Stories

August 21, 2023

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After decades of experience in the fashion industry in Paris, Pring Bunnag has embarked on a new venture that aims to revolutionize the perception of “made in Asia.”

Born in Thailand, she embarked on a transcontinental journey, spending her childhood in California, where her father owned a liquor store in Long Beach. Inspired by the rich heritage of Southeast Asia, Pring introduces “SIN-Dress” to the world, a brilliant reimagining of the classic sarong, or “sin” in Thai. This modern masterpiece skillfully blends elegance and adaptability, and it was created to enhance and appreciate the attractiveness of many body types.

What sets her creations apart is the meticulous attention to detail in the production process. Each piece of artisanal Thai silk undergoes individual hand printing and hand dyeing, resulting in wearable art that empowers women to embrace their unique beauty and personal style.

Pring aims to depart from fleeting trends, labels, and the unsustainable practices associated with fast fashion. By advocating for slow and mindful consumption, she aims to redefine luxury in the Asian fashion industry, proving that it can harmonize with ethical and sustainable principles while still delivering the highest quality.

In an exclusive interview with Asian Hustle Network, Pring delves into the depths of her brand Sucette and reveals the captivating story behind SIN-Dress.

HOW SIN-DRESS CAME TO LIFE

I was inspired by the Southeast Asian garment, the sarong, or “sin” in Thai, which is essentially a piece of fabric sewn into a tube, and traditionally worn as a skirt by both men and women. 

I actually started Sucette as an artisanal shoe brand during the pandemic. I arrived in Thailand in February 2020, was 7 months pregnant, and saw Covid hit the country right after China. I ended up giving birth during the first lockdown and saw the economic devastation hit Thai artisan communities and saw the rising trend of “fast fashion”.

I was still freelancing as a shoe designer part-time and was deeply saddened by how badly Thai craftspeople were suffering economically and having to accept very low-paying and demeaning jobs to survive and I felt compelled to do something about it. 

I started Sucette as an artisanal shoe brand featuring hand-woven Thai silks and hand-carved heels but due to the complexity of shoes and not wanting to have to invest in a ton of sizing and stock, I was playing around with the idea of the sarong in my head. I loved the idea of the garment and creating something that was at once truly “Thai/ Asian” but also contemporary and universal.

I also loved to collect vintage silk sarongs but never wore them as I didn’t have the skills of tying them. I also didn’t want to have to cut them into dresses as each silk was so perfect as it is and would be a shame to cut! 

So I started to play around with the way it wrapped and one day I came up with the first “SIN-Dress”! I remember draping the entire piece of Thai silk on a mannequin and with just 2 pins, saw it hang beautifully as a tunic dress. I then added 24k gold plated brass hoops, handcrafted by a local workshop here in Bangkok, because I wanted to add a subtly luxurious and unique artisanal element. 

From then, I worked on the longer version, which is also a single piece of silk without any cuts or complicated patterns, in keeping with the “essence” of the sarong. 

My biggest inspiration is probably the way Siamese and Southeast Asian women wore the sarong historically. I loved looking at archive images, especially 19th-century photographs of women draped in beautiful silk and looking so elegant. My goal is to showcase this heritage to the world but in a contemporary way.

My other inspirations are Japanese designers, especially Issey Miyake and his invention of Pleats Please which is a conceptual collection, now renowned worldwide, but based on very Japanese ideas. 

PRING’S EXPERIENCE IN THE PARISIAN FASHION INDUSTRY

Being in Paris taught me the value of heritage and know-how and combining that rich tradition with a contemporary twist.

In Paris, heritage is absolutely everywhere you look–from the architecture to the food to the fashion and the art, but creators aren’t afraid to take that heritage and give it a contemporary make-over, while still being respectful of tradition. I also learned the value of being unique and owning your individuality.

In Thailand and perhaps in Asia there is a tendency to “copy” what the West is doing, and I believe that we have so much wealth of culture and knowledge that it is much better to showcase our own identity than to try to be like someone else. 

THE CREATIVE PROCESS

I fell in love with hand printing and dyeing silks because I found it very empowering that I could create totally unique artistic prints without having to go through the industrial process. For me, it is a similar process as artisans would do in their local communities, and I thought there is such value in making something beautiful and one-of-a-kind, for both the client and the maker.

I use a technique called “eco printing” which uses leaves and plants to print onto the silk. I also experiment with making my own natural dyes, tie-dyeing, and shibori dyeing techniques. My goal is to create wearable works of art that my clients will feel good in and hopefully keep forever. 

WHAT MAKES THE SIN-DRESS UNIQUE

Unlike a typical fashion brand, I don’t create “collections”

The SIN-Dress comes in 2 variations only, the short and long versions, and fits most body shapes and sizes. However, each dress is made from a totally unique piece of hand-printed silk therefore each dress is unique. 

My goal is to create a garment that would always fit, feel amazing on, and that each woman can style her own way to suit her individual personality. Much like the traditional sarong, there is no “correct way” to wear a “SIN-Dress”!

I always encourage my clients to have fun expressing their unique styles and to let their personalities shine. I want to create forever pieces of wearable art that are also effortless and versatile and can be worn for multiple occasions.

I’d love to be an example that it is possible to build a strong brand while going against the fashion industry’s vicious cycle of the “constant chase for newness” and overproduction. I’d also love to prove that “Made in Thailand/Asia” can be synonymous with sustainably handcrafted luxury and artistry at the highest level! 

PRING’S GOALS AND ASPIRATIONS FOR SUCETTE

I would love for the SIN-Dress to become a household name worldwide, to prove that a garment based on Asian heritage can become universally appealing and desirable!

My goals for my brand Sucette is to create beautiful wearable art in a way that also contributes to positive change–for the environment by choosing sustainable and artisanal production methods, for local communities by providing highly paid and rewarding work, and for my clients by celebrating individual style and beauty. 

CONNECT WITH PRING

Website: sucetteofficial.com

Instagram: @sucetteofficial

Facebook Page: Sucetteofficial

Sucette FB Group: Sucette Silk Couture Club

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The Spirit of a Fighter: How Stepping Into a Muay Thai Ring Changed the Way Alice Shikina Works as a Mediator and Negotiation Trainer

The first time Alice Shikina stepped into a Muay Thai ring, the moment felt bigger than the fight itself. The gloves were heavy, but what weighed more was everything she had been carrying in the months before.

She was in her late thirties, newly divorced, and raising two young children on her own. Her kids were just two and five years old, and the life she had carefully built no longer looked the same.

At the same time, she was trying to establish herself as a mediator and build her own business from the ground up. She didn’t know it yet, but the self-trust she was about to forge in that ring would become the foundation of how she led others through their own conflicts.

The Fight Before the Fight

Kickboxing began as a way to cope during a season that felt completely overwhelming. It gave Alice a physical outlet when her thoughts wouldn’t quiet down and her emotions felt too heavy to carry.

A few months later, Alice’s coach asked if she would consider competing. The idea unsettled her because she had never fought before and had never faced someone trained to strike back. For two months, she wrestled with the decision. What frightened her most was not losing, but the possibility of doubting herself under pressure.

When she finally committed, her routine became disciplined and demanding. She trained three hours a day, carving out time in the early mornings and late evenings while continuing to care for her children and grow her work.

The night before her first fight in Iowa, a coach told her that the real fight was already over because it happened during the grueling months of preparation. Once she realized that, her nerves calmed and a quiet steadiness took over. Even as she approached the ring to step in and fight, she felt unusually calm. She didn’t win that match, but she stayed on her feet until the final bell, and for a woman rebuilding her life, that was more than enough.

What the Ring Taught Her About Pressure

Alice went on to fight three more times. Afterwards, Alice turned her sights to competing in triathlons and even placed first in her age group at the Alcatraz Duathlon. While the medals were nice, the real reward was the quiet discipline she built through the discomfort of training.

She came to understand that fear does not simply fade with time. It softens only when you decide to move toward it.

She also learned that preparation changes how you carry yourself in difficult moments. When you put in the work, you stand differently, breathe more steadily, and think more clearly under pressure.

Today, those lessons shape how she sits with couples navigating divorce and teams facing workplace conflict. When emotions rise and conversations begin to unravel, she remains steady, drawing on the same discipline that once kept her composed in the ring.

Building Her Practice on Her Own Terms

Alice now runs Shikina Mediation and Arbitration full-time, helping divorcing couples, families, and organizations reach agreements they once thought were out of reach. Most clients come to her when communication has broken down and trust feels fragile.

Early in her career, she tried building her business by networking with attorneys, but quickly saw the bias against non-attorney mediators in a field long dominated by older white men. Instead of forcing herself into a system that did not fully welcome her, she shifted her focus to working directly with couples and workplace clients, growing her practice into a thriving full-time business over the past decade. In 2025, Alice was awarded the prestigious Raymond Shonholtz Visionary Peacemaker Award by San Francisco’s Community Boards.

Her work has expanded beyond the mediation room. She hosts the podcast, Negotiation with Alice, now over 100 episodes strong. She authored the book Negotiating with Your Kids, and continues to teach communication and conflict resolution to executives and C-Suite staff. As a second-generation Okinawan American whose parents survived the Battle of Okinawa as children, resilience runs deep in her story. 

Nothing in business, she says, will ever feel as intimidating as stepping into a ring to face an unknown opponent. In that ring, she rebuilt her confidence. At the mediation table, she now helps others rebuild their lives with clarity, courage, and peace.

Discover more from Alice Shikina here:

📍LinkedIn

Learn more about Shikina Mediation and Arbitration here:

📍Facebook

📍Website

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From a Childhood Dream to the Red Carpet: How Elenor Mak’s Two-Year Mission to Give Michelle Yeoh a Personalized Doll Finally Happened

What started as a small tribute from a mother turned into a two year journey filled with patience, rejection, and hope.

Elenor Mak simply wanted to honor Michelle Yeoh and show her daughter that Asian girls can be the hero of the story too.

No one expected that the journey would end on the red carpet at the Hollywood Walk of Fame.

Image source: Elenor Mak

The Childhood Inspiration

Elenor Mak grew up watching Michelle Yeoh on Cantonese VHS tapes at home. Seeing an Asian woman lead films and command the screen made a deep impression on her as a child. It showed her that someone who looked like her could be strong, fearless, and at the center of the story. That belief stayed with her for years.

When Michelle Yeoh won the Academy Award for Best Actress, Elenor listened closely to the speech. Michelle spoke about being a beacon of hope for children who were waiting to see themselves represented. The moment felt personal to Elenor. That was when she decided to create a doll that captured that historic win.

Image source: Elenor Mak

A Two Year Mission

Creating the doll was a careful process that took five months. A professional stylist in Los Angeles helped shape the look, while a supporter in Hong Kong hand sewed the detailed feathery gown. Each part was made slowly and thoughtfully. Everyone involved wanted the doll to reflect Michelle Yeoh’s iconic Oscar moment.

At the center of it all was Elenor’s mother. She sat at the kitchen table attaching the final accessories with crazy glue and steady hands. When the doll was finished, the real challenge began. For two years, Elenor tried to find a way to get the doll into Michelle Yeoh’s hands.

Image source: @jonmchu (Instagram)

The Hollywood Moment

When Michelle Yeoh’s Hollywood Walk of Fame ceremony was announced, Elenor knew she had to try again. She flew to Los Angeles with her friend Dion Lim, an Emmy Award winning journalist, hoping for one last chance. They waited behind barricades for hours as the crowd gathered. After hearing no from security several times, they almost gave up.

Then something unexpected happened. Janet Yang, a producer and former head of the Academy, stepped in and helped make the moment possible. Soon after, Michelle Yeoh lifted the doll on the red carpet while Sandra Oh and Awkwafina cheered nearby. For Elenor, the moment meant more than giving a gift. It was for the little girl who once watched Michelle Yeoh on old VHS tapes and believed she could belong too.

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Jonathan Quach Was Told He Was Too Young and Too Asian to Lead—Now He’s Built Team Quachro Into One of California’s Largest Youth Basketball Platforms

At 19 years old, most people are still trying to figure out who they want to become. Jonathan Quach, who also goes by Johny, was already thinking about how he could create space for others to grow.

He did not have investors backing him or access to elite facilities. What he had was a deep love for basketball and a growing frustration with how many talented kids were being left out of high-level programs simply because they lacked money, connections, or visibility. 

The name Team Quachro (TQ) was originally created just to enter his first eight kids into a local youth league. What started as a play on words from his last name, ended up becoming a staple in the Orange County Basketball community, competing with the other heavy hitters in the industry.

Starting at 19 with Nothing but Belief

Starting a program at 19 meant stepping into rooms where almost everyone was older. Johny had to lead coaches and speak with parents who had decades more life experience than he did. When he had only 50 kids in the program, a handful of larger, established programs recognized the early growth and tried to buy him out from the start.

As Team Quachro began gaining attention and players began leaving other programs to join his team, some competing coaches sent negative emails to others behind his back. Instead of responding with arguments, Johny chose to respond with action. He focused on developing his athletes and strengthening the culture of the program.

Now 26 years old, Johny has built one of the largest basketball programs and tournament operations in California. By remaining consistent and treating every family with respect, he gradually turned early skepticism into long-term trust. Team Quachro now serves more than 300 athletes, with thousands of families having come through the program over the years.

Carving a New Lane for Asian Leadership

Building one of California’s largest platforms by age 26 is a feat in itself, but doing so as an Asian founder carries even more weight. In the youth basketball world, Asian founders are rarely seen in leadership roles. Johny understood that reality and wanted younger players to see someone who looked like them leading from the front.

Representation, for him, was not about making statements. It was about building something real and lasting that could create opportunity for others. Every partnership and every opportunity had to be earned through persistence and relationship building.

Over time, that work transformed a small training group into one of the most respected sports organizations in California. Johny proved that leadership is not determined by age, background, or stereotype. It is shaped by commitment, integrity, and care for the people you serve.

Leaving a Legacy Bigger Than Trophies

What began as a handful of local training sessions has grown into a thriving ecosystem of teams, tournaments, and mentorship. The results of that dedication are visible at the next level, with TQ athletes playing at the Division I college level, as well as at JUCO and NAIA programs.

Despite that growth, Johny has worked intentionally to keep the heart of the program intact. He continues to cover costs for athletes who cannot afford to participate and organizes free clinics to make the game more accessible. He believes that financial limitations should never be the reason a child cannot pursue their potential.

Johny did not inherit a platform, and he did not receive a head start. Today, the program stands as more than a basketball organization. It stands as a family built on loyalty, mentorship, and shared belief. For him, that culture is the greatest achievement of all, far greater than any trophy or tournament win.

Discover more from Johny Quach here:

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Taiwan Heir Andre Koo Jr. Steps Beyond a $6.3B Dynasty to Build the Future of AI in New York City

Andre Koo Jr. was born into one of Taiwan’s most influential business families, where legacy and leadership have shaped industries for more than a century.

As a fifth-generation heir to a $6.3 billion empire, he had every reason to remain within the comfort and stability of an established dynasty.

Yet instead of staying home, he chose to build something new in New York, placing a focused bet on the future of artificial intelligence.

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Honoring a 130-Year Legacy While Charting His Own Path

For generations, the Koo family has played a defining role in Taiwan’s business landscape, building institutions that span finance, infrastructure, and beyond. Growing up within that environment meant understanding both the privilege and the responsibility tied to the family name. Legacy, in this case, was not just inherited wealth but a long-standing commitment to growth and impact.

Still, Andre Koo Jr. believed that honoring tradition did not require standing still. While remaining actively involved in the Koo Family Office, he set his sights on expanding the family’s global footprint. His move to Manhattan marked a deliberate step toward independence, signaling a desire to test his vision in one of the world’s most competitive markets.

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Building K8 Capital for the AI Era

That vision took shape through K8 Capital, a firm designed to invest in artificial intelligence and enterprise software. Rather than following typical venture capital models, Andre structured a hybrid strategy that blends private credit with venture investments. This approach allows him to pursue innovation while maintaining disciplined risk management.

The strategy is already delivering results, with gains of over 50 percent achieved through carefully structured short-term loans. K8 Capital has secured five major investors and is actively deploying capital into promising technology companies. By combining the prudence of established wealth with the speed of modern tech investing, Andre Koo Jr. is building a bridge between a historic dynasty and the next generation of innovation.