Contact
  • HOME
  • / MEDIA /
  • FaZe Jason Sparks a NewJeans Renaissance, Surpassing 100K Twitch Subscribers

News

October 8, 2024

SHARE:

NewJeans is onto another journey of global stardom, this time, it is towards a quite interesting, new audience. Their song “ETA” has surprisingly witnessed a resurgence after 1 year of its release, which many humorously referred to as “NewJeans Renaissance.” It all happened when Vietnamese American streamer Jason “theween” Nguyen, ranked 15th globally and 10th in the U.S. on Twitch, celebrated reaching 100,000 subscribers by playing the track during his livestream, becoming the 2nd most-subscribed Twitch streamer.

The viral meme of him and his friends passionately screaming the song lyrics “What’s your ETA?” took the internet by storm. Thanks in part to Jason’s live stream and the song’s inherent quality, this track’s daily streaming exploded. From September 29 to October 2, the song reached 322,985, 424,271, 563,295, and 659,860 streams on Spotify. On October 1 and 2, “ETA” became the most streamed song by NewJeans, despite its 1-year release. 

@jasontheween

I ❤️ NEW JEANS #fyp #trending #viral #jasontheween

♬ original sound – Jason😅
Jason Nguyen celebrated his 100,000-subscriber milestone to “ETA” by NewJeans

However, besides the song as an upsetting observation of modern romance, Jason has challenged a stereotype long-fixated on K-pop listeners. K-pop, especially in Western countries, was a novel concept until recent years. Since the global expansion of K-pop, it has gained a significant amount of popularity. Just when it seems like the world is more open to a new musical force, stereotypes remain or even worsen. 

K-pop was usually linked to cute, dreamy imagery, which widely attracted teenage girls and was often seen as un-masculine. Many, especially men, did not have a positive outlook on the genre, believing that its image went against their ideals of masculinity and lifestyle. NewJeans’ songs, which exude youthful femininity and often above-board quirkiness, could easily fall into the ‘no’ lists of many men chasing after that idea. By publicly showing his admiration for the group, Jason Nguyen has proven that K-pop is an open space for all ages, genders, and sexual orientations. 

While singing and dancing along to the cheerleader-chanting tunes of “ETA,” Jason has created a fun and free atmosphere, creating a welcoming space for everyone, including the male-dominated gaming and streaming communities. His open appreciation for K-pop has helped introduce the genre to a broader audience, particularly within the streaming and gaming communities, encouraging more people to embrace the music free from societal labels.

Jason Nguyen, better known as JasonTheWeen, is a Vietnamese American YouTuber and Twitch streamer. He is known for his in-real-life streams and gaming content. Jason officially joined FaZe Clan in April 2024 as part of their reboot. 

NewJeans has never really left the K-pop scene, even though it’s been almost five months since their last single album, “How Sweet.” Since they first caught the world’s attention with hit after hit, their coming-of-age, iridescent music has shaped a distinctive persona in the industry. NewJeans arrived on the K-pop scene as a group of teenage girls next door navigating young love and friendships, while a transcendental ambiance hovers around them, instilling a touch of nostalgia yet mystique. This unexpected renaissance is just one more proof that NewJeans is here to stay.

Related Articles

1

Stories

A $38M Startup Exit That Rarely Happens in Vietnam: How Skinetiq Founder Hannah Nguyen Built a Trust-First Beauty Brand and Landed a Deal with Marico

Big exits in Vietnam’s startup scene are rare, but Hannah Nguyen proved they’re possible with the right foundation.

Long before Skinetiq became a multi-million-dollar brand, her journey started with a simple curiosity for beauty.

What followed was a business built not just on products, but on trust, community, and systems that scale.

Image Source: The Business Times

Starting With Trust

Hannah Nguyen’s story began on a rural coffee farm, where she experimented with making lipstick from berries using whatever she had on hand. That early curiosity grew into a strong passion for beauty, shaping how she approached products and people. It became the foundation of how she would later build her brand.

As she shared her journey online, she built a loyal community that trusted her voice. In a market like Vietnam where counterfeit products are common, that trust became her biggest edge. Instead of following trends, she focused on being real, which helped her turn followers into customers.

Image Source: Vietnam Investment Review

Growing Into a Real Business

Rather than continuing to sell other brands, Skinetiq chose to create its own skincare line. By solving real customer problems, the brand reached $16.5 million in revenue and proved strong demand. This step helped shift the business from content-driven sales to a product-focused company.

At the same time, Skinetiq built systems that allowed the business to run without relying on Hannah every day. This made the company more stable and easier to scale over time. That independence attracted Marico, leading to a majority stake deal at a $38 million valuation and showing how creators can build businesses that last.

  • 2 min read
1-jpg

Stories

How China’s Anta Became Puma’s Largest Shareholder and the World’s No. 3 Sportswear Giant Behind Nike and Adidas

China’s Anta Sports is making a bold global move, stepping beyond its home market with a major investment in Puma.

The company acquired a 29 percent stake in the German sportswear brand in a $1.8 billion deal, becoming Puma’s largest shareholder.

This signals Anta’s growing ambition to compete head-to-head with the biggest names in the global sportswear industry.

Image Source: Yicai Global

From Small Workshop to Global Brand

Anta’s journey began in 1986 when founder Ding Shizong, a high school dropout from Fujian, borrowed 10,000 yuan from his father to start reselling shoes. After quickly turning a profit, he reinvested his earnings and built a small manufacturing workshop. This early hustle laid the foundation for what would become one of China’s biggest sportswear companies.

By 1991, Anta had officially launched its own brand and began expanding across China. Over time, the company focused on scaling production, improving product quality, and building strong local distribution. These efforts helped Anta grow from a small business into a global brand with a strong foothold in the sportswear market.

Image Source: CGTN

Competing With the World’s Biggest Brands

Today, Anta controls around 23 percent of China’s sportswear market, surpassing both Nike and Adidas within the country. Its dominance at home has helped fuel its rise on the global stage, where it now ranks as the third-largest sportswear company. This growth reflects both strong local demand and strategic expansion beyond China.

Founder Ding Shizong has made it clear that Anta’s vision goes beyond being a regional leader. Rather than becoming the “Nike of China,” he aims to build what he calls the “Anta of the world.” With its recent investment in Puma, the company is taking a major step toward that goal and solidifying its place among the industry’s global giants.

  • 2 min read
image-png

News

Why Bhutan is the Smartest Place for Founders and Entrepreneurs to Reset in 2026

Most founders today are running on packed schedules but feeling mentally drained, and burnout is quietly becoming part of the routine.

When everything feels urgent, there is barely any space left to think — and decisions made from pressure rarely lead anywhere worth going.

That is exactly where Bhutan comes in. Its slower pace and untouched stillness create the kind of environment that gives ambitious minds the room to pause, reflect, and return with sharper focus.

The Philosophy That Reframes Success

Bhutan approaches progress differently, placing equal importance on well-being and growth. Through its Gross National Happiness framework, the country measures success beyond economic output, and recent data shows that over 93% of the population falls within the happiness gradient. This perspective is not theoretical, it is reflected in how people live and make decisions every day.

You start to notice it in small but meaningful ways, like how conversations are not rushed and how people are fully present. There is a steady rhythm to daily life that feels intentional rather than pressured. That alone creates a different kind of mental space.

For founders and entrepreneurs, being in that environment naturally raises questions about what really drives their decisions. It becomes easier to see how much of leadership is shaped by urgency rather than purpose. That shift in awareness is often where real clarity begins.

The Travel Model That Guards Your Headspace

Bhutan keeps tourism at a manageable level, which helps protect both the experience and the environment. In 2025, the country welcomed nearly 210,000 visitors, a number that is intentionally kept low compared to other destinations. As a result, places feel calm and never overcrowded.

There is also a Sustainable Development Fee of about USD 100 per night, which supports conservation and local communities. This approach ensures that tourism grows in a way that does not take away from what makes Bhutan special. It also sets the tone for a more thoughtful way of traveling.

Because of this model, the pace of each trip feels more balanced and unhurried. Days are not tightly packed, which gives you time to take in each experience without feeling rushed. For founders and entrepreneurs, that space often becomes the most valuable part of the journey.

The Environment That Resets How You Think

Bhutan’s landscapes make it easy to slow down without trying too hard. In places like the Phobjikha Valley, the wide open views and quiet surroundings create a sense of calm that is hard to find elsewhere. Even visiting Tiger’s Nest requires a steady climb, which naturally shifts your pace and focus.

There is no constant noise pulling your attention in different directions. Instead, the stillness gives your mind room to settle and process things more clearly. It is often in these quiet moments that new ideas begin to form.

Over time, you notice a change in how you think and respond to things. Decisions feel less rushed and more intentional, which is something many founders and entrepreneurs struggle to achieve in their usual environment. By the end of the trip, the reset feels real and something you can carry with you.

If you are looking for a reset that goes beyond rest and actually changes how you think, explore Bhutan with Druk Asia here:

📍Website

  • 3 min read
unnamed-png

Stories

The Journey of 20-Year-Old Alex Eala to the WTA Top 50 After Taking Down the Biggest Names in Women’s Tenn

At just 20 years old, Alex Eala is emerging as one of the most exciting new forces in women’s tennis. The Filipina athlete has captured global attention after defeating some of the sport’s most established champions.

In a sport historically dominated by Western powers, Eala’s rapid climb is a major milestone for Asian representation in tennis. Her growing success signals a shift in the global landscape of the sport.

Image Source: SCMP

A Breakthrough That Turned Heads in Miami

Eala’s breakthrough moment came at the 2025 Miami Open, where she entered the tournament as a wildcard. Few expected the young Filipina to make a deep run, but she quickly stunned the field with a series of commanding victories.

During the tournament, Eala defeated multiple Grand Slam champions, including Iga Świątek, Madison Keys, and Jeļena Ostapenko. She later added a win over Coco Gauff, further proving she could compete against the very best in the sport.

Her run to the semifinals became one of the biggest stories of the tournament. It pushed her ranking into the WTA Top 100 and introduced her to a much wider global audience.

Image Source: DZRH

Climbing Into the WTA Top 50

Following her breakout performance, Eala continued to build momentum throughout the season. Strong results in several tournaments helped her steadily climb the rankings and establish herself among the sport’s rising contenders.

By the end of the year, Eala officially entered the WTA Top 50, becoming the first Filipina player to reach that milestone. The achievement marked a historic moment not only for Philippine tennis but also for Southeast Asian representation in the sport.

More than just a personal accomplishment, her rise is inspiring a new generation of young athletes across Asia. As she continues to compete on the world stage, Alex Eala’s journey shows how talent, discipline, and opportunity can reshape the future of global tennis.

  • 2 min read