Stories

April 30, 2024

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In a world where AI is all the rage, two AHN members are using AI to champion authentic storytelling in the publishing industry.

As entrepreneurs and advocates for change, Yobe Qiu and Serena Li have made it their mission to champion diversity and inclusion in children’s literature, ensuring that every child, regardless of their background, sees themselves represented and celebrated. Now they are building a new platform together  – BookAnAuthor.com – which uses machine learning to make it easier for schools, organizations and corporations to book authors for events, and buy directly from authors.

A MATCH MADE IN AHN

We had the opportunity to have an exclusive interview with Yobe and Serena, whose journeys began with a chance encounter on the Asian Hustle Network community. Yobe is a serial entrepreneur in education and founder of By Yobe Qiu Multicultural Books and Toys, while Serena is the founder of Duck Duck Books and Eco Goods. It was here that Yobe and Serena found common ground:

Yobe: We were both members of the AHN group and I have posted a few times in the group to connect with other “hustlers.” One day I posted about looking for an editor in our community for our newest book, “I Am an Amazing Asian Girl”. I wanted to make sure my editor is someone who my book can speak to and Serena commented on my post that she could help. That was the start of our relationship, and AHN was our matchmaker! 

We started working together on that project and I was extremely impressed with her talent, dedication, and brilliance, we went on to do a few more projects together. What initially drew us to each other’s work was our experience in our fields, our respect for each other’s work ethics, and our support for each other to help one another grow. 

Serena: I am incredibly grateful that Yobe took a chance with me. During the pandemic, where in-person interaction was close to none, Yobe trusted me with her book – a stranger across the country. Our relationship is a testament to the power of community. 

ASIAN AMERICAN BOOKS EVERYWHERE ALL AT ONCE

Together, Yobe and Serena embarked on a mission to promote diversity and representation in children’s literature, culminating in the launch of the “Asian American Books Everywhere All At Once” campaign in April 2023. The campaign aimed to provide books featuring AAPI characters and stories to schools across the United States, championing authentic storytelling and cultural celebration:

Yobe: I was inspired by Michelle Yeoh when she said at the Oscars, “Every little girl who looks like [her] to know what’s possible. Dream big.” I wanted to provide books to schools that feature AAPI children, families, and cultures, to help our children feel represented and celebrated. That night, I called up Serena and two other author friends to join forces. We named the campaign, “Asian American Books Everywhere All at Once” as a spin-off from EEAAO’s huge win for the AAPI community in media! The name, despite being very long, received tremendous support among the community. It was very timely. Within a month, we exceeded our original goal and sent over 1500+ books to 20 schools across 5 states and donated books to them. 

Serena: All of the books we donated either featured AAPI characters or were written by an AAPI author. Our effort was a direct response to the book ban that was happening across the U.S. Instead of sitting still, we rallied our community at a grassroots level to support the schools around the country. 

DIFFERENT UPBRINGINGS, SAME GOALS

Yobe and Serena grew up from different backgrounds, but together, they draw upon their rich experiences to advocate for greater inclusivity and representation in children’s literature, ensuring that young readers from all walks of life feel empowered and inspired by the stories they encounter.

Yobe: Growing up surrounded by diversity and a very strong Chinese community in NYC’s Chinatown, I am proud of who I am and my culture because it was celebrated in the city. I wouldn’t be who I am today if it wasn’t because of the environment I grew up in. I’ve learned to be curious and make friends with people from all cultures growing up in the Big Apple. The hustling culture and welcoming spirit of New York Chinatown is ingrained in my DNA. 

My first job after graduate school was teaching. I wanted to discuss the Lunar New Year with my students, but there weren’t any materials that covered the diverse ways many Asian diasporas celebrate their New Year. I had students who were Korean, Vietnamese, Indian, and Thai in the classrooms, but most of the books were about the Chinese New Year. In my opinion, it was important not only to discuss the culture I was from but also to acknowledge the blended cultures my daughter’s generation would grow up in. So I took the initiative and wrote my very first book, “Our Lunar New Year: Celebrating the Lunar New Year in 5 Different Asian Communities.”

Serena: My experience was a bit different than Yobe’s. I moved to a suburb in Houston, TX at the age of 14 with my family. I didn’t speak any English. At that time, Houston wasn’t nearly as diverse. I remember my neighbors and classmates genuinely asking me, “Do Asians speak Asian?”. The road to immigration was hard, but I survived it. Being a 1.5-generation Chinese American, I identified equally as a Chinese person and as an American. 

Fast forward, now that I have children of my own, I look at them daily and ponder how they would identify themselves. I want them to grow up being proud of exactly who they are, their family history, and their blended cultures. I want to write books that hone in on the social emotional themes that are cross-cultural, so children can be kind to themselves and kind to others. I want to write books that are bilingual, so children of different cultures can learn to be open-minded. 

BOOKANAUTHOR.COM: YOUR GATEWAY TO LITERARY CONNECTIONS

Building upon the success of their campaign, they set their sights on a new endeavor: BookAnAuthor.com. This innovative platform, set to launch on April 15, 2024, aims to connect authors with schools, organizations, and independent bookstores, making literary engagements more accessible and fostering a love for reading among students nationwide:

Yobe: For the same reasons why literature should feature more diverse characters and stories, coming out of the pandemic, we see an increasing need for in-person literary engagements. There’s nothing that inspires students more than meeting their favorite authors. Currently, there isn’t a platform available that helps schools and organizations discover and book authors for events based on their requirements and constraints. The diverse authors, especially those who don’t have traditional agents representing them, are having a hard time finding which institutions are seeking authors for events at the moment. We want to build an ecosystem that offers literary services in a comprehensive way, from discovery to booking, from bulk orders to fundraising. Our tagline is “Your Gateway to Literary Connections”. 

Serena: Both Yobe and I are passionate about helping other authors. We each have consulting businesses helping authors realize their publishing dreams. Book An Author naturally becomes our next step. It allows us to take the learning from our very successful Asian American Books Everywhere All At Once campaign last year and scale it to support not only our immediate network but also the entire publishing community. We are here to use technology to disrupt the publishing industry! 

With BookAnAuthor.com, authors can showcase their profiles, books, and expertise, organized by zip code, rates, and availability. This allows for efficient management of bookings, event scheduling, and receipt of valuable feedback from schools, ultimately improving services and expanding audiences.

For schools, the platform simplifies the process of finding and booking diverse, vetted authors for visits, workshops, and other activities. It offers flexible discovery and booking options based on location, rates, and genres, as well as the ability to release RFPs and review customized bids systematically.

Additionally, the platform provides access to educational resources, enables educators to share feedback and ratings, and includes money-back guarantees and security features for easy booking processes.

CONNECT WITH YOBE AND SERENA / BOOK AN AUTHOR

“We are so grateful to have this community and if anyone has any insight for us, we are all ears. We are also happy to help anyone else in the community if they need help with publishing!” – Yobe Qiu

Book An Author: @BookAnAuthor (Facebook, Instagram, LinkedIn, TikTok) 

Website: bookanauthor.com 

Yobe Qiu, Co-founder and CEO, CFO: https://www.linkedin.com/in/yobe-qiu/

Serena Li, Co-founder and COO, CMO: https://www.linkedin.com/in/serenayli/

By Yobe Qiu – Multicultural Children’s Books and Toys: @ByYobeQiu (Facebook, Instagram, TikTok, Amazon) 

Duck Duck Books + Eco Goods – Multilingual, SEL Kids Books and Eco-conscious Gifts: @duckduckbooks (Facebook, Instagram, Threads, TikTok, Pinterest, Google, YouTube)

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Stories

Lucy Liu Stars in “Rosemead,” a True Story of Immigrant Mothers Facing Fear and Mental Health Challenges

Lucy Liu is once again bringing us a powerful performance with Rosemead, a film that has been picked up by Vertical for a December theatrical release. The story follows a mother who begins to see troubling changes in her teenage son, opening the door to a deeper look at fear, love, and mental health.

Recently, the film gathered strong early interest after drawing a full audience at a special screening held at the Metreon in San Francisco. Hosted by Dave Lu, the event sparked conversations about topics often avoided in public spaces, especially within immigrant communities. 

With its growing list of festival honors, positive reviews, and a narrative inspired by real events, Rosemead is already being recognized as one of Liu’s most powerful and personal performances to date.

                                                                          Image Source: BBC

A Story Built on Fear and Family Pressure

At the heart of Rosemead is a mother who becomes concerned as her son’s behavior shifts in unsettling ways. What begins as quiet anxiety slowly grows into a frightening urgency as she realizes the situation may be more dangerous than she imagined.

As her fear rises, she faces the painful question of how far a parent can go to protect the child they love. The tension builds with each scene, making her inner struggle feel both real and universal.

The story takes place within a Chinese American household where cultural expectations and unspoken worries create additional layers of pressure. Lucy Liu captures these emotions with precision, while newcomer Lawrence Shou brings a raw, unpredictable intensity that deepens the film’s emotional impact.

                                                        Image Source: The Traveler’s Take

Building Momentum Through Festival Wins

Before reaching theaters, Rosemead had already made a strong impression on the festival circuit. Its premiere at Tribeca drew praise for its gripping approach to storytelling and its standout performances.

The film’s momentum continued as it won Best Narrative Feature at the Bentonville Film Festival, adding to its early recognition. It gained even more attention after earning the Prix du Public UBS audience award at the Locarno Film Festival.

During its time at Locarno, Lucy Liu also received a Career Achievement Award that highlighted her long-standing influence in the industry. Vertical’s Peter Jarowey praised her work for its emotional depth, while also recognizing director Eric Lin’s bold and confident vision in his feature debut.

                                                                     Image Source: Yahoo

A Strong Screening at the San Francisco Metreon

The event at the Metreon brought together creators, film lovers, and local community members for an open discussion about the upcoming release. The gathering served as a space for people to share expectations, explore the film’s themes, and talk about the real-life issues it aims to portray.

The audience noted how the film reflects real family struggles, especially those found in immigrant households. Its grounded approach to fear and uncertainty sparked discussions about mental health and cultural expectations.

After the screening, conversations centered on Liu’s controlled yet deeply affecting performance. Lawrence Shou also drew attention for his breakout role, adding to the anticipation for the film’s one-week run in selected theaters this December.

Experience the film in theaters and see why it’s already drawing strong early interest. Rosemead is set to premiere in select theaters on December 5, 2025 in New York City; December 12, 2025 in Los Angeles, and more cities to follow on January 9, 2026.

                                                               Image Source: Nikolas Liepens

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Stories

The Story Behind Inspire To Create Media: How Trysen Kaneshige Uses Art to Heal and Connect Community

Born and raised in Kauaʻi, Hawaii, Trysen Kaneshige never imagined that a series of brain injuries would redirect the course of his life. Art, which had once been a hobby, became his lifeline—a way to heal, process, and reconnect with the world around him.

What began as a personal form of therapy soon turned into a mission: to use creativity not only for his own recovery but to uplift his community and share stories that mattered.

As he experimented with murals, branding, and design, Trysen discovered that each project could bridge culture, healing, and connection in ways he had never anticipated. Through perseverance and collaboration, he began working with brands like Volcom, Olukai, and Soulection Radio, while also leading projects for schools, nonprofits, and community organizations across Hawaii.

From these experiences, Trysen founded Inspire To Create Media, a healing-centered creative agency that blends streetwear aesthetics, cultural storytelling, and design to create work that resonates far beyond the islands.

Finding Inspiration in Adversity

Trysen’s path to entrepreneurship was shaped by necessity and resilience. “I wasn’t able to work a regular job since I would have a lot of migraines or dealt with depression etc. It’s been challenging but I’ve learned to be resilient and not give up. What also inspired me was to create something for my community and for the next generation that is after me,” he recalls. The setbacks could have ended his creative ambitions, but Trysen chose to focus on what he could control: his art and his recovery.

Instead of succumbing to frustration, he saw opportunity in every challenge. He began creating small pieces, testing ideas, and using art as a method to regain focus, confidence, and purpose. These early efforts helped him realize that healing and creativity could coexist and even amplify one another.

What started as a personal journey of recovery soon became a mission to uplift others. Trysen wanted to leave something meaningful for his community and for the next generation, showing that creativity could transform not only individual lives but also the cultural landscape of Kauaʻi.

Overcoming Challenges Without a Safety Net

The road to building a creative business was far from smooth. Trysen faced difficult challenges that he considered walking away from everything, grappling with both the physical and emotional toll of head injuries. Each day was a battle between self-doubt, pain, and the desire to keep moving forward.

Beyond personal health struggles, he had no investors, no team, and no corporate backing. Every decision, every financial risk, and every project came solely from his determination and willingness to learn through trial and error. “If I had someone that saw what I was creating in the beginning, it would’ve been easier,” he admits.

Gratitude and persistence became his anchors. By embracing the lessons from failures and small victories alike, Trysen built a foundation that was resilient, flexible, and authentic. This mindset allowed him to continue pursuing his vision even when support was scarce and the path ahead was uncertain.

Turning Achievements Into Community Impact

Despite obstacles, Trysen’s journey is marked by achievements that combine personal growth with community recognition. He takes pride in consistently showing up, even on days when recovery felt impossible, and in taking creative risks that shaped the identity of his agency.

Inspire To Create Media has earned acknowledgment on multiple levels—from Proclamations by Mayor Derek Kawakami highlighting community murals and workshops to features in local newspapers chronicling his evolving projects. These recognitions validate his belief that creativity paired with purpose resonates far beyond personal satisfaction.

For Trysen, the real measure of success is impact. Each mural, logo, or art initiative tells a story and strengthens the connection between people and place, leaving a lasting mark on Kauaʻi’s cultural and creative landscape.

Building a Healing-Centered Creative Vision

At the heart of Inspire To Create Media is a philosophy that creativity can heal, connect, and inspire simultaneously. From large-scale murals to branding and apparel, every project is designed with intention, reflecting local culture while appealing to a global audience.

Trysen explains, “Art became my way to rebuild, reconnect, and serve. What began as personal recovery grew into a mission: to use art as a tool for transformation for myself, for my community, and for the next generation of island creatives.”

Today, Inspire To Create Media continues to expand its reach, bridging art, healing, and business. Trysen’s story proves that even the toughest setbacks can spark the most powerful creativity—turning personal recovery into a force that inspires communities, cultivates connection, and demonstrates that a small island studio can have a big global impact.

Follow Trysen’s journey:

📍 @trys.creates | @inspiretocreate.media

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Stories

Building Meraki: How Vivian Kwan Turned Passion into Purpose

The first time Vivian Kwan realized she could build something on her own terms was during her college years in the U.S. — a time that completely shifted her perspective on what a career could be.

She found herself surrounded by students who were running side hustles, freelancing, and starting companies before graduation. It was a stark contrast to her upbringing in Hong Kong.

“Back home in Hong Kong, the path was pretty clear: study hard, land a stable job, and climb the corporate ladder,” she recalls. “But in the U.S., I met people who were building something entirely their own. That inspired me to think differently.”

Curious and driven, Vivian began experimenting — running a small photography business and creating content for fun. That experiment grew into Meraki Group, a boutique talent management agency representing a diverse roster of lifestyle creators — and now a 7-figure business built entirely from the ground up.

Redefining Success as a First-Generation Founder

When Vivian launched Meraki Group in 2021, she had no network, no outside funding, and no PR machine behind her, just the belief that creators deserved better representation.

As a first-generation Asian immigrant, Vivian was raised to stay quiet and keep her head down. “But entrepreneurship requires something different,” she says. “I had to learn to advocate for myself and my talents loudly and unapologetically.”

Without big teams or resources, she leaned into what she could control: being hands-on, transparent, and relationship-driven. That boutique approach became Meraki’s unique selling point: brands and creators know they can reach Vivian directly, and that trust has allowed Meraki to thrive against the odds. Today, Meraki has closed 300+ brand campaigns with brand partners like HOKA, REI, Shark, Columbia Sportswear, Libman, Google, and UGG.

The Challenge of Balance

Motherhood has always run parallel to Vivian’s entrepreneurial journey — two worlds that demand her heart in equal measure. In the early years of Meraki, she often found herself caught between deadlines and bedtime stories, client calls and school drop-offs. The guilt was relentless: every hour spent growing the business felt like time borrowed from her children.

But over time, her perspective shifted. She began to see that showing her kids what fulfillment looked like was one of the greatest gifts she could give them. Building Meraki wasn’t just about proving something to the industry — it was about showing her children what resilience, purpose, and self-belief looked like in real life.

“My kids deserve a mother who’s confident and happy,” she says simply. “That thought keeps me grounded when things get hard.”

A Year of Growth and Gratitude

In October, the Meraki community came to life in a way that no Zoom call ever could. Vivian and her team hosted their annual NYC dinner — an intimate gathering of creators, brand partners, and friends who had helped shape the agency’s journey. The room buzzed with laughter, warm reunions, and stories that stretched back to Meraki’s earliest days.

For Vivian, it was a full-circle moment. Many of the guests were creators she had signed during the uncertainty of the pandemic — people she had championed from afar before ever shaking their hands in person. Watching them share a table, swapping stories and ideas, felt like witnessing the agency’s spirit materialise in real life.

It wasn’t a night of flashy sponsors or curated photo ops, but of genuine connection — the kind that has quietly fueled Meraki’s success from day one. “What I’m most proud of isn’t the growth,” Vivian reflects. “It’s loyalty. Many of my creators have been with me for three or four years. In an industry where talent often comes and goes, that kind of long-term commitment means everything.”

What Comes Next

As Meraki continues to grow, Vivian is laying the groundwork for a new chapter — one that strengthens the agency’s foundation while amplifying its impact. She’s focused on expanding her team and refining systems to preserve Meraki’s signature boutique quality, even as it scales.

“I’m being intentional with this next chapter,” she says. “Before stepping deeper into consulting and mentorship, I want to make sure the agency continues to run with the same care and creative integrity it was built on.”

With that foundation in place, Vivian plans to open limited consulting slots and launch educational programs for creators and emerging talent managers. Her goal is to nurture the next generation of creative leaders — empowering them to build with heart, purpose, and the courage to redefine what success can look like.

Follow Vivian’s journey:
📍 LinkedIn | Instagram

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Stories

The Founders Behind Anise Health: How Two Women Are Reimagining Mental Health for the Asian Community

When Nisha Desai and Alice Zhang met at Harvard Business School, neither of them expected that a casual conversation about their frustrations with therapy would spark the idea for something much bigger.

As they juggled graduate school and their own mental health, they often felt therapy wasn’t built for people like them – they spent more time explaining their background to their therapists than actually healing. 

They realized it wasn’t just them – there’s a gap in mental healthcare that left many in the Asian and multicultural community feeling unseen and misunderstood.

That shared realization became the seed for Anise Health: a platform built to make therapy culturally attuned, accessible, and truly effective for the AAPI community.

A Problem They Both Knew Too Well

Before their paths crossed, both founders had already seen the same issue from different directions.

Nisha, who grew up in Florida in a family of healthcare entrepreneurs, had always been drawn to questions of access and equity in care. After studying finance and marketing at the University of Pennsylvania’s Wharton School and earning her MBA from Harvard, she worked in healthcare investing and later in digital product management at Humana. It was there, while helping build a mental health app, that she started hearing a troubling pattern from thousands of users – the same barriers she had personally faced.

Nisha recalls that people weren’t saying therapy didn’t work. They were saying it didn’t fit, that they didn’t feel understood.

Alice, meanwhile, came to the same conclusion through her own deeply personal experiences. Born in China, raised across Japan and Canada, and now based in New York, she calls herself a “third culture kid.” Her multicultural background gave her adaptability, but also a sense of never fully belonging anywhere.

That feeling resurfaced when she sought therapy during business school. Despite being fluent in English, she found herself translating her own emotions for her therapist – explaining why criticism from parents felt like love, or why pursuing excellence felt non-negotiable.

Alice remembers feeling exhausted after each session, explaining her background again and again, and leaving each time feeling unseen.

Alice Zhang (left) and Nisha Desai (right)

Building a Culturally Grounded Model of Care

After that pivotal conversation at Harvard, the two women began mapping out what culturally attuned mental health care could look like. They spoke to clinicians, patients, payors and community leaders, testing how cultural nuance could be integrated into evidence-based therapy and coaching.

They envisioned a new kind of care model: one that didn’t require clients to educate their therapists or set aside their cultural identity at the door. Instead, therapy would start from a place of understanding.

“Alice and I really built Anise to be what we believe our community has needed during our upbringing. What we kind of wished for ourselves through our own personal journeys with therapy.”

But building what didn’t yet exist came with challenges. They had to prove — to investors, clinicians, and even the broader healthcare system — that cultural context wasn’t just a “nice to have,” but essential to effective care. Many mental health professionals hadn’t been trained to deliver culturally adaptive therapy, so Anise Health had to design that framework from the ground up: provider training programs, accurate diagnostic tools, tailored care plans, curated resources and a scalable model for personalized, culturally attuned care.

Their persistence paid off. What started as late-night brainstorming sessions between classes evolved into a fully fledged mental health platform that blends clinical rigor with cultural empathy.

Growing the Movement

Since its founding, Anise Health has facilitated over 10,000 paid appointments and built a network of 60+ licensed providers across multiple states. The company is now expanding through insurance partnerships that make culturally attuned care more affordable and accessible.

Behind the scenes, Nisha leads operations and product design, while Alice drives partnerships and provider training.

Their complementary strengths, coupled with a shared sense of purpose, have helped Anise Health raise $6.4 million in funding and gain recognition as one of the top 10 most innovative Asian Pacific-led companies to watch by NYSE, Y Combinator, and Gold House.

Redefining the Future of Mental Health for Asian Communities

For both founders, Anise Health’s success goes beyond numbers. It’s about shifting how mental health is understood and delivered, starting with a community that has long been underserved and stigmatized.

“Our goal isn’t just to make care available,” Nisha says. “It’s to make it effective, culturally relevant, and sustainable within the healthcare system.”

By creating a new gold standard of culturally attuned care, Nisha and Alice aren’t just helping Asian Americans access therapy that finally feels like it speaks their language – they’re reimagining what inclusive mental health care can look like for everyone.

Learn more about Anise Health at anisehealth.co