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February 6, 2025

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The Ascension to Power

As Trump is re-elected, new reforms and policies are taking shape. Among them is his threat to impose a 25% tariff on Mexico and Canada, alongside a 10% tariff on China—claiming these countries allegedly failed to address illegal immigration and co-conspirators for illegal fentanyl distribution in the United States (US). 

Yet the article is not to stir political debate but to explore the ramifications of these tariffs on consumers and Asian countries. While many news outlets have focused on the potential setbacks in the affected countries, few have explored how others might either suffer or benefit from the situation. Hence, this piece shall highlight how Trump’s ascension to power might become the best opportunity for some Asian economies.

The Price of Tariffs

The Guardian defines a tariff as a tax imposed on foreign goods entering a country. As the world’s largest importer, the US brought in $3.2 trillion worth of goods in 2022, with imports from Canada, Mexico, and China totaling $1.2 trillion in 2023. Trump takes pride in this idea, believing the US government would receive more revenue through these tariffs, coining tariffs as the “most beautiful word in the dictionary” in an interview with Bloomberg. 

Brown University Professor of Economics Şebnem Kalemli-Özcan disagrees by arguing, “For many economists, tariff is actually the worst word in the dictionary.” She explains that ultimately American consumers and businesses will pay the price. As a trade-deficit nation, the US imports more than its exports. According to the Tax Policy Center, a 60% levy on Chinese goods accompanied by a 20% worldwide tariff could raise the costs for the average US household to up to $3,000 in 2025.

As companies face higher costs for goods, they often transfer those expenses to consumers through price increases. This can reduce consumer spending, which in turn lowers business investment and may lead to job losses.

Jason Miller, a professor of supply chain management at Michigan State University reaffirms such claims stating, “Because of the combination of these three countries, it’s going to be difficult to go down an aisle of a grocery store and not see some sort of inflationary effect.” Capital Economics projected that the newly announced tariffs could drive annual inflation up from 2.9% to as much as 4%.

Products affected by Trump’s Tariffs (Image source: BBC)

Nevertheless, Trump’s tariff threats carry weight, as they could impose significant economic pressure on targeted countries, prompting businesses to relocate. According to the BBC, Chinese factories with 500 workers have shrunk to just 200 employees, while American buyers are already exploring alternative manufacturing hubs in neighboring regions outside of China.

Business owner Huang Zhaodong, who recently relocated his factory, told the BBC that customers had pressured him to move production overseas. He agrees with their concerns, estimating that a 10% tariff increase could cost him an additional $800,000 in earnings. “Manufacturing clothes in China under these tariff conditions is simply unsustainable,” he said.

A Victor Emerges

Cases like Mr. Huang’s have proved the challenges that Trump’s tariff has imposed on countries like China. The beginning of the Trump trade war has led businesses to flee to Southeast Asian nations, most notably Vietnam. 

While other Southeast Asian nations also benefit from shifting supply chains, Vietnam has emerged as a top destination due to its growing industrial capacity and strategic location. The country recently rose to become the Association of Southeast Asian Nations (ASEAN) champion with an estimated 40% of all ASEAN exports to North America being from the country alone. Though it is difficult to quantify how many businesses have relocated from China, BBC reports that major brands like Puma, Nike, and Adidas have already moved production to Vietnam. Sources from Vietnam Briefing indicate Intel and Samsung have rapidly ramped up their investment in Vietnam and are projected to reach $100 billion in revenue by 2050. Propelled by robust exports and foreign investments, Vietnam’s economy has recently grown by 7.09%, reaching $476.3 billion—outpacing the 5.05% expansion seen in 2023.

It is debatable whether Trump’s glare will graze upon this nation. Experts debate whether he will target Vietnam with tariffs, as his trade policies often focus on countries with a trade surplus. In 2024, Vietnam held the third-largest trade surplus with the United States at $104.6 billion, accounting for nearly 30% of its total exports. This substantial trade imbalance makes Vietnam a potential target for Trump’s tariff threats. In this scheme, the nation might experience radical changes due to trade balances, exchange rates, supply chains, and foreign direct investment (FDI). However, Vietnam is more likely to benefit from US-imposed tariffs. This prediction is supported by trends from Trump’s first term when the country experienced significant economic growth due to an influx of manufacturers and factories relocating to Vietnam. 

Despite lingering skepticism, Trump has maintained a favorable view of Vietnam. As early as 1980, Trump publicly opposed the Vietnam War and visited the country twice during his first term. His business ventures have also extended to Vietnam, with his organization partnering with Kinh Bac City Development Holding Corporation (KBC) to develop a $1.5 billion complex in Hung Yen Province. Meanwhile, his new confidante, Elon Musk, has positioned Vietnam a key production hub for SpaceX’s Starlink satellite internet project, shifting suppliers and manufacturing from Taiwan to Vietnam to reduce geopolitical risks.

Reversing these investments may be impractical or simply too late. The confidence that both Trump and Musk have placed in Vietnam highlights the country’s growing role in global supply chains. Amid rising geopolitical tensions, Vietnam’s diplomatic strategy—often referred to as the “bamboo policy” for its balance of resilience and adaptability—has strengthened its international position. As long as the country continues to wisely navigate political and diplomatic negotiations and steer clear of populist pitfalls, Vietnam is well-positioned to sustain its economic growth and global influence.

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Image Source: ©Studio Ghibli

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World’s First Studio Ghibli Park In Japan Features Iconic Settings And Characters Animation

It’s the perfect time to visit Kyoto, Japan, as Ghibli Park opened less than an hour away from the city last November 1st. The new Park features some of your favorite animated scenes and characters from Studio Ghibli films.

During an event a few days before the park’s official opening, Studio Ghibli Co. chairman and president Koji Hoshino said that the start of the park has a significant meaning for them that surpasses almost three years of the pandemic.

Overall, the final design for Ghibli Park encompassed some 17.5 acres and was split into five distinct areas. Ghibli’s Grand Warehouse, the park’s centerpiece, is a huge indoor “town” with streets, displays, and reproductions of Studio Ghibli’s “Totoro” and “The Catbus from Outer Space” sets. The Ghibli Museum’s theater shows special short films to visitors of the new park and Tokyo’s Ghibli Museum.

There are also two restaurants, a souvenir shop, a vintage shopping district with lanes, and a play area for children. The “Hill of Youth” antique shop from “Whisper of the Heart” and “The Cat Returns” is the second tourist attraction. The park can be seen in its entirety from this vantage point.

The third and newest section of the park is the Dondoko Forest, which is themed after the anime film “My Neighbor Totoro.” Both the bouncy house and a Totoro-themed playground can be found there.

Valley of Witches will feature elements from “Howl’s Moving Castle,” about a young milliner who accidentally gets caught up in a war, and “Kiki’s Delivery Service,” about an earnest and hardworking young witch. 

According to the director and son of Studio Ghibli co-founder Hayao Goro Miyazaki, the park was conceived with the local community in mind. Miyazaki’s original intention for the site was to be a park, not a typical theme park with rides and attractions. He desires that the people of Aichi share his passion for their gardens, as he believes parks are primarily for the local community.

Check out their official website for ticket and booking information.

Image Source: Dominic Lorrimer/ Australian Financial Review

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Australian Logistics Tech Firm Shippit Procures Singapore Startup Luwjistik for $11M

Shippit has announced that it will pay $18 million to buy the logistics SaaS platform Luwjistik, based in Singapore. 

Founded by longtime friends William On and Rob Hango-Zada in 2014, with a mission to improve shipping for small businesses, as they have personally experienced the drawbacks of online shopping.

After two years of operations in the region for the Sydney-based company, the Australian logistics tech company co-founder and co-CEO William On has relocated to Singapore to lead the new expansion and manage the existing 50-person Luwjistik team.

This comes after the company raised $65 million in Series B2 funding, which helped operations in Southeast Asia, and almost seven months after it bought the last mile logistics tech platform Premonition.

Shippit’s inclusion of Luwjistik’s co-founders, who bring extensive industry experience and connections to the table, is expected to revolutionize the company’s approach. The acquisition of Luwjistik will also enable the company to provide tailored solutions for the Southeast Asian market. Therefore, Shippit can be the best option for many who manage their warehouse or search for a logistics partner.

The startup works with carriers such as Ninja Van, J&T Express, and JNE Express, as well as logistics companies such as Maersk, POS Malaysia, Lion Parcel, and Summer International.

Within a month of launching Luwjistik, the duo raised US$1.1 million (AUD$1.7 million) in a seed round led by East Ventures, including MDI-Arise Finches and Global Founders Capital.

William anticipated a significant increase in e-commerce in Southeastern Asia, which will continue if Shippit and Luwjistik join forces. Currently, they can provide a one-stop platform for enterprises and the expanding SME segment, particularly in Indonesia, Malaysia, the Philippines, and Thailand.

More than 40 million deliveries were booked via the Shippit platform in the fiscal year 2022. Since its inception in 2014, Sydney-based Shippit has fulfilled e-commerce orders worth $5.5 billion for more than 3,500 retailers.

“I strongly believe that by combining our strengths, we can continuously innovate and offer the most impactful, reliable, and relevant solutions to a fast-changing, dynamic market.” – William shared with Business News Australia.

Image Source: Social Bella

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A Millennial’s Gamble Pays Off As Her New Beauty Product Line Has Just Raised Over $225M

When the pandemic struck, all Chrisanti Indiana wanted to do was help her family and create jobs in her community.

Nonetheless, as the pandemic worsened, each day appeared to be a gamble. She gambled on her dreams, created her employment opportunity, and risked everything for her family because she had no safety or security options.

The Indonesian co-founder, and chief marketing officer of Social Bella, surprised everyone by taking her successful online store offline. In 2019, her online beauty and personal care store, Sociolla, already had two physical locations in Indonesia. It currently operates 47 outlets in Indonesia and 16 in Vietnam, making its earnings multiplied by ten by the end of 2021.

It started after Indiana had finished her studies in Australia in 2015 when she moved back to Jakarta, where she conceived the idea for Sociolla.

Chrisanti found that Australia was a great place to stock up on her favorite cosmetics because of the abundance of international brands. There couldn’t have been a bigger contrast with Indonesia.

With a combined $13,000, Indiana, her brother, and a close friend founded Social Bella to provide customers with access to legitimate goods and services.

“Since we started, we ensure that we only work with authorized distributors or brand owners,” Indiana said. 

The three founders of Sociolla had bigger plans than just building an online store. They have expanded beyond offline stores to become a global beauty and personal care product distributor. In Indonesia, they also became an associate partner for numerous international brands.

‘We want to ensure that we are scaling up and reaching more and more consumers. If Social Bella becomes a unicorn, it’s a bonus.” – Chrisanti Indiana shared with CNBC.

Image Source: DoorDash

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What Separates DoorDash Founder Tony Xu From The Rest Of The Tech Billionaire

Learn more about Tony Xu, the co-founder, and CEO of DoorDash, the most extensive service in the US for delivering food. Xu is a Chinese-American tech billionaire who has worked for eBay and PayPal in the past, but he attributes his current success to the experience he gained working as a dishwasher.

DoorDash went public in December 2020 after being co-founded in 2012 by a group of excellent Stanford University students, including Xu. Today, the platform has more than 6,000 employees and more than half the market share in the food ordering and delivery industry. Company earnings for 2021 were reported to be over US$4.8 billion.

Xu shared that he once felt discriminated against when surrounded by other entrepreneurs who were different from him. As the sole Asian-American cofounder of the company, he proudly and responsibly accepted the challenge. He is aware that there are not nearly as many Asian-American CEOs or other types of founders, so he remains a minority throughout this setting. He believes it serves as a gentle reminder always to recognize that and to maintain a lowly but humble attitude.

Not only has Xu found success with DoorDash, but he also serves on the board of directors for Meta, the parent company of Facebook, and was named to Fortune’s 40. He is also a huge NBA fan, leading to DoorDash becoming the league’s first official food delivery partner.

As of 2022, Xu’s net worth was estimated at US$1.3 billion, placing him at #2,190 on Forbes’ list of billionaires.