The Story Behind Inspire To Create Media: How Trysen Kaneshige Uses Art to Heal and Connect Community - AHN Media Group

Stories

November 14, 2025

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Born and raised in Kauaʻi, Hawaii, Trysen Kaneshige never imagined that a series of brain injuries would redirect the course of his life. Art, which had once been a hobby, became his lifeline—a way to heal, process, and reconnect with the world around him.

What began as a personal form of therapy soon turned into a mission: to use creativity not only for his own recovery but to uplift his community and share stories that mattered.

As he experimented with murals, branding, and design, Trysen discovered that each project could bridge culture, healing, and connection in ways he had never anticipated. Through perseverance and collaboration, he began working with brands like Volcom, Olukai, and Soulection Radio, while also leading projects for schools, nonprofits, and community organizations across Hawaii.

From these experiences, Trysen founded Inspire To Create Media, a healing-centered creative agency that blends streetwear aesthetics, cultural storytelling, and design to create work that resonates far beyond the islands.

Finding Inspiration in Adversity

Trysen’s path to entrepreneurship was shaped by necessity and resilience. “I wasn’t able to work a regular job since I would have a lot of migraines or dealt with depression etc. It’s been challenging but I’ve learned to be resilient and not give up. What also inspired me was to create something for my community and for the next generation that is after me,” he recalls. The setbacks could have ended his creative ambitions, but Trysen chose to focus on what he could control: his art and his recovery.

Instead of succumbing to frustration, he saw opportunity in every challenge. He began creating small pieces, testing ideas, and using art as a method to regain focus, confidence, and purpose. These early efforts helped him realize that healing and creativity could coexist and even amplify one another.

What started as a personal journey of recovery soon became a mission to uplift others. Trysen wanted to leave something meaningful for his community and for the next generation, showing that creativity could transform not only individual lives but also the cultural landscape of Kauaʻi.

Overcoming Challenges Without a Safety Net

The road to building a creative business was far from smooth. Trysen faced difficult challenges that he considered walking away from everything, grappling with both the physical and emotional toll of head injuries. Each day was a battle between self-doubt, pain, and the desire to keep moving forward.

Beyond personal health struggles, he had no investors, no team, and no corporate backing. Every decision, every financial risk, and every project came solely from his determination and willingness to learn through trial and error. “If I had someone that saw what I was creating in the beginning, it would’ve been easier,” he admits.

Gratitude and persistence became his anchors. By embracing the lessons from failures and small victories alike, Trysen built a foundation that was resilient, flexible, and authentic. This mindset allowed him to continue pursuing his vision even when support was scarce and the path ahead was uncertain.

Turning Achievements Into Community Impact

Despite obstacles, Trysen’s journey is marked by achievements that combine personal growth with community recognition. He takes pride in consistently showing up, even on days when recovery felt impossible, and in taking creative risks that shaped the identity of his agency.

Inspire To Create Media has earned acknowledgment on multiple levels—from Proclamations by Mayor Derek Kawakami highlighting community murals and workshops to features in local newspapers chronicling his evolving projects. These recognitions validate his belief that creativity paired with purpose resonates far beyond personal satisfaction.

For Trysen, the real measure of success is impact. Each mural, logo, or art initiative tells a story and strengthens the connection between people and place, leaving a lasting mark on Kauaʻi’s cultural and creative landscape.

Building a Healing-Centered Creative Vision

At the heart of Inspire To Create Media is a philosophy that creativity can heal, connect, and inspire simultaneously. From large-scale murals to branding and apparel, every project is designed with intention, reflecting local culture while appealing to a global audience.

Trysen explains, “Art became my way to rebuild, reconnect, and serve. What began as personal recovery grew into a mission: to use art as a tool for transformation for myself, for my community, and for the next generation of island creatives.”

Today, Inspire To Create Media continues to expand its reach, bridging art, healing, and business. Trysen’s story proves that even the toughest setbacks can spark the most powerful creativity—turning personal recovery into a force that inspires communities, cultivates connection, and demonstrates that a small island studio can have a big global impact.

Follow Trysen’s journey:

📍 @trys.creates | @inspiretocreate.media

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Stories

Samuel Jamier on Paving the Way for Asian Cinema and Representation

For over two decades, the New York Asian Film Festival (NYAFF) has stayed at the forefront of Asian cinema in North America. Going into its 24th year, NYAFF is a project designed to remind the world that Asian cinema is here to stay and thrive, providing platforms for both well-established and rising filmmakers. At the helm of this meaningful festival is Samuel Jamier, a Korean French curator, filmmaker, and consultant whose passion and vision for Asian cinema drive NYAFF forward.

AHN had a chance to interview the talented Jamier on the festival’s inspiration and mission, and the future of Asian American Pacific Islander (AAPI) and Pan-Asian cinema.

Samuel Jamier | President and Executive Director of the New York Asian Film Festival and Foundation

Bridging Cultures Through Film

Over the course of his well-established career, Jamier has proved himself to be an avid enthusiast for Asian cinema who shows a clear commitment to its artistry and cultural authenticity. Jamier has gone from Chargé de Mission for the Cultural Services of the French Embassy, through his experience working with The Korea Society, The Japan Society, to becoming the guiding force behind NYAFF. 

As a Korean adoptee raised in the idyllic Brittany of northwestern France, it is natural that his journey was one of cultural navigation and a lingering yearning for heritage connections. All this lifelong commitment to Asian cultures made it intriguing to learn where it all began—turns out not all those who wander are lost.

I was always drawn to stories that challenge conventions, that shake you awake in the middle of the night. My inspiration came from literature, philosophy, and cinema—works that make your heart pound and your mind race like you’ve had too much caffeine.

Traveling and living in different countries in my 20s rewired my brain. Experiencing cinema across different cultures made me realize the immense power of storytelling. I was particularly struck by the underrepresentation of Asian narratives in global film industries, which fueled my drive to bridge that gap through my work at NYAFF and beyond.

Jamier, a Korean adoptee raised in France, has dedicated his career to championing Asian cinema and bridging cultural gaps through storytelling.

Leading a “nomadic” life throughout his 20s has reframed his understanding of storytelling, endowing him with the severely underrated power of Asian narratives in global media. That realization has become some sort of a push for him to challenge stereotypes and redefine Western perceptions of Asian cinema beyond just kung-fu flicks and arthouse genres. 

Breaking Barriers for Asian Filmmakers

Hollywood has become a benchmark for world cinema. It only took a few seconds to look up “film classics” on Google, and most of the recommendations would be Hollywood/ Western. As he revealed that one of his greatest challenges lies in “shifting global perceptions of Asian cinema” and “the industry’s gatekeeping,” his answer underscores a limited spotlight on Asian narratives. 

Historically, Western audiences have viewed Asian films through a narrow lens, often limited to action-packed martial arts films or slow, contemplative arthouse works. This raises concerns over “typecasting” Asians in movies and hindering the potential of the world’s largest region. Through NYAFF, Jamier has worked tirelessly to push back these outdated preconceptions and aimed towards a broader, more nuanced appreciation of Asian storytelling.

Jamier is reshaping global views on Asian cinema, breaking stereotypes and opening doors for new voices worldwide.

Jamier has also successfully secured various global distribution deals for Asian filmmakers, shedding light on emerging talents to international audiences. Back in 2020, the pandemic took over New York City, leaving many film festivals canceled and filmmakers struggling. 

Recognizing the urgency and devastating impact, Jamier and his team at NYAFF quickly adapted, launching virtual screenings and digital initiatives to keep Asian cinema in the spotlight. His commitment to dismantling industry gatekeeping and evolving Asian narratives has provided new opportunities for talents from Asia and the diaspora to gain recognition at major festivals and in Hollywood.

A Bridge Between East and West

Through his work at NYAFF and his consultancy firm, SMLX Consulting, Jamier has become a key figure in ensuring cultural authenticity in Hollywood. He never stops encouraging studios, filmmakers, and screenwriters to represent Asians, collectively drawing diverse and respectful depictions of Asian identities in movies. It’s not just about quantity—to Jamier, it’s about both: quality and quantity. 

Beyond curating films, Jamier is about to make his directorial debut with The Huntress, marking his first endeavor in filmmaking. The film, inspired by World War 2, was a powerful manifesto of women’s roles in resistance movements, bringing overlooked histories to the spotlight while challenging conventional war narratives of Southeast Asian stories on screen. His transition from festival curator to director is a testament to his commitment to elevating untold Asian stories on screen. 

The Future of Asian Cinema with New York Asian Film Festival 2025

Recent years have witnessed an interesting spike in Asian media—from K-dramas to anime—Asian cinema is “at an exciting turning point,” he shares. NYAFF remains dedicated to showcasing the depth and innovation of Asian storytelling, and Jamier encourages audiences to explore the incredible films emerging from Asia.

My mission is to bring authentic, compelling Asian stories to the forefront of global cinema. Whether it’s through NYAFF, my consulting work, or my filmmaking, I want to challenge outdated narratives and create new spaces for Asian filmmakers to be recognized and celebrated.

Jamier is championing a new era for Asian cinema, using NYAFF and beyond to spotlight bold, authentic stories and push the industry forward.

Looking ahead, the 24th edition of the New York Asian Film Festival is set to take place from July 11-27, 2025, promising a lineup that further expands the horizons of Asian storytelling. Jamier remains committed to fostering representation and creating new spaces for Asian filmmakers to thrive.

To support NYAFF’s mission and stay updated on the 2025 festival lineup, visit www.nyaff.org.

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Blogs

The Power of Three: A Simple Rule to Supercharge Your Brand

Third time’s a charm. Three seems to be our brain’s favorite number, often serving as a rule of thumb in storytelling, memory, and design. It strikes the perfect balance—long enough to be satisfying, yet short enough to avoid feeling overwhelming. This is known as the rule of three.

In marketing, the rule of three can be applied to everything from design to copywriting to sales. Here are three ways you can incorporate this powerful principle into your work:

1. Taglines and Slogans

With only three words, your taglines do not feel too long or too short. It’s enough for a build-up, climax, and resolution. Our brain naturally responds to the patterns of three, therefore making three-word taglines more impactful.

Example: 

“Veni, Vidi, Vici” (I came, I saw, I conquered) – Julius Caesar

“Just Do It” – Nike 

“I’m Lovin’ It” – McDonald’s

2. Design Colors

When creating a color palette, think of three colors that complement each other to enhance your brand: primary color (the core of your brand identity), secondary color (adds depth and supports the primary), and accent color (used sparingly to highlight key elements and draw attention).

3. Brand Story

Structure your brand story in three acts—setup, confrontation, and resolution—to make your narrative clear, concise, and compelling.

Why Asian Hustle Solutions?

At Asian Hustle Solutions, we believe in the power of three: clarity, strategy, and execution. Our services are built to guide Asian entrepreneurs through every stage of their journey—defining your vision, building your brand, and scaling your business.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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Blogs, Development

The Secret Behind Every “Why”: Climbing the Ladder

Have you ever asked someone why they bought something, and then asked again? You’d be surprised to find out that the answer now extends beyond the functional—we’re getting emotional. That’s what “laddering” is about. 

Laddering is a simple but effective tool to dive deeper into the decision-making thought process. Instead of just asking what people like, we explore the whys. Each answer helps us climb the ladder from surface-level to more profound insights.

1. ATTRIBUTE

A specific feature or characteristic of a product or choice.

Example: “These shoes have extra cushioning.”

attribute

2. FUNCTIONAL BENEFIT

The practical or performance-related advantage that the attribute provides.

Example: “They make running more comfortable.”

functional_benefit

3. EMOTIONAL BENEFIT

How the person feels because of the functional benefit.

Example: “I feel more confident and energized when I run.”

emotional_benefit

4. PERSONAL VALUE

A deeper belief, life goal, or principle that the emotional benefit supports.

Example: “Being healthy helps me feel free and in control of my life.”

personal_value

Why Asian Hustle Solutions?

At Asian Hustle Solutions, we help Asian-owned brands grow by understanding what truly drives their audience—beyond features, into feelings and values.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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Blogs, Development

Fishing for Success: Using the STP Model to Grow Your Brand

Marketing is like fishing—there are plenty of fish in the sea, but each type requires a different approach. Knowing your audience is not an open-and-shut case. It is the process of researching, analyzing, and evaluating your audience base. 

The following framework, STP, serves as your fishing rod—helping you cast with purpose and reel in the right catch.

S – Segmentation

The world isn’t a monolith. People have diverse needs and preferences—but some will share common demands that align with what your business offers. 

That’s why audience segmentation matters. By understanding the unique traits of each group, you can identify which ones are the best fit for your brand. 

audience-segmentation

T – Targeting

Now, after you have an overall picture of the market, it’s time to focus your efforts. Targeting means selecting the specific segment—or segments—that your brand is best positioned to serve. 

This is where you shift from broad insights to strategy, adapting your message, products, and services to meet their needs.

target-audience

P – Positioning

Now, it’s not just about who you are—but it’s also about who they think you are. 

Positioning answers the question: Why should they choose you? Whether it’s your values, pricing, design, or experience, positioning helps you own a unique space in the market.

brand-positioning

Why Asian Hustle Solutions?

To grow your brand, the goal isn’t just to reach a large audience—it’s to build a loyal segment that will stay with you over time. Getting to know this audience takes patience and insight. That’s where Asian Hustle Solutions comes in to support you every step of the way.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/