当时Garry 是微软高薪稳定的员工)。

Tan: 

我能够意识到这些东西是双向门。以良好的条件退出一家大型科技公司实际上意味着你可以随时回去。有单向门和双向门之分。

对于与我们一样环境长大的人来说,一切都感觉像是一扇单向门。但如果你什么时候能意识到这是错误的,那么你就改造了那些有钱人默认拥有的一些特权。

Ong: 

亚马逊创始人杰夫·贝索斯(Jeff Bezos)多次谈论单向门与双向门框架。你可以在这里听到他更深入的阐述。https://m.youtube.com/watch?v=VFwCGECvq4I&ab_channel=LexClips

(译者注:单向门VS双向门,贝佐斯认为决策有两种。一种决策是单向门(one-way door),不可逆转而且非常重要。另一种决策是双向门(two-way door),90%以上的决策都属于此。也就是说,可以制定决策并执行,一旦事实证明决策错误,马上可以推倒重来,损失不大。)

2. 亚裔社区对心理健康的耻辱感

Ong: 

亚裔社区对心理健康的耻辱感,是另一种越来越受到关注的心态。就我个人而言,因为我的移民父母为了生存而拼尽全力,我觉得我没有权利抱怨我的心理健康,因为我的生活相对安逸。我问Garry这是否引起他的共鸣以及他如何克服这种心理障碍:

Tan: 

我假装自己没有任何问题,花了很多时间试图融入其中。但最终,有关我童年的事情或不寻常的留下创伤的反应,会在我的职业生活中突然出现。在某个时候,我开始单独接受治疗,这对我帮助很大。

所有这些我无法控制的事情突然变成了我可以整合和意识到的事情,并做出更好的选择。卡尔·荣格说:你未觉察到的潜意识决定着你的人生,你却将其称之为“命运”。(译者注:荣格是瑞士心理学家、精神科医师,分析心理学的创始人。)

3. 第三种常见心态是低着头,避免搅局

Ong:

我在亚裔美国人中看到的第三种常见心态是低着头,避免搅局,即使这意味着抑制自己的想法。鉴于Garry是一个非常直言不讳的人,我问他是如何培养自信的:

Tan:

我记得在高中时,我是校报的编辑,注意到我们在比较贫困高中的学生因为同样的违规行为而受到严厉的判决和开除,而在富人区的学校则仅会受到不痛不痒的轻罚。我对此非常生气,我写了一篇文章揭露它,但被我的高中指导报纸的老师审查(没过)了。我已经快毕业,并已被斯坦福大学录取了,所以我就顺其自然了。

但在我内心深处,有一种对被压制的愤怒,我永远不会忘记。

在出报纸之前,我会使用 Pagemaker (译者注:一款页面排版软件)出版“地下”报纸,而我的英语老师会为班级复印报纸 – 这给了我一种我永远不会忘记的力量。因为否则我就是角落里骨瘦如柴的亚洲书呆子,但是当我可以传达我社区的声音,我有了立足点。我从未忘记过这一点。

二、关于亚裔社区

Ong:

关于社区的话题,我问Garry 是什么促使他成为亚裔社区的积极倡导者:

Tan: 

我对旧金山的亚裔美国人社区有强烈的团结感。我们是这座城市的重要组成部分,但我们却没有被看到。我们没有被听到。

当地领导人甚至会诋毁我们为确保亚裔美国长辈安全所做的努力。现在我知道我需要为那些没有发言权的人而战。

我发现的最酷的事情之一是一个名为“亲爱的社区”的非营利组织,它将刚新到旧金山的亚裔美国人(通常是年轻的专业人​​士)以及传统的旧金山唐人街社区联系起来。看到聪明的人们聚集在一起,为这座城市的人民而战,真是太棒了。

(译者注:了解旧金山的严重的社会现状的读者,就能更深入理解Garry 的这段话)。

Ong:

我还提到他最近去新加坡参加一个名为SWITCH的创业活动,并问他对亚洲国家涌现的创业场景有何感想:

Tan:

初创公司正在世界各地涌现。您可以从 YouTube 和网络上学习。 YC 校友遍布世界各地。我很高兴看到从湾区开始的事情现在已经成为一种全球现象,而且还在不断增长。

三、亚裔创始人经验

Ong:

在朋友的建议下,我问Garry:“我可以向哪些非技术性的亚洲创始人榜样学习?对于在初创公司作为非技术员工而言,最有价值去学习的技能是什么?” Garry的回答有点挑战了我问题的前提:

Tan:

在初创公司和技术领域,技术是关键优势。如果可以的话,请更重于科技。然后成为一名博学者:科技人员掌握软技能比反过来要容易得多。

Ong:

事后看来,我承认,如果你不愿意付出努力来成为技术人才,那么期望在科技行业获得优异成果似乎很愚蠢。他给我上了一课。

四、如何看待自己的亚裔身份

Ong:

最后,我问了Garry,和我问所有受访人的问题一样——作为创始人,他如何看待自己的亚裔身份:

Tan:

直到很晚我才想到这一点。坦白说,我试图假装这不是问题,虽然绝对存在“竹制天花板”- 既使对我来说。我没有获得晋升和/或人们认为我没有能力做我所做的事情。我会愤怒地辞掉工作,这是解决问题的一种方式,但我看到事情可以有不同的解决方式。

作为一名创始人,我发现我需要提高自己畅所欲言的能力,尤其是当我知道自己绝对正确时,要尽可能自信。

我有一种隐而不发的心理,我甚至没有意识到这是为了和谐。在没有意识到的情况下,我有时会自我放弃,然后又被动地攻击它。我不再这样做了,这是我作为领导者发展的关键一步。我希望我早点发展这种能力,这都是因为我童年时无意识的编程。

(译者注:Garry 在 14 岁时开始编程,他通过制作网页和网站的互联网部分获得每小时 7 美元的报酬。这笔收入帮助他的父母支付了买房的第一笔首付。)

Ong:

我从这次采访中得到的最大收益是,“永远正确、直言不讳”的 Garry Tan 并不总是如此,而且在某一时刻,他非常像典型的亚裔孩子。Garry 的故事证明,只要有自我意识和决心,任何人都可以实现巨大的成长并成为行业领导者。

呼吁

Ong:

如果您有一个雄心勃勃的创业想法,并希望成为一个令人惊叹的创始人社区的一部分,请申请 Y Combinator! Y Combinator 每年运行两次批次——冬季和夏季。 

2024年夏季批次的申请已开放,您可以通过 https://www.ycombinator.com/apply 进行申请

感谢Garry 接受采访!

照片来源:Y Combinator

英文采访链接

Garry Tan on Startups, Advocacy, and Overcoming Cultural Mindsets

附:福布斯中国对陈嘉兴的介绍

https://www.forbeschina.com/billionaires/61673

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For most people in the accounting world, success looks like a corner office, a big team, and an endless stream of clients. For Angel Zhen, CPA, MST, success meant something entirely different — independence.

“I wanted to build something that valued freedom, quality, and impact,” he says. “After years in public accounting, I saw how the system rewarded long hours over real results. I knew there had to be a better way — to build a high-performing firm without sacrificing your life.”

That clarity led Angel to found Pasadena Tax CPA, a one-person practice that now generates over $500,000 in annual revenue and serves more than 300 clients nationwide. Angel’s work has earned national recognition from both CPA.com and the AICPA, including being named a 2025 Innovative Practitioner Award Finalist and 2025 Leadership Academy Selectee.

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Turning Loss into Leadership

Angel’s story didn’t begin with business success. It began with loss.

“In April 2020, my dad passed away unexpectedly,” he recalls. “Because COVID hit and I was deep in tax season, I didn’t get to see him one last time. That moment changed everything — life, time, and purpose.”

Like many in Asian families, Angel describes his father as the pillar — the provider and decision-maker everyone looked up to. When he passed, Angel knew it was his turn to step up.

He moved back home to Rosemead, California, to take care of his mom and rebuild his life. What began as a moment of grief became a defining transformation. “Starting over during a pandemic forced me to innovate to survive,” he says. “I turned loss into fuel and fear into focus.”

Five years later, that focus became a thriving solo CPA firm built on innovation, strategy, and heart.

“There’s a Chinese saying, 苦尽甘来 — after bitterness comes sweetness,” Angel says softly. “Every struggle built the clarity, strength, and mindset that led me here today.”

Challenging the Traditional CPA Model

Angel’s biggest challenge wasn’t the market — it was his own mindset. As an Asian CPA, he grew up with messages about safety and stability: work hard, follow the rules, don’t take risks. But entrepreneurship demanded something different.

“I had to unlearn the belief that success required a big team, long hours, or a corporate ladder,” he explains. “I built systems, automations, and pricing models that gave me confidence and time back.”

Those systems didn’t just make him efficient — they made him exceptional. Today, Pasadena Tax CPA is recognized as one of the most efficient solo CPA firms in the nation, a model of what’s possible when technology meets intention.
His book, The Profitable Solopreneur Playbook, expands on that mission — teaching other CPAs and solo business owners how to build practices that generate both profit and freedom.

Challenging the Traditional CPA Model

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Angel’s success challenges a long-held cultural narrative — that stability and ambition are mutually exclusive. His mission is to show Asian professionals that they can have both.

“For the Asian community, I want to normalize the idea that you don’t have to choose between stability and ambition,” he says. “You can honor your roots while building your own path.”

Through mentorship, education, and storytelling, he’s helping others reclaim the idea of financial independence — not as a luxury, but as a form of empowerment. His philosophy is simple but powerful: “Build with intention, clarity, and courage.”

A Beacon of Innovation and Leadership

Angel’s recognitions from CPA.com and the AICPA are more than professional honors — they’re milestones in a larger movement to modernize the accounting industry.

“Being recognized by CPA.com as one of the most innovative practitioners isn’t just about accounting,” he says. “It’s about leadership, legacy, and resilience.”

His nomination for the 2025 Innovative Practitioner Award celebrates his ability to merge technology and empathy — running a fully remote, tech-driven practice that still feels deeply personal.
🗳️Vote for Angel Zhen, CPA → cpa.com/innovative-practitioner

Rooted in Legacy, Driven by Purpose

What drives Angel today isn’t just revenue or recognition — it’s the promise he made to himself after his father’s passing: to live with intention.

“I’m proud of building a $500K+ one-person CPA firm from scratch — without a team, referrals, or outside funding,” he reflects. “It’s proof that with clarity, systems, and consistency, one person can do extraordinary things.”

Beyond his business, he continues to inspire thousands of professionals across CalCPA, Asian Hustle Network, and beyond — showing that even in an industry built on rules, creativity and freedom can lead the way.

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About Angel Zhen, CPA, MST

Angel Zhen is the founder of Pasadena Tax CPA, a one-person firm serving clients nationwide with a focus on tax strategy, clarity, and efficiency. He has been recognized by CPA.com as a 2025 Innovative Practitioner Award Finalist and by the AICPA as a 2025 Leadership Academy Selectee. Angel is also the author of The Profitable Solopreneur Playbook, helping others design businesses that create both wealth and freedom.

🗳️Vote for Angel Zhen, CPA as the 2025 Innovative Practitioner

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Chris Hwang (left) and Jonathan Shen (right) – founders of The Golden Duck
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While ubiquitous in Asia, it was rarely found outside hawker stalls or home-cooked dishes.

Chris, a stickler for quality and craftsmanship, understood that getting the recipe and packaging right could make all the difference.

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Chris ensured every ingredient and recipe exceeded expectations, while Jonathan told the story in a way that resonated with millennial snack enthusiasts.

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When you walk into VietFive Coffee in Chicago’s West Loop, the first thing you notice isn’t the rich aroma of Vietnamese Robusta beans. It’s the energy. Strangers sit shoulder-to-shoulder, conversations spark, and a sense of belonging fills the air. For founder Tuan Huynh, this space is far more than a café. It’s proof that redemption is real.

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Inside those walls, during the latter half of his prison experience, Tuan chose to reimagine his life. He leaned into art and design, creative outlets that gave him purpose and revealed a talent for visual storytelling. Every sketch, every concept was an act of defiance against the idea that his future had already been written.

When he was finally paroled on June 21st, 2011, a date and time he still recalls with reverence, Tuan stepped into a world that had changed beyond recognition. He was a free man, but freedom didn’t come with an instruction manual. He carried the stigma of incarceration, the weight of lost time, and the daunting task of rebuilding from scratch.

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Determined not to waste his second chance, Tuan pursued higher education, earning a Bachelor of Fine Arts in Conceptual Design. His portfolio caught the attention of the world’s largest advertising agency, which offered him a role in Chicago. For a refugee kid who had once been told he would never amount to anything, it was validation.

But something was still missing. After eight years in advertising, Tuan felt the pull of something deeper, something personal. On a trip back to Vietnam, the first since leaving as a child, he discovered his family’s legacy: generations of farmers cultivating Robusta coffee. That revelation ignited a vision.

Coffee, he realized, could be the perfect medium. It wasn’t just a drink. It was heritage, resilience, and connection poured into a cup. And with that, VietFive was born.

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Building VietFive Against All Odds

Launching a business as a formerly incarcerated person was no small feat. Doors closed before Tuan could step through them. Banks hesitated, investors doubted, and skeptics assumed his past would define his future. But Tuan refused to let rejection write his story.

Instead, he built VietFive from the ground up, importing beans from his family’s farm, shaping the brand through design, and pouring his heart into creating not just a business, but a movement.

VietFive is vertically integrated, meaning Tuan controls the process from farm to cup. That ensures authenticity, quality, and fair practices. But more than that, it provides every sip tells a story. A story of Vietnamese resilience. A tale of personal redemption.

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For Tuan, VietFive is not just about coffee. It’s about representation. Too often, the stories of immigrants, refugees, and formerly incarcerated people are missing from mainstream narratives. By building VietFive, Tuan created a stage where those voices can’t be ignored.

“When people drink our coffee,” he says, “I want them to taste more than flavor. I want them to taste legacy, survival, and pride.”

That representation extends to the community VietFive has built. Walk into the café, and you’ll see it as a true “third space” where all are welcome. From business leaders to students, from immigrants to lifelong Chicagoans, VietFive has become a gathering point for connection.

Turning Pain Into Purpose

Tuan’s proudest achievement isn’t revenue numbers, though VietFive is on track to approach seven figures this year. His real pride is seeing familiar faces return, watching conversations unfold, and knowing that his café has become a home for many.

The struggles he faced, incarceration, rejection, and underrepresentation, didn’t vanish. But he reframed them. Each obstacle became a stepping stone, each “no” a chance to persist, each bias an opportunity to prove that transformation is possible.

In Tuan’s words, “VietFive is not just about beans. It’s about belonging.”

A Vision for the Future

Tuan’s mission is clear: to elevate Vietnamese Robusta on the global stage, to create spaces of connection, and to rewrite narratives that society often overlooks. He envisions VietFive not only as a coffee brand but as a global movement rooted in heritage and social impact.

For the Asian community, VietFive stands as an affirmation, proof that their culture, history, and voices belong at the table. For those who carry the weight of incarceration or failure, it’s a beacon of hope that broken beginnings can lead to beautiful new chapters.

Redemption in Every Cup

At its core, VietFive is more than coffee. It’s a story of redemption steeped into every brew. It’s the story of a refugee child who stumbled, a prisoner who refused despair, and an entrepreneur who now builds bridges where walls once stood.

When you sip VietFive, you’re not just tasting Robusta, you’re tasting resilience. You’re part of a narrative that proves our past does not define our future.

As Tuan Huynh himself puts it: “VietFive is my second chance in a cup. And I want every person who walks through our doors to feel that same possibility, that no matter where you’ve been, there’s always a way forward.”

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To win your customers, you need to run many marketing activities across multiple channels. And then those conversions came pouring in, but you don’t exactly know where those conversions come from since there are too many ongoing activities. That’s what marketing attribution does. By assigning credit to touchpoints, you can gauge how effective each touchpoint is to the conversion.

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Understanding attribution will help you to know where the revenue comes from so you can optimize your budget and gain more from your spending. to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.

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At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

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