Stories

August 21, 2023

SHARE:

After decades of experience in the fashion industry in Paris, Pring Bunnag has embarked on a new venture that aims to revolutionize the perception of “made in Asia.”

Born in Thailand, she embarked on a transcontinental journey, spending her childhood in California, where her father owned a liquor store in Long Beach. Inspired by the rich heritage of Southeast Asia, Pring introduces “SIN-Dress” to the world, a brilliant reimagining of the classic sarong, or “sin” in Thai. This modern masterpiece skillfully blends elegance and adaptability, and it was created to enhance and appreciate the attractiveness of many body types.

What sets her creations apart is the meticulous attention to detail in the production process. Each piece of artisanal Thai silk undergoes individual hand printing and hand dyeing, resulting in wearable art that empowers women to embrace their unique beauty and personal style.

Pring aims to depart from fleeting trends, labels, and the unsustainable practices associated with fast fashion. By advocating for slow and mindful consumption, she aims to redefine luxury in the Asian fashion industry, proving that it can harmonize with ethical and sustainable principles while still delivering the highest quality.

In an exclusive interview with Asian Hustle Network, Pring delves into the depths of her brand Sucette and reveals the captivating story behind SIN-Dress.

HOW SIN-DRESS CAME TO LIFE

I was inspired by the Southeast Asian garment, the sarong, or “sin” in Thai, which is essentially a piece of fabric sewn into a tube, and traditionally worn as a skirt by both men and women. 

I actually started Sucette as an artisanal shoe brand during the pandemic. I arrived in Thailand in February 2020, was 7 months pregnant, and saw Covid hit the country right after China. I ended up giving birth during the first lockdown and saw the economic devastation hit Thai artisan communities and saw the rising trend of “fast fashion”.

I was still freelancing as a shoe designer part-time and was deeply saddened by how badly Thai craftspeople were suffering economically and having to accept very low-paying and demeaning jobs to survive and I felt compelled to do something about it. 

I started Sucette as an artisanal shoe brand featuring hand-woven Thai silks and hand-carved heels but due to the complexity of shoes and not wanting to have to invest in a ton of sizing and stock, I was playing around with the idea of the sarong in my head. I loved the idea of the garment and creating something that was at once truly “Thai/ Asian” but also contemporary and universal.

I also loved to collect vintage silk sarongs but never wore them as I didn’t have the skills of tying them. I also didn’t want to have to cut them into dresses as each silk was so perfect as it is and would be a shame to cut! 

So I started to play around with the way it wrapped and one day I came up with the first “SIN-Dress”! I remember draping the entire piece of Thai silk on a mannequin and with just 2 pins, saw it hang beautifully as a tunic dress. I then added 24k gold plated brass hoops, handcrafted by a local workshop here in Bangkok, because I wanted to add a subtly luxurious and unique artisanal element. 

From then, I worked on the longer version, which is also a single piece of silk without any cuts or complicated patterns, in keeping with the “essence” of the sarong. 

My biggest inspiration is probably the way Siamese and Southeast Asian women wore the sarong historically. I loved looking at archive images, especially 19th-century photographs of women draped in beautiful silk and looking so elegant. My goal is to showcase this heritage to the world but in a contemporary way.

My other inspirations are Japanese designers, especially Issey Miyake and his invention of Pleats Please which is a conceptual collection, now renowned worldwide, but based on very Japanese ideas. 

PRING’S EXPERIENCE IN THE PARISIAN FASHION INDUSTRY

Being in Paris taught me the value of heritage and know-how and combining that rich tradition with a contemporary twist.

In Paris, heritage is absolutely everywhere you look–from the architecture to the food to the fashion and the art, but creators aren’t afraid to take that heritage and give it a contemporary make-over, while still being respectful of tradition. I also learned the value of being unique and owning your individuality.

In Thailand and perhaps in Asia there is a tendency to “copy” what the West is doing, and I believe that we have so much wealth of culture and knowledge that it is much better to showcase our own identity than to try to be like someone else. 

THE CREATIVE PROCESS

I fell in love with hand printing and dyeing silks because I found it very empowering that I could create totally unique artistic prints without having to go through the industrial process. For me, it is a similar process as artisans would do in their local communities, and I thought there is such value in making something beautiful and one-of-a-kind, for both the client and the maker.

I use a technique called “eco printing” which uses leaves and plants to print onto the silk. I also experiment with making my own natural dyes, tie-dyeing, and shibori dyeing techniques. My goal is to create wearable works of art that my clients will feel good in and hopefully keep forever. 

WHAT MAKES THE SIN-DRESS UNIQUE

Unlike a typical fashion brand, I don’t create “collections”

The SIN-Dress comes in 2 variations only, the short and long versions, and fits most body shapes and sizes. However, each dress is made from a totally unique piece of hand-printed silk therefore each dress is unique. 

My goal is to create a garment that would always fit, feel amazing on, and that each woman can style her own way to suit her individual personality. Much like the traditional sarong, there is no “correct way” to wear a “SIN-Dress”!

I always encourage my clients to have fun expressing their unique styles and to let their personalities shine. I want to create forever pieces of wearable art that are also effortless and versatile and can be worn for multiple occasions.

I’d love to be an example that it is possible to build a strong brand while going against the fashion industry’s vicious cycle of the “constant chase for newness” and overproduction. I’d also love to prove that “Made in Thailand/Asia” can be synonymous with sustainably handcrafted luxury and artistry at the highest level! 

PRING’S GOALS AND ASPIRATIONS FOR SUCETTE

I would love for the SIN-Dress to become a household name worldwide, to prove that a garment based on Asian heritage can become universally appealing and desirable!

My goals for my brand Sucette is to create beautiful wearable art in a way that also contributes to positive change–for the environment by choosing sustainable and artisanal production methods, for local communities by providing highly paid and rewarding work, and for my clients by celebrating individual style and beauty. 

CONNECT WITH PRING

Website: sucetteofficial.com

Instagram: @sucetteofficial

Facebook Page: Sucetteofficial

Sucette FB Group: Sucette Silk Couture Club

Related Articles

Image Source Zepto

Uncategorized

Zepto’s Teenager Founders Share How They Built An App With A $900M Valuation

Zepto, an instant grocery delivery startup founded by two teenagers, Kaivalya Vohra and Aadit Palicha, brought their company to a valuation of $900 million in just nine months.

Vohra had “a couple of long conversations” to convince his parents for him to drop out of Stanford for his startup. But pulling them on board wasn’t hard, he added, his parents witnessed how rapidly they grew the business in front of them.

In a recent interview with CNBC Make It, the young founders shared how did they build one of India’s fastest-growing quick commerce apps.

People didn’t take the 19-year-olds seriously due to their age and their “crazy” under-10-minute delivery idea. However, their conviction in their product kept them going and helped them convince investors, senior executives, and government authorities. Zepto’s $200 million in May got it closer to unicorn status.

“If we don’t build it, somebody else will. When you operate with that mentality, everything becomes less intimidating.” Palicha told CNBC. 

During the early stages of Zepto, Palicha and Vohra handled all of the company’s customer service inquiries to determine a clear product-market fit. They even brought goods to customers so that they could have a brief conversation and gain valuable insight from them. Palicha claims that they are still doing it in the present day.

Palicha and Vohra had been friends since they were seven. For Vohra, it’s their ability to “hold each other accountable” that brought them this far. 

“Kaivalya and I really complement each other’s skill set. He has always been more technically sound than I am, so he’s made a great chief technology officer,” said Palicha. 

Image by Lorephil Toledo

Uncategorized

Filipina Single Mother in Canada Grew Her Cleaning Job Into a Million-Dollar Janitorial Business

We’ve all heard the stories of people who have started with next to nothing and come out ahead. They are able to turn their passions into successful businesses while providing them with a sense of purpose. But what does it really take to become a successful entrepreneur? 

As a Filipina single mom who built a business in Canada, Lorephil Toledo had to overcome a lot of challenges before achieving success. She is now the CEO of her own company and an inspiring Filipino dreamer for female entrepreneurs around the world. 

At a young age, Lorephil was already used to running her own business. She used to sell clothes, shoes, and underwear at school to pay for her own food. She has never been shy, and she even uses her skills to provide tutoring services in order to increase her income. 

In 2011, Lorephil sought work in Canada. Her oldest was 2 and her youngest was 11 months. She was unhappy because she had to spend so much time away from her children in order to earn. 

She overcame homesickness and missed her children by cleaning. “I found myself distracted by cleaning houses because I was homesick. I’m dreaming that my children are in here while I’m doing housework. I felt good every time I cleaned the house,” she explained.

Lorephil quickly realized that she could turn her pastime into a profitable business. Lorephil started the successful CanaJan Inc., a janitorial services company. Through her entrepreneurial spirit and hard work, Lorephil was able to serve the community with the best janitorial services.  

She started out on her own and now oversees a team of 15 people. More than 350 of her clients are consistent, and she brings in millions of dollars annually. She is a multi-award winner, having been named Entrepreneur of the Year, New Citizen of the Year, and New Business of the Year in addition to being named Ambassador of the Filipino Canadian Trades. She was also invited to speak by the provincial government of Alberta.

When sharing her story, Lorephil mentioned a few of the lessons she has learned along the way. She encouraged everyone to have big goals. She believes that there is no impossibility in life, even for the poor, and that there should be no limit to one’s dreams. 

She advises to work hard, “If you want to succeed, you have to work hard for it.” She felt dreams can’t come true without labor. She worked seven days a week for her company. She got four hours of sleep, skipped holidays for five years, and reinvested her money.

Lorephil is a firm believer in the saying “ “Don’t Quit.” She is confident that every difficulty can be overcome and that there is always a way out.

She upholds that in order to properly serve your customers, you must first properly serve your team. This is her reason for treating her employees well and providing free services to her regular customers. She added,  “If you give something to the universe, it will come back double times.”

Image Source: JG Summit

Uncategorized

The Notable Filipino Entrepreneur Who Used His Peanuts Enterprise To Establish An Empire

“Choose to be an entrepreneur because then you desire a life of adventure, endless challenge, and the opportunity to be your best self.” — a remarkable statement from “Big John”, the founder and former chairman of JG Summit, one of the largest companies in the Philippines. 

John Gokongwei, a Filipino businessman, investor, and philanthropist, died in 2019 at age 93, but his legacy and business lessons continue to inspire. John created JG Summit, a worldwide conglomerate with assets in one of the Philippines’ largest Telecommunications companies PLDT, Manila Electric Company, and other international companies.

John’s grandfather, Pedro Gotiaoco, was one of Cebu’s richest persons in the 19th century. He was from Fujian province in China and was the owner of the massive trading firm Gotiaoco Hermanos. However, their family went bankrupt during the Great Depression, leaving them homeless.

John, his mother, and five siblings returned to China while his father stayed in the Philippines. At 14, he started selling peanuts to support his family. He quickly realized a bicycle would help him get more done. He saved money and eventually had enough to sell his goods in nearby cities.

At 17, he followed in his family’s footsteps and entered the trading business. He used a small boat to transport goods between Cebu and Manila. 

In order to put his siblings through school in China, he had to double his work. After the war, John saw it as an opportunity to expand his trading business internationally. Amasia Trading, his first company, sold and bought goods in the United States, Manila, and the Visayas region. 

Resulting from his fruitful dealings in Amasia Trading, John finally got to see his family again. When they get back to the Philippines, they helped run their father’s business which is American-Asia Trading. 

He then got interested in the cornstarch sector but needed the funds to get started. After numerous banks turned him down to secure a loan, Dr. Albino Sycip of China Bank lent him P500,000 ($8900). John founded Universal Corn Products in 1954, and eventually expanded into variety of products, it became Universal Robina Corporation (URC).

URC became one of the country’s major food and beverage firms, while one of the Philippines’ largest business empires, the JG Summit Holdings continues to grow. He also founded Consolidated Food Corporation (later CFC), Cebu Pacific Air, and Robinson Retail Holdings. According to Forbes, John was the third richest Filipino at the time of his death.

Big John’s success was largely a result of his management style and leadership abilities, in addition to the fact that he has proven to be a crafty business leader. He will be forever remembered as a self-made billionaire who began by selling peanuts and was one of the most enduring entrepreneurs in history. 

 

Image Source: Brian Flaherty / The New York Times

Uncategorized

Former Reddit CEO Ellen Pao On Being A Confident Woman In The Male-Dominated Tech Industry

Greater diversity in tech overall could solve some of the industry’s biggest problems, including fighting disinformation, hate speech, and harassment in online spaces, said the former Reddit CEO, Ellen Pao in a recent podcast interview.

While women have made achievements in tech, their numbers are still low. A survey from AnitaB.org, a global group for women engineers, predicts it could take 12 years for women to see equality in the industry.

In 2012, Pao sued her then employer Kleiner Perkins Caufield & Byers for gender discrimination in San Francisco. The jury sided with the VC firm, but Pao became the face of the issue.

Pao shares with Jennifer Palmieri in her podcast that facing the Silicon Valley guys’ club inspired her to lead Reddit in 2014. During her time as the CEO of one of the biggest discussion websites, she didn’t have imposter syndrome as she had always thought that she had seen so many “horrible” male CEOs and board members.

The Taiwanese-American felt confident in her qualifications despite the Silicon Valley narrative that favors Caucasian and male college dropouts. “Maybe I’m not going to be perfect, and maybe I’m going to make mistakes, but it’s not going to be like some of these other mistakes I’ve seen.”

One of Pao’s priorities, when she was at Reddit, was strengthening the anti-harassment policy and clearing the site of nude pictures and revenge porn. Critics of the plan, mostly men, argued such measures were a form of censorship.

Today, however, Pao thinks that current tech leaders are driven to not prohibit hate speech because it boosts social media engagement and profitability.

As the majority white, male, and affluent tech leaders don’t see and experience problems the same way marginalized communities do, Pao believes that they can’t solve these issues.

Pao credits her mother, who is an engineer, for instilling in her a strong sense of right and wrong, which led her to speak up when she witnessed overqualified women and colleagues of color not getting promoted at the same pace as White men.