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June 9, 2024

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In today’s digital age, the online world is filled with countless content creators and influencers, all trying to make their mark. Yet, only a few manage to create real impact, and Zoe is one of them.

With over 3 million YouTube subscribers under the name “zoeunlimited,” Zoe has built a dedicated community through her insightful content on fitness, fashion, dating, and navigating the complexities of girlhood. Her work has even caught the attention of celebrities like Olivia Rodrigo, who stated that she watches Zoe’s videos all the time. In just 14 days, Zoe doubled her subscribers from 1 million to 2 million, when she was creating videos as a hobby outside her 9-to-5 job.

Read through as we learn more about Zoe’s secrets to success as she shares it in detail with Asian Hustle Network.

ABOUT ZOE

I am a multiformat creator navigating girlhood with my Gen Z and Millennial community. My goal is to encourage women to tap into their unlimited potential by thinking critically via my pop culture video essays about beauty, fashion, and confidence.

I grew up in China and Canada and came to LA initially to study Business Economics at UCLA. The different cultural environments I grew up in gave me broader perspectives on the various pop culture topics I’m interested in and inspired me to share that vision with the unlimited community to learn and grow together.

ZOE’S JOURNEY AS A CONTENT CREATOR

Growing up, I’ve always been artistically driven and drawn to creative mediums like fashion, film, and fine arts. Scared of becoming a “starving artist,” I didn’t pursue fashion and studied Business Economics instead, but I always felt like something was missing.

I was very fortunate to discover YouTube as a creative outlet after college and began documenting my life in video format. I always make videos on what I’m interested in at the moment, which was a lot of fitness, college, and even CPA content at the very beginning. Throughout time, I discovered that the central theme of all my content revolves around growth – in becoming fitter, healthier, more confident, more reflective, and so on. My community of mostly women feels like a precious friend group to me and I realized through interacting with them, that many of us are going through similar challenges in our girlhood and there’s much more to share and discuss than just my personal journey.

With that, I began creating my video essay series that served as a discussion ground to think critically about topics many could relate to, including beauty standards, dating, and fashion. Girlhood is such an intriguing and confusing experience in the modern setting, and I just hope to create a community where women feel seen, heard, and not alone when encountering the ever-changing concept of how to be a modern woman. I don’t have the answers but I hope to create a safe space for all of us to explore and reflect!

RAPID GROWTH AND STRATEGIC SUCCESS

Although part of the growth (growing subscriber count from 1M to 2M in 14 days) was extremely rapid, the story before the lift-off was a consistent grind of weekly uploads for 3 years as a pure hobby. The tipping point always feels exciting and amazing, but what truly felt rewarding was 3 years of building something I love.

OVERCOMING CHALLENGES AND CELEBRATING MILESTONES

I’d say one of the biggest challenges was the lack of initial support and understanding from my family. It was painful for me to see something I love doing creating a chasm in my relationship with the people I love, but I’m grateful that we have cleared past misunderstandings and grown close again. I’m so grateful for the community that stuck with me as well as my closest friends who believed in me even when I had a lot of self-doubt, especially during the years I felt judged and not understood.

BALANCING AUTHENTICITY AND PRIVACY

I love and respect the people closest to me and want to protect their privacy as much as possible online. When it comes to my own journey, I believe my community comes with a good heart, and I see them as good friends I can confide in. So even when it comes to moments that aren’t the most glamorous and the failures I’m not extremely proud of, I do want to share that experience if I know someone can benefit from it by feeling less alone or could simply learn from the mistakes I’ve made.

That’s the goal with my Healing Diaries series, where I share some of my biggest struggles including my health, mental health, and dating. I hope to normalize talking about uncomfortable topics and reduce any shame or guilt for anyone going through a similar experience.

BUILDING “UNLIMITED THOUGHTS” AND A COMMUNITY

The most rewarding moments are the ones when I get to meet my followers in person and learn about their journeys and goals. I’m beyond grateful for a community of kind and driven women who have allowed me to tag along with them on their growth journeys. Some are in college, some just landed their third job, some are going through heartbreaks, and some are creating amazing art and inspiring many people including me.

It was really sweet when a subscriber told me how one of my videos in the “Unlimited Thoughts” series inspired her to write a final paper that got her an A. That brought me way more joy than hitting my personal milestones. The love and passion for turning ideas into something that others can enjoy watching and perhaps benefit from, make all the blocks and times of doubt worth it.

WINNING A SIX-FIGURE INVESTMENT FROM CREATORDAO

I had a major imposter syndrome moment because I entered the contest without expecting to win.

It was a huge encouragement to be more confident in myself as a creator and a wake-up call to think bigger. An advice I’d share with other creators is to trust that you are way more capable than you think. Do not limit yourself.

LOOKING AHEAD

I wish to continue improving my storytelling and critical thinking as a creator to bring hope and joy that people can feel and pass on.  

Whether it comes to future content projects or a brand that I launch, I wish to uplift my community and support them in building their self-confidence and identity. I’m excited to explore many more unfamiliar areas in content I haven’t tapped into yet, including podcasting, to challenge and expand my own limits.

A MESSAGE OF REPRESENTATION AND EMPOWERMENT

When I first began making videos about pop culture, I felt a little out of place given the limited AAPI representation in beauty, fashion, and entertainment. It is exactly for this reason that I must show up more in this space to bring my unique narrative shaped by my multicultural experience of growing up in China and Canada. 

Authentic self-expression cannot occur without bringing forward the full self, and that includes our beautiful heritage, no matter what that is for each individual. As Lucy Liu said at the Gold Gala “You never know how far just a little bit of support can carry you.”

It resonated with me so much because I cannot imagine how far I’d come without that initial bit of support. I hope to be that supporter for my community and help them break out of their previous limiting beliefs.

FINAL THOUGHTS

It warms my heart to see more and more women and members of the AAPI community daring to dream big, not just in content creation, but in all facets of entrepreneurship. I hope to use my platforms to further support these creators and entrepreneurs, who are sharing the spirit of breaking limits and redefining what’s possible.

CONNECT WITH ZOE

YouTube: zoeunlimited

Instagram: @zoeunlimited

TikTok: @zoeunlimited

LinkedIn: @zoeunlimited

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Immigrant Mother Pursues Her Passion for Fashion After Long Deferral to Raise Her Children

Michelle Jing Chan is a Chinese American artist and children’s book illustrator who, in an interview with Asian Hustle Network, opens up about her mother’s remarkable journey as a first-generation immigrant and the profound impact it has had on their relationship.

Michelle’s mother, May, is a survivor of Mao Zedong’s reign. She emigrated from Guangzhou, China, to California, facing numerous challenges along the way. She pursued her passion for fashion, but eventually put her dreams on hold to raise Michelle and her brother in Colorado.

After retirement, May embarked on a new venture where she creates Chinese-inspired baby clothes and puts them up for sale. The response from the community has been overwhelmingly positive, with many people showing keen interest in purchasing her creations.

In this article, Michelle shares a heartfelt glimpse into her mother’s story and their shared journeys. Join us as we explore May’s experiences as a first-generation immigrant, from surviving challenging times to embracing a new life in the United States.

HER MOTHER’S IMMIGRANT JOURNEY

Michelle: I’m a Chinese American artist and children’s book illustrator. I grew up in Colorado and now live in the Pacific Northwest. Although my background is in engineering and business, my passion is in art and storytelling–particularly in stories that empower queer and Asian youth to be their authentic selves.

My mom is a first-generation immigrant who grew up in Guangzhou, China, and emigrated to California in her early twenties. In China, she and her family survived Mao Zedong’s reign and the struggles that it brought, including facing famine, almost losing one of her sisters in an accident at a labor camp, and being targeted by Red Guards for my grandfather’s opposition to Mao during the Cultural Revolution.

When they emigrated to the US, they lived near LA and had a robust community of other Chinese immigrants. However, my mom and her family were poor and didn’t speak English. The rest of her family all found service jobs. Similarly, my mom worked as a waitress at a restaurant near Hollywood.

PUTTING DREAMS ON HOLD

Early in the morning before the restaurant opened, she would attend adult English classes. She always had an interest in fashion and it became even stronger after working near Hollywood and seeing designers and celebrities come into the restaurant. She saved up enough money to go to school and study fashion design. During that time, she continued to work at the restaurant on weekends and at a fashion company after school.

After completing her program, she planned to enter the fashion industry in California. However, she met my dad, a first-generation immigrant from Hong Kong, through a family friend. They got married and she moved to Colorado where my dad lived, and they had me and my brother shortly afterwards. In Colorado, opportunities in fashion design were much scarcer than in LA.

She decided to put her own dreams on the back burner and became a stay-at-home parent, dedicating the next decade and a half of her life to raising me and my brother. It wasn’t until I was in high school that she started working again, and she didn’t return to the fashion industry until a few additional years later.

MICHELLE’S RELATIONSHIP WITH HER MOM

Growing up, I was very close to my mom, but I don’t think I fully grasped the emotional weight of what it must have been like for her to sacrifice her career for her children. I definitely took for granted the fact that my mom was always able to pick us up after school and had the time and energy to make clothes and Halloween costumes for us, tailor clothes if they didn’t fit, and come up with other creative craft projects to keep us entertained.

As an adult now–especially as a creative myself–I understand more fully how isolating and difficult that sacrifice must have been. Also, our town in Colorado is conservative and not very diverse, so the adjustment for her coming from LA must have also been challenging and lonely. What strikes me now is how unselfish and giving she is. She has never voiced resentment for the educational or creative opportunities that I’ve had even though she didn’t have access to those same doors herself.

While my parents and I didn’t see eye to eye on my career in children’s book illustration at first, they are now some of my biggest cheerleaders. In fact, being in a creative career myself has allowed me to bond with my mom in a new way as she is embarking on her own creative journey. We can now connect over our creative passions, which is a new dimension to our relationship that didn’t exist before.

CREATING CHINESE-INSPIRED BABY CLOTHES

My mom loves kids and designing kids’ clothes. As I mentioned earlier, she made clothes for us growing up–including many of our Halloween costumes! She also loves Chinese fashion and still has suitcases of clothes from her life in LA. As she and my dad are now retired, pursuing this new venture seemed like a natural integration of these interests.

She uses Gerber brand onesies and transforms them into Chinese-inspired designs by adding ribbons, gold fabric, and traditional qipao-style buttons. She sews all these designs by herself in my childhood home.

She’s blown away by the response to her shop so far and is still processing the influx of orders! (Thank you again to the AHN community!) She wants to expand into clothes for toddlers and perhaps someday, older kids as well. In my eyes, the sky’s the limit for her and her talent and I’m excited to see where she goes from here.

VALUES MICHELLE INHERITED FROM HER MOM

The biggest thing she has taught me is how to have a strong work ethic. My mom, dad, and my grandparents work harder than anyone I know. Now as an adult, I carry that with me always.

MICHELLE’S MESSAGE TO HER MOM

Thank you for everything you’ve done for me and my brother. I know it’s a debt I will never be able to repay, but I hope I can give you a small fraction by supporting your creative dreams like you’ve come to support mine.

CONNECT WITH MICHELLE

Instagram: @michellieart

Twitter: @michellieart

Tiktok: @michellieart

Website: michellejingchan.com

CONNECT WITH MAY

Instagram: @pandacub.babywear

Website: etsy.com/shop/PandaCubBabyWear

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