Stories

July 19, 2024

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Photography is not just about capturing images. For some, it can be about preserving memories, telling stories, and expressing emotions.

In today’s visually-driven world, high-quality photography has become more important than ever, yet it often remains out of reach for many due to its high costs.

Enter Shoott, an AAPI female-run startup co-founded by Jennifer Tsay and Jennifer Yeh, redefining photography with an innovative, affordable approach. Their pay-per-photo model offers free 30-minute sessions, allowing clients to pay only for the photos they love, creating a win-win situation for both photographers and clients.

Jennifer Yeh (left) and Jennifer Tsay (right) co-founded Shoott after recognizing the financial struggles many photographers face in the gig economy.

In June 2018, they tested this idea in New York City, and it worked. Clients loved the convenience and affordability, and photographers appreciated the improved logistics and reduced travel time. The company grew rapidly during the pandemic, expanding to over 60 cities in the US and increasing revenue from $807K in 2019 to $9MM in 2023.

In an exclusive interview with Asian Hustle Network, Jennifer Tsay shared Shoott’s inspiring journey, the challenges they faced, and their vision for the future.

The Inspiration Behind Shoott

As an actor and creative, Jennifer Tsay saw firsthand how most artists struggle because their lives are gig to gig. You may have one gig a week, two in totally different places, or sometimes none at all. This led them to develop a business model with two complementary goals:

  • Goal #1: Improve logistics for the photographer.
  • Goal #2: Create a hard-to-resist offer for clients.

This blossomed into Shoott’s unique model which offers free photo sessions with clients only paying for the photos they want, and photographers benefiting from Shoott handling all marketing, scheduling, and logistics on top of a minimum hourly rate plus commissions.

A joyful family of four poses together, captured by Shoott

Early Challenges and Indicators of Success

Starting Shoott came with the typical hurdles of first-time entrepreneurship. The team had to learn quickly, constantly test hypotheses, and maintain strict alignment on goals. They also faced skepticism from photographers who feared exploitation. Shoott navigated this by ensuring transparency and creating a model where photographers’ earnings were directly tied to the company’s success. Positive client feedback and growing demand confirmed they were on the right track, with Shoott maintaining a 4.8 star rating on Google and expanding to over 60 cities in the US.

Staying Relevant in a Changing Industry

Shoott stays ahead by engaging with photographer communities, reading industry trends, and listening to feedback from clients and photographers. This constant evolution helps Shoott remain relevant and meet the changing tastes and demands of its clientele.

According to Tsay, “It’s also crucial to always stay sharp on what’s trending on social media in terms of tastes and demand. What do people like? What do people value? What are people trying to convey about themselves? This has so many implications for what we provide as a service and also how we approach our brand as a whole – to run a brand is to be continually evolving!”

Community Impact and Contributions

Shoott’s mission is twofold:

  • To support freelance photographers in the community by providing a reliable source of supplemental income so artists can stay artists if they so desire; and
  • To help people in the community capture their life moments both big and small with a beautiful and affordable photography service. 

“We truly hope our offer creates more demand for professional photography – anything we can do to promote and normalize the habitual support of artists is a major win in our book!” Tsay shared.

A Memorable Client Story

One touching story comes from Lydia, a solo parent who praised Shoott for capturing authentic moments with her daughter. Despite financial constraints, Shoott’s affordable model allowed Lydia to obtain high-quality photos that she otherwise couldn’t afford.

Diversity and Inclusion

Shoott is an AAPI female-run startup that prioritizes diversity and inclusion. They ensure varied representation in their marketing and hire team members from diverse backgrounds. Understanding the different personal commitments of their team, Shoott offers a flexible work environment, accommodating various needs while ensuring dedication to the job.

Personal Rewards

When Shoott started, their primary goal was to see if they could create a business model to balance all parties and create an ultimate win-win-win for clients, photographers, and staff. “We didn’t know if we could do it, but we had to try,” Tsay shared.

“What’s been personally rewarding is to see that we could start with this really ambitious goal and actually make it a reality. It sounds nuts to be able to make a business that offers free photo sessions work, but we just achieved profitability last year for the first time. It’s so gratifying to see that when we put our minds to something, we can make things work. And on top of that, we provide a service that is fundamentally about gratitude and love – how many people can say that?”

Shoott co-founders Jennifer Yeh (left) and Jennifer Tsay (right), celebrating their journey from an ambitious goal to a profitable reality, provide a service centered on gratitude and love for all parties involved.

Message from Jen and Jen

In addition to our free 30 minute consumer offer, we’re so proud to be building out our headshot and branding offer for teams, organizations, and conferences. We realized how many people hate having their photo taken and we wanted to provide a fun and empowering experience for folks while delivering high quality photos to support their endeavors. If your team is in the market for new and affordable headshots, please let us know!

Connect with Shoott

IG: @shoottphotos

TikTok: @shoottphotos 

Facebook: Shoott

LinkedIn: Shoott

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Billionaire Heir Enters Wall Street’s Hottest Trade With $480B in Assets

Andre Koo Jr. isn’t just inheriting a financial empire, he’s also reshaping what it looks like in a new era of investing. 

From Taiwan to New York, his latest move brings a centuries-old legacy into one of Wall Street’s fastest-growing spaces. 

With K8 Capital, he’s betting that the future of wealth lies in doing more than just one thing well.

Image Source: NYU Stern

Building on a Financial Legacy

Andre Koo Jr. grew up in one of Taiwan’s most influential banking families, where scale and stability defined success. Today, that legacy spans a $16 billion family fortune and control of $480 billion in assets. But instead of staying within that system, he’s building something that looks very different.

K8 Capital, his new firm based in New York, is designed to be more flexible and forward-looking. It’s launching with a debut fund of at least $50 million, with a $500,000 minimum that signals who it’s built for. The focus is on US companies, along with early bets on AI and enterprise software, areas where growth is still taking shape.

Image Source: Sally Ride Science

A Dual Investment Approach

K8 is a fully integrated hybrid private credit and venture capital firm, combining short-duration, high-yield credit investments with long-term venture growth. Its dual strategy is designed to deliver both liquidity and capital appreciation, giving investors access to predictable income while still capturing venture upside.

What sets K8 apart is how it brings two distinct investment styles into one platform. It focuses on short-term credit deals that can generate returns relatively quickly, while also investing in startups that may take years to mature but offer strong long-term potential. This allows investors to earn steady income today while staying exposed to the companies shaping the future.

Image Source: @andrejrkoo (Instagram)

Entering a Rapidly Growing Market

Private credit has quietly grown into a market worth more than $1.5 trillion, as companies look beyond traditional banks for funding. Wealthy families like the Koos are moving in, seeing an opportunity to lend directly and capture higher returns.

K8 is already showing early signs of traction, with reported returns of at least 50 percent from short-term loans to US businesses. But for Andre, this isn’t just about performance. It’s also about carrying forward a legacy that began nearly 200 years ago with his ancestor Koh Lay Huan, while making sure it still matters in a very different financial world.

Learn more about K8 Capital here:

📍Website

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Stories

8-Year-Old Lucas Ye Designed a Mascot That Travels to Space With NASA’s Artemis II Crew

An eight-year-old in California turned a simple drawing into something that will travel beyond Earth.

Lucas Ye entered a global NASA contest and watched his idea rise above thousands of entries from around the world.

Now, his creation is not just a sketch, but a real mascot preparing to float alongside astronauts in space.

Image Source: NewsBytes

From Sketchbook to Spacecraft

Lucas Ye was just eight years old when he decided to draw a mascot for the Artemis II mission, not knowing it would become something much bigger. His design stood out in a global competition, eventually winning and being transformed into a plush named Rise. What started as a simple idea on paper quickly earned a place inside a real spacecraft.

The journey from drawing to physical mascot shows how ideas can move fast when they resonate. NASA took Lucas’s concept and turned it into something tangible, something that could sit beside astronauts on a real mission. It is a reminder that creativity does not need years of experience to matter, it just needs a starting point.

Image Source: Sally Ride Science

A Small Toy With a Big Role

Rise is not just there for the ride, it plays a meaningful role inside the cabin. As the spacecraft reaches orbit, the plush will begin to float, signaling that the crew has entered zero gravity. It is a simple but powerful way to show a major moment in the mission.

NASA has a long tradition of using mascots like this, but this one carries a different kind of weight. It represents a child’s imagination becoming part of a real scientific journey, blending emotion with exploration. Lucas now joins a legacy of space mascots, showing that even the smallest ideas can make it all the way to space.

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Stories

The Mission of Award-Winning Author Simone Heng and How Let’s Talk About Loneliness Expands Its Message Through Its Chinese Launch

Loneliness is often seen as a personal feeling, but for Simone Heng, it became a question worth exploring on a global scale.

Now, with the upcoming Chinese translation of her 2023 book, Let’s Talk About Loneliness, her message is reaching a new audience and entering a new chapter.

What began as a deeply personal experience has grown into a wider mission to make conversations about loneliness more accessible across cultures.

From Personal Isolation to a Written Voice

Simone Heng’s book Let’s Talk About Loneliness was born from a period of deep emotional isolation. After leaving her broadcasting career to care for her paralyzed mother, she found herself cut off from her social world. While others were building families and careers, she was navigating caregiving, grief, and isolation.

Before that chapter, her life had always been shaped by movement. She was born and is based in Singapore, grew up in Australia, studied in Switzerland, and worked in the UAE. Her background reflects a mix of cultures, even reflected in her DNA, which shows 11 different ethnicities.

But the defining moments were not just about where she had been, but what she had gone through. She lost her father at 19, and 10 years later, along with her sister, became the main support to her mother. Those experiences reshaped her priorities and slowly pulled her away from the life she was chasing.

In that quieter, more difficult season, she began asking questions she could not ignore. Why does loneliness feel so heavy, even when you are not physically alone? Why is it so hard to talk about?

Over time, Simone realized something that became central to her work. Loneliness is not simply about being alone. It is the gap between the kind and amount of connection a person wants and what they are actually experiencing.

A Book That Challenges Cultural Assumptions

Let’s Talk About Loneliness explores an idea many people overlook. Loneliness can exist even in collectivist societies. Simone highlights how cultural expectations, emotional restraint, and unspoken pressures can make it harder to express isolation. This perspective brought a diverse lens to the dialogue on loneliness often dominated by Western viewpoints.

She points out that in cultures where people are expected to always be surrounded by family, saying “I am lonely” can carry stigma. At the same time, many connections are shaped by obligation rather than genuine emotional closeness. These kinds of relationships do not always meet deeper emotional needs, and can leave people feeling alone even when they are not physically isolated.

Retitled in Chinese as “Anyway, I Am Just as Lonely,” it will be available in Xinhua, Sisyphus, and Yanijou bookstores in China. The book blends research with lived experience, making it both informative and deeply personal. With the release of the Chinese edition, the focus is on reaching Chinese-speaking communities where conversations around loneliness are often less visible.

Building a Mission Around Human Connection

Beyond the book, Simone Heng’s work continues to focus on one idea. Human connection is not just something we hope for, but something we absolutely must learn and build, particularly in the era of AI.

After spending 15 years in broadcasting, she chose to step away and start again in 2019. It was not an easy decision, and she built her career without financial backing, relying on persistence and clarity in what she wanted to create.

Today, she is a global speaker who works with leading organizations such as Google, Meta, Harvard University, and JPMorgan. She teaches audiences how to build meaningful connections both in and beyond the workplace.

Her message continues to resonate because it speaks to something many people are quietly experiencing. Without a sense of belonging and psychological safety, it becomes harder to think clearly, create, and show up fully.

At its core, her work is a reminder that connection is not about how many people are around us. It is about how understood we feel. And sometimes, putting that feeling into words is the first step toward changing it.

Learn more about Simone Heng here:

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Stories

How Brett Bolton and Kayden Beasley Turned Adversity Into Triumph at the 2026 Paralympics

Two athletes, shaped by similar beginnings, turned personal challenges into a defining moment on the world stage.

Both were born in China and later adopted into the United States, where they grew up navigating identity, resilience, and belonging.

At the 2026 Winter Paralympic Games, their journeys came full circle as they helped lead Team USA to gold.

Image Source: Team USA Hockey

Brett Bolton’s Journey to the Top

Born in China with a congenital limb difference, Brett Bolton was adopted into the United States at just three years old, growing up in an environment that pushed him to adapt early and often. What could have been limitations became the foundation for resilience, shaping how he approached both life and sport.

That same quiet determination followed him onto the ice, where he carved out a place as a rookie forward for the U.S. sled hockey team. At the 2026 Winter Paralympic Games, Bolton didn’t just participate, he rose to the top, helping secure a gold medal and marking a powerful arrival on the global stage.

Image Source: NHL

Kayden Beasley’s Defining Moment

Like Bolton, Kayden Beasley’s story began in China before being adopted into the United States, where he grew up navigating questions of identity alongside his development as an athlete. Over time, discipline on the ice became his anchor, helping him build both physical strength and self-belief.

Years of training led to a defining moment at the 2026 Winter Paralympics, when Beasley delivered a clutch goal in the final. That single play helped seal a gold medal for Team USA, turning years of preparation into a moment that will be remembered on one of sport’s biggest stages.

Image Source: NPR

More Than a Medal: A Shared Story of Representation

At the 2026 Paralympic Games, their journeys intersected in a space that celebrates ability in all its forms. Beyond the competition, their presence highlights a broader shift in how athletes with impairments are seen, valued, and represented.

Their victories go beyond the scoreboard, carrying meaning for communities that rarely see themselves reflected at the highest levels of sport. Together, their stories stand as a reminder that representation is not just about visibility, but about redefining what strength and success look like.