Stories

May 2, 2024

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As we celebrate Asian Pacific American Heritage Month, we pay tribute to the Bill Imada Top 50 Unsung Heroes, individuals whose extraordinary acts of bravery, selflessness, and community service have often gone unnoticed.

Nominated by the community and acknowledged during the Uplifted Conference 2024, these heroes represent a diverse array of backgrounds and accomplishments, each leaving an indelible mark on the community.

Join us in honoring these Unsung Heroes, amplifying their remarkable achievements, and recognizing the profound impact they’ve had on shaping a more inclusive and empowered society.

The Bill Imada Top 50 Unsung Heroes 2024

Glenn Boulware

Sr. Director, Ethnic Expansion, Weee!

Glenn Boulware is the Senior Director, General Manager (Merchandising & Marketing) at Weee!, the premier online grocery platform serving Asian communities in the US. In this capacity, Glenn oversees the expansion of ethnic markets, including assortment management, supplier acquisition, category management, new user acquisition, content marketing, and user retention strategies.

Jess Choi

Asian Segment Lead, Northwestern Mutual

Jessica Choi is a dynamic and influential leader in the field of Diversity, Equity, and Inclusion and currently serves as the Asian Segment Lead at Northwestern Mutual. With over two decades of experience in corporate and nonprofit leadership, she empowers individuals to excel while fostering inclusive work environments. Jess has earned prestigious awards for her community engagement, leveraging her academic achievements and practical experience to drive business success.

jason chu

Idea Architect / Rapper, Team Not Lazy

Jason Chu is a prominent figure in the national Asian American scene, known as both a rapper and activist. With his high-energy performances and hard-hitting lyricism, Jason’s music has been featured in various mediums including video games, film, and TV shows like Valorant, Joy Ride, and Mayans MC. Beyond music, Jason is an activist educator, offering clarity and urgency on issues of history, racial justice, and Asian American political and social identity.

Andrew Dinh

Director of Talent, Clique-Now

Andrew Dinh serves as the Director of Talent at Clique-Now, a company focused on nurturing the careers of prominent Asian talent. He brings years of experience in influencer marketing and hosting webinars and workshops for platforms like TikTok and Vigo Video. Prior to talent management, he spent over a decade in education, teaching in various public and private schools in Los Angeles.

Joy Fan

Founder, CEO, re/tell

Joy Fan is a trailblazer in the retail and real estate sectors with over 15 years of experience. She recently launched a B2B booking platform using machine learning to match online brands with excess space in mixed-use storefronts, providing a solution to the evolving needs of the $17 trillion real estate industry. Additionally, she actively works with Mayor Eric Adam’s NYC Small Business Advisory Commission, ACE NEXT GEN, and NYC Chapter Lead of Stand with Asian Americans.

Christian Franz

Founder, Friends of Franz Podcast

Christian Franz is the driving force behind the Friends of Franz Podcast, a globally streamed platform aiming to debunk medical misinformation, humanize healthcare workers, and advocate for minority representation in medicine. As a registered nurse in New York City, Christian’s expertise spans cardiac surgery recovery, cardiology, and public health. He’s also the Creative Lead of “The Asian Care Unit,” promoting mentorship and activism within the API healthcare community. Beyond healthcare, Christian is a successful content creator with two YouTube Silver Creator Awards, focusing on lifestyle and entertainment topics.

Katsuhiro Furuyama

Co-President, Ascend NorCal

Katsuhiro Furuyama boasts over a decade of active involvement, starting as NorCal Co-Vice President in 2019 and currently serving as Senior HR Business Partner at Robert Half. Recognized on the DE&I Influencers list by Staffing Industry Analysts, he is committed to fostering diversity, equity, and inclusion (DE&I) in the workforce. Amidst evolving headlines, Katsuhiro remains steadfast in making DE&I a top priority, tirelessly working to transform the work environment into an inclusive space where everyone thrives.

Julia Gouw

Former President and COO of East West Bank

Julia Gouw, retired President and COO of East West Bank, is a five-time “25 Most Powerful Women in Banking” honoree. Recognized for her leadership, she champions Asian representation in entertainment, serving on the board of trustees for the Academy Museum of Motion Pictures and being honored as an “Entertainment Game Changer” at Asia Society Southern California’s 2021 U.S. She was also recently inducted into 2023 Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC).

Peter Huang

Co-Founder, Golden Guide

With over two decades of experience, Peter Huang has provided leadership and operational oversight for various nonprofits, corporations, and startups, driving sustainable growth and maximizing revenue potential. Specializing in performance marketing, Peter excels in developing strategies for multi-channel marketing services, including go-to-market strategies, advertising campaigns, and lead generation.

Jane Hyun

Founder & CEO, Hyun & Associates Inc.

Jane Hyun is renowned as a leading authority in leveraging culture and diversity to drive business growth and innovation. She has worked with corporate clients worldwide, guiding leaders to bring their full selves to the workplace through her Cultural Fluency in Leadership program. With bestselling books like “Breaking the Bamboo Ceiling” and numerous media features including CNN and Harvard Business Review, Jane is committed to closing the Asian leadership gap in corporate America.

Ariba Jahan

Head of Transformation at Anomaly and Founder of Up Next In Tech

Ariba Jahan fosters change in the technology and creative sectors, using her voice to initiate vital discussions and create impact. As Head of Transformation for North America at Anomaly, she spearheads innovative solutions in digital products and organizational strategy. Ariba also founded Up Next In Tech, a podcast discussing emergent industries and responsible innovation. Her work tackles societal issues like mental health awareness and COVID-19 education.

Michelle MiJung Kim

Author & Activist, The Wake Up

Michelle MiJung Kim is the award-winning author of “The Wake Up: Closing the Gap Between Good Intentions and Real Change”. She is CEO and co-founder of Awaken, where she has consulted hundreds of giant organizations and executive leaders. Michelle also serves on the board of Asian Americans for Civil Rights and Equality (AACRE) and has been named LinkedIn’s Top Voice in Racial Equity, Fast Company’s Queer 50, and Medium’s Top Writer in Diversity three years in a row.

Jennifer Kong

Community Leader

Jennifer Kong is a powerhouse community leader known for her commitment to making a positive impact. As the Executive Director of Asians in Advertising and a member of TeachAAPI, she contributes her versatile skills to drive growth and empower others. Jennifer also supports Asian founders and community leaders through initiatives like ACE NextGen and AHN, using her warmth and approachability to foster collaboration and meaningful change.

Sumi Krishnan

Entrepreneur, Dream Life

Sumi Krishnan is an entrepreneur and artist most known for founding and building a 200-person IT and management consulting firm, which serves healthcare and national security solutions for 8 federal government agencies. With a Master’s from Harvard Kennedy School, she led growth for a civics-education platform called Resistance School and recently started pursuing her passion as a singer-songwriter in LA.

Natassia Kwan

Attorney & Activist, Sheppard Mullin LLP

Natassia Kwan, recognized by the American Bar Association as a “Top 40 Young Lawyer-On the Rise,” serves as National Alumni Co-Chair of the ABA Judicial Internship Opportunity Program (JIOP) and Co-Chair of the Minority Bar Coalition (MBC) and AABA Women’s Committee. As an immigrant and mother, Natassia is passionate about impacting positive change for future generations. Natassia also served as a Parliamentary Researcher in the United Kingdom House of Commons, culminating in a presentation to Prime Minister Gordon Brown.

Michael W. Lai

CEO & Co-Founder, AsianFeed

Michael W. Lai is the CEO and co-founder of AsianFeed, a leading Asian-centric digital media brand with over 500,000 followers and 25 million monthly reach. He also co-founded Century Glow, a skincare brand, and Potluck Showdown, an Asian-inspired entertainment brand, collaborating with major organizations like Netflix, Disney, and the White House. Michael’s innovative work has earned him a Long Island Innovator of the Year recognition, and a Clinton Foundation grant award.

David Lam

Founder, Tech2table

David Lam is the visionary behind Tech2table, leveraging his extensive experience as a Product Leader in big tech and startups. With over a decade of expertise advising and investing in various companies, David founded Tech2table as a social enterprise in April 2022. His mission is to foster a community-driven approach to empower individuals in the tech industry, ensuring everyone has a seat at the table. In less than a year, Tech2table has amassed over 500 members, established partnerships, and facilitated meaningful connections through innovative in-person dinners and experiences, with plans for global expansion underway.

Joshua Lee

Founder & CEO, Ardius

Joshua Lee is the Founder and CEO of Ardius, a SaaS platform acquired by Gusto for its expertise in tax credit optimization. With over 13.5 years of experience at Ernst & Young, Joshua led their West Coast Practice for Quantitative Services. He previously founded Two Coins Group and VentureTwelve, venture building studios that developed MVPs and spun out promising ideas into companies, resulting in over 8 exits. Currently serving as a venture partner/advisor/scout at multiple firms, Joshua’s family office invests in early-stage companies and advises startups like OrderGuru, Xrossworld, and ServiceMob.

Michelle Lee

Counsel, Stand with Asian Americans

Michelle Lee is a volunteer counsel with SwAA with a focus on supporting the Workplace Justice Initiative. Michelle most recently served as the General Counsel of Investments at Portfolio Advisors, a private investments firm with over $40 billion in assets under management during her nearly 15-year tenure. Prior to her role with Portfolio Advisors, she worked at Latham & Watkins as a corporate attorney. She graduated from Yale University and earned her law degree from Yale Law School. She is currently based in the New York area.

Soo Jin Lee

Executive Director, Yellow Chair Collective

Soo Jin Lee is a licensed marriage and family therapist, executive director of Yellow Chair Collective, and cofounder of Entwine Community. Integrating her background in fine arts, she emphasizes holistic healing and creativity in her work with individuals and groups. Furthermore, Soo Jin has co-authored a book, ‘Where I Belong: Healing Trauma and Embracing Asian American Identity,’ which provides a vital resource and healing guide for the Asian and Asian American community.

Amy Lew

API Community Supporter

Over the past decade, Amy Lew has dedicated her time to volunteer work, supporting various API non-profit organizations in the Los Angeles area. She has been actively involved with organizations such as CAPE, the Chinese American Museum, and East West Theater. Notably, she co-chairs the non-profit APA Holiday Toy Drive, which aims to provide toys to API beneficiary organizations in the LA area during the holiday season.

Helen Ma

National President, Project by Project

Helen Ma, a first-generation Chinese American born in Colombia, has dedicated herself to community service since middle school. With a background in Human Resources, she excels at aligning organizational goals with employee engagement objectives. Beyond her career, Helen serves as the National President of Project by Project, a volunteer-driven AAPI organization supporting underserved causes. She brings five years of experience in this role, previously serving as the San Francisco Chapter President.

Elenor Mak

Founder & CEO, Jilly Bing

Elenor Mak is a seasoned entrepreneur with a track record of success in both venture-backed companies and corporate innovation teams. She created Jilly Bing to break down stereotypes and provide a positive reflection of Asian-American girls through dolls. Prior to that, she co-founded Keaton Row, an e-commerce fashion company, and led the go-to-market strategy for Target’s Entrepreneur-in-Residence team. Elenor also played a pivotal role at Madison Reed, overseeing the opening of flagship locations on both the East and West coasts.

Tracey Nguyen Mang

Founder, Vietnamese Boat People Podcast & Nonprofit

Tracey Nguyen Mang left Vietnam at the age of three during the refugee exodus. In 2018, Tracey started Vietnamese Boat People (VBP), to preserve stories from her community and empower others to explore their family histories and personal narratives. Through VBP, Tracey transforms oral histories into accessible storytelling formats, lending VBP grants from institutions like the New Jersey Council for the Humanities, PRX/Google Podcast Creators Program, and NatGeo.

Jessica Millete

Founder, co-mrkt

Jessica Millete is the founder of co-mrkt, a community in Los Angeles empowering emerging AAPI creators through events and collaborations. Established in response to anti-Asian violence, co-mrkt spreads joy and supports small businesses while amplifying AAPI voices. Jessica, balancing her full-time job in music sync licensing, dedicates her free time to building and nurturing co-mrkt, driven by her passion for fostering creativity and community.

George Chunkau Mui (梅 振 球)

Founder, Asian American Executive Network

George Chunkau Mui is the Managing Partner of Global Consultants United and the Founder of the Asian American Executive Network (AAEN). He has 20 years of experience in R&D and Product Management at Lucent Technologies. In 2019, he retired from the U.S. Department of Commerce – Minority Business Development Agency. He’s dedicated to community service and has received numerous awards for his contributions. He founded AAEN in 2013 to bring executives and advocates together, organizing impactful events that benefit the community.

Linda Nguyen

Founder, The Ugly Bao

Witnessing her parents’ scarcity and career barriers, Linda Nguyen founded The Ugly Bao as a mission-driven, company focusing on hiring, training, and mentoring immigrant and first-American born folks. Her team embraces whatever life’s challenges and turns them into hopeful goals.

David Nguyen

Co-Founder, Jackfroot

David Nguyen was a beloved leader in the AAPI community, known for his mentorship, advocacy, and diverse talents. To many, he embodied kindness and inclusivity, having experienced the challenges of being a minority firsthand. David’s vision for Jackfroot was to create a platform where individuals could express themselves without fear of discrimination or bullying. Through his dedication to amplifying Asian American voices and championing social justice, David inspired countless individuals to stand up for what is right. Though he is no longer with us, David’s legacy lives on through Jackfroot and the lives he touched.

Anne Nguyen Oliver

Founder – CEO, House Of M Beauty

Anne Nguyen Oliver’s skincare line specializes in gentle treatments for sensitive and postpartum skin, using medicinal saffron as a key ingredient. She is passionate about inspiring the next generation of Vietnamese Americans and others to pursue their dreams and give back to the community through philanthropic endeavors.

Paige Park

Senior Loan Officer, CrossCountry Mortgage

As a dedicated loan officer, Paige Park specializes in transforming the dreams of homeownership into reality. With a track record of success, Paige takes pride in guiding individuals who have faced rejection by multiple banks to the coveted status of loan approval, empowering clients to overcome obstacles and secure the financing needed.

Esther Park

Content Creator

Esther Park, a Korean American content creator and mother, is deeply committed to the non-profit and social justice sectors. Beyond sharing motherhood and lifestyle content, she views her platform as an opportunity to effect positive change, advocating for justice and equity in a troubled world. Esther’s authentic, engaging, and down-to-earth content resonates with her followers, fostering genuine connections and meaningful engagement.

Kat Pham

Director of Partnerships & Marketing, ACE NextGen

Immigrating to the U.S. from Vietnam, Kat Pham navigated the challenges of being a first-generation immigrant and found her dream workplace in ACE NextGen, where she contributes in empowering women of color. Her contributions are proven by her work empowering AAPI millennial entrepreneurs. Beyond her career, Kat is also a yoga practitioner, mindfulness mediator, and nature lover, who strives for harmony in both physical and mental well-being.

Linda Phung

Founder, ImaginAsian Productions

With a background in events, public relations, fundraising, and youth mentorship, Linda Phung founded her own production company specializing in Asian Entertainment and promoting Asian artists. Her goal is to further uplift her community while encouraging others to get involved. Linda also volunteers her time to philanthropic causes that aim to serve underprivileged communities and advocates for the challenges the ethnic community faces.

Bhavani Rao

Founder, South Asian Women In Entertainment and Co Founder, South Asians in Entertainment

Bhavani Rao is a multifaceted entertainment industry expert known for her talents as a producer, writer, leader, and mentor. With a focus on integrating diverse cultural elements into storytelling, she has a broad range of experience in television programming, production, transmedia storytelling, and development. She is the founder of South Asian Women in Entertainment (SAWIE), dedicated to amplifying the voices of South Asian women in Hollywood to achieve greater representation and inclusion.

Stephanie Seow

Head of North America, LOVEBONITO USA LLC

Stephanie Seow is a seasoned marketing and retail strategist in the fashion eCommerce sector straddling Asia and the US. She has helped the marketing teams to foster cultural diversity and high growth of venture-backed companies. As the North American lead for Love, Bonito, Stephanie resonates with the brand’s story as a first-generation Asian American woman, making her the perfect fit to introduce Love, Bonito to the U.S. market.

Priya Shah

Founder & CEO, The Simple Good

Priya Shah, a catalyst for social consciousness, is breaking barriers and empowering communities as a Chicago-based artist, entrepreneur, and creative visionary. Through her non-profit, The Simple Good, she empowers youth globally, earning recognition from the Obama Foundation, Crain’s Business Magazine, and Forbes for her unique perspective on humanity.

Lakhi Mangahram Siap

Chief Community Connector, Chicago Asian Network

As the founder of the Chicago Asian Network (CAN), Lakhi Mangahram Siap has spent over 15 years volunteering & providing pro-bono marketing services to AAPI organizations. While his leadership within the Filipino Young Leaders Program (FYLPRO) as a founding member & Immersion Program Director has bridged the gap between the Philippines and the U.S., he also extends his commitment to other organizations such as ACENextGen, Node, Gold Futures, Kapwa Capital, & the CalAsian Chamber and the outsourcing consulting firm TAIO.CX that supports Philippine talents.

Quynh Chau Stone

President, The Source of Hope

Quynh Chau Stone, or QC, is a dynamic figure juggling roles as a minority business owner, CEO of Stone Construction Consultants, real estate strategist, devoted mother, and tireless advocate. Leading The Source of Hope, QC spearheads initiatives aiding underprivileged communities, distributing over 5000 meals monthly, mentoring, and promoting holistic health. QC embodies compassion, resilience, and unwavering dedication to service, serving as a beacon of hope and inspiration.

Chris Tashima

Co-Founder, Cedar Grove Productions

Chris Tashima, an LA-based actor and director, gained recognition as the Oscar® winning director of “Visas and Virtue,” where he also starred as Chiune Sugihara. He’s appeared in notable indie films like “Americanese” and received a Best Actor nomination for “No No Girl.” Chris began his career at East West Players and has directed stage plays such as “Nihonmachi: The Place To Be.” He’s a member of industry organizations including the Academy of Motion Picture Arts and Sciences and SAG-AFTRA.

Chris Truong

Founder – Firefighter, Ondori Hydration

Chris Truong is a firefighter/paramedic serving a large Asian community in Orange County, CA, driven by his passion to assist others and improve community engagement. Recognizing a communication gap between emergency services and the Asian community, he founded Ondori Hydration, offering the first electrolyte drink mix with authentic Asian flavors and no added sugar. In a similar way to how he became a firefighter, he started Ondori because of the need for more representation and a way to unite different communities and people.

Jeff Tsai

Founder, Operation Ninjas

Jeff Tsai specializes in empowering C-Level Executives and Business Visionaries to navigate challenges and achieve their goals. Currently serving as the National Operations Manager of ACE NextGen, Jeff is dedicated to enhancing infrastructure to meet community needs. His previous roles include Operations Director at Project by Project and Advisor at Sunny Side, focusing on mental wellness app development. With a background in Ecology & Evolution from UCSC, Jeff brings a unique perspective to creating functional workplaces in dynamic environments.

Tim Wang

Founder, TDW+Co

Tim Wang founded TDW+Co in Seattle’s Chinatown in 2004 with a vision of inspiring positive and social impact within diverse communities. Since its inception, TDW+Co has produced over 1,000 campaigns for 100 brands in 30 languages, including notable projects like the 2020 Census and COVID-19 public education campaigns. Beside TDW+CO, Tim maintains his voluntary duties for social justice and DEIB, serving as a board member for Asian Americans Advancing Justice, 4As, ThinkNW and LA, and St. Jude Children’s Research Hospital.

Wendy Wo ng

Founder, JuneAdaptive.com

Wendy Wong is a proud Chinese-Canadian female founder and first-generation immigrant from Hong Kong. Having close family members who live with disabilities and a background in Fashion and Tech, Wendy founded JuneAdaptive.com to help people who live with disabilities find easy-dressing clothing. Featured in various media outlets, JuneAdaptive.com has positively impacted hundreds of families and individuals living with disabilities.

Henry Wu

Founder / Editor in Chief, Timid Magazine

Henry Wu brought together his passions for design and photography to launch Timid Magazine. Serving as both founder and editor-in-chief, Henry leads a talented team in shaping the editorial and aesthetic direction of the magazine, which aims to uplift diverse voices and foster connections through impactful storytelling. Alongside his role at Timid, Henry is also a digital designer, focusing on product development and visual storytelling. As a self-taught fashion photographer, his work has been featured in esteemed publications such as Men’s Health, Elle Singapore, Vogue Italia, and People magazine.

Tara Yang

City Commissioner, The City of Green Bay

Tara Yang has dedicated over a decade to amplifying marginalized voices and fostering inclusivity. Recognizing systemic barriers, Tara secured her place at decision-making tables and supported the City of Green Bay Mayor, Eric Genrich, in developing GB’s first anti-discriminatory ordinance, and won an appointment as the first Asian American City Commissioner for Green Bay. In 2020, she founded Green Bay’s first Asian American Resource Center to ensure that the Asian community receives critical support.

Gloria Chang Yip

Managing Director, Head of Asian Wealth Initiatives, JP Morgan Private Bank

Gloria Chang Yip is the Managing Director and Head of Asian Wealth Initiatives at J.P. Morgan Private Bank. Specializing in assisting founders and entrepreneurs with wealth management, she oversees client relationships in lending, wealth planning, trust and estate planning, and charitable giving. Previously, Gloria held roles at Cartier and is actively involved in promoting Asian American interests and equal education opportunities. She serves in leadership positions for organizations like Asian Americans Advancing Justice Southern California and TeachAAPI, and provides executive advisory support to BrainTrust.

Linda Yoon

Founder & Co-Owner, Yellow Chair Collective

Linda Yoon is the founder, co-director, and licensed psychotherapist at Yellow Chair Collective, specializing in Asian mental health. With over a decade of experience, she has served Asian and immigrant communities in various mental health settings such as workshops on responsive care, wellness, and ADHD. She is also the co-author of “Where I Belong: Healing Trauma and Embracing Asian American Identity,” and co-founder of Entwine Community.

Michelle Yu

Emmy Award Winning Journalist, Law and Crime Trial Network

Michelle Yu is an Emmy Award-winning reporter and anchor having covered breaking news and sports for more than a decade. She is currently an anchor on Law & Crime Trial Network, founded by Dan Abrams Media. She is the first Asian female sportscaster in New York City and also travels around the country as a host for various tennis tournaments including the US Open. Before SNY, she was at NY1 News.

Carrie Zhang

Founder, Asian Mental Health Project

Carrie Zhang, activist and founder of the Asian Mental Health Project, advocates for mental health equity, focusing on AAPI and LGBTQIA+ communities and survivors of sexual violence. Established in 2019, her project aims to empower Pan-Asian communities in accessing mental healthcare. Carrie’s work has gained recognition in media outlets like Vogue and TIME, and was even featured in the Academy Award-winning movie “Everything Everywhere All at Once” by A24.

Tianyi Joe Zhu

Co-Chair, Leaders Forum

Tianyi “Joe” Zhu, the Co-Chair of Leaders Forum, was honored as one of the “Top 50 Outstanding Asian-Americans in Business” by the Asian-American Business Development Corporation in 2017 and as a Business Leader of Color by Chicago United in 2019. He was also named one of the “Top 40 Asian Pacific Americans Under 40 in Politics & Public Affairs” by NAAPPPA in 2020. Additionally, Joe serves on the Chinese Mutual Aid Association executive board, an immigrant organization that has served over 1.3 million people in its 40-year history.

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Stories

4 Creative Ways Trysen Kaneshige Uses Art to Keep Aloha Alive

Some artists create for attention or fleeting trends, but Trysen creates with intention, guided by a deep sense of responsibility to the culture that shaped him. Growing up in Hawaiʻi, he learned that Aloha is not just a feeling, but a way of living rooted in care, respect, and connection.

That belief now guides both his art and his creative studio, Inspire to Create Media. Through murals, design work, and storytelling projects, Trysen uses his business as a platform to protect culture while helping others share their stories with intention.

1. Reviving Local Stories Through Murals

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

At the core of Trysen’s work is listening. On Kauaʻi, he spends time learning from residents about their histories, struggles, and sources of pride before creating any artwork. This approach reflects the values he also brings into Inspire to Create Media, where storytelling always begins with people.

The murals that follow are rooted in real voices. They transform blank walls into visual records that help locals feel represented and allow visitors to understand the island through the community’s lived experience.

 

2. Designing With Aloha in Mind

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

Aloha influences how Trysen collaborates, how carefully he considers each element, and how much intention goes into every decision. Design, for him, is about respect as much as aesthetics. That same mindset shapes the design work produced through Inspire to Create Media. 

Whether creating branding, apparel, or custom visuals, his goal is to make work that feels warm and grounded. Each piece is designed to reflect care, balance, and a sense of home rather than fleeting trends.

 

3. Empowering Youth and Community Spaces

 

Photo courtesy of Trysen Kaneshige (fourth from left), Founder of Inspire to Create Media

Beyond client work, Trysen uses both his art and his studio to invest in the next generation. Through partnerships with schools and wellness programs, Inspire to Create Media supports projects that turn shared spaces into places for expression and growth.

By involving young people in the creative process, he helps build confidence and identity. These initiatives focus less on the final product and more on giving youth a voice and a stronger connection to their roots.

 

4. Building a Global Bridge From Island Roots

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

While his work is deeply rooted in Hawaiʻi, its reach continues to grow beyond the islands. Through collaborations with global brands like Volcom and OluKai, Trysen shares an authentic island perspective with a wider audience.

These partnerships amplify his message without compromising its foundation. By staying grounded in culture, he shows that it is possible to connect with the world while remaining true to where you come from.

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

 

Carrying Aloha Forward

At its core, Trysen’s work—through his art and his studio, Inspire to Create Media—is an ongoing act of care. Through each project, he honors his home, uplifts his community, and uses creativity as a way to carry Aloha forward with intention, respect, and lasting impact.

More than anything, his work reflects a belief that culture is something you actively protect and pass on. By choosing collaboration over ego and meaning over trends, Trysen ensures that Aloha is not only preserved, but lived, felt, and shared with future generations.

Discover more from Trysen Kaneshige here:

📍Facebook

📍Instagram

Learn more about Inspire to Create Media here:

📍Website

📍Instagram

 

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Stories

From Jackie Chan’s Assistant to Building Paire: How Nathan Yun’s Vision for Better Essentials Became a $15M a Year Brand

Nathan Yun did not start his career thinking he would one day build a consumer brand. His early years were spent on film sets and in editing rooms, learning how stories are shaped and how audiences respond to them. Working as an assistant to Jackie Chan gave him a front-row view of storytelling at its highest level. He watched how a single film could reach millions of people and create a shared emotional moment across cultures.

Yet over time, he noticed something that stayed with him. The inspiration was real, but it faded quickly. Once the credits rolled, people returned to their usual routines. That contrast made him question what lasting influence really looked like. Was it found in big, unforgettable moments, or in the small things people interacted with every day?

Paire grew out of that question, built not around trends or marketing tactics, but around everyday essentials, starting with socks. If stories could move people for a moment, Nathan believed products could shape how they lived every day.

From Film Sets to Daily Habits

Nathan came to understand that while stories stay with people selectively, habits are formed through repetition. Clothing, especially everyday essentials, plays a quiet but constant role in daily life. When something feels uncomfortable or wears out too quickly, people notice it immediately, even if they never say it out loud.

This insight marked a turning point. Nathan no longer wanted to create something people felt for a moment. He wanted to build something they could rely on every day. From the beginning, Paire was shaped around that idea.

Instead of chasing trends, the brand focused on fit, fabric, and longevity. The goal was simple: to make essentials people would reach for again without thinking.

Nathan Yun (right), Founder of Paire

Learning How to Build Before Building His Own

Before launching Paire, Nathan spent five years at furniture startup Brosa, where he learned what it takes to grow a business beyond an idea. As the company expanded from a ten-person team to more than one hundred employees, his role evolved from content creation to leading brand and marketing.

During that time, he saw how forecasting affected inventory, how data guided growth, and how pressure increased as operations scaled. He also witnessed what happened when demand moved faster than systems, and how costly it could be to build those systems too late.

Those experiences shaped how Nathan approached entrepreneurship. He did not want to build Paire on instinct alone. He wanted a clear understanding of supply chains, margins, logistics, and customer behavior before committing to his own brand.

Nathan Yun (far right), Founder of Paire

The Trip That Made the Mission Personal

The purpose behind Paire became clear during a trip to India. Away from polished storefronts and online campaigns, Nathan saw the fashion industry in a very different light. He witnessed environmental damage near production sites and spoke with workers whose livelihoods depended on high-volume manufacturing.

“That experience made it clear something needed to change,” Nathan explains. What stayed with him most was how disconnected these realities were from everyday shopping habits.

Much of the damage he saw came from clothing treated as disposable. When he returned home, Nathan reached out to his longtime friend Rex, a textile expert. Instead of launching a wide range of products, they chose to start small. The focus was on improving a single item and making it last.

Nathan Yun (left), Founder of Paire

Earning Trust Through the Product Itself

Nathan understood that values alone would not earn loyalty. The product had to prove itself in everyday life. The team spent months refining fabric blends, improving breathability, and testing durability through repeated wear and wash cycles.

Pricing a pair of socks at twenty-four dollars came with risk. Most consumers were used to buying socks cheaply and replacing them often. But once people tried Paire, many returned. Nearly seventy percent became repeat customers, not because of marketing, but because the product became part of their routine.

By focusing on quality and longevity, Nathan Yun built a $15M-a-year brand that shows meaningful change does not always arrive loudly. Sometimes, it begins quietly, through the simplest things we rely on every day.

Follow Nathan’s journey:

📍 Website
📍 Instagram | LinkedIn

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Blogs, Development

What the Creator Economy Really Needs in 2026

The creator economy is no longer a niche corner of the internet. It is a $250 billion industry, powering modern marketing, culture, and commerce. Yet for the creators at its core, the experience often remains unstable and fragmented. Inconsistent rates, shifting platform demands, and “gifting” budgets paired with outsized expectations have left many navigating an ecosystem that hasn’t caught up to their value.

As we look toward 2026, the industry is approaching a tipping point. Growth alone is no longer enough. What creators need now are standards, systems, and support that allow them to build sustainable careers—not just viral moments.

Below are five critical shifts shaping the future of creator work, and the standards Meraki is building to support a stronger, more intentional industry.

1. Stronger Structure for a Growing Industry

 

Photo courtesy of Vivian Kwan (center), Founder of Meraki Group

While creator content has never been more polished, the backend of the industry remains disorganized. Uneven pay scales, scope creep mid-campaign, and unclear paths to professional growth are still common. Creators are often met with constant brief changes or “gifting” requests that require high-level deliverables without fair compensation.

The gap: There is no shared structure defining fair rates, clear deliverables, or realistic timelines across the industry. Expectations are often implied rather than stated, leaving creators to absorb last-minute changes, unpaid revisions, and expanded usage. Over time, this places most of the financial and emotional risk on creators instead of being shared evenly with brand partners.

The Meraki solution: Meraki builds every partnership on clarity. Terms and rates are established upfront, expectations are clearly defined, and communication stays transparent throughout the process. By setting strong boundaries early, creators are protected from underpayment, and brands begin each project with a shared roadmap for success.

 

2. Education That Powers Careers, Not Just Content

 

Image Source: Pexels

The biggest challenges creators face are rarely creative. They are structural. Pricing work correctly, understanding usage rights, and identifying harmful contract clauses remain major pain points—even for experienced creators.

Too often, creators are expected to learn these lessons the hard way.

The gap: Most creators enter the industry without access to professional guidance that supports long-term career growth. Knowledge around contracts, licensing, and negotiation is often gatekept or learned through costly mistakes. As a result, many creators stay stuck in short-term cycles instead of building sustainable paths forward.

The Meraki solution: Meraki focuses on training ethical, creator-first managers who act as true career partners. Through negotiation support and education around contract red flags, creators are equipped to think beyond the next deal and toward sustainable, multi-year growth.

 

3. Standards in Negotiation and Contracts

 

Image Source: Pexels

A significant number of creators still undercharge for their work, and 26% report needing help navigating contracts. Without standardized deal benchmarks, creators are often left guessing their worth—leading to pay gaps, rights misuse, and legal risk.

The gap: Negotiation norms vary widely, with no clear benchmarks for fair compensation or usage terms. Many contracts are written in dense legal language that creators are expected to sign without full understanding. This imbalance leaves creators vulnerable to losing control of their work and long-term earning potential.

The Meraki solution: Meraki empowers creators with defined negotiation standards and the confidence to secure fair, market-value deals. By demystifying contracts and usage terms, creators can focus on their craft knowing their income and intellectual property are protected.

 

4. Work Models That Protect Wellbeing

 

Image Source: Pexels

Burnout has become one of the industry’s most pressing issues, affecting more than half of full-time creators. The always-on model—driven by algorithm shifts and last-minute deadlines—is no longer sustainable.

Creativity cannot thrive under constant urgency.

The gap: Many campaigns are built around speed and volume rather than realistic creative timelines. Creators are expected to be constantly available, adapt instantly, and produce under pressure without recovery time. Over time, this erodes both creative quality and mental health.

The Meraki solution: Meraki advocates for structured planning and sustainable workflows. Campaign timelines are built to protect both creative quality and mental health, proving that high-level output does not require constant exhaustion.

 

5. Representation Rooted in Voice, Not Trends

 

Image Source: Pexels

Creators are increasingly resistant to being reduced to labels or treated as trend-driven checkboxes. True representation starts with understanding a creator’s voice—not forcing them into a predefined brand narrative.

The gap: Many partnerships remain transactional, prioritizing short-term relevance over genuine alignment. Creators are often selected to fill a category rather than for their perspective or long-term vision. This leads to inauthentic work that disconnects creators from their communities.

The Meraki solution: Meraki begins every partnership by listening. By understanding each creator’s goals and vision, Meraki aligns them with brands that share their values—fostering long-term relationships that feel authentic to both the creator and their community.

 

Photo courtesy of Vivian Kwan (second from left), Founder of Meraki Group

 

The Next Era: Purpose Over Pressure

As we look toward 2026, the transition from a “Wild West” to a professionalized industry requires more than just better tools—it requires a fundamental shift in how we value the humans behind the content. 

Meraki sits at the center of this new era, bridging creative passion with real professional growth. By pushing for fair standards, ethical representation, and sustainable careers, Meraki does more than manage creators; they help protect the future of creative work.wi

Learn more about Meraki Group:

📍Website

📍Instagram 

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Stories

Joeydolls by Samantha Ong: A Story of a Daughter’s Search and a Mother’s Mission

Where Identity Begins

Growing up in Australia as part of a small minority shaped Samantha’s early understanding of identity. It taught her what it feels like to search for belonging, to look for pieces of yourself in the world and not always find them. Those early lessons sat quietly in the background as she moved into adulthood.

Her career began in finance, a path she chose for its stability and predictability. But creativity eventually led her in a different direction. She built a thriving wedding photography studio—one that grew from passion, long nights, and the joy of capturing love stories. It was a life she couldn’t have imagined at the start.

Then the pandemic arrived. Overnight, hundreds of thousands of bookings vanished. The business she had spent years building collapsed in an instant. And in that same period of loss, another reality weighed heavily on her: the rise in anti-Asian hate. As a mother, the headlines and the stories hit differently. Samantha began thinking deeply about the world she wanted for her daughters—what they would grow up seeing, feeling, and believing about themselves.

That led her on a simple search: dolls that reflected her daughters’ culture. But what she found were options that were limited, stereotypical, and often too expensive. It was a moment that crystallized something important. Realizing how quickly children learn about who they are, the idea for Joeydolls began to take shape—quietly, but powerfully.

Turning an Idea Into a Brand

An idea, however, is only the beginning. Turning it into a real toy brand meant stepping into a world Samantha knew nothing about. She had to learn everything from manufacturing to product design to e-commerce—starting from zero. There was no roadmap, just persistence and a mission that felt too important to abandon.

The timing made it even harder. Pandemic rules slowed communication. Shipping delays stretched out timelines from weeks to months. With very little funding, every decision mattered. Every misstep cost time she couldn’t afford to lose.

Then tariffs on goods from China jumped to 145%, and suddenly even the future of the business came into question. There were moments when it all seemed impossible—too expensive, too complex, too overwhelming for one person to navigate.

But Samantha kept going. She kept refining the vision, pushing through setbacks, and holding onto the mission that started it all. And she didn’t do it alone. Throughout the long nights and the uncertainty, she was supported by a husband working multiple jobs so she could stay focused on building the brand their daughters—and so many other children—deserved.

A Brand With a Bigger Purpose

Today, Joeydolls has sold over 15,000 dolls and earned major recognition. But those numbers only tell part of the story. At its heart, the brand is Samantha’s answer to a question that began during one of the hardest moments of her life: How do we help children grow up seeing their cultures celebrated, not erased?

Joeydolls stands as that answer—a way for children to see their cultures reflected with pride, dignity, and everyday joy. What started as a search for her own daughters became a mission to help thousands of children feel seen, valued, and connected to where they come from.

A single doll can seem small. But for many families, it’s a beginning. And for Samantha, it’s proof that representation—when created with care—can grow into something far bigger than one person’s story.

Learn more about her story here: https://www.joeydolls.com/