Stories

July 30, 2023

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The effects of climate change are becoming increasingly evident today. This is why three visionary individuals came together to address one pressing issue: the unsustainable practices in our food system, particularly regarding seafood.

Kelly Pan, Adrian Miranda, and Stephanie Claudino Daffara, the founders of Impact Food, combined their diverse expertise and unwavering commitment to create a positive impact.

Driven by a shared passion for food innovation and ocean sustainability, they embarked on a journey to revolutionize the concept of seafood. Through meticulous research and cutting-edge technology, by studying the composition of animal-based seafood and leveraging their knowledge in food science and molecular biology, they developed their first product, Impact Tuna.

With Impact Food, Kelly, Adrian, and Stephanie strive to redefine the way we approach food. By choosing plant-based seafood, individuals not only enjoy a delectable culinary experience but also contribute to a healthier future for our planet, our oceans, and ourselves.

Read through as we learn more about the remarkable journey of Impact Food and its founders, Kelly, Adrian, and Stephanie, through an exclusive interview with Asian Hustle Network.

IMPACT FOOD’S DYNAMIC FOUNDER TRIO

In January 2020, we met while studying at UC Berkeley in renowned scientist and entrepreneur Dr. Ricardo San Martin’s Alternative Meat Challenge Lab, a product-design-based entrepreneurship course that examines how food is made and why alternative meats are a key solution to creating a more sustainable food system.

A passionate foodie-business student (Kelly), a vegan home chef-computer science student (Stephanie), and a scientist-biochemistry student (Adrian) found each other and decided to combine their fields of expertise to work towards a shared passion for food innovation and ocean sustainability. 

REDEFINING SEAFOOD SUSTAINABILITY

We were inspired by the innovative solutions we saw in terrestrial meat products like beef and chicken, and the science behind creating them. As we brainstormed in class for a protein alternative that could become the center of the plate, we realized that seafood was a wide white space in dire need of new solutions.

With an ever increasing global population, the conventional seafood industry (e.g. commercial fishing and aquaculture) continues to overfish and deplete our oceans but is still unable to keep up with rising seafood demand. 90% of fish stocks have been used up, and we’re rapidly losing biodiversity and destroying marine ecosystems which support all life on our planet, so we need to take action now before it is too late.

This is when we knew we were on a mission to reimagine a more sustainable food system through delicious and nutritious seafood created using plants and scientific innovation. Through Impact Food, we would be able to do our part in alleviating pressure on our oceans and transform our global food system to be better for our people, planet, and animals.

OVERCOMING OBSTACLES IN PLANT-BASED SEAFOOD INNOVATION

At Impact Food, one of our core values is “Delicious Innovation” – to always develop the tastiest, high-quality food.

All seafood species have a very unique, complex taste and texture profile, so we knew that it would be challenging to recreate the sensory experience of conventional seafood. To overcome the challenge of developing realistic seafood texture, we focused heavily on R&D and consulted with industry experts from chefs to scientists and seafood purveyors to truly understand the composition of fish. This knowledge combined with a lot of experimentation allowed us to match the subtle ocean flavor, nutritional profile, and delicate texture of species like bluefin tuna.

Another challenge we faced was scaling our proprietary seafood texturization technology. We were very fortunate to bring on a talented bioprocess engineer last fall, who helped us scale our process and significantly accelerate our commercialization timeline.

IMPACT FOOD’S UNIQUE SEAFOOD PRODUCTION PROCESS

The process of making our first flagship product (raw sushi-grade Impact Tuna) began with extensively studying the scientific composition of seafood and developing a proprietary production process using plants and biotechnology.

Our novel food technology platform relies on our unique texturization process that optimizes and transforms our seafood base (a blend of plant ingredients such as pea protein, algae, & vegetable juice) into a whole-muscle structured seafood product.

In addition to completely removing animal fish from the seafood supply chain, our plant-based seafood is a more sustainable food choice that can always be consistently supplied with exceptional quality. Due to supply chain volatility, the quality and pricing of animal-based seafood products are constantly in a state of uncertainty and harm the entire food system. 

Therefore, we developed a craveable, true replacement for sushi-grade tuna with under 10 plant ingredients and a longer shelf life than conventional tuna. Our product is also high in omega 3, protein, fiber, and potassium with none of the negative consequences such as overfishing and mercury contamination.

IMPACT FOOD’S EFFORTS IN RAISING AWARENESS

Since food is a very social and cultural experience, we realized that we needed to collaborate with the food service industry to reinvent the seafood consumption experience while remaining authentic to traditional cuisines.

Restaurants, chefs, and cafeterias (e.g. corporate and college campuses) play a critical role in introducing customers to new culinary experiences, encouraging trial, and familiarizing them with plant-based seafood and its benefits. By adding these sustainable options to their menus, they are also able to influence a wider audience and drive market demand for seafood alternatives.

Recently, we launched Impact Tuna in Southern California at Pokeworks and became the first fish-free seafood ever offered at the world’s leading poke chain with 65+ locations across the US and internationally. Pioneering this novel dining experience with Pokeworks is a major step for us in creating large-scale demand for sustainable eating and bringing plant-based seafood to the masses.

In addition to our food service partnerships, we also utilize channels such as social media to raise awareness about the benefits of plant-based seafood. Although we only sell our plant-based seafood ingredients to food service, we still prioritize connecting with end consumers via the visual and informational content we share on channels such as Instagram and TikTok.

Recent media coverage about the unsustainable and inhumane practices involved in commercial fishing such as the Seaspiracy documentary has also been immensely helpful in generating awareness about an obscure and complex seafood industry.

SCALING WITH QUALITY AND ENVIRONMENTAL CARE

We have begun commercial production and are currently building out our own manufacturing pilot plant to ensure high-quality control and consistency of our food innovations.

Because our proprietary process can use standard equipment that is traditionally used in other industries, we can reach price parity with conventional seafood and scale to high volumes very quickly. We are continuously investing our resources into R&D and optimizing our supply chain so that we can constantly innovate, and maintain product quality while scaling our production.

To meet increasing market demand while ensuring the quality and sustainability of our products as we scale in the US and soon internationally, we are also building strategic partnerships with and collaborating with other companies (e.g. foodservice distributors, suppliers, restaurants, startups, etc.) to strengthen the ecosystem for sustainable protein solutions. Together, we’ll be able to develop and scale products with better taste, texture, and nutritional value.

IMPACT FOOD’S FUTURE OF DELICIOUS PLANT-BASED SEAFOOD

Our primary driver at Impact Food is to make a positive global impact by creating a future of food that can sustainably feed the world while protecting our oceans and marine life.

We strive to create a global impact and movement of consumers eating more consciously and sustainably. To do this, we need to make our innovations available and accessible everywhere our consumers eat, around the globe.

Today, we’re excited to continue scaling our production, onboard more food service partners, and expand distribution to major markets for seafood such as Japan. Our goal is to reconstruct the center of the plate with a new, tastier whole-muscle seafood experience that is healthier for you and the planet without harming any animals.

Impact Tuna is just the beginning, and we’re excited to leverage our seafood technology platform to expand our product pipeline and recreate various other seafood species using plants. Stay tuna’ed and join us on our voyage to revolutionize the global seafood system. 

CONNECT WITH IMPACT FOOD

Website: eatimpactfood.com

Linkedin: Impact Food

Tiktok: @eatimpactfood

Instagram: @eatimpactfood

Facebook: Impact Food

Twitter: @eatimpactfood

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An Tran Turned a Receptionist Job Into a 25-Year Journey to Executive Leadership in Banking

When you first meet her, you feel her warmth—grounded, welcoming, and full of passion. With over 25 years in the banking industry, An Tran, Market Executive at Banc of California, has become known not only for her distinctive leadership but also for the deep care she gives to her family—and for her dedication as a passionate skincare and self-care advocate.

Yet behind these roles lies a journey marked by resilience—a story not only of her own, but of many Vietnamese immigrants who navigated life in a new country with hope for a brighter future and the American dream.

An Tran | SVP Market Executive at Banc of California
An Tran | SVP Market Executive at Banc of California

A Humble Beginning, A Lifelong Commitment

Banking wasn’t part of her plan at the start of her career. In fact, her first job was as a receptionist at a bank in San Francisco. But she didn’t let that humble beginning define her. Fueled by passion, relentless effort, and the sense of responsibility that came from being the eldest of eight children, she turned what she lacked in experience into unstoppable drive.

“My professional life has always revolved around service and sales, with a natural inclination to care for others, perhaps stemming from my role as the eldest of eight,” she says. 

Over the years, she took every opportunity whenever she could to learn, grow, and serve her clients better. Her work ethic and trust-building skills propelled her forward, step by step, until she eventually became the Market Executive for Banc of California—a role she holds today with pride and purpose.

A Journey Rooted in Sacrifice and Survival

By her own admission, she doesn’t have any news-breaking stories. She is simply a daughter born to Vietnamese immigrants who came to America during the 1970s and ’80s. Yet it was her generation that first began to rise out of poverty, despite arriving in the U.S. with nothing in hand. “Through relentless hard work, we’ve not only achieved the American dream but also built the lives our parents envisioned for us when they first arrived,” she reflects.

Her family’s story, like so many others, is one of hope and sacrifice. And through years of determination and resilience, she has proven the grit and strength of her community—successfully building the life her parents once dreamed of when they left Vietnam.

An Tran has successfully built what her parents imagined for their children in the US. 
An Tran has successfully built what her parents imagined for their children in the US. 

Facing Challenges with Grace and Grit 

Climbing the banking ladder over the past 25 years was no easy feat for a young woman like An. She faced unique hurdles—from skepticism to subtle sexism in the workplace.

But instead of letting those experiences hold her back, she used them as fuel to move forward.

“Every challenge throughout my life and career has been a positive force, shaping me into the person I am today,” she shares. “These experiences pushed me to find new ways to grow and overcome adversity. I believe challenges are essential for growth—without them, we can’t truly learn. Remaining a lifelong student, absorbing both small and significant lessons daily, is key. The moment you stop learning is the moment you stop achieving.”

An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.
An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.

Empowering the Asian Community, One Role Model at a Time

From receptionist to executive, her journey is a remarkable one. But for her, the real achievements aren’t just titles—they’re the impact she’s had on others and the example she’s set for her children, her colleagues, and her community.

“I’m incredibly grateful to be where I am today, creating the life I envisioned and providing for my family in a way my parents dreamed of when we left Vietnam. My pride extends to every step of this remarkable path,” she says. 

She’s living proof. A former refugee who arrived in America with nothing is now leading in one of the most competitive industries in the country—and doing so with compassion, integrity, and purpose.

Connect With An Na Tran 

“My goal is to be a resource for the Asian community, showing that we are strong, career-driven, and incredibly successful.”

LinkedIn: An Na T.

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Your audience is busy — if you want their attention, you need to earn it with a message that cuts through the noise.

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From Code to Culture: How Hải Bùi Left Tech to Build a Brand for Second Generation Asians

Embracing Heritage Through Style

Kỳ Lân is the first activewear brand deeply rooted in Asian aesthetics, created with a powerful mission: to empower second-generation Asians worldwide to embrace their heritage with pride. Born from Hải’s personal journey growing up Vietnamese in Hungary and struggling to find a sense of belonging, Kỳ Lân reflects what it truly means to live between cultures, and finally feel proud of that identity.

For Hải, Kỳ Lân isn’t just about clothing. It’s about rewriting the narrative for second-generation Asians and bringing Asian representation to the forefront of mainstream sports- and streetwear. 

Kỳ Lân’s mission is to help second-gens embrace their Asian heritage through clothing

The Meaning Behind Kỳ Lân: A Symbol of Heritage and Unity

Kỳ Lân is a mythical creature from Asian folklore, often described as having the head of a dragon, the body of a horse, and the tail of a lion. It symbolizes peace, prosperity, and good fortune. Versions of the Kỳ Lân appear in Vietnamese, Chinese (Qilin), Japanese (Kirin), Korean (Girin), and Thai (Kilen) cultures, highlighting the deep cultural connections shared across Asia.

Hải chose this name to honor that shared heritage. As part of his efforts to reconnect with his roots, he began volunteering in the Vietnamese community and eventually became the organizer of a 6,000-member Asian Meetup and Discord group. This community centered around 1.5-generation and second-generation Asians, those who either immigrated as kids or were born abroad to immigrant parents. Together, they explored questions of identity, belonging, and the desire to reconnect. These conversations sparked the idea for Kỳ Lân: a brand that celebrates Asian aesthetics but, more importantly, gives voice to the in-between experience many second-generation live daily.

Kỳ Lân is more than just a clothing brand, it’s a tribute to these stories and a movement towards proudly reclaiming culture.

Hải volunteering in his local Vietnamese community

The Origin Story: From Hungary to the U.S. and Back to His Roots

Growing up in Hungary in the 1990s, often as the only Asian kid in school, Hải vividly remembers the bullying, the stares, and the relentless pressure to fit in. Like many second generation Asians, he spent much of his youth trying to blend in, often distancing himself from his Vietnamese roots just to feel accepted.

It wasn’t until years later, after moving to the U.S., that everything shifted. For the first time, Hải saw second-generation Asians unapologetically taking up space, celebrating their identities through art, food, fashion, and film. Vietnamese cafés were opening everywhere, Asian artists topped the charts, and streetwear inspired by Asian heritage became more mainstream. Gradually, pride replaced shame.

He became proud to be Asian, and curiosity toward his culture blossomed.

Hải, his little brother and his mom in Budapest

His parents’ story deeply influenced him, too. They immigrated to Soviet-era Hungary on scholarships and chose entrepreneurship over low-paying engineering jobs after graduation. Their hard work and resourcefulness deeply shaped Hải’s values, even though they initially encouraged him to take a safer path.

That growing sense of cultural pride deepened during a visit to Vietnam, where Hải saw relatives and locals running small storefronts straight from their homes. Every corner was buzzing with hustle. “That’s when it clicked,” he says. “Entrepreneurship is ingrained in our DNA. No wonder I felt this constant pull to build something of my own.” 

From Software Engineer to Fashionpreneur: Finding Purpose

For Hải, the realization that entrepreneurship was in his blood didn’t make the decision to quit his job any easier. Like many children of Asian immigrants, he grew up with a very clear definition of success which included stability, a good education and a respectable job. And he achieved exactly this: a successful career in software engineering, after decades of hard work and sacrifice from his parents, who had moved to Hungary in search of a better future.

For a while, he was unsure whether to commit to building a business or return to the comfort of a tech job. However, the dread he felt preparing for software interviews made it clear that he had to make some kind of business idea work, no matter what.

Like so many second-generation Asians, Hải carried an unspoken responsibility to make his parents’ struggles worth it, to succeed and stay on the path they paved.

Eventually, the pull toward his purpose was stronger than the fear of failure.

In a twist of fate, Hải is following in his parents’ footsteps. After immigrating to a foreign country and getting a degree in Engineering, he decided to leave it all behind and pursue Entrepreneurship.

Hải’s parents threw away their Engineering degree to open their heavy metal t-shirt business back in the ‘90s.

The Birth of Kỳ Lân: A Perfect Fit 

Inspired by his parents’ own clothing business selling heavy metal t-shirts at marketplaces, Hải worried initially that they might disapprove of him following a similar path. Instead, they became his biggest supporters once they saw his dedication.

While it might seem like a waste to throw away his engineering career, Hải’s background turned out to be a great asset in building Kỳ Lân. His time at Amazon Ads taught him how to run effective digital campaigns, his logistics experience at Convoy helped him navigate supply chains, and his coding skills meant he could build his own websites without outsourcing. Even his parents’ experience running a clothing business became unexpectedly useful. 

Looking at it all together, it started to make sense. This wasn’t him starting from scratch, it was him finally using all of his skills in one place.

A Movement Rooted in Identity, Representation, and Pride

Kỳ Lân is more than just activewear, it’s a cultural movement. It celebrates the rich fusion of Asian cultures and modern sportsmanship while giving second-generation Asians a platform to proudly reclaim their identities.

Through Kỳ Lân, Hải is not only creating clothing but also rewriting the story for second-generation Asians around the world – one that embraces heritage, community, and pride.

Kỳ Lân’s mission is to help second generation Asians embrace their heritage through clothing

Connect With Hải Bùi & Kỳ Lân Activewear

To celebrate Kỳ Lân’s pre-sale, Kỳ Lân is offering the Asian Hustle Network community an exclusive 20% off with the code AHN20 – valid for one week only.

Website: Kỳ Lân Activewear

IG: @kylan.athletics

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