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November 11, 2022

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Shadiah Sigala co-founded HoneyBook, a $2 billion financial management software platform for small businesses, motivated by her ability to negotiate uncertainty while gathering information and making decisions.

When Shadiah was a child, her Mexican mother together with her two siblings moved to southern California. Despite most of her family members being unable to attend college, she was an honor student whose lifelong ambition was to acquire the greatest degree of education.

Shadia attended Pomona College for Latin American Studies and Harvard Kennedy School for public policy. As a result, she established a strategy for reaching goals she wasn’t sure about.

Before becoming an accomplished millennial, she finished her master’s degree and became the highest-earning member of their family as a project manager at Aetna, a health insurance company, where she learned about entrepreneurship, realized she is a “builder,” and thought starting her own company was the best option.

However, Shadia realized that she wouldn’t be happy there since she wouldn’t be valued. Shadia ultimately started a personal chef business in 2010, using her Pomona College alumni network to find well-off grads who wanted someone to cook for them.

In 2012, another realization occurred to her that cooking wasn’t for her. Shadiah then decided to move with her then-husband to San Francisco and found tech. She arranged informative interviews with everyone in the sector and learned that the problem she wanted to tackle was one she’d experienced as a business owner: no effective method to handle backend logistics like emails, payments, and bills.

With the three Israeli business people who have a similar concern as hers, they decided to digitize all these tedious procedures that micro small firms must complete to free them up to genuinely focus on doing what they love.

Using that concept, Shadia established HoneyBook in 2013 and worked there for five years according to CNBC.

As her most recent business, Shadia co-founded Kinside in 2018, a child-care marketplace that is available to employees that offers new parents a centralized location to look for daycare in their neighborhood, which has reached over $16 million, according to Crunchbase. 

Letting fear and excitement be one’s guide and being open-minded is what Shadia advises to other aspirants. According to her, opportunities that “feel like they are beyond your pay grade” are exactly how stellar is made.

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CEO Rose from Poverty to Build a Billion-Dollar Startup in Indonesia

EFishery, an agritech startup in Indonesia, has achieved unicorn status with a valuation of $1.4 billion, following a successful Series D funding round.

The company, co-founded by Gibran Huzaifah, who grew up in a disadvantaged neighborhood in Jakarta, raised $200 million in the latest funding round, led by Abu Dhabi’s 42XFund, with its value tripling from more than $410 million in 2022.

Notable participants in the funding round include Malaysia’s state pension fund Kumpulan Wang Persaraan, ResponsAbility Investments AG, 500 Global, and existing investors such as Northstar Group, Temasek Holdings Pte, and SoftBank Group Corp.

EFishery serves approximately 70,000 fish and shrimp farmers in Indonesia, providing them with technological solutions for their aquaculture operations. The recently secured funding will enable EFishery to fuel its expansion plans in Indonesia and India. Moreover, CEO Gibran Huzaifah expressed his ambition to pursue an initial public offering (IPO) in either the United States or Indonesia within the next two years.

According to Bloomberg, Huzaifah aims for EFishery to become a global leader in the aquaculture industry over the next five years, with an IPO potentially taking place as early as 2025.

Huzaifah grew up in the vicinity of slums in eastern Jakarta facing financial hardships due to his father’s job loss during his university years. With limited resources and no support network in a new city, Huzaifah found himself seeking shelter in various places, including the university campus and local mosques. At one point, he endured a three-day period without food. 

The personal story of CEO Gibran Huzaifah from poverty to building a billion-dollar startup serves as an inspiration to anyone facing adversity, showing that success can be achieved regardless of one’s humble beginnings.

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Jeffrey Paine Unveils the Secrets of Building a Successful Start-up

Entrepreneurship is often regarded as a skill that can be taught, but according to Jeffrey Paine, co-founder of Golden Gate Ventures, certain innate personality traits play a crucial role in a founder’s success.

According to The Peak Magazine, Paine believes that while 80% of entrepreneurship can be learned, the remaining 20% is an inherent quality. He emphasizes the importance of fluid intelligence, the ability to process information and make decisions with limited data and tight deadlines. However, he also highlights the need for founders to be disagreeable yet humble to make effective decisions.

Golden Gate Ventures was born out of Paine’s desire to solve a funding gap he observed in the South-east Asia (SEA) startup ecosystem. Alongside Vinnie Lauria, Paine launched the venture capital firm to bridge the gap between start-ups in the region and investors from the Bay Area.

Since its inception, Golden Gate Ventures has invested in nearly 70 companies across SEA, Greater China, and the US, including successful ventures like Carousell and RedMart. The firm is now expanding its operations in Vietnam, recognizing the country’s potential for growth and its pool of technical talent.

Paine identifies Vietnam, Singapore, and Indonesia as the region’s Startup Golden Triangle, each offering unique advantages for entrepreneurs and investors. Singapore boasts capital, talent, and ambitious founders with a global outlook. Indonesia’s large market size and potential returns make it an attractive investment destination. Vietnam, on the other hand, stands out with its technical talent and ability to tackle complex projects such as Web3 and cryptocurrency.

Looking ahead, Paine predicts that starting a business in the next decade will become more challenging due to a maturing startup ecosystem and the control exerted by a few dominant players. Entrepreneurs will need to identify untapped opportunities and build companies that can adapt to changing trends.

Golden Gate Ventures aims to support founders in this evolving landscape through its Founder First initiative, providing financial, human, and social capital to equip entrepreneurs for success.

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This LA Grad Student Flew Through an Academic Year to Save on Rent

A resourceful graduate student from Los Angeles has gained attention for his clever solution to cut down on housing costs while attending the University of California, Berkeley.

Known as Bill, he shared his story on Reddit in a post titled “I survived living in LA and commuting to Cal by plane over the past academic year to save on rent, AMA (ask me anything).”

Bill’s strategy was simple yet unconventional: he flew between Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) multiple times a week for classes. Waking up early, he caught a 6 a.m. flight from LAX to SFO and then took the 8:30 a.m. train to reach Berkeley on time.

Despite the grueling nature of his commute, Bill approached it as an adventure rather than a burden. He never missed a class during the academic year.

Bill also managed to track his expenses, spending a total of $5,592.66 on flights between LAX and SFO. This included costs for train fares, parking, gas, inflight WiFi, and flights with different airlines.

Bill’s unique approach to saving on rent has impressed a lot of people, showing that creative solutions can help overcome financial challenges in pursuit of education.

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How This 29-Year-Old Entrepreneur Turned a Home Business into a South Asian Culinary Sensation

29-year-old Raveena Oberoi has successfully incorporated South Asian flavors into her business, Just Cakes Bakeshop.

Raveena’s passion for baking began during her high school years when she turned to the kitchen as an outlet for dealing with bullying. Inspired by shows like Food Network and Cake Boss, she developed a deep love for baking and crafting unique cake designs.

Starting as a home business, she faced challenges when she moved to Vancouver for her psychology studies at UBC, as she no longer had access to a kitchen. Undeterred, she commuted back to her hometown of Abbotsford every weekend to fulfill cake orders. After graduating in 2015, Raveena took a leap of faith and traveled to Paris to study pastry arts at Ecole Bellouet Conseil.

Upon her return, she opened Surrey’s first Just Cakes Bakeshop (JCB) in 2017.

Raveena’s hard work paid off, and today she serves as a judge on Food Network’s Wall of Bakers, operates two JCB storefronts, and supplies products to over 85 retailers in the province. Proudly representing the young South Asian community, she infuses nostalgic flavors into her creations, such as the popular cardamom dream mousse.

A significant milestone for JCB occurred in April 2023 when their signature cakes in a jar became available at all Blenz Coffee locations in British Columbia and Alberta. Raveena reflects on the remarkable growth of this product, going from making just 100 jars a month in her mother’s kitchen to producing close to 15,000 jars monthly from their dedicated facility.

Since its establishment in 2017, Just Cakes has experienced substantial growth, expanding its team to 30 employees and generating $2.2 million in revenue this fiscal year. The company’s innovation is exemplified by the introduction of Canada’s first cake jar vending machine, the Jar Bar, currently located at Burnaby’s Brentwood Mall and Abbotsford’s Sevenoaks Mall.

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