News, Stories

August 26, 2022

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In just two months, these two siblings launched a pest control business that now serves a wide area around Quezon Province and nearby cities in the Philippines. They are like any other young adult with unfortunate life prospects, but they’ve persevered because they know there must be a better way. 

Pesconex Pest Control Services is owned jointly by its co-founders, Clark Dennies and Clarissa Joyce Demejes. They started their team with their cousin, who has grown to include four more members. 

What began as a training ground provided by their uncle is now a well-recognized business offering services with a quick phone call around Quezon Province and even reached the island of Palawan. 

Their uncle quickly loaned them money to help them start their own business. The effective pest control technique they use is a standardized process and is a convenient way to get rid of pests. They also made sure it is safe and environmentally friendly.

Within the first month, they serviced only a handful of clients, including a few homes, small sari-sari stores, and some bakeries — their parents even drove them to their clients. Nowadays, certain large companies and grocery stores are among the few that hire the team. 

Their success and customer acquisition began when Clarisse posted a TikTok video demonstrating the service they are providing. Many netizens have praised what the two have been doing, and some are so impressed that they would like to utilize their services. 

In just two short months, the siblings have established themselves financially and have also acquired their company car with their first significant earnings successfully.

Instead of focusing on the possibility that the endeavor will be unsuccessful, Clarissa encourages taking the risk. “Manifest that your business will be successful, do your best to succeed.” — she added. 

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Breaking Barriers: Amanda Nguyen to Become the First Vietnamese Woman in Space

Amanda Nguyen is set to become the first Vietnamese woman to fly into space—a historic achievement on its own. But what makes this moment truly extraordinary is the powerful story behind it: a journey of resilience, justice, and unshakable advocacy for Asian American and survivor rights.

Amanda’s life changed forever in 2013 when she was sexually assaulted while attending Harvard. Frustrated by a legal system that failed to protect her, she fought back—not just for herself, but for countless others. Filing lawsuits as “Jane Doe,” she refused to accept a law that denied her justice. Instead, she turned her pain into purpose, founding Rise, a nonprofit organization dedicated to advancing civil rights protections for survivors of sexual violence.

Amanda Nguyen nominated for the Nobel Peace Prize (Image source: Yahoo)
Amanda Nguyen nominated for the Nobel Peace Prize (Image source: Yahoo)

Through Rise, Amanda played a key role in passing the Sexual Assault Survivors’ Rights Act, and her tireless advocacy work for both survivors and Asian American communities earned her global recognition. She was nominated for the Nobel Peace Prize in 2019 and named Time Woman of the Year in 2022.

Despite the trauma she endured, Amanda never let go of her childhood dream of becoming an astronaut. Now, at 32, she will finally see that dream take flight as she joins Space for Humanity’s Citizen Astronaut Program, making her the first Vietnamese American woman to fly into space.

Amanda Nguyen (Image source: Her.vn)
Amanda Nguyen (Image source: Her.vn)

According to Space for Humanity, the mission aims to “empower each citizen astronaut to address global challenges with a broader outlook.” Amanda will launch aboard a New Shepard rocket by Blue Origin, a U.S.-based aerospace company and spaceflight provider.

In a heartfelt video shared by the U.S. Embassy in Vietnam, Amanda spoke in Vietnamese:

“I am Vietnamese. I’m flying to space so that young Vietnamese women can see themselves among the stars. What’s important for me is that I can carry my community by my side. I might be the first, but I will not be the last.”

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E-E-A-T Explained: How to Improve Your Search Performance

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Experience

If your content includes relevant case studies, quotes from professionals, and SEO keywords tailored to your audience’s needs, you have met the experience quality standard.

Expertise

Unlike experience, expertise comes from you as the writer. Being an expert doesn’t mean using jargon—it means supporting your claims with statistics, insights, proven results, or even your own qualifications on the topic.

Authority

Authority goes beyond expertise. It is your brand’s reputation in a given field. Authority is earned over time by consistently producing high-quality content that establishes credibility.

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Trustworthiness

The most important quality and the culmination of all three previous aspects. Trustworthiness involves having a strong reputation, providing reliable and accurate evidence, and ensuring website security, such as using HTTPS.

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Understanding the EEAT framework significantly enhances your SEO performance. However, achieving all four qualities can be challenging. Let AHNS handle your SEO—our services ensure your content is reliable, accurate, and trustworthy.

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Is Your SEO Outdated? AHN Solutions Can Help!

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If Google search is keeping your website on the low-low, it’s time that your SEO strategy needs a reboot. Or else, algorithm updates or stronger competition could be dragging you down.

Low Organic Traffic

If your organic traffic is at a standstill, your keywords may be outdated, or your content may not be what the audience needs anymore.

High Bounce Rate

If visitors visit your website like a casual one-click-stand, then there’s a problem, too. It could mean slow load times, poor mobile navigation, or irrelevant content. Whatever it may be, all of them may hurt your SEO performance.

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Define Your Audience Clearly

Bring out the magnifying glass because we’re going deep into our target demographics, interests, behaviors, and lookalike audience. Make sure you’ve got everything covered and detailed as much as possible. By doing so, you gain a much deeper and more unique understanding of your audience; henceforth, you can adapt your strategy to target them.

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Optimize for Each Platform

Each audience group has a different preferred content format and platform. You can not run ads on Facebook and expect to touch Gen Z? Customize your ad format, visuals, and messaging based on the platforms and the desired target audience.

Use Compelling Creatives & CTAs

It’s the era of visuals. Impactful content must go with eye-catching visuals and resonant CTAs. Test different versions to identity the most resonant one with your audience.

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While these tips are extremely valuable for improving your SEO game, having a professional handle will not only save resources but also boost results. AHNS’ services in branding, SEO, and website development will take care of the technical details, so you can focus on growing your business.

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