Stories

March 17, 2023

SHARE:

Crystal was feeling emotionally and physically drained from her job before she finally decided to quit. She didn’t have any plans lined up when she did, which was very unlikely for her. So she decided to pursue something she’s passionate about – stickers and stationery.

Juice Box Club was molded out of creativity, perseverance, and determination. This small business has faced numerous hurdles along the way, from financial uncertainty to unexpected delays in product arrivals. But despite the challenges, Crystal has remained committed to her dream of sharing her unique designs with the world.

Crystal’s designs are inspired by real-life experiences, from personal passions like fitness and mental health to inside jokes with friends. And speaking of friends, Crystal recently launched a new collection of plushies called Boba Friends, inspired by her own friend group and their real-life pets.

Now, her small business is more than just a sticker shop. She is now designing and selling lifestyle items (glassware, tote bags, apparel) and even plushies! Let’s dive into the story of how The Juice Box Club was born.

HOW THE JUICE BOX CLUB CAME TO LIFE

The process of setting up my own stationery shop was very nerve-racking and exciting at the same time. When I first started off, I used Etsy and I had a lot of support from people back home in New York City, where I was born and raised. However, when I learned that it took a huge chunk of the profits, I took it off and started my own website. I registered my shop as an LLC because I felt like this was going to be a long-term commitment.

I decided to start my own stationery shop because it was always a hobby and passion of mine. I would always collect envelopes, paper, and stickers. 

The concept of The Juice Box Club came from some drawings I did and then while I was sharing it with my friend, we were messaging about a cute name. The Juice Box Club kinda reminded me a little bit of The Breakfast Club, an extremely memorable movie, and that’s what I wanted my brand to be.

OVERCOMING BUSINESS HURDLES

The challenges I have faced circled around finance, having too many ideas, running it by myself, products not arriving on time, machines not working, and rejection.

Finance — in terms of not knowing if I’ll make any sales this week or the next. I do sign up for a lot of in-person pop-up events! I rely on that more than my online sales since the internet nowadays is so funky with algorithms. I also like interacting with customers because they have an opportunity to get to know the brand firsthand.

Having too many ideas — definitely a challenge because I didn’t wanna grow too fast and then have a bunch of inventory. I used to work in fashion and I was used to always developing NEW items. I felt like I had to do the same with my brand, but I realized that I don’t and it’s okay to slow it down. 

Running the business by myself — also pretty hard! Sometimes I would ask my friends if they’d want to help me at bigger events. But most of the time, I’m a one-woman team. I had to do everything from designing, packaging, shipping, content creation, handling emails, etc.

Products not arriving on time — There are times when I outsource items since I don’t have the time or the tools or make them. When I first started, I outsourced my stickers and they were LATE by 1-2 weeks. There was also another time when all of my plushies came EARLY and I had to store 12 big boxes (1,200 plushies total) in my garage and some in my house. 

My Cricuit machine was not working in the beginning — I was making and hand-cutting all my stickers. I gave my Cricut a break and went back and tried it again until it finally started to work properly.. after 5 months.  

Rejection is something I dealt with a lot growing up, so I thought I’m okay with it by now. But getting rejected by big conventions or wholesale sites hits differently. However, I learned to see it as dodging a bullet. If it’s meant to be, it will be, maybe at the right time.

DESIGNS INSPIRED FROM LIFE

Everything designed in my shop all ties into my life somehow. When I first started, I had seven juice box designs. Six of them were themed — three were inspired by my personal passion for fitness/bodybuilding and the other three were inspired by the importance of mental health because I’m a very functional-anxious person and have a hard time relaxing. 

Some of my juice box designs were inspired by my texts with my friends so you might find cute and funny quotes on them. For example, “broke b*tch juice” was inspired by my convo with my bestie, Beth, we always talk about how things are so expensive and how we’re always broke. Or if you see the Pokémon x Soju collection, it was a merge of my childhood and adulthood — because I grew up playing Pokemon with my brother and spent my college years pounding shots of soju.

The Juice Box Club Pokémon x Soju Collection

THE BOBA FRIENDS

Growing up, I didn’t have a consistent group of friends. Most of them just either change or grow apart. But when I moved to California, I met my best friend who later on introduced me to my current friend group.

Some of us in the group have pets, so I then designed characters based on our pets, and their personalities reflect the owner! I called them Boba Friends because boba gatherings are one of the most common hangouts to do now! They have different flavors as well. I own the two cats, Platinum and Luna. My best friend Beth owns Sesame, a lionhead rabbit, and my friend Justin owns Kona, the Shiba Inu. Now none of us owns a bear or frog but I dedicated Ribberto the Frog and his personality to my late friend Josh because it was his favorite.

The Boba Friends Plushies

In the future, I plan to continue producing more drawings and products for The Juice Box Club. I hope to have my products in shops and stationery stores. I am also working on a YouTube channel to show my journey and reach more people.

Website: www.thejuiceboxclub.shop

Instagram: @thejuiceboxclub

Related Articles

image-png

Stories

Asia’s First Person to Reach Space Was Vietnamese Fighter Pilot Pham Tuan, Who Continues to Inspire a New Generation

In 1980, a Vietnamese fighter pilot from a small rural province made history by becoming the first person from Asia to travel into space.

Long before rockets and research labs, Pham Tuan grew up in the rice fields of Thái Bình, far from the world of astronauts and orbiting stations.

Today, his journey beyond Earth remains a powerful story of courage, discipline, and possibility for young people across Asia.

Image Source: Saigoneer

From Rural Fields to the Edge of Space

Before he ever saw space, Pham Tuan built his career as a fighter pilot in the Vietnamese Air Force. His skill and discipline eventually led to his selection for an international space program, a rare opportunity at the height of global political tension. It was a dramatic shift from flying combat missions to preparing for a journey beyond Earth.

The transition demanded years of intense physical and technical training. He had to master new systems, adapt to life in zero gravity, and prepare for risks no one from his continent had faced before. Each step brought him closer to a milestone that would place his name in history.

Image Source: Saigoneer

Seven Days That Changed Asia’s Story

On July 23, 1980, Pham Tuan launched aboard a Soyuz spacecraft and became the first Asian to reach space. He spent seven days aboard the Salyut 6 space station, conducting scientific research and observing Earth from orbit. During that time, he captured images of Vietnam from above, offering a view of his homeland few had ever seen.

After returning to Earth, he resumed life in Hanoi with his family, carrying memories of a journey that reshaped regional history. He continues to reconnect with former crew mates and remains one of only three people of Vietnamese descent to have traveled beyond Earth’s atmosphere. Decades later, his achievement still stands as a symbol of how far determination can take someone, even from the most humble beginnings.

image-png

Stories

Princeton Engineer Luisa Zhou Left Corporate Life to Build a Million-Dollar Business on Her Own Terms

Luisa Zhou once believed that a Princeton degree and a prestigious engineering title were the ultimate markers of a secure and successful life. However, that sense of safety evaporated the moment her family faced a health crisis and she realized her “perfect” job offered no room for her to actually be there.

She learned the hard way that even a massive salary is a poor substitute for the freedom to prioritize your family during their darkest hours. That realization sparked a fire within her to stop trading her presence for a paycheck and to start building a life where she held the keys.

Image Source: Forbes

Engineering a Great Escape

Luisa did not leave her career on a whim because she understood that true freedom requires a foundation built on more than just hope. She spent two long years working on her consulting business during every stolen lunch break and late night while her colleagues were resting. By applying her logical engineering mind to the world of entrepreneurship, she proved that you can build a bridge to a new life without burning the one you are currently standing on.

This methodical approach allowed her to test her ideas in the real world while the safety of her corporate salary was still intact. She advocates for the slow build because it removes the desperation that often leads new founders to make short-sighted decisions for quick cash. When she finally stepped away from her desk for the last time, she was not taking a leap of faith but rather walking through a door she had already unlocked.

Image Source: Business Insider

Redefining the Million-Dollar Life

By the time Luisa officially left the corporate world, her “side project” was already generating over a million dollars in annual revenue. Now at 36, she has designed a lifestyle where four hours of focused work allows her to sustain a million-dollar business on her own terms. Her daily schedule is no longer a list of demands from a manager but a reflection of the people and passions that she values most in the world.

The most inspiring part of her journey is the fact that her bank account is secondary to the absolute control she now has over her time. Wealth for Luisa is the quiet confidence of knowing she can close her laptop whenever a loved one needs her without seeking anyone’s permission. She has proven to the world that the most valuable thing you can ever own is the right to decide exactly how your day unfolds.

image (1)-png

Stories

From Corporate Rejection to Global Power: The Story of Morris Chang Who Controls 90% of the World’s Advanced Chips

In 1985, Morris Chang reached a professional crossroads after being passed over for the top job at Texas Instruments. At 54 years old, he had a massive resume but felt there was nowhere left to go within the American corporate system. Instead of accepting a quiet retirement, he moved to Taiwan to build a business that addressed a major flaw in how computers were built.

This move was the first step in a journey that eventually placed him in control of the global tech supply chain. By choosing to solve a problem that many other executives ignored, he transformed a career setback into a global revolution. His transition from the United States to Taiwan set the stage for one of the most significant shifts in manufacturing history.

Image Source: Startup Synergy

The Career That Nearly Ended

Back then, if you wanted to design a chip, you had to spend billions to build the factory as well. Chang realized that this massive financial requirement was slowing down progress for everyone in the industry. He envisioned a new model that would allow innovators to focus on their designs while his company handled the heavy lifting of production.

He founded TSMC in 1987 with a disruptive promise that he would manufacture chips for others but never design his own. By refusing to compete with his customers, he gained the trust of global tech giants like Nvidia. This specialized approach allowed these companies to thrive and scale without the burden of owning their own factories.

Image Source: European Chamber of Commerce Taiwan

The Idea Everyone Doubted

Decades of singular focus turned Chang into the most powerful man in tech, with his factories now producing 90% of the world’s advanced semiconductors. This level of market dominance makes TSMC the essential foundation for almost every modern electronic device we use. The sheer scale of his success proves that a single, well-executed idea can reshape the entire global economy.

The importance of his work is highlighted by the fact that if his production stops, the global supply of iPhones, Teslas, and AI systems stops with it. His legacy proves that the future isn’t just built in garages by young people, but by veterans with the grit to see opportunity where others see a dead end. Morris Chang didn’t just build a successful company; he built the infrastructure that the modern world depends on every day.

image (1)

Stories

How Haruka Nishimatsu Defined Modern Leadership by Cutting His Salary to $90,000 a Year to Save Jobs

In the modern corporate landscape, it is common to see executives receive massive bonuses even as their companies face financial turmoil. Haruka Nishimatsu, the former head of Japan Airlines, famously broke this cycle by putting his employees’ security before his own wealth. He recognized that a company is only as strong as the people who keep it running every day.

When the airline faced billions in debt and the threat of bankruptcy, Nishimatsu decided to slash his own salary to just $90,000. This move ensured that he was feeling the same economic pressure as the frontline workers he led. His choice was a profound statement that leadership is a responsibility to others rather than a path to personal enrichment.

Image Source: NBC News

Leading by Example Through Shared Sacrifice

Nishimatsu discarded the traditional perks of his high-ranking position to remain grounded with his workforce. He traded a private limousine for the city bus and waited in line for lunch at the staff cafeteria.

These daily actions removed the social distance that typically separates a CEO from the rest of the office. By working at a regular desk in an open-plan room, he made himself accessible to everyone in the building.

Image Source: The Wall Street Journal

Prioritizing People Over Short-Term Profits

During the 2009 financial crisis, Nishimatsu refused to use mass layoffs as a quick fix for the company’s rising debt. He understood that protecting the livelihoods of his staff was more important than protecting the executive payroll.

This commitment to job security built a deep sense of trust and loyalty throughout the entire organization. His strategy proved that a business can navigate a crisis without ever abandoning its moral compass.

Image Source: The Wall Street Journal

The True Source of Professional Respect

Nishimatsu demonstrated that real authority is earned through character and shared experience rather than a fancy title. He did not need a corner office or a massive paycheck to command the respect of his pilots and flight attendants.

His influence came from the fact that he stood right beside them when the company was struggling. This style of leadership serves as a timeless reminder of what it means to be a true steward of a brand.