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February 6, 2025

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The Ascension to Power

As Trump is re-elected, new reforms and policies are taking shape. Among them is his threat to impose a 25% tariff on Mexico and Canada, alongside a 10% tariff on China—claiming these countries allegedly failed to address illegal immigration and co-conspirators for illegal fentanyl distribution in the United States (US). 

Yet the article is not to stir political debate but to explore the ramifications of these tariffs on consumers and Asian countries. While many news outlets have focused on the potential setbacks in the affected countries, few have explored how others might either suffer or benefit from the situation. Hence, this piece shall highlight how Trump’s ascension to power might become the best opportunity for some Asian economies.

The Price of Tariffs

The Guardian defines a tariff as a tax imposed on foreign goods entering a country. As the world’s largest importer, the US brought in $3.2 trillion worth of goods in 2022, with imports from Canada, Mexico, and China totaling $1.2 trillion in 2023. Trump takes pride in this idea, believing the US government would receive more revenue through these tariffs, coining tariffs as the “most beautiful word in the dictionary” in an interview with Bloomberg. 

Brown University Professor of Economics Şebnem Kalemli-Özcan disagrees by arguing, “For many economists, tariff is actually the worst word in the dictionary.” She explains that ultimately American consumers and businesses will pay the price. As a trade-deficit nation, the US imports more than its exports. According to the Tax Policy Center, a 60% levy on Chinese goods accompanied by a 20% worldwide tariff could raise the costs for the average US household to up to $3,000 in 2025.

As companies face higher costs for goods, they often transfer those expenses to consumers through price increases. This can reduce consumer spending, which in turn lowers business investment and may lead to job losses.

Jason Miller, a professor of supply chain management at Michigan State University reaffirms such claims stating, “Because of the combination of these three countries, it’s going to be difficult to go down an aisle of a grocery store and not see some sort of inflationary effect.” Capital Economics projected that the newly announced tariffs could drive annual inflation up from 2.9% to as much as 4%.

Products affected by Trump’s Tariffs (Image source: BBC)

Nevertheless, Trump’s tariff threats carry weight, as they could impose significant economic pressure on targeted countries, prompting businesses to relocate. According to the BBC, Chinese factories with 500 workers have shrunk to just 200 employees, while American buyers are already exploring alternative manufacturing hubs in neighboring regions outside of China.

Business owner Huang Zhaodong, who recently relocated his factory, told the BBC that customers had pressured him to move production overseas. He agrees with their concerns, estimating that a 10% tariff increase could cost him an additional $800,000 in earnings. “Manufacturing clothes in China under these tariff conditions is simply unsustainable,” he said.

A Victor Emerges

Cases like Mr. Huang’s have proved the challenges that Trump’s tariff has imposed on countries like China. The beginning of the Trump trade war has led businesses to flee to Southeast Asian nations, most notably Vietnam. 

While other Southeast Asian nations also benefit from shifting supply chains, Vietnam has emerged as a top destination due to its growing industrial capacity and strategic location. The country recently rose to become the Association of Southeast Asian Nations (ASEAN) champion with an estimated 40% of all ASEAN exports to North America being from the country alone. Though it is difficult to quantify how many businesses have relocated from China, BBC reports that major brands like Puma, Nike, and Adidas have already moved production to Vietnam. Sources from Vietnam Briefing indicate Intel and Samsung have rapidly ramped up their investment in Vietnam and are projected to reach $100 billion in revenue by 2050. Propelled by robust exports and foreign investments, Vietnam’s economy has recently grown by 7.09%, reaching $476.3 billion—outpacing the 5.05% expansion seen in 2023.

It is debatable whether Trump’s glare will graze upon this nation. Experts debate whether he will target Vietnam with tariffs, as his trade policies often focus on countries with a trade surplus. In 2024, Vietnam held the third-largest trade surplus with the United States at $104.6 billion, accounting for nearly 30% of its total exports. This substantial trade imbalance makes Vietnam a potential target for Trump’s tariff threats. In this scheme, the nation might experience radical changes due to trade balances, exchange rates, supply chains, and foreign direct investment (FDI). However, Vietnam is more likely to benefit from US-imposed tariffs. This prediction is supported by trends from Trump’s first term when the country experienced significant economic growth due to an influx of manufacturers and factories relocating to Vietnam. 

Despite lingering skepticism, Trump has maintained a favorable view of Vietnam. As early as 1980, Trump publicly opposed the Vietnam War and visited the country twice during his first term. His business ventures have also extended to Vietnam, with his organization partnering with Kinh Bac City Development Holding Corporation (KBC) to develop a $1.5 billion complex in Hung Yen Province. Meanwhile, his new confidante, Elon Musk, has positioned Vietnam a key production hub for SpaceX’s Starlink satellite internet project, shifting suppliers and manufacturing from Taiwan to Vietnam to reduce geopolitical risks.

Reversing these investments may be impractical or simply too late. The confidence that both Trump and Musk have placed in Vietnam highlights the country’s growing role in global supply chains. Amid rising geopolitical tensions, Vietnam’s diplomatic strategy—often referred to as the “bamboo policy” for its balance of resilience and adaptability—has strengthened its international position. As long as the country continues to wisely navigate political and diplomatic negotiations and steer clear of populist pitfalls, Vietnam is well-positioned to sustain its economic growth and global influence.

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Celebrating Hope: JED Gala 2025 Unites Advocates for Youth Mental Health

The Jed Foundation (JED) held its annual gala on June 4 at Cipriani Wall Street in New York City, gathering more than 650 guests for a special evening dedicated to raising awareness and taking action for youth mental health. The sold-out event raised over $1.6 million in support of JED’s mission: to protect emotional health and prevent suicide among teens and young adults.

Hosted by Emmy-winning journalist, Savannah Sellers, the gala recognized individuals and organizations at the helm of the drive for youth mental health awareness. “The mental health struggles of our young people are undeniable, as suicide remains a leading cause of death for this population,” said JED CEO John MacPhee who emphasized the urgency of their work. “The dedication of tonight’s incredible individuals, organizations, and advocates — helping JED protect and prioritize student mental health with life-saving tools, resources, and connections — serves as a positive reminder that it takes every one of us to prevent suicide and foster a kinder community here at home and across the country.”

Honoring Voices Making an Impact

Singer, actor, and DIVE Studios co-founder Eric Nam and Peloton instructor and entrepreneur Ally Love received the 2025 Voice of Mental Health Award. Both were praised for destigmatizing mental health and encouraging open dialogue.

Nam highlighted the importance of prioritizing self-care, “Mental health is universal; it impacts how every one of us shows up in the world.” His work with JED and Mindset has helped connect AAPI youth and K-pop fans to personal mental health stories. 

Eric Nam | Singer, Actor, and DIVE Studios Co-founder

Love also shared her own experiences: “Living with mental health challenges is part of my story, but it does not define who I am. ”

Ally Love | Entrepreneur, CEO/Founder of Love Squad

Victoria’s Secret PINK earned the Corporate Voice of Mental Health Award, recognized for a five-year partnership with JED focused on Gen Z engagement. Through digital tools, campus outreach, and initiatives like the PINK with Purpose Project — which awarded $25,000 grants to 10 young advocates — PINK has helped expand access to support and resources.

“PINK is all about inspiring Gen Z to show up authentically and find joy in this chapter of life,”  said Leslie Nixon, Associate Vice President of Community Relations at Victoria’s Secret & Co. “Our work with JED highlighted that supporting positive mental health is the key to fostering growth, connection, and future success. 

Leslie Nixon, Associate Vice President of Community Relations at Victoria’s Secret & Co.

Celebrating Student Advocates and Voices of Hope

Model and mental health advocate Remi Bader introduced the recipients of the 2025 Student Voice of Mental Health Award: Rohan Satija, a recently graduated Texas high school senior, and Nora Yanyi Sun, a rising junior at Harvard. Both students shared powerful reflections on their mental health journeys and their work to uplift peers through advocacy.

The evening featured performances by Lorna Courtney, Thomas Robert Kitt, BAILEN the Band, and the Brooklyn United Marching Band, each contributing to a moving celebration of resilience, hope, and connection.

To view event photos, visit JED’s Facebook photo album.
To support JED’s work, visit jedfoundation.org/donate.

Blogs, Development

Understand Whether Your Website Is User-Friendly: 7 UX Pillars

User Experience, commonly referred to as UX, is a very broad term, which makes it hard to evaluate whether your website works with users.

As such, Peter Morville simplified UX into 7 core pillars, allowing a comprehensive evaluation of the UX:

  • Useful: It should have features that help users achieve certain goals easily.
  • Desirable: It should have add-on features that can cater to users’ specific wants.
  • Accessible: It should be usable by users with disabilities, and it is equally easy to use on mobile devices and laptops/PC.
  • Credible: It should be smooth, and there should not be any major bugs that disrupt the user experience.
  • Findable: It should showcase information clearly, allowing for easy navigation across the website.
  • Usable: As simple as it sounds, users should be able to use the website intuitively; the User Interface should be familiar.
  • Valuable: It should bring value to the user; it should help them save in some way, whether it is time, money, or effort. Simply, what do they gain by using your website (over going in-store, for example)?

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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Stories

An Tran Turned a Receptionist Job Into a 25-Year Journey to Executive Leadership in Banking

When you first meet her, you feel her warmth—grounded, welcoming, and full of passion. With over 25 years in the banking industry, An Tran, Market Executive at Banc of California, has become known not only for her distinctive leadership but also for the deep care she gives to her family—and for her dedication as a passionate skincare and self-care advocate.

Yet behind these roles lies a journey marked by resilience—a story not only of her own, but of many Vietnamese immigrants who navigated life in a new country with hope for a brighter future and the American dream.

An Tran | SVP Market Executive at Banc of California
An Tran | SVP Market Executive at Banc of California

A Humble Beginning, A Lifelong Commitment

Banking wasn’t part of her plan at the start of her career. In fact, her first job was as a receptionist at a bank in San Francisco. But she didn’t let that humble beginning define her. Fueled by passion, relentless effort, and the sense of responsibility that came from being the eldest of eight children, she turned what she lacked in experience into unstoppable drive.

“My professional life has always revolved around service and sales, with a natural inclination to care for others, perhaps stemming from my role as the eldest of eight,” she says. 

Over the years, she took every opportunity whenever she could to learn, grow, and serve her clients better. Her work ethic and trust-building skills propelled her forward, step by step, until she eventually became the Market Executive for Banc of California—a role she holds today with pride and purpose.

A Journey Rooted in Sacrifice and Survival

By her own admission, she doesn’t have any news-breaking stories. She is simply a daughter born to Vietnamese immigrants who came to America during the 1970s and ’80s. Yet it was her generation that first began to rise out of poverty, despite arriving in the U.S. with nothing in hand. “Through relentless hard work, we’ve not only achieved the American dream but also built the lives our parents envisioned for us when they first arrived,” she reflects.

Her family’s story, like so many others, is one of hope and sacrifice. And through years of determination and resilience, she has proven the grit and strength of her community—successfully building the life her parents once dreamed of when they left Vietnam.

An Tran has successfully built what her parents imagined for their children in the US. 
An Tran has successfully built what her parents imagined for their children in the US. 

Facing Challenges with Grace and Grit 

Climbing the banking ladder over the past 25 years was no easy feat for a young woman like An. She faced unique hurdles—from skepticism to subtle sexism in the workplace.

But instead of letting those experiences hold her back, she used them as fuel to move forward.

“Every challenge throughout my life and career has been a positive force, shaping me into the person I am today,” she shares. “These experiences pushed me to find new ways to grow and overcome adversity. I believe challenges are essential for growth—without them, we can’t truly learn. Remaining a lifelong student, absorbing both small and significant lessons daily, is key. The moment you stop learning is the moment you stop achieving.”

An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.
An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.

Empowering the Asian Community, One Role Model at a Time

From receptionist to executive, her journey is a remarkable one. But for her, the real achievements aren’t just titles—they’re the impact she’s had on others and the example she’s set for her children, her colleagues, and her community.

“I’m incredibly grateful to be where I am today, creating the life I envisioned and providing for my family in a way my parents dreamed of when we left Vietnam. My pride extends to every step of this remarkable path,” she says. 

She’s living proof. A former refugee who arrived in America with nothing is now leading in one of the most competitive industries in the country—and doing so with compassion, integrity, and purpose.

Connect With An Na Tran 

“My goal is to be a resource for the Asian community, showing that we are strong, career-driven, and incredibly successful.”

LinkedIn: An Na T.

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Blogs, Development

Unlock Your Growth Potential: Harness the Power of AIDA

Your audience is busy — if you want their attention, you need to earn it with a message that cuts through the noise.

AIDA is a time-tested framework that guides your messaging from first glance to final action, helping you craft marketing that actually converts.

  • Attention – Grab your audience with a bold headline, eye-catching image, or intriguing question.
  • Interest – Share a benefit or story that keeps them reading.
  • Desire – Build an emotional connection by showing how your product solves their problem or improves their life.
  • Action – End with a clear call-to-action so they know exactly what to do next.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/