Stories

September 2, 2022

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Founded in 2016, Ethan and Dylan sell what first started as Ethan’s Legenade at Summer Concerts, Sports Tournaments, Taste of Elk Grove, and various fundraisers. The brothers also get invited to private events to be speakers so they can share their moving stories.  

They speak to youth groups to inspire young kids and were invited on TV in local morning shows Good Day Sacramento, and Fox40 News. On top of that, they manage to keep up with the Honors Program in school, and extracurricular activities. 

Good Day Sacramento, a local morning show, in July 2019

There are currently 6 locations Legenade Children’s Fund sends to in the Philippines – Marikina, Cebu, Cotabato, Antique, Anao and Mexico in Pampanga. With the help of the catholic convent, Daughters of Divine Zeal, where Dylan and Ethan’s great aunt is a nun there.

They also have volunteers and coordinators the brothers meet through family and friends who still live in the Philippines. For them, it’s very important to have proper connections there to keep these programs going. The program sends help twice per year before the school season starts and during the Christmas season.

Back to School Program in Antique, Philippines 2021

Ethan and Dylan shared with Asian Hustle Network their journey as early founders, advice to their peers and future generations, and their hopes to find a mentor to help them grow toward their goals.

13-year-old Ethan runs with their school Cross Country and Track Team, while 16-year-old Dylan is in the Cyber Patriots, a cybersecurity club in school where they compete with other schools nationwide. 

Since their launch, the brothers have been in at least 5-7 big events every year — with Elk Grove Giant Pumpkin Festival as the biggest, which attracts more than 60,000 people every year.

The Young and Simple Legendaries

Ethan: Hi, my name is Ethan Black. I’m the CEO of Legenade Children’s Fund. I’m 13 years old, going into 8th grade. I like running, like Cross Country and Track. I like to hang out with friends, and also be on the computer playing games. 

Dylan: My name is Dylan Black (16 years old) and I’m a junior at Franklin High School. My interests lie in finance, business, and engineering. 

Dylan (right) and Ethan (right) With Elk Grove City Councilmember, Stephanie Nguyen
Dylan and Ethan at Taste of Elk Grove in 2017

How It All Started

Ethan:  Legenade started with a business called Ethan’s Legenade that I started when I was about 7 years old. It means “Legendary Lemonade”. I met another local nonprofit through my mom, and I decided I wanted to help them so I made Ethan’s Legenade and sold lemonade. I gave 50% of the profit that came from Ethan’s Legenade to the local nonprofit. After doing that for about 3-4 years, my grandma helped us turn it into a nonprofit which is known today as Legenade Children’s Fund. 

Dylan: My brother wanted to help a charity owned by a friend of ours. To help that charity, he decided to open a lemonade stand and donate 50% of the profits. We attended small events and sold lemonade there, and that’s how we made our initial profits and we expanded from there into other sorts of events. 

Ethan’s very first event – Summer Concert in Elk Grove May 2016
Chicks in Crisis is the charity that Ethan wanted to help in the beginning. So he sold lemonade and donated half his earnings to them. He still supports them to this day.

Legenade’s Big Vision, Mission, and Goal

Ethan: Our motto is “Helping Kids Become Legendary”, which basically means helping them so they can be the best they can be. We mainly focus on children’s education through 5 different programs. Our goal is to help kids and communities all around the world. 

5 Legenade’s Programs are: Back to School Program, Future Legends Scholarship, Color the World Project, STEAM Programs, and Community Outreach

Dylan: I would like our nonprofit to have a well-established local and international presence to help kids with the education of all forms. That’s my goal, that’s my vision, that’s my mission. 

Achievements and Learnings

Ethan:  A few years back in 2019, we got Rookie Business of the Year from the Elk Grove Chamber of Commerce for being the best new business. I guess another achievement is actually turning into a nonprofit, coming from Ethan’s Legenade to becoming an official nonprofit. I’ve learned more about how to run a business. I was probably naive about how to run one when I was first starting out when I was 7. I’m more careful about making decisions. I’ve learned how kids live in other countries. 

Receiving the “Rookie Business of the Year 2019” award presented by the Elk Grove Chamber of Commerce. Dylan and Ethan are the youngest entrepreneurs in their city.

Whenever I heard stories about the Philippines, it was always worse than the life that we have here, so we shouldn’t take stuff for granted. You’d think that stories like that are exaggerated, but from the photos I’ve seen, it’s not. Their conditions are not ideal. So for example, we ship out toy cars, the ones you pull back to wind up and let go. Then we realized that they can’t play with them because they don’t even have concrete. Their houses are built on dirt. We learned to pay more attention to their living conditions and what they need so we can send them the proper help. 

Dylan: Our biggest achievement would probably be becoming an official nonprofit because it allows us to coordinate and organize resources to give to our donation recipients. Another one of our biggest achievements is the number of people we have helped. We’ve helped several thousands of people in some way, shape, or form. I’ve learned that I really like business and finance, and most likely do that in the future as a career. I’ve also learned that people can accomplish a lot and all they need is a little push from an outside force, maybe in the form of a donation. 

Legenade’s Current Project 

Ethan: Right now, school is about to start so we’re focused on the Back to School Program. We provide backpacks and school supplies to about 1000 students in multiple locations in the Philippines. We have Future Legends Scholarship where we sponsor gifted students and pay for their tuition fees so they can stay in school. A lot of them leave school so they can work to help their families. We help them finish high school at least. Closer to the holidays, we do community outreach locally here in Elk Grove, and Christmas Programs in the Philippines, and send toys and food to the kids and their families. 

Community Outreach Food Program – Anao and Mexico, Pampanga, Philippines.

Dylan: My current project is expanding our sphere of influence to reach more people with advertising and campaigns. Also to get our Legenade bottled at a bottling facility in high numbers so we can get them in vending machines and stores. Relying on donations from people means that the people we are helping are at the mercy of your kindness. When you sell a product, we can more reliably help people. We are grateful to our donors, but it’s better to be self-sufficient so our programs can be consistently well funded. 

The Founders’ Hope For Legenade 10 Years From Now

Ethan: I’d like to see Legenade 10 years from now being one of the biggest nonprofits in America, maybe in the Top 10 charities. We also want to help in more places internationally and nationally so instead of just here in Elk Grove, CA, maybe we can find people to help in all 50 states. Also internationally, instead of just in the Philippines, we can help somewhere else in Asia, Africa, or Southern America. We also want to visit our programs in the Philippines and meet the kids we’re helping. We can’t afford that right now so they just send us pictures and videos.  

Dylan: I hope that in 10 years, Legenade will have helped many people go to school and get credentials from high school, and even college. Also, be able to help more areas and not just have focused efforts in a couple of cities, but in many places. Education is important because it helps you make good decisions and helps you help other people and it lifts everybody up. I can’t help people if I don’t have an education. 

Advice To Young Generation

Ethan: I don’t want to sound generic. Do not wait, or like, don’t procrastinate. If you have an idea and you know it’s good, then go for it. Even if it turns out to be bad, then you can classify that as a learning experience. 

Dylan: Your plans don’t have to be big and grandiose. You can start off small and can go from there. Don’t overwhelm yourself by trying to reach huge goals, just spread it up into several smaller goals. And don’t let anything stress you out. Avoid things that stress you out. 

Raising money during the pandemic. May 2021

Seeking Entrepreneurs and Mentorship

Dylan:  Our goal is to get Legenade bottled. I’m hoping to reach out to other entrepreneurs who have gone through the process, and are willing to share what they’ve learned with us.

Ethan: We’re trying to get into mass producing our Legenade, but we have very little experience in doing so. We’re trying to collect as many contacts who can help us make it happen. Of course, we always need donations to keep our programs going. Please consider sharing your blessings. Any amount will help a lot.

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  • Pain point: As the name suggests, it’s something that “pains” your customers; an issue that they have that needs to be addressed; a challenge that they need to overcome.
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The two are extremely simple and are a good place to start when you’re trying to advertise your product or service since they consider both your and your customer’s sides to offer a value proposition that is valuable. 

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If you want to explore our services more, visit the Asian Hustle Solutions website at AHS.

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Winning The Race by Understanding Customer Journey

Before becoming a loyal customer, a lead has to interact with your product/service at various stages. This entire process is summarized in the customer journey, divided into 5 main stages:

  • Awareness: The customer becomes aware of your brand and your product, usually through search engines when searching for a solution to their problem.
  • Consideration: The customer is aware of your brands but also your competitors’;, they start wondering which of the options they should choose from.
  • Purchase: The customer makes a buying decision, either from your brand or your competitors’.
  • Retention: After the purchase, you need to consider how to get them to repurchase many more times, since retaining is cheaper than recruiting.
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Understanding the journey and what stage the audience is at can help you understand their needs and adjust accordingly. Each stage has a different touchpoint as well, so adjusting to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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Stories

Building Tomorrow: How Nan Lin Redefines Homebuilding with 3D Printing 

For Nan Lin, entrepreneurship isn’t just business; it’s freedom. A freedom earned through sacrifice, relentless execution, and a refusal to accept the limits of a broken system. As the founder of Kaizen Capital and 4DIFY, Lin is reimagining the housing industry, tackling its inefficiencies with cutting-edge technology and a bold vision. His mission? To build stronger homes faster, at lower costs, empowering communities and challenging the status quo.

From Immigrant Roots to Visionary Leadership 

Lin’s journey began at age 10, when he immigrated to America with his mother. While adapting to a new country, he was inspired by his loving parents’ sacrifices, which shaped his relentless drive. “I saw the lengths they went to give me a better life,” Lin says. “Their love and dedication became my compass.” Years later, that resolve led to the creation of Kaizen Capital, where he transforms underutilized properties into vibrant housing solutions: ADUs, subdivisions, condo conversions, and luxury short-term rentals. By unlocking hidden value in land, he delivers market-rate and affordable housing that strengthens neighborhoods.

But Lin saw a deeper problem: traditional construction is slow, costly, and vulnerable to fire, pests, and natural disasters. Frustrated by an industry stuck in the past, he founded 4DIFY to lead a new era of construction through 3D-printed concrete homes.

Nan Lin | Founder and Principal of Kaizen Capital and 4DIFY

3D Printing: The Future of Housing, Today

Lin’s vision for 4DIFY was sparked by a frustrating reality: “Wildfires destroy neighborhoods every year, yet we keep building stick-frame homes that burn like kindling,” he says.

After visiting several 3D printer manufacturers, Lin partnered with New York–based SQ4D. It took nearly a year to secure exclusive licensing rights, navigate regulatory hurdles, and obtain building permits, but he got it done.

Now, 4DIFY is building California’s first community of 3D-printed concrete homes. As this article goes live, their first printed home is nearing completion, despite heavy regulations and a steep learning curve. The team is already outperforming traditional timelines and cost benchmarks. The second and third homes will soon print simultaneously, targeting completion in two months, effectively one home per month at under $200 per square foot.

Despite challenges as an Asian immigrant, Lin managed to transform them into motivation and success. 

“We’re aiming to build at half the cost and in a quarter of the time,” Lin says. “That’s not a dream. It’s the direction we’re heading.”

Built with concrete, reinforced with rebar, and topped with metal roofs, these homes are resilient against fire, wind, earthquakes, mold, and pests. They’re also designed for long-term savings, with lower maintenance, less waste, and reduced energy and insurance costs.

“Critics doubted it would work,” Lin reflects. “But seeing is believing. This is the future.”

A Philosophy of Purpose and Resilience

Lin’s journey has been marked by relentless challenges, some seemingly insurmountable. “Obstacles never stop,” he admits. Yet he transforms adversity into opportunity, fueled by a positive mindset, solution-driven focus, and disciplined execution. His trusted team is his backbone. “No one succeeds alone,” he says. “My team turns the impossible into reality.” This resilience shapes his leadership, blending bold vision with purposeful action to create opportunities, particularly for communities long excluded from wealth-building. “Housing isn’t just a product,” Lin says. “It’s a platform for empowerment.”

Recognition and Inspiration

Lin’s impact is gaining notice. The Sacramento Bee named him one of the Top 20 AAPI Change Makers, and he was honored in the Business Elite Awards’ 40 Under 40. But for Lin, the real reward is inspiring others. “I want to show the next generation of Asian entrepreneurs what’s possible when we claim our seat at the table,” he says.

Lin wants to create opportunities for those marginalized by elevating the future of construction, making it more accessible for his community.

Join the Housing Revolution

Nan Lin isn’t just building homes, he’s redefining what’s possible. Through Kaizen Capital and 4DIFY, he’s creating a future where housing is affordable, resilient, and sustainable. Follow his journey and see the revolution unfold.

Connect with Nan Lin: