Stories

August 11, 2023

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Michael Yam, the host of NFL Total Access on NFL Network, has now ventured into the world of children’s books with his first-ever creation, “Fried Rice and Marinara.”

This heartwarming tale revolves around Mikey Yam, a character just like Michael, who cherishes both his Chinese and Italian heritage. Michael wrote this story to show young readers that it’s okay to have a diverse background and to be proud of who they are.

Drawing inspiration from his own life, Michael wanted to share the joy of embracing different cultures with children. In “Fried Rice and Marinara”, he uses the magic of food to bring the story to life and spark curiosity about diverse backgrounds. Through this delightful book, Michael hopes to encourage kids to learn about their own heritage and appreciate the uniqueness of others.

As a first-time children’s book author and illustrator, Michael faced some challenges, but his passion for storytelling and connecting with young readers drove him forward.

Read through as we learn more about Michael and how he aims to inspire all children to feel confident in their identities with his book “Fried Rice and Marinara”, through an interview with Asian Hustle Network.

BREAKING BARRIERS WITH “FRIED RICE AND MARINARA”

During the course of my career, I have been fortunate enough to speak to students about a path in broadcasting. I have always been disheartened by the lack of Asian representation in media classes. Aside from cultural factors, I believe the lack of widespread representation at high levels of sportscasting is a major reason why Asian American students are picking other career paths.

Strengthening the pipeline is one of the ways I think this changes. If young kids can see themselves in stories, I think it can spark an interest in storytelling. 

MIKEY YAM AS A MULTIETHNIC LEAD CHARACTER

As a kid, I didn’t think anything of the different cultures. I always knew I was Chinese and Italian, but as I got older, I realized that my friends didn’t have to think about or balance multiple cultural experiences that were very different.

Part of the reason I wanted to write “Fried Rice and Marinara” was to have young readers see a multiethnic character in a lead role. I also wanted to spark the thought that families with diverse backgrounds are normal.

At times in my childhood, I thought I had to “pick a side”, which is weird to think about now. I really want young kids to be able to embrace their heritage and be proud of their background. I know for my family, food was a backdrop to everything we did. I wanted to use cuisine as a vehicle to bring the story to life.

NAVIGATING BOTH SIDES OF HIS HERITAGE

First and foremost, it’s about embracing both cultures. I think many people focus on the differences between ethnicities, but we would all be in a better place if we gravitated to what’s the same.

Both my Chinese and Italian sides value family and the joy that comes from spending time with each other. I have fond memories of BBQs as a kid and my birthday parties having both Italian and Chinese food. 

CHALLENGES HE FACED IN THE WRITING PROCESS

I’ve spent my career telling the stories of athletes. I’m comfortable in that realm, but with “Fried Rice and Mariana”, it’s the first time I tried to connect with a young audience in a medium I’ve never worked in.

I have always loved having fun with my nieces and nephews, telling them crazy stories at home. I tried to imagine telling them this story as if we were in person. No, I can’t rhyme on the fly like in the book, but it’s about the tone.

I always love asking kids questions to see where their mind goes. If you notice at the back of the book, there is a page that gives kids an opportunity to write their funky food combinations with the ability to draw them, too. It’s really important to me that the experience with the book doesn’t end when they’re finished reading it. 

WHAT HE HOPES FOR READERS TO TAKE FROM HIS BOOK

I want young Asian readers to be able to see themselves as a main character in a story.

According to a study conducted by the University of Wisconsin (2022) you are nearly as likely (39% BIPOC/37% Animal/Object) to see a children’s story about an animal or object than you are to see a story depicting a character from a diverse background. I see that as a problem. 

I want all children to be exposed to various cultures. The child who doesn’t often get to see characters who look like them will hopefully feel confident and have more self-worth. My hope is other children will be exposed to other cultures and develop an appreciation for experiences different from their own.  

CONNECT WITH MIKE YAM

Instagram: @Mike_Yam

Twitter: @Mike_Yam

Threads: @Mike_Yam

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Stories

Young Siblings, Big Dreams: Oliver and Archer Noe’s Lobster-Inspired Card Game

In the world of entrepreneurship, age knows no boundaries, and Oliver Noe (age 13) and Archer Noe (age 9) are perfect examples of this.

Sons of John Noe, CEO of Yobo Soju, these young talents are crafting their own path to success. We have previously featured John Noe and Yobo Soju in one of our articles titled “This Grape-Based Soju Brand Is Here To Empower Asian-American Spirits.”

Today, we turn our attention to the promising endeavors of Oliver and Archer as they share their inspiring journey in bringing the Maine Catch card game to life.

Finding Inspiration in Lobsters and Art

When asked about the source of their inspiration, the brothers responded with youthful exuberance, “We’re just two young, lobster-obsessed kids hoping to make our game a reality.” 

Their spark of creativity was ignited during a visit to Maine, where they stumbled upon a lobster shack that introduced them to the captivating world of rare lobsters and lobster collecting. Merging these newfound passions with their love for art, the concept of Maine Catch was born.

Navigating Challenges and Staying on Course

Like many creative minds, Oliver and Archer faced challenges on their journey. They openly admitted, “We often get sidetracked.”

Distractions can be a hurdle for entrepreneurs of any age, and learning to stay focused is a valuable skill they are honing.

“Our mission is to create a card game that people can enjoy. This achievement wouldn’t just be ours; it would inspire Asian children worldwide who dream of becoming entrepreneurs.”

Oliver and Archer Noe

Celebrating Artistic Achievements

Despite their age and the challenge of getting sidetracked, these young entrepreneurs have achieved remarkable milestones.

They take immense pride in the fact that all the art featured in Maine Catch is hand-drawn, meticulously refined on the computer, and masterfully shaded in. They have designed and created over 20 unique cards for the game.

Balancing School and Chores with Entrepreneurship

Beyond their entrepreneurial pursuits, Oliver and Archer are just like any other kids their age. While they are blazing a trail in the world of entrepreneurship, these young entrepreneurs still embrace their roles as students and household chore-doers.

Introducing Maine Catch

Oliver and Archer’s passion for game creation has been a lifelong journey, encompassing both imaginary adventures and tangible projects. Lately, their focus has shifted towards card games, with Maine Catch being their most ambitious and promising endeavor yet. It’s evident that their dedication to refining their skills is paying off with this exciting project.

Empowering Aspiring Entrepreneurs

When asked about their mission and vision for Maine Catch, the young entrepreneurs shared, “Our mission is to create a card game that people can enjoy. This achievement wouldn’t just be ours; it would inspire Asian children worldwide who dream of becoming entrepreneurs.” 

Their aspirations extend beyond their own success as they aim to empower the Asian community and inspire young minds to chase their entrepreneurial dreams.

Oliver and Archer Noe are setting a remarkable example of youthful determination and creativity in the world of entrepreneurship. Their journey from lobster shacks to designing a unique card game, Maine Catch, is an inspiring testament to the power of imagination and passion.

As they continue to grow and develop their entrepreneurial skills, they are not only achieving their dreams but also paving the way for aspiring young Asian entrepreneurs worldwide. We look forward to seeing Maine Catch make waves in the gaming world and the positive impact these young talents will have on their community.

SUPPORT OLIVER AND ARCHER

Website: mainecatchgame.com

Taufeek Shah

Stories

The Success Behind the First-Ever National Asian-Filipino-Owned Hot Sauce Brand

Taufeek Shah, the Founder and CEO of Lola’s Fine Hot Sauce, embodies a story that celebrates both multiculturalism and the passing down of traditions from one generation to the next.

Taufeek’s unique background, growing up with a Filipino mother and a Pakistani father who were immigrants, provided him with a rich tapestry of cultural influences. This upbringing laid the foundation for his culinary journey.

Taufeek’s parents arrived in the U.S. with dreams of a better life, despite limited resources. His father served in the military, while his mother established a medical practice in rural Northeast Iowa. Technically raised in small-town Iowa, Taufeek’s life was deeply influenced by three distinct cultures—Filipino, Pakistani, and American.

They aptly named their business “Lola’s,” a heartfelt tribute to Taufeek’s mother and a nod to the Tagalog term for grandmother.

Delightful Blend of Flavors

Taufeek’s culinary adventure was inspired by the delicious meals he savored at home. The fusion of Filipino and Pakistani flavors, combined with the locally grown peppers from Iowa farmers, crafted a one-of-a-kind gastronomic experience. This delightful blend of flavors ignited Taufeek’s vision to share these flavors with the world by bottling them.

A Humble Beginning

Taufeek’s venture into the business world began during his career in the financial services sector. He introduced his mother’s homemade hot sauce at office gatherings, and it became an immediate sensation. Encouraged by the enthusiastic feedback, he persuaded his mother to join him in sharing their family’s hot sauce with a broader audience.

Their entrepreneurial journey commenced with humble beginnings, starting at pop-up locations and farmer’s markets. As their loyal customer base expanded, Taufeek’s confidence in building a successful enterprise grew. They aptly named their business “Lola’s,” a heartfelt tribute to Taufeek’s mother and a nod to the Tagalog term for grandmother.

The Recipe for Success

The secret to Lola’s Fine Hot Sauce’s success was their dedication to preserving the original recipe. Taufeek took on multiple roles, from investor to CEO, marketer, and even delivery driver, to propel their brand forward. They started by supplying restaurants and gradually expanded into retail outlets, gaining a foothold across the nation.

Today, Lola’s Fine Hot Sauce is available in over 14,000 locations, a testament to their unwavering commitment to quality and taste.

First-Ever National Asian-Filipino-Owned Hot Sauce Brand

The mission of Lola’s Fine Hot Sauce is to provide a truly unique hot sauce for everyone to enjoy. Their hot sauce is made from the freshest ingredients and includes a blend of the world’s most unique peppers for a delectable experience. Their sauces are meant to enhance your dishes with delightful flavor, not just intense heat.

Their recent milestone of landing in over 3,600 Walgreens stores across the country makes them the first-ever national Asian-Filipino-owned hot sauce brand in the United States.

The legacy of Lola’s Fine Hot Sauce extends far beyond being a mere condiment. It serves as a symbol of family heritage, the fusion of diverse cultures, and the realization of the American dream.

CONNECT WITH LOLA’S FINE HOT SAUCE

Instagram: @LolasFineHotSauce 

Website: lolasfinehotsauce.com 

News

Filipino Couple Started a Small Business to Support Autism in the Philippines

Amidst a worldwide lockdown, Chris and Minette Sales, a Filipino couple living in Australia, found a way to help families back in the Philippines who are dealing with autism. Their small business, Mrs. Market, helps groups that support people with autism.

Their journey began when their twin sons were diagnosed with autism. Living in Australia gave them access to much-needed help for their children. But Minette, being a Filipino, wanted to share this kind of support with families in the Philippines.

Their business, Mrs. Market, started because their children had special dietary needs. They decided to use this as an opportunity to give back. Some of their profits go to organizations in the Philippines that help people with autism.

Image Source: Mrs. Market

Chris, a nurse, already had a feeling that their sons were behind in their development. He told Minette that they needed to face the challenge together and be the best parents for their kids. They run their small business with support from Minette’s mom, who’s also a nurse, and their friends who help when they can.

Mrs. Market is part of a community in Melbourne that supports Filipino business owners. The Sari-Sari Success community started during the lockdown and has become a place where Filipinos can share their experiences as entrepreneurs. It’s all about helping each other succeed, build networks, and make new friends.

Featured Image Source: SBS Filipino

News

Candles with a Twist: Asian Scents Co. Delights with Asian-Inspired Fragrances

Candles have transcended their traditional use and have become a cherished everyday luxury in Malaysia. The candle-making industry has witnessed a surge in recent years, with numerous brands emerging across the country. Among these, one brand stands out for its unique twist on the classic candle experience – Asian Scents Co.

Unlike typical candle makers that focus solely on scents, Asian Scents Co. takes a novel approach. They offer a range of candles inspired by Asian culture and flavors that will tantalize not only your olfactory senses but also evoke a sense of nostalgia and wanderlust. From Boba Milk Tea to White Rabbit Candy, and even the distinctive Tiger Balm scent, Asian Scents Co. offers a diverse selection that goes beyond the ordinary.

Image Source: Asian Scents Co.

The brain behind this aromatic venture is Audrey Hon, whose journey began with homesickness while living in Melbourne, far from her Malaysian roots. As the pandemic kept her away from her homeland, she found solace in crafting scented candles. What started as a therapeutic hobby soon turned into a business, driven by the shared nostalgia her candles evoked among friends living abroad.

Audrey started with an initial investment of approximately $24,000, sourced from her personal savings and family support. The candles, crafted from premium natural coconut soy wax, wooden wicks, and high-quality fragrance oils, promise clean and toxin-free burning. She left her corporate job to devote herself fully to the brand, a bold move that paid off as international orders began pouring in from Europe and the US.

Asian Scents Co. has strategically positioned itself in the market by offering a unique blend of scents that celebrate Asian culture. Their portfolio includes a diverse range of options, available as candles, air fresheners, reed diffusers, and linen sprays, with prices ranging from $4 to $20. Customers can choose between travel-sized and full-sized candles, and the brand even offers gift sets.

As the global scented candles market continues to grow, with a projected value of $9.5 billion by 2028, the candle-making industry presents a promising avenue. However, with rising competition, brands need to differentiate themselves. Asian Scents Co. has done just that by tapping into the universal love for food and nostalgia, delivering a unique sensory experience that resonates not only with Malaysians but also with individuals worldwide who share an appreciation for Asian culture and flavors.

Featured Image Source: Asian Scents Co.