Stories

September 10, 2024

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Every day, we see the effects of division and misunderstanding around the world. Families, friends, and neighbors often find themselves divided by differences that seem impossible to bridge.

The founders of The Love Tower at Ashah understand these challenges deeply. They have dedicated themselves to creating a space where love, kindness, and compassion can flourish and bring people together.

The Love Tower at Ashah was born from a simple yet profound belief: that love has the power to heal and unite us. Through music, art, dance, and meditation, they aim to inspire individuals to choose love over division and kindness over conflict.

We invite you to read their touching story through a heartfelt interview with Asian Hustle Network and join their mission to create a more loving and united world.

The Origin and Significance of The Love Tower

The turmoil of 2020 was a year of immense challenge and reflection. Political unrest and a surge in Asian hate crimes exposed deep divisions within our society. In the midst of this chaos, a group of individuals came together with a shared vision: to address the growing disconnect and foster unity through love and compassion. This vision birthed The Love Tower at Ashah, an AAPI-led non-profit 501(c)(3) organization committed to promoting mindfulness, kindness, and joy through music, art, dance, and meditation.

“We realized that without recognizing our shared humanity and embracing our differences, the future for our children would be grim. Instead of fueling divisive conversations, we asked ourselves how we could highlight and nurture the aspects of our society that unite us,” Sissy Lee, one of the founders shared. “We believe that love, both for ourselves and for each other, is the most powerful force to bridge divides and heal our communities.”

A Mission Rooted in Love

The Love Tower at Ashah grew organically from a group of individuals from diverse backgrounds, united by the belief in creating a better world. Their mission is to build a community that values love, respect, and unity above all. They aim to create spaces where people from all walks of life can come together, learn from one another, and celebrate their differences.

“It is not just a physical structure but also a symbol of hope and inspiration for all those who seek to make a positive difference in their lives and the lives of others,” Sissy added.

Programs That Transform

At The Love Tower at Ashah, a variety of intentional programs are offered to amplify love and promote mindfulness, kindness, compassion, and joy:

  • The Music Enhanced Heart Meditation Experience: This program integrates live or recorded music with guided meditations and visualizations to deepen feelings of love and compassion.
  • Children’s Programs: Designed to promote emotional well-being, mindfulness, and creativity among children, helping them manage emotions, develop self-awareness, and build confidence. These programs are also integrated into schools to support both students and teachers.
  • Sound Therapy Sessions: In collaboration with local experts, these sessions include sound healing, meditation, and breathwork to foster relaxation, alleviate stress, and enhance mind-heart coherence.
  • Creative Healing Arts & Body Movement: This program combines mindful music, creative expression, and fluid movement to ignite creativity, alleviate stress, and cultivate a deeper connection with love and self-expression.

Overcoming Challenges with Compassion

One of the most significant challenges faced by The Love Tower at Ashah was understanding that love is multifaceted. It encompasses self-love, love for the community, love for neighbors, and more. This challenge is universal, but the founders have tackled it by creating programs and events that foster a safe and supportive environment for emotional expression.

“We invite everyone to join us in this journey. We aim to attract individuals and communities who align to help us resolve this challenge together, fostering a world where love, kindness, and compassion are at the forefront,” Sissy shared.

Achievements and Impact

The integration of The Love Tower’s programs into elementary schools stands as one of the founders’ proudest achievements. By nurturing the next generation with values of love, kindness, and compassion, they hope to create a ripple effect that will shape a brighter future.

They view themselves as the ancestors of tomorrow, believing it is their duty to lay a foundation for a more compassionate future. By embedding their programs in schools, they are planting seeds of empathy and understanding that will grow into meaningful change.

The involvement of notable figures like Marianne Williamson, André Duqum, and Sol Rising has enriched their mission, highlighting the widespread resonance of their vision.

Founders’ Stories

Sissy Lee

Sissy Lee, a dedicated philanthropist and entrepreneur, serves as the co-founder and Director of Programs at The Love Tower at Ashah. She is passionate about creating a brighter future for the next generation and has made significant strides in supporting children and educators. Beyond her work with schools, Sissy is committed to uplifting homeless and underprivileged communities in Los Angeles, tirelessly raising funds for essential causes.

Crystal Chao

Crystal Chao is a mother, seasoned entrepreneur, and investor. Her passion for spreading love led her to co-found The Love Tower at Ashah, where she serves as the Financial Officer. Crystal is fulfilling her lifelong dream of fostering love and unity to create a better world for everyone.

Michael “Shungunna” Resurreccion

Michael “Shungunna” Resurreccion, a consultant and founder of Resurreccion Media, is a devoted family man committed to catalyzing positive change within humanity. As the Executive Director of The Love Tower at Ashah, he channels his passion to create a meaningful impact.

The Asian Hustle Network played a pivotal role in connecting the key co-founders of The Love Tower at Ashah. Michael joined the AHN community shortly after AHN was formed and soon invited Crystal to join. Crystal attended AHN’s first SoCal event, where she invited Sissy to volunteer.

The Love Rising Festival: Celebrating Unity and Love

A significant part of The Love Tower’s mission is The Love Rising Festival—a festival fundraiser designed to ignite a revolution of love and unity while raising funds for the organization, to be conducted on October 19-20, 2024 at the California Historical Citrus Park. The festival offers live performances by renowned artists, impactful activities with influential speakers, sponsor activations, and a variety of unique vendor experiences.

Visit thelovetower.com/loverising for more information.

How to Support The Love Tower

Here are some ways that you can support and be involved with The Love Tower to help them  sustain their transformative programs:

  • Join The One Million Love Legacy Campaign: Aimed to have 1,000,000 people donate $143 (Meaning “I Love You”) to have a loved one’s name engraved within the tower walls.
  • Financial Contributions: Donations help cover program costs, construct the tower, and support staff and volunteers.
  • Volunteers: Passionate individuals can assist with events, programs, and spreading the mission.
  • Sponsorships and Partnerships: Businesses can sponsor events or programs, providing essential funding and resources.
  • In-Kind Donations: Contributions of goods and services, such as use of venue spaces, community collaborations, event supplies, online and offline promotions, help reduce expenses and enhance offerings.
  • Community Engagement: Attending events, spreading the word, and participating in initiatives help build a supportive community.

Join the Journey

The Love Tower at Ashah invites everyone to join their mission to create a more compassionate and united world. For more information, visit their website at www.lovetoweratashah.com or connect with them through their social media accounts:

Facebook: The Love Tower at Ashah

Instagram: @thelovetower 

TikTok: @thelovetoweratashah

LinkedIn: The Love Tower at Ashah

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4 Creative Ways Trysen Kaneshige Uses Art to Keep Aloha Alive

Some artists create for attention or fleeting trends, but Trysen creates with intention, guided by a deep sense of responsibility to the culture that shaped him. Growing up in Hawaiʻi, he learned that Aloha is not just a feeling, but a way of living rooted in care, respect, and connection.

That belief now guides both his art and his creative studio, Inspire to Create Media. Through murals, design work, and storytelling projects, Trysen uses his business as a platform to protect culture while helping others share their stories with intention.

1. Reviving Local Stories Through Murals

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

At the core of Trysen’s work is listening. On Kauaʻi, he spends time learning from residents about their histories, struggles, and sources of pride before creating any artwork. This approach reflects the values he also brings into Inspire to Create Media, where storytelling always begins with people.

The murals that follow are rooted in real voices. They transform blank walls into visual records that help locals feel represented and allow visitors to understand the island through the community’s lived experience.

 

2. Designing With Aloha in Mind

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

Aloha influences how Trysen collaborates, how carefully he considers each element, and how much intention goes into every decision. Design, for him, is about respect as much as aesthetics. That same mindset shapes the design work produced through Inspire to Create Media. 

Whether creating branding, apparel, or custom visuals, his goal is to make work that feels warm and grounded. Each piece is designed to reflect care, balance, and a sense of home rather than fleeting trends.

 

3. Empowering Youth and Community Spaces

 

Photo courtesy of Trysen Kaneshige (fourth from left), Founder of Inspire to Create Media

Beyond client work, Trysen uses both his art and his studio to invest in the next generation. Through partnerships with schools and wellness programs, Inspire to Create Media supports projects that turn shared spaces into places for expression and growth.

By involving young people in the creative process, he helps build confidence and identity. These initiatives focus less on the final product and more on giving youth a voice and a stronger connection to their roots.

 

4. Building a Global Bridge From Island Roots

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

While his work is deeply rooted in Hawaiʻi, its reach continues to grow beyond the islands. Through collaborations with global brands like Volcom and OluKai, Trysen shares an authentic island perspective with a wider audience.

These partnerships amplify his message without compromising its foundation. By staying grounded in culture, he shows that it is possible to connect with the world while remaining true to where you come from.

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

 

Carrying Aloha Forward

At its core, Trysen’s work—through his art and his studio, Inspire to Create Media—is an ongoing act of care. Through each project, he honors his home, uplifts his community, and uses creativity as a way to carry Aloha forward with intention, respect, and lasting impact.

More than anything, his work reflects a belief that culture is something you actively protect and pass on. By choosing collaboration over ego and meaning over trends, Trysen ensures that Aloha is not only preserved, but lived, felt, and shared with future generations.

Discover more from Trysen Kaneshige here:

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From Jackie Chan’s Assistant to Building Paire: How Nathan Yun’s Vision for Better Essentials Became a $15M a Year Brand

Nathan Yun did not start his career thinking he would one day build a consumer brand. His early years were spent on film sets and in editing rooms, learning how stories are shaped and how audiences respond to them. Working as an assistant to Jackie Chan gave him a front-row view of storytelling at its highest level. He watched how a single film could reach millions of people and create a shared emotional moment across cultures.

Yet over time, he noticed something that stayed with him. The inspiration was real, but it faded quickly. Once the credits rolled, people returned to their usual routines. That contrast made him question what lasting influence really looked like. Was it found in big, unforgettable moments, or in the small things people interacted with every day?

Paire grew out of that question, built not around trends or marketing tactics, but around everyday essentials, starting with socks. If stories could move people for a moment, Nathan believed products could shape how they lived every day.

From Film Sets to Daily Habits

Nathan came to understand that while stories stay with people selectively, habits are formed through repetition. Clothing, especially everyday essentials, plays a quiet but constant role in daily life. When something feels uncomfortable or wears out too quickly, people notice it immediately, even if they never say it out loud.

This insight marked a turning point. Nathan no longer wanted to create something people felt for a moment. He wanted to build something they could rely on every day. From the beginning, Paire was shaped around that idea.

Instead of chasing trends, the brand focused on fit, fabric, and longevity. The goal was simple: to make essentials people would reach for again without thinking.

Nathan Yun (right), Founder of Paire

Learning How to Build Before Building His Own

Before launching Paire, Nathan spent five years at furniture startup Brosa, where he learned what it takes to grow a business beyond an idea. As the company expanded from a ten-person team to more than one hundred employees, his role evolved from content creation to leading brand and marketing.

During that time, he saw how forecasting affected inventory, how data guided growth, and how pressure increased as operations scaled. He also witnessed what happened when demand moved faster than systems, and how costly it could be to build those systems too late.

Those experiences shaped how Nathan approached entrepreneurship. He did not want to build Paire on instinct alone. He wanted a clear understanding of supply chains, margins, logistics, and customer behavior before committing to his own brand.

Nathan Yun (far right), Founder of Paire

The Trip That Made the Mission Personal

The purpose behind Paire became clear during a trip to India. Away from polished storefronts and online campaigns, Nathan saw the fashion industry in a very different light. He witnessed environmental damage near production sites and spoke with workers whose livelihoods depended on high-volume manufacturing.

“That experience made it clear something needed to change,” Nathan explains. What stayed with him most was how disconnected these realities were from everyday shopping habits.

Much of the damage he saw came from clothing treated as disposable. When he returned home, Nathan reached out to his longtime friend Rex, a textile expert. Instead of launching a wide range of products, they chose to start small. The focus was on improving a single item and making it last.

Nathan Yun (left), Founder of Paire

Earning Trust Through the Product Itself

Nathan understood that values alone would not earn loyalty. The product had to prove itself in everyday life. The team spent months refining fabric blends, improving breathability, and testing durability through repeated wear and wash cycles.

Pricing a pair of socks at twenty-four dollars came with risk. Most consumers were used to buying socks cheaply and replacing them often. But once people tried Paire, many returned. Nearly seventy percent became repeat customers, not because of marketing, but because the product became part of their routine.

By focusing on quality and longevity, Nathan Yun built a $15M-a-year brand that shows meaningful change does not always arrive loudly. Sometimes, it begins quietly, through the simplest things we rely on every day.

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What the Creator Economy Really Needs in 2026

The creator economy is no longer a niche corner of the internet. It is a $250 billion industry, powering modern marketing, culture, and commerce. Yet for the creators at its core, the experience often remains unstable and fragmented. Inconsistent rates, shifting platform demands, and “gifting” budgets paired with outsized expectations have left many navigating an ecosystem that hasn’t caught up to their value.

As we look toward 2026, the industry is approaching a tipping point. Growth alone is no longer enough. What creators need now are standards, systems, and support that allow them to build sustainable careers—not just viral moments.

Below are five critical shifts shaping the future of creator work, and the standards Meraki is building to support a stronger, more intentional industry.

1. Stronger Structure for a Growing Industry

 

Photo courtesy of Vivian Kwan (center), Founder of Meraki Group

While creator content has never been more polished, the backend of the industry remains disorganized. Uneven pay scales, scope creep mid-campaign, and unclear paths to professional growth are still common. Creators are often met with constant brief changes or “gifting” requests that require high-level deliverables without fair compensation.

The gap: There is no shared structure defining fair rates, clear deliverables, or realistic timelines across the industry. Expectations are often implied rather than stated, leaving creators to absorb last-minute changes, unpaid revisions, and expanded usage. Over time, this places most of the financial and emotional risk on creators instead of being shared evenly with brand partners.

The Meraki solution: Meraki builds every partnership on clarity. Terms and rates are established upfront, expectations are clearly defined, and communication stays transparent throughout the process. By setting strong boundaries early, creators are protected from underpayment, and brands begin each project with a shared roadmap for success.

 

2. Education That Powers Careers, Not Just Content

 

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The biggest challenges creators face are rarely creative. They are structural. Pricing work correctly, understanding usage rights, and identifying harmful contract clauses remain major pain points—even for experienced creators.

Too often, creators are expected to learn these lessons the hard way.

The gap: Most creators enter the industry without access to professional guidance that supports long-term career growth. Knowledge around contracts, licensing, and negotiation is often gatekept or learned through costly mistakes. As a result, many creators stay stuck in short-term cycles instead of building sustainable paths forward.

The Meraki solution: Meraki focuses on training ethical, creator-first managers who act as true career partners. Through negotiation support and education around contract red flags, creators are equipped to think beyond the next deal and toward sustainable, multi-year growth.

 

3. Standards in Negotiation and Contracts

 

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A significant number of creators still undercharge for their work, and 26% report needing help navigating contracts. Without standardized deal benchmarks, creators are often left guessing their worth—leading to pay gaps, rights misuse, and legal risk.

The gap: Negotiation norms vary widely, with no clear benchmarks for fair compensation or usage terms. Many contracts are written in dense legal language that creators are expected to sign without full understanding. This imbalance leaves creators vulnerable to losing control of their work and long-term earning potential.

The Meraki solution: Meraki empowers creators with defined negotiation standards and the confidence to secure fair, market-value deals. By demystifying contracts and usage terms, creators can focus on their craft knowing their income and intellectual property are protected.

 

4. Work Models That Protect Wellbeing

 

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Burnout has become one of the industry’s most pressing issues, affecting more than half of full-time creators. The always-on model—driven by algorithm shifts and last-minute deadlines—is no longer sustainable.

Creativity cannot thrive under constant urgency.

The gap: Many campaigns are built around speed and volume rather than realistic creative timelines. Creators are expected to be constantly available, adapt instantly, and produce under pressure without recovery time. Over time, this erodes both creative quality and mental health.

The Meraki solution: Meraki advocates for structured planning and sustainable workflows. Campaign timelines are built to protect both creative quality and mental health, proving that high-level output does not require constant exhaustion.

 

5. Representation Rooted in Voice, Not Trends

 

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Creators are increasingly resistant to being reduced to labels or treated as trend-driven checkboxes. True representation starts with understanding a creator’s voice—not forcing them into a predefined brand narrative.

The gap: Many partnerships remain transactional, prioritizing short-term relevance over genuine alignment. Creators are often selected to fill a category rather than for their perspective or long-term vision. This leads to inauthentic work that disconnects creators from their communities.

The Meraki solution: Meraki begins every partnership by listening. By understanding each creator’s goals and vision, Meraki aligns them with brands that share their values—fostering long-term relationships that feel authentic to both the creator and their community.

 

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The Next Era: Purpose Over Pressure

As we look toward 2026, the transition from a “Wild West” to a professionalized industry requires more than just better tools—it requires a fundamental shift in how we value the humans behind the content. 

Meraki sits at the center of this new era, bridging creative passion with real professional growth. By pushing for fair standards, ethical representation, and sustainable careers, Meraki does more than manage creators; they help protect the future of creative work.wi

Learn more about Meraki Group:

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Stories

Joeydolls by Samantha Ong: A Story of a Daughter’s Search and a Mother’s Mission

Where Identity Begins

Growing up in Australia as part of a small minority shaped Samantha’s early understanding of identity. It taught her what it feels like to search for belonging, to look for pieces of yourself in the world and not always find them. Those early lessons sat quietly in the background as she moved into adulthood.

Her career began in finance, a path she chose for its stability and predictability. But creativity eventually led her in a different direction. She built a thriving wedding photography studio—one that grew from passion, long nights, and the joy of capturing love stories. It was a life she couldn’t have imagined at the start.

Then the pandemic arrived. Overnight, hundreds of thousands of bookings vanished. The business she had spent years building collapsed in an instant. And in that same period of loss, another reality weighed heavily on her: the rise in anti-Asian hate. As a mother, the headlines and the stories hit differently. Samantha began thinking deeply about the world she wanted for her daughters—what they would grow up seeing, feeling, and believing about themselves.

That led her on a simple search: dolls that reflected her daughters’ culture. But what she found were options that were limited, stereotypical, and often too expensive. It was a moment that crystallized something important. Realizing how quickly children learn about who they are, the idea for Joeydolls began to take shape—quietly, but powerfully.

Turning an Idea Into a Brand

An idea, however, is only the beginning. Turning it into a real toy brand meant stepping into a world Samantha knew nothing about. She had to learn everything from manufacturing to product design to e-commerce—starting from zero. There was no roadmap, just persistence and a mission that felt too important to abandon.

The timing made it even harder. Pandemic rules slowed communication. Shipping delays stretched out timelines from weeks to months. With very little funding, every decision mattered. Every misstep cost time she couldn’t afford to lose.

Then tariffs on goods from China jumped to 145%, and suddenly even the future of the business came into question. There were moments when it all seemed impossible—too expensive, too complex, too overwhelming for one person to navigate.

But Samantha kept going. She kept refining the vision, pushing through setbacks, and holding onto the mission that started it all. And she didn’t do it alone. Throughout the long nights and the uncertainty, she was supported by a husband working multiple jobs so she could stay focused on building the brand their daughters—and so many other children—deserved.

A Brand With a Bigger Purpose

Today, Joeydolls has sold over 15,000 dolls and earned major recognition. But those numbers only tell part of the story. At its heart, the brand is Samantha’s answer to a question that began during one of the hardest moments of her life: How do we help children grow up seeing their cultures celebrated, not erased?

Joeydolls stands as that answer—a way for children to see their cultures reflected with pride, dignity, and everyday joy. What started as a search for her own daughters became a mission to help thousands of children feel seen, valued, and connected to where they come from.

A single doll can seem small. But for many families, it’s a beginning. And for Samantha, it’s proof that representation—when created with care—can grow into something far bigger than one person’s story.

Learn more about her story here: https://www.joeydolls.com/